The document discusses the history and uses of QR codes. It began in Japan for tracking parts but is now used widely in marketing by travel brands, hotels, restaurants, and other businesses to provide coupons, information, or special offers. QR codes allow customers to quickly access digital content through their smartphones without needing printed materials. The possibilities for using QR codes are growing as more brands implement them in innovative ways to engage customers and differentiate their business.

1. By: Danielle Goodfellow
Brenna Herzog
Sam Herrmann

2.  Created within the country of Japan
 Originally used for tracking parts
 Telecommunication business

3.  Publications, pictures, and business cards
 Cemetery
 Japan
 Gibraltarpedia Project
◦ Located in the UK, start of the Mediterranean

4.  New methods
 Educating place of interest
 Languages
 Additional information
 Fear of QR Codes

5.  Product and destination marketing
◦ Service involvement
◦ Hotels
◦ Elevators
◦ Bulletins
 Airports

6.  Significance
 Travel brands
◦ San Antonio
◦ Glendale, Arizona
◦ New York

7.  University Recreation Center
◦ Advertising
◦ Off-campus students
◦ Programs and events
◦ Signing up
 Sephora
◦ Coupons

8.  Mirage Hotel and Casino
◦ Promote entertainment
◦ Attracting tourists
◦ Advertising around the city
◦ Using coupons from mobile device
 Olive Garden Restaurant
◦ specials/coupons
◦ Special messages

9.  Revolutionary piece of technology
◦ Hotels
◦ Restaurants
 Reminding guests about these amenities
 Promoting business inside the property
 Benefiting the customers
◦ Quick links
◦ No more questions

10.  QR movement at the property
 Using smartphones instead of coupons
 QR codes all over Hotel and Vegas Strip

11.  Possibilities are limitless
 Technology driven world
 High volume of international travel
◦ languages
◦ Any tourism information

12.  “The scan matters”
◦ Discount
◦ Coupon
◦ prize
 Placement
◦ Low traffic areas
◦ Popular areas of property
◦ Custom tailoring

13.  Market places are competitive
◦ Differentiate yourself
◦ coupons/discounts
 Who are you targeting?
 Saturation
◦ Getting more business
 Making QR Codes unique
◦ Going green