As museums and cultural attractions begin to re-open, or move into the next phases of their reopening plans, many are facing new challenges, managing shifting customer expectations, rethinking the visitor journey, and adapting to a future of contactless experiences. In light of these new circumstances, organizations are seeking out new solutions that can facilitate safe and engaging experiences for visitors and members. What steps can be taken to ensure your guests feel safe and satisfied as they're welcomed back to your museum, post-COVID? What tools and solutions are available to help address new challenges? These questions are top of mind for many. Join Brendan Ciecko (CEO & Founder @ Cuseum) & Dan Sullivan (Head of Partnerships @ Cuseum) as they discuss the new visitor journey and how the museum experience can be optimized in light of this “new normal.” This webinar will examine ways to reduce physical touchpoints, introduce safe and engaging new service design, and leverage digital tools to ensure a comfortable and positive experience for visitors.

1. -Re-Opening Museums-
&-Cultural Attractions-
Succeeding in the Post-COVID Era
with Thoughtful Digital Tools

2. BIRD’S EYE VIEW
500+Voices

3. BIRD’S EYE VIEW
1,000+Research Hours

4. BIRD’S EYE VIEW
70,000+Webinar Views

5. BIRD’S EYE VIEW
100+Museum Apps Launched

6. BIRD’S EYE VIEW
2+ MillionDigital Membership Cards Served

7. TRUSTED BY MUSEUMS
Trusted by hundreds of world-class museums around the globe.

8. EXPERTISE
Our projects, collaborations, and contributions have been featured internationally.

9. MUSEUM ENGAGEMENT PLATFORM
Deliver digital membership
cards and campaigns to
their members and patrons.
Leverage existing members
to attract new visitors and
members using a referral
portal + digital guest pass.
Quickly, easily, and
affordably power mobile
guide apps to engage their
visitors.

10. ● New Challenges
● Consumer Expectations
● Visitor Journey
● Going Contactless
● Solutions
TOPICS FOR TODAY

11. How will COVID-19 change the ways that
VISITORS and MEMBERS and DONORS
engage at museums and attractions?
QUESTIONS

12. How can museums and attractions
prepare for an era of SOCIAL DISTANCING ?
QUESTIONS

13. How can museums and attractions
ensure the safety of their
VISITORS and EMPLOYEES ?
QUESTIONS

14. What steps can be taken to ensure
your guests feel safe and satisfied
as they're welcomed back to your
museum, post-COVID?

15. What tools and solutions are
available to help address new
challenges posed by COVID?

16. Thinking through the
visitor journey.

17. Today, visitors commonly encounter numerous physical touch points
throughout their entire museum visit.
● Ticketing Kiosks
● Credit Card & Cash Payments Terminals
● Physical Tickets & Membership Cards
● Shared Audio Guides
● Touch Screens & Interactives
TODAY’S “TOUCH POINTS”

18. ⓧ No wall labels
ⓧ No text panels
ⓧ No guided tours
ⓧ No touchscreens
ⓧ No interactives
ⓧ No printed maps
ⓧ No printed brochures
ⓧ No exchange of physical materials

19. Spread of virus due to encounters
with physical equipment / devices.
RISKS & CHALLENGES

20. Spread of virus due to close
proximity with other visitors.
RISKS & CHALLENGES

21. Anxiety and guest management
challenges due to crowded
rooms and galleries.
RISKS & CHALLENGES

22. Financial and legal liability due to
risks to employees.
RISKS & CHALLENGES

23. Decline in attendance (and $$$)
due to lack of preparedness.
RISKS & CHALLENGES

24. PREDICTIONS & SOLUTIONS
Physical touch points will be
phased out in favor of digital
mobile/BYOD solutions.

25. MOBILE-FIRST

26. DIGITAL MEMBERSHIP

27. DIGITAL TICKETS
DIGITAL TICKETS

28. DIGITAL GUEST PASSES

29. PREDICTIONS & SOLUTIONS
The rise of “contactless”
experiences, payments,
and technology.

30. PREDICTIONS & SOLUTIONS
Service design will be introduced
that encourages and enforces
social distancing.

31. Audiences are looking for instruction
and are more receptive now than ever.
WHY NOW?

32. WHY NOW?
Consumer expectations and digital
literacy have evolved significantly.

33. WHY NOW?
You have the content.

34. PRE-VISIT ON-SITE POST-VISIT
VISITOR JOURNEY

35. ● Planning > what safety precautions will be taken?
● Ticket Purchase > timed ticketing?
● Social Reviews > TripAdvisor, Facebook, Yelp, etc.?
PRE-VISIT ON-SITE POST-VISIT

36. ● Entry & Registration
● Virtual Queueing
● General Orientation
● Guest Flow (e.g: Uni-directional) & Wayfinding
● Content & Engagement
● Commerce & Conversion
PRE-VISIT ON-SITE POST-VISIT

37. ● Follow Up
● Review
● Recommend
PRE-VISIT ON-SITE POST-VISIT
BONUS: Museum From Home

38. “AR app lets you 'hang' famous
paintings on your walls”
“See great museum art from your
living room via a new app.”

39. Safety is the #1 priority.
CONSIDERATIONS

40. Communicate your commitment.
CONSIDERATIONS

41. What new opportunities have
emerged from the challenges?
CONSIDERATIONS

42. Start a task force.
...if you haven’t already.
QUICK TIPS

43. Invest in training.
...you’re now in the hospitality business.
QUICK TIPS

44. Unusual times call for creative solutions.
...strange days, indeed!
QUICK TIPS

45. Take incremental steps.
...think big, but start small.
QUICK TIPS

46. Never stop learning.
...always be iterating.
QUICK TIPS

47. RESOURCES
CUSEUM.COM / CORONAVIRUS-RESOURCES
CUSEUM.COM / COVID-19

48. POPULAR ARTICLES
“How Museums & Attractions Are Increasing Safety And Convenience
With “Contactless” Experiences”
“Tips & Strategies For Reopening Museums After COVID-19 Closures”
“How Mobile Apps Can Help With Social Distancing And Safety For Your
Museum’s Reopening”
“How Museums Are Leveraging Digital Membership During COVID-19”
“5 Things To Keep In Mind As You Prepare To Reopen Your Museum”

49. WE’D LOVE TO HEAR FROM YOU
BRENDAN@CUSEUM.COM
DAN@CUSEUM.COM

50. THANK YOU