Our CEO, Martin Kubler, gave a day-opening keynote speech on day 2 of the conference, which dealt with hospitality innovation and tomorrow's guests and travelers. Martin spoke about how today’s hotel operations must change to cater to tomorrow’s travelers, the move from last-minute to very-last-minute bookings, the continuing rise of mobile bookings, and the emergence of new social currencies. Looking for an MC, moderator, or keynote speaker? See what Iconsulthotels can do for you here: http://qoo.ly/ebtb

1. Destination 2.0: Digital Travellers &
the Destination Oman - Engaging
travellers in an "Always-On" Culture
Martin Kubler FIH
CEO – Iconsulthotels
Hospitality, Tourism, & Service Industries Consulting | Innovation Specialist,
Writer, Trainer
www.iconsulthotels.com

2. How today’s destination,
hospitality, and tourism
management operations must
change to cater to tomorrow’s
travellers…

3. • Passive Consumption
• One-Way Communication
• One Thing at a Time

4. • Sharing & Interacting
• Multi-Way Communication
• Everything at the Same Time

6. Mobile

7. Faster

8. Connected
Connected

9. • “Always on”
• Impacts entire tourism/traveler lifecycle
• What’s the trade-off?
• Value rather than gimmicks?

10. • The end of the fruit
basket
• Smart Luxury
• Useful or
overwhelming?

11. Yesterday Today
“Destinations are what they say
they are”
“Destinations are what people
say they are”
Full Control Loss of Control
One Size Fits All Tailor-Made / Customized
Marketing Department We’re all in marketing now!
Not enough data Too much data?

14. Not all travellers are created equal…

15. • Average does not create ripples
• Influencers like authenticity
• Our structures need to change
• Numbers only matter if they add up correctly