This document outlines 5 key digital marketing trends for tourism: 1) the rise of social media advertising and need to pay to reach audiences, 2) the primacy of mobile experiences for travelers, 3) a content overload environment where video stands out, 4) the power of video marketing to sell destinations, and 5) remarketing ads that track consumers online. The main message is that digital marketing practices must be consumer-centric, follow travelers' shifting behaviors online, and leverage different channels like social media, video, and mobile to engage consumers throughout their travel journey.

1. WHAT DOES IT MEAN FOR BUSINESS?
DIGITAL MARKETING TOURISM TRENDS

2. WHY ME, WHY NOW
@WILLIAM_PRICE

3. 5 KEY TRENDS
PRACTICAL DIGITAL MARKETING

4. SOCIAL MEDIA ADS
TRENDS
#1

5. SOCIAL MEDIA ADVERTISING
SOCIAL ISN’T FREE MARKETING ANYMORE
▸ It’s free to open social media account, but you need to pay to play now that the
platforms are monetising
▸ Facebook and Twitter have ad modules that are powerful and will reach
audiences for you on a paid basis
▸ Social Ads are going to go through the same growth curve as banner ads and
AdWords
▸ Social Marketing needs to be part of your marketing efforts - not replace your
marketing efforts

6. MOBILE MOBILE
MOBILE
TRENDS
#2

7. MOBILE MOBILE MOBILE
IF YOU’RE NOT MOBILE READY, YOU'RE NOT READY
▸ Mobile is no longer a
trend
▸ Travellers travel with
their mobile
▸ Location based services
and search via mobile
happens during the trip
▸ Social posting in trip

9. CONTENT SHOCK
TRENDS
#3

10. CONTENT SHOCK
CONTENT EVERYWHERE ALL THE TIME
▸ YouTube gets more than 300 hours of video downloaded every minute
▸ There are more than 8 BILLION video view on Facebook daily
▸ There are more than 350 MILLION photos shared every day on WhatsApp
▸ Travellers are creating and sharing content of their own during their trip and
publishing it via their social networks
▸ Not all content is great, but most content can be curated and amplified to
become part of your marketing efforts

11. VIDEO MARKETING
TRENDS
#4

12. VIDEO MARKETING
IF CONTENT IS KING THEN VIDEO IS…
▸ A picture speaks a thousand words, video sells a destination and an experience
like no other
▸ Video isn’t easy, but it is really powerful if properly used
▸ Drones, timelapse, hyperlapse and high definition video can be used to
capture your unique selling proposition
▸ You can’t afford not to have video, travellers expect it and want it to make their
travel decisions

13. REMARKETING
TRENDS
#5

14. REMARKETING
ADS THAT KEEP FINDING YOU ONLINE
▸ Remarketing or Programmatic Advertising is real and being used more
▸ With much power comes much responsibility (and budget)
▸ Massively powerful as part of a integrated digital marketing campaign
▸ Only get excited about this once you are winning at all the other digital
channels

15. BE CONSUMER CENTRIC! DON’T EVER
FORGET THE CONSUMER AND WHAT
THEY WANT AND NEED AND EXPECT.
@william_price
SUMMARY

16. DIGITAL MARKETING
TRENDS ARE SHIFTING
AND CHANGING - KEEP
YOUR EYE ON THE
CONSUMER

17. SUMMARY
CONSUMERS ARE USING DIGITAL AND SOCIAL ALL THE TIME
▸ Search for yourself online and see what you get
▸ Understand what consumers are saying about your brand or service or
experience
▸ Find and share and engage with travellers who comment, share and create
content about your service or experience
▸ Don’t shy away from digital or social because you don’t get it or you think its
too much more work

18. HAVE FUN WITH IT!

19. THANK YOU!
END