SlideShare a Scribd company logo
Spring 2009 Reebok EasyTone Walking Shoe Collection    Zappos.com   Introduction Proposal   Proposal Submitted By  David Low National Accounts Manager Reebok International December 2008
Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com Concept                                          Walk with Reebok Day     1) Held at Zappos.com HQ the two days before the Magalog catalog delivers to over 500K customers and online on home page of website.   2) Prior to the lunch hour, we will set up a "walking course" using orange cones just outside HQ.   3) During lunch hours, have staff get fitted with EasyTone samples shoes  and  go for a walk.      A) We will have drinks and healthy snacks available.   4) Conduct mini-clinics under the EZ Up tent as they take turns walking.      A) Produce Features and Benefits handout brochure.   5) Have goodies to give to staff members who try on shoes and go for a walk.       A) Water bottles, t shirts, goodie bags, etc.
Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com Concept   6) After the walk, we will raffle off the shoes among the staff who participated.   7) Set up display unit with EasyTone samples that in C.S. Department so  C.S. reps. can touch and feel.    8) During product introduction C.S. reps will ask consumers calling in on  800# if they would like to learn about this revolutionary new shoe collection.      A) Explain EasyTone Midsole/outsole features and benefits technology.   9) Reebok Full Page ad in Magalog featuring EasyTone products.      A) To be sent out to 500K consumers.      B) Featured online on Zappos.com homepage.           1) Estimated 15 million consumers will view Magalog in month of April.     C) Additionally directs them to Reebok EasyTone microsite.   10) Zappos.com will back up initial PO with additional inventory buy.

More Related Content

Similar to Zappos Marketing Proposal

Pdcm Introduction
Pdcm IntroductionPdcm Introduction
Pdcm Introduction
Richa_Toliwal
 
Successes Factors of NIKE's Growth!!
Successes Factors of NIKE's Growth!!Successes Factors of NIKE's Growth!!
Successes Factors of NIKE's Growth!!
Farabi Ahmed
 
Sports Insight & Trend report
Sports Insight & Trend reportSports Insight & Trend report
Sports Insight & Trend report
SamuelBAllen
 
Reebok ppt presentation
Reebok ppt presentationReebok ppt presentation
Reebok ppt presentation
LEAD College of Management
 
10_AC
10_AC10_AC
Nike financial analysis
Nike financial analysisNike financial analysis
Nike financial analysis
SarahAlian
 
Reebok corporate strategy
Reebok corporate strategyReebok corporate strategy
Reebok corporate strategy
Srishti Shekhawat
 
My journey at London 2012 for Bupa Digital
My journey at London 2012 for Bupa Digital My journey at London 2012 for Bupa Digital
My journey at London 2012 for Bupa Digital
Kavita Kapoor
 
BE PPT.pptx
BE PPT.pptxBE PPT.pptx
BE PPT.pptx
K2KMotovlogs
 
Evolution of marketing assignment 1 - task 1
Evolution of marketing   assignment 1 - task 1Evolution of marketing   assignment 1 - task 1
Evolution of marketing assignment 1 - task 1
StefanRiera
 

Similar to Zappos Marketing Proposal (12)

Pdcm Introduction
Pdcm IntroductionPdcm Introduction
Pdcm Introduction
 
Successes Factors of NIKE's Growth!!
Successes Factors of NIKE's Growth!!Successes Factors of NIKE's Growth!!
Successes Factors of NIKE's Growth!!
 
Sports Insight & Trend report
Sports Insight & Trend reportSports Insight & Trend report
Sports Insight & Trend report
 
Reebok ppt presentation
Reebok ppt presentationReebok ppt presentation
Reebok ppt presentation
 
Nike.Com
Nike.ComNike.Com
Nike.Com
 
Nike.Com
Nike.ComNike.Com
Nike.Com
 
10_AC
10_AC10_AC
10_AC
 
Nike financial analysis
Nike financial analysisNike financial analysis
Nike financial analysis
 
Reebok corporate strategy
Reebok corporate strategyReebok corporate strategy
Reebok corporate strategy
 
My journey at London 2012 for Bupa Digital
My journey at London 2012 for Bupa Digital My journey at London 2012 for Bupa Digital
My journey at London 2012 for Bupa Digital
 
BE PPT.pptx
BE PPT.pptxBE PPT.pptx
BE PPT.pptx
 
Evolution of marketing assignment 1 - task 1
Evolution of marketing   assignment 1 - task 1Evolution of marketing   assignment 1 - task 1
Evolution of marketing assignment 1 - task 1
 

Recently uploaded

Capsule Wardrobe Women: A document show
Capsule Wardrobe Women:  A document showCapsule Wardrobe Women:  A document show
Capsule Wardrobe Women: A document show
mustaphaadeyemi08
 
Understanding the Mahadasha of Shukra (Venus): Effects and Remedies
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesUnderstanding the Mahadasha of Shukra (Venus): Effects and Remedies
Understanding the Mahadasha of Shukra (Venus): Effects and Remedies
Astro Pathshala
 
Care Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdfCare Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdf
sundazesurf80
 
Self-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain VictorySelf-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain Victory
bluetroyvictorVinay
 
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDFAnalysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
JoshuaDagama1
 
Types of Garage Doors Explained: Energy Efficiency, Style, and More
Types of Garage Doors Explained: Energy Efficiency, Style, and MoreTypes of Garage Doors Explained: Energy Efficiency, Style, and More
Types of Garage Doors Explained: Energy Efficiency, Style, and More
Affordable Garage Door Repair
 
Biography and career history of Bruno Amezcua
Biography and career history of Bruno AmezcuaBiography and career history of Bruno Amezcua
Biography and career history of Bruno Amezcua
Bruno Amezcua
 
The Fascinating World of Bats: Unveiling the Secrets of the Night
The Fascinating World of Bats: Unveiling the Secrets of the NightThe Fascinating World of Bats: Unveiling the Secrets of the Night
The Fascinating World of Bats: Unveiling the Secrets of the Night
thomasard1122
 
thrifthands-thrift store- get the latest trends
thrifthands-thrift store- get the latest trendsthrifthands-thrift store- get the latest trends
thrifthands-thrift store- get the latest trends
amarshifan555
 
dilan 1990 movie riview.pptx untuk mata kuliah
dilan 1990 movie  riview.pptx untuk mata kuliahdilan 1990 movie  riview.pptx untuk mata kuliah
dilan 1990 movie riview.pptx untuk mata kuliah
zarraashivaa
 
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEMRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
DK PAGEANT
 

Recently uploaded (11)

Capsule Wardrobe Women: A document show
Capsule Wardrobe Women:  A document showCapsule Wardrobe Women:  A document show
Capsule Wardrobe Women: A document show
 
Understanding the Mahadasha of Shukra (Venus): Effects and Remedies
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesUnderstanding the Mahadasha of Shukra (Venus): Effects and Remedies
Understanding the Mahadasha of Shukra (Venus): Effects and Remedies
 
Care Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdfCare Instructions for Activewear & Swim Suits.pdf
Care Instructions for Activewear & Swim Suits.pdf
 
Self-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain VictorySelf-Discipline: The Secret Weapon for Certain Victory
Self-Discipline: The Secret Weapon for Certain Victory
 
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDFAnalysis and Assessment of Gateway Process – HemiSync(1).PDF
Analysis and Assessment of Gateway Process – HemiSync(1).PDF
 
Types of Garage Doors Explained: Energy Efficiency, Style, and More
Types of Garage Doors Explained: Energy Efficiency, Style, and MoreTypes of Garage Doors Explained: Energy Efficiency, Style, and More
Types of Garage Doors Explained: Energy Efficiency, Style, and More
 
Biography and career history of Bruno Amezcua
Biography and career history of Bruno AmezcuaBiography and career history of Bruno Amezcua
Biography and career history of Bruno Amezcua
 
The Fascinating World of Bats: Unveiling the Secrets of the Night
The Fascinating World of Bats: Unveiling the Secrets of the NightThe Fascinating World of Bats: Unveiling the Secrets of the Night
The Fascinating World of Bats: Unveiling the Secrets of the Night
 
thrifthands-thrift store- get the latest trends
thrifthands-thrift store- get the latest trendsthrifthands-thrift store- get the latest trends
thrifthands-thrift store- get the latest trends
 
dilan 1990 movie riview.pptx untuk mata kuliah
dilan 1990 movie  riview.pptx untuk mata kuliahdilan 1990 movie  riview.pptx untuk mata kuliah
dilan 1990 movie riview.pptx untuk mata kuliah
 
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEMRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANE
 

Zappos Marketing Proposal

  • 1. Spring 2009 Reebok EasyTone Walking Shoe Collection    Zappos.com   Introduction Proposal   Proposal Submitted By David Low National Accounts Manager Reebok International December 2008
  • 2. Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com Concept                                          Walk with Reebok Day     1) Held at Zappos.com HQ the two days before the Magalog catalog delivers to over 500K customers and online on home page of website.   2) Prior to the lunch hour, we will set up a "walking course" using orange cones just outside HQ.   3) During lunch hours, have staff get fitted with EasyTone samples shoes and go for a walk.     A) We will have drinks and healthy snacks available.   4) Conduct mini-clinics under the EZ Up tent as they take turns walking.     A) Produce Features and Benefits handout brochure.   5) Have goodies to give to staff members who try on shoes and go for a walk.       A) Water bottles, t shirts, goodie bags, etc.
  • 3. Launching the revolutionary Reebok EasyTone Walking Shoes at Zappos.com Concept   6) After the walk, we will raffle off the shoes among the staff who participated.   7) Set up display unit with EasyTone samples that in C.S. Department so C.S. reps. can touch and feel.    8) During product introduction C.S. reps will ask consumers calling in on 800# if they would like to learn about this revolutionary new shoe collection.     A) Explain EasyTone Midsole/outsole features and benefits technology.   9) Reebok Full Page ad in Magalog featuring EasyTone products.     A) To be sent out to 500K consumers.     B) Featured online on Zappos.com homepage.          1) Estimated 15 million consumers will view Magalog in month of April.     C) Additionally directs them to Reebok EasyTone microsite.   10) Zappos.com will back up initial PO with additional inventory buy.