The document discusses the need for increased passion and speed in tech marketing, asserting that traditional methods are bogged down by committees and consensus. It proposes five rules of marketing velocity, emphasizing individual ownership, fast execution, embracing failure, minimizing process, and a cohesive team structure. The outlined approach seeks to generate and launch new ideas quickly within a 14-day framework through collaborative workshops and focused teams.

1. Extreme B2B Tech Marketing adding some Velocity to your life

2. Most tech marketing sucks because it’s boring.

3. It’s boring because it’s a chore. … all passion is drained out of it

4. It’s a chore because it takes too long.

5. It takes too long because it’s made by a committee.

6. It’s made by a committee because everyone is frightened.

7. Everyone is frightened because they don’t want to fail.

8. The result is a lot of professional, credible, well-made turds.

9. Tech marketing needs a kick in the head.

10. Tech marketing needs Velocity.

11. The five rules of Marketing Velocity No one can be more passionate about your company than you are You set the ceiling, do you want an underground car park or the Sistine Chapel? Consensus kills, speed thrills Getting nine people to agree wastes time. Marketers have to do much more, much faster. Failure is to be eagerly sought out Every flop is a war medal. Your job is to collect so many you need a new uniform to display them. Too much process murders passion If you need a chart to track it, maybe you shouldn’t be doing it. Get the budget on the screen Hit the market with something new every week

12. Velocity marketing is Fast Short Simple Passionate Easy to produce Timely Energetic

13. The V team A small team of ideas people Super-creative, multi-disciplinary Their job: engage with client and generate ideas A crack team of producers Young, fast, digital natives Their job: produce things and get them into the market A disciplined team of tacticians Experienced marketing campaigners Their job: drive people to the new content and vice versa

14. Velocitize your marketing in 14 days Day One: Boil the Ocean Workshop Where we learn everything we need to know about you Our side: Creative Director, Strategy Director, Digital Guru, Chef Your side: Marketing guy, Sales guy, Techie Day Two: We go away and play Develop 15-20 new ways to look at your story Morning: two customer calls; Afternoon: work Day Three: We come back and bury you And decide on five things we can do in the next ten days The Next Ten Days We produce the five things. Day 14: we go live

15. When can we start? [email_address] partners.co.uk