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Millennials 101: Understanding the Generation to Reach Them for RJ

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SYRF Regional Training Institute San Francisco Millennials 101 Who they are and why it matters Neil Spears February 9, 2008
Who are we? ,[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object],[object Object]
WARNING* ,[object Object]
Millennials ,[object Object],[object Object],[object Object],[object Object],Source: “Digital Kids: Who They Are, How They Learn” http://www.apple.com/education/digitalkids/
Generational Gap Baby Boomers Gen X Millennials 1982 2002
Generational Gap Baby Boomers Gen X Millennials
Generational Gap Baby Boomers Gen X Millennials
Generational Gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Beloit College “Mindset List,” Classes of 2002-2007
Generational Gap
7 Core Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Special ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Sheltered ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Confident ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Team-Oriented ,[object Object],[object Object],[object Object],[object Object]
5. Conventional ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Conventional ,[object Object],[object Object],[object Object]
6. Pressured ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Pressured ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Pressured ,[object Object],[object Object],[object Object],[object Object]
7. Achieving ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Achieving ,[object Object],[object Object]
7 Core Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology & Identity Source: Draft Brandeis Study, “Jewish Life on the American College Campus: Realities and Opportunities,” (2004), citing Sherry Turkle (1995) “ For contemporary college students, identity is multiple and distributed like a set of ‘windows’ on a computer screen, and being Jewish is just one among many self identities.” The integration of technology into daily life translates well into Millennials’ identity.
Religion Source: “OMG! How Generation Y is Redefining Faith in the iPod Era.” - 4/11/05. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Religion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object]

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Millennials 101: Understanding the Generation to Reach Them for RJ

  • 1. SYRF Regional Training Institute San Francisco Millennials 101 Who they are and why it matters Neil Spears February 9, 2008
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  • 6. Generational Gap Baby Boomers Gen X Millennials 1982 2002
  • 7. Generational Gap Baby Boomers Gen X Millennials
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  • 24. Technology & Identity Source: Draft Brandeis Study, “Jewish Life on the American College Campus: Realities and Opportunities,” (2004), citing Sherry Turkle (1995) “ For contemporary college students, identity is multiple and distributed like a set of ‘windows’ on a computer screen, and being Jewish is just one among many self identities.” The integration of technology into daily life translates well into Millennials’ identity.
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