Social Recess is a case study from five Mullen ad agency interns that provides implications for how to create meaningful engagement with Millennials via social media. Based on primary research, the team has developed the proprietary Mullennial Model, which explains what the Millennial generation values in social media in terms of connectivity, creativity, and utility.
Media Literacy (Brief) Overview StoryboardJames Brown
The document provides an overview of key concepts in media literacy through a brief storyboard:
1. All media are constructed by someone for the purpose of creating a specific view of reality, not simply reflecting it.
2. Understanding how media constructs reality allows people to become critical media consumers and creators who can act in their own best interests.
3. Media both filters information for consumers and shapes cultural values and norms, though the relationship between media and culture is complex. The influence of media is pervasive in areas like gender and political perceptions.
4. While media has benefits, negative impacts of increased use include effects on social interactions, cognition, health, education and well-being, highlighting the importance of
Wikibrands YMCA World Urban Network Madrid, July 2012 KeynoteSean Moffitt
This document summarizes a presentation given at the World Urban Network in Madrid on July 21, 2012. The presentation focused on how organizations need to adapt to a rapidly changing digital world.
The main points covered were: 1) the world is changing very quickly due to technology and digital culture, 2) organizations need to embrace collaboration and engage customers, and 3) leadership, especially from CEOs, is critical to driving an organizational culture shift towards digital engagement. Specific frameworks and best practices for digital engagement, measurement, and community management were also discussed. The overall message was that organizations must respond proactively to digital change or risk falling behind competitors.
The document discusses the role and limitations of social media in revolutions. It argues that while social media allows greater awareness and advocacy, it has limitations for organization, mobilization, and direct action. Anonymous social media accounts can spread misinformation. Successful movements require strong on-the-ground organization and leadership rather than just online activism. The impact of social media depends on pre-existing social conditions and unity toward a common goal.
Dr. Leemann faculty at Tulane University School of Public Health and Tropical Medicine has published an article in "Industrial Safety & Hygiene News" June 2012 on effective managment strategies geared toward millennials in the Environmental Health and Safety professions.
This document discusses partnerships between youth and nonprofits. It notes that youth are global citizens with powerful online tools who can help drive impactful campaigns. Nonprofits are encouraged to treat all people equally, not underestimate the power of youth, be where youth are (including social media), think like a brand by relinquishing some control, and redefine activism using mobile tools. Effective engagement requires clear calls to action, leadership opportunities for youth, and meeting them on their terms across various platforms.
The document discusses quantifying influence on social media. It summarizes a roundtable discussion on developing metrics to measure an individual's online influence across multiple platforms like blogs, Facebook, Twitter, etc. Key points discussed include: defining influence, identifying different types of influential users like "meme starters" and "spreaders", and whether marketers should target influencers or the easily influenced masses to maximize impact. The document aims to further the conversation on measuring online influence rather than propose a single solution.
Media Literacy (Brief) Overview StoryboardJames Brown
The document provides an overview of key concepts in media literacy through a brief storyboard:
1. All media are constructed by someone for the purpose of creating a specific view of reality, not simply reflecting it.
2. Understanding how media constructs reality allows people to become critical media consumers and creators who can act in their own best interests.
3. Media both filters information for consumers and shapes cultural values and norms, though the relationship between media and culture is complex. The influence of media is pervasive in areas like gender and political perceptions.
4. While media has benefits, negative impacts of increased use include effects on social interactions, cognition, health, education and well-being, highlighting the importance of
Wikibrands YMCA World Urban Network Madrid, July 2012 KeynoteSean Moffitt
This document summarizes a presentation given at the World Urban Network in Madrid on July 21, 2012. The presentation focused on how organizations need to adapt to a rapidly changing digital world.
The main points covered were: 1) the world is changing very quickly due to technology and digital culture, 2) organizations need to embrace collaboration and engage customers, and 3) leadership, especially from CEOs, is critical to driving an organizational culture shift towards digital engagement. Specific frameworks and best practices for digital engagement, measurement, and community management were also discussed. The overall message was that organizations must respond proactively to digital change or risk falling behind competitors.
The document discusses the role and limitations of social media in revolutions. It argues that while social media allows greater awareness and advocacy, it has limitations for organization, mobilization, and direct action. Anonymous social media accounts can spread misinformation. Successful movements require strong on-the-ground organization and leadership rather than just online activism. The impact of social media depends on pre-existing social conditions and unity toward a common goal.
Dr. Leemann faculty at Tulane University School of Public Health and Tropical Medicine has published an article in "Industrial Safety & Hygiene News" June 2012 on effective managment strategies geared toward millennials in the Environmental Health and Safety professions.
This document discusses partnerships between youth and nonprofits. It notes that youth are global citizens with powerful online tools who can help drive impactful campaigns. Nonprofits are encouraged to treat all people equally, not underestimate the power of youth, be where youth are (including social media), think like a brand by relinquishing some control, and redefine activism using mobile tools. Effective engagement requires clear calls to action, leadership opportunities for youth, and meeting them on their terms across various platforms.
The document discusses quantifying influence on social media. It summarizes a roundtable discussion on developing metrics to measure an individual's online influence across multiple platforms like blogs, Facebook, Twitter, etc. Key points discussed include: defining influence, identifying different types of influential users like "meme starters" and "spreaders", and whether marketers should target influencers or the easily influenced masses to maximize impact. The document aims to further the conversation on measuring online influence rather than propose a single solution.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
The document discusses how digital and social media have transformed mass communications from a one-to-many model to a many-to-many model, with Asia representing a large growth area for digital media as 21% of Asia's population is now online. While digital media usage varies across Asian countries, social media have given otherwise obscure brands mainstream presence and played a key role in events like the Arab Spring, demonstrating their influence. Traditional print and broadcast media have struggled with this transition and needed to adapt to the new digital landscape.
CLICKTIVISM: A (Flawed) Force for GoodCharlie Gray
Clicktivism refers to online activism and raising awareness of issues through social media. While clicktivism can effectively spread awareness of issues to large audiences, it is often criticized for being a shallow or "slacktivist" form of engagement that does not translate to real-world action or problem solving. The document discusses both benefits and limitations of clicktivism, concluding that it has potential value but must be paired with substantive on-the-ground activism to fully address complex issues.
Drawing on a survey of 7,213 adults in 19 countries, this presentation from communications company Havas Worldwide explores the ups and downs of life in the digital age and includes implications for marketers.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
Lars Voedisch is an experienced communications strategist based in Singapore. He provides various communications services including communications strategy, social and traditional media relations, crisis preparedness, internal communications, media training, and analytics. His presentation discusses strategies for effective engagement on social media and managing reputational risks in the digital age. He emphasizes the importance of monitoring, analyzing, and engaging audiences while having proper response plans and guidelines.
Tracking the Influence of Conversations: A Roundtable Discussion on Social Me...white paper
This document summarizes a roundtable discussion between social media thought leaders and corporate representatives about defining key metrics for measuring the impact of social media. The group identified and voted on important attributes to measure, including analytics/website activity, community activation/calls to action, the "conversation index" measuring posts vs comments, and demographics of who is engaging. They discussed how traditional web analytics are insufficient and the need for standardized metrics across industries to evaluate social media strategies. The goal was to help companies understand how to track the influence of conversations online and measure the effects on their business and reputation.
This document summarizes a report on the Fear of Missing Out (FOMO). It conducted surveys in the US and UK to understand FOMO among different age groups. FOMO is driven by social media and constant updates that make people feel like they are missing experiences their peers are having. Younger people, especially millennials, report higher levels of FOMO. The report also discusses how brands are leveraging FOMO in their marketing by positioning products as ways to not miss out. Some brands are also taking a counter approach by promoting slowing down and enjoying the present moment.
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation. This report includes the compilation of insights that we uncovered through online surveys, in-depth interviews and focus groups.
How COVID-19 is accelerating the change of the World.Pietro Leo
The document discusses how the COVID-19 pandemic is accelerating changes in society and predictions for what may come. Key predictions included more virtual experiences and remote work/education becoming more widely adopted. It was also predicted that governments would take on a stronger role and that citizens may develop a greater priority on health, well-being and being more digital and interconnected. Trust in scientists and experts was expected to increase as well.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Digital connectivity is a disruptive trend that is influencing society and business through increased online connectivity. It is reshaping industries like travel, health, and retail. Travel companies are implementing virtual reality and wearable tech to enhance the customer experience. In health, tracking devices and apps allow people to quantify their wellness, though some see this as promoting narcissism. Retail is becoming more seamless as customers expect to shop across online and in-store. Digital connectivity is changing consumer expectations and how companies engage with customers.
This document examines the impact of social media on adolescent behavioral health in California. It discusses both the benefits and risks of social media use for teens. On the one hand, social media allows teens to connect with friends, explore identity and relationships, and access health information. However, it can also negatively impact mental health and expose teens to cyberbullying, sexting, inappropriate content, and privacy violations. The risks of social media mirror those in the offline world and disproportionately impact vulnerable groups like LGBT youth.
The Integrated Agency: Where Traditional Strategy meets dDigital hessiej.com
The document discusses how the role of traditional advertising agencies is evolving due to changes in how consumers engage with brands through digital and social media. It argues agencies need to shift from helping clients only with paid media and messaging, to also assisting with evaluating consumer relationships, strengthening relationships at all touchpoints, and promoting authentic brand experiences. This will require agencies to focus more on planning, use media as a source for creative ideas, conduct more comprehensive research from all sources, and segment and analyze audiences in more depth using increased analytics. The agency role may also impact client businesses beyond just marketing objectives.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
The document discusses the role of social media during the COVID-19 pandemic. It notes that more people are currently in lockdown than were alive during WWII. It encourages brands to find ways to stay engaged with their communities during this crisis to strengthen relationships. Brands are advised to listen to community needs, act to address them through relevant content, and monitor the response in order to navigate the different stages communities will go through during the pandemic and its aftermath.
Social media marketing is a new marketing approach that utilizes social media platforms to promote products and services. Companies are increasingly moving marketing activities from traditional media like newspapers and TV to social media because people now spend more time online. Social media allows for direct engagement with customers and targeted advertising to niche communities. While low-cost, social media marketing requires a long-term time commitment to build trust and engage customers. Companies must monitor how their brand is perceived online and provide value to customers through expertise and solutions in order to generate word-of-mouth promotion. An integrated marketing strategy using both social media and traditional media is most effective.
TED Fuller event | digital user-generated content - My tales from the fieldDr Mariann Hardey
Dave collects a list of funny tweets from various Twitter users. The survey presented six scenarios involving what rights people have to save, share, publish, or remove Twitter content they encounter. Respondents took a liberal view of saving tweets but were more cautious about republishing or sharing tweets with others. Their views depended on whether the tweets were their own words or someone else's. The survey investigated attitudes toward social media ownership and what people feel they are able to do with content from others versus what others can do with their own content.
The document discusses the debate around whether recess is relevant or ridiculous for elementary school children. It presents arguments that recess has positive impacts on academic achievement, focus, social development, and health. Principals report that students listen better and are more focused in class after recess. However, some schools are canceling recess to add more classroom time for struggling students and test preparation, but the effects of no-recess policies require more research.
The document discusses the benefits of recess in elementary schools. It notes that while 79% of schools provide daily recess, only 11% require it. Research shows recess improves focus, attention, memory, and problem-solving skills. However, some schools have reduced or eliminated recess to increase instruction time due to standardized testing pressures. Overall, the document argues that recess is important for students' cognitive, social, and physical development.
My dog wants to share his Scooby Doo video with his network of dogs. The document provides instructions and examples for how the dog can create a storyboard and digital media project using photo story 3 and audacity to share the Scooby Doo video. It outlines the assessment details including outcomes, nature of the task, and requirements to present a topic, detailed storyboards for photo and audio formats, and demonstrate features of the photo story and audacity programs.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Presented to Milwaukee WBON on September. 9, 2011. This Powerpoint show explains the strengths of the boomer generation and attempts to explain why boomer business leaders lag behind later generations in adopting social media networking. It describes how boomers can change their approach in order to begin advancing their business identities using social media.
The document discusses how digital and social media have transformed mass communications from a one-to-many model to a many-to-many model, with Asia representing a large growth area for digital media as 21% of Asia's population is now online. While digital media usage varies across Asian countries, social media have given otherwise obscure brands mainstream presence and played a key role in events like the Arab Spring, demonstrating their influence. Traditional print and broadcast media have struggled with this transition and needed to adapt to the new digital landscape.
CLICKTIVISM: A (Flawed) Force for GoodCharlie Gray
Clicktivism refers to online activism and raising awareness of issues through social media. While clicktivism can effectively spread awareness of issues to large audiences, it is often criticized for being a shallow or "slacktivist" form of engagement that does not translate to real-world action or problem solving. The document discusses both benefits and limitations of clicktivism, concluding that it has potential value but must be paired with substantive on-the-ground activism to fully address complex issues.
Drawing on a survey of 7,213 adults in 19 countries, this presentation from communications company Havas Worldwide explores the ups and downs of life in the digital age and includes implications for marketers.
Rules of Engagement - Meaningful Communications Strategies in the Digital Ag...Lars Voedisch
Lars Voedisch is an experienced communications strategist based in Singapore. He provides various communications services including communications strategy, social and traditional media relations, crisis preparedness, internal communications, media training, and analytics. His presentation discusses strategies for effective engagement on social media and managing reputational risks in the digital age. He emphasizes the importance of monitoring, analyzing, and engaging audiences while having proper response plans and guidelines.
Tracking the Influence of Conversations: A Roundtable Discussion on Social Me...white paper
This document summarizes a roundtable discussion between social media thought leaders and corporate representatives about defining key metrics for measuring the impact of social media. The group identified and voted on important attributes to measure, including analytics/website activity, community activation/calls to action, the "conversation index" measuring posts vs comments, and demographics of who is engaging. They discussed how traditional web analytics are insufficient and the need for standardized metrics across industries to evaluate social media strategies. The goal was to help companies understand how to track the influence of conversations online and measure the effects on their business and reputation.
This document summarizes a report on the Fear of Missing Out (FOMO). It conducted surveys in the US and UK to understand FOMO among different age groups. FOMO is driven by social media and constant updates that make people feel like they are missing experiences their peers are having. Younger people, especially millennials, report higher levels of FOMO. The report also discusses how brands are leveraging FOMO in their marketing by positioning products as ways to not miss out. Some brands are also taking a counter approach by promoting slowing down and enjoying the present moment.
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
PHD USA, an Omnicom Group agency, hosted a six-month fellowship to provide 7 students at UGA Grady College of Journalism and Mass Communication with multidisciplinary marketing communications experiences that focuses on the growing convergence between public relations, marketing and advertising and its affect on the Millennial generation. This report includes the compilation of insights that we uncovered through online surveys, in-depth interviews and focus groups.
How COVID-19 is accelerating the change of the World.Pietro Leo
The document discusses how the COVID-19 pandemic is accelerating changes in society and predictions for what may come. Key predictions included more virtual experiences and remote work/education becoming more widely adopted. It was also predicted that governments would take on a stronger role and that citizens may develop a greater priority on health, well-being and being more digital and interconnected. Trust in scientists and experts was expected to increase as well.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Digital connectivity is a disruptive trend that is influencing society and business through increased online connectivity. It is reshaping industries like travel, health, and retail. Travel companies are implementing virtual reality and wearable tech to enhance the customer experience. In health, tracking devices and apps allow people to quantify their wellness, though some see this as promoting narcissism. Retail is becoming more seamless as customers expect to shop across online and in-store. Digital connectivity is changing consumer expectations and how companies engage with customers.
This document examines the impact of social media on adolescent behavioral health in California. It discusses both the benefits and risks of social media use for teens. On the one hand, social media allows teens to connect with friends, explore identity and relationships, and access health information. However, it can also negatively impact mental health and expose teens to cyberbullying, sexting, inappropriate content, and privacy violations. The risks of social media mirror those in the offline world and disproportionately impact vulnerable groups like LGBT youth.
The Integrated Agency: Where Traditional Strategy meets dDigital hessiej.com
The document discusses how the role of traditional advertising agencies is evolving due to changes in how consumers engage with brands through digital and social media. It argues agencies need to shift from helping clients only with paid media and messaging, to also assisting with evaluating consumer relationships, strengthening relationships at all touchpoints, and promoting authentic brand experiences. This will require agencies to focus more on planning, use media as a source for creative ideas, conduct more comprehensive research from all sources, and segment and analyze audiences in more depth using increased analytics. The agency role may also impact client businesses beyond just marketing objectives.
We Are Social | Do The Right Thing: The role of social in COVID-19We Are Social
The document discusses the role of social media during the COVID-19 pandemic. It notes that more people are currently in lockdown than were alive during WWII. It encourages brands to find ways to stay engaged with their communities during this crisis to strengthen relationships. Brands are advised to listen to community needs, act to address them through relevant content, and monitor the response in order to navigate the different stages communities will go through during the pandemic and its aftermath.
Social media marketing is a new marketing approach that utilizes social media platforms to promote products and services. Companies are increasingly moving marketing activities from traditional media like newspapers and TV to social media because people now spend more time online. Social media allows for direct engagement with customers and targeted advertising to niche communities. While low-cost, social media marketing requires a long-term time commitment to build trust and engage customers. Companies must monitor how their brand is perceived online and provide value to customers through expertise and solutions in order to generate word-of-mouth promotion. An integrated marketing strategy using both social media and traditional media is most effective.
TED Fuller event | digital user-generated content - My tales from the fieldDr Mariann Hardey
Dave collects a list of funny tweets from various Twitter users. The survey presented six scenarios involving what rights people have to save, share, publish, or remove Twitter content they encounter. Respondents took a liberal view of saving tweets but were more cautious about republishing or sharing tweets with others. Their views depended on whether the tweets were their own words or someone else's. The survey investigated attitudes toward social media ownership and what people feel they are able to do with content from others versus what others can do with their own content.
The document discusses the debate around whether recess is relevant or ridiculous for elementary school children. It presents arguments that recess has positive impacts on academic achievement, focus, social development, and health. Principals report that students listen better and are more focused in class after recess. However, some schools are canceling recess to add more classroom time for struggling students and test preparation, but the effects of no-recess policies require more research.
The document discusses the benefits of recess in elementary schools. It notes that while 79% of schools provide daily recess, only 11% require it. Research shows recess improves focus, attention, memory, and problem-solving skills. However, some schools have reduced or eliminated recess to increase instruction time due to standardized testing pressures. Overall, the document argues that recess is important for students' cognitive, social, and physical development.
My dog wants to share his Scooby Doo video with his network of dogs. The document provides instructions and examples for how the dog can create a storyboard and digital media project using photo story 3 and audacity to share the Scooby Doo video. It outlines the assessment details including outcomes, nature of the task, and requirements to present a topic, detailed storyboards for photo and audio formats, and demonstrate features of the photo story and audacity programs.
This document provides information and strategies for dealing with test anxiety. It defines test anxiety as a feeling of fear and frustration caused by feeling threatened during an exam. Test anxiety can have internal causes like fear of embarrassment or failure, or external causes like poor study habits or time management. The document recommends three stages for coping with test anxiety: before the test through preparation and positive thinking; during the test using relaxation techniques; and after the test focusing on the future and getting help if needed. Managing test anxiety involves expecting it, preparing well, using breathing exercises, and knowing anxiety can be controlled.
This social story discusses what happens at recess after lunch. It explains that recess is often on the playground where children play on the equipment like swings and slides. When the whistle blows, it is time to line up and go inside, making the teachers happy by lining up quickly and staying in line.
This document provides tips for managing test anxiety and improving test-taking skills. It discusses common symptoms of test anxiety and strategies for overcoming anxiety such as proper preparation, time management, relaxation techniques, and focusing on performance rather than grades. Effective test-taking techniques are also outlined, including reading questions carefully, using effective guessing strategies, and time management. Resources for getting help with anxiety or study skills are also mentioned.
This document discusses the impact of technology on education. It begins by defining technology and education. It then outlines some key technologies used in education like smart boards, projectors, computers and TVs. It notes that technology enhances teaching and learning by making it more visual and interactive. However, it can also negatively impact writing skills and increase cheating. In conclusion, while technology poses benefits like exciting students to learn, it also has drawbacks like reducing imagination. Teachers should take advantage of the benefits while minimizing the downsides.
An introduction of events leading the French Revolution of 1789, beginning with a discussion of the Old Regime and ending with the Women's March on Versailles
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
This presentation discusses how communication is changing with more information and noise, requiring more transparency and trust. Storytelling and building community can help communicate effectively. New media allows for social production over market production, with people sharing and taking collective action outside traditional institutions. Social networking is influencing healthcare, with top online sources being YouTube and WebMD. While few actively create health content online, many read others' experiences. Mobile devices may increase social health conversations, though privacy and reputation are concerns. Listening on social media and starting participation slowly with blogging is advised. People increasingly seek health discussions and support from each other online.
This document presents a conceptual framework exploring the relationship between social media use and self-esteem among grade 12 students. It defines key terms, including conceptual framework, social media, and self-esteem. Social media are interactive technologies that facilitate content sharing through online communities and networks. Self-esteem refers to how individuals value and perceive themselves based on their own opinions and beliefs. The framework proposes that the frequent use of social media may impact students' self-esteem. It cites data showing 92% of teens go online daily through mobile devices.
EHS 4D: Social Media Seminar: NOV 2010EHS 4D Group
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
Millennials have grown up in a digital world and are the first true "digital natives". Social media is deeply ingrained in their lives and how they connect with friends. The document discusses how millennials use various social media platforms much more than older generations as their primary means of social connection. It also explores how social media is still evolving, with new platforms focusing more on integrating the online social world with real-world physical locations and interactions. Millennials strongly identify being digital as the biggest difference between their generation and previous ones.
The document discusses trends in food, culture, and social media. It notes trends around health such as wanting healthy food that still tastes good and new diets like clean eating. Social trends include affordable sustainability, reducing waste, and caring about food origins. Global flavors are experimenting with new flavor combinations. Mediums are going local, pop-up, and bartering. Social media is dominated by Facebook and Twitter but brands must interact and be flexible to maintain relevance. The document provides statistics on social media usage and tools for monitoring social media activity.
Young people are increasingly engaging in participatory culture and creative production through digital media. They can develop their identities as media creators by interacting with engaged audiences online. Popular YouTuber Nicholle337 illustrates this as she gained a following by sharing videos of herself singing and has become a mentor within the autistic community. Creating profiles, photos, videos and other media allows for self-expression and social connection with peers, and the ease of access to production tools means more people can engage in creative work. Feedback from others and gaining audiences provides motivation to improve skills and engagement.
Young people are increasingly engaging in participatory culture and creative production through digital media. They can develop their identities as media creators by interacting with engaged audiences online. Popular YouTuber Nicholle337 illustrates this as she gained a following by sharing videos of herself singing and has become a mentor within the autistic community. Creating profiles, photos, videos and other media allows for self-expression and social connection with peers, and the ease of access to production tools means more people can engage in creative work. Feedback from others and gaining audiences provides motivation to improve skills and engagement.
Young people are increasingly engaging in participatory culture and creative production through digital media. They can develop their identities as media creators by interacting with engaged audiences online. Popular YouTuber Nicholle337 illustrates this as she gained a following by sharing videos of herself singing and has become a mentor within the autistic community. Creating profiles, photos, videos and other media allows for self-expression and social connection with peers. Feedback from others helps improve one's skills and gaining audiences provides recognition that motivates further creative work, even if not aspiring to professional careers. Creative production is becoming integrated into everyday social lives of youth.
Young people are increasingly engaging in participatory culture and creative production through digital media. They can develop their identities as media creators by interacting with engaged audiences online. Popular YouTuber Nicholle337 illustrates this as she gained a following by sharing videos of herself singing and has become a mentor within the autistic community. Creating profiles, photos, videos and other media allows for self-expression and social connection with peers who provide feedback to improve one's skills. While not all pursue media production professionally, it provides validation and builds reputation within creative online communities.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Noise about nothingness - the Disconnected consumerDr Mariann Hardey
This document summarizes an exploratory study on "disconnected consumers" and their reactions to eMarketing content. [1] It describes interviews with 50 consumers who identified as disconnected from some marketing messages. [2] The study found that disconnection is a nuanced concept, as consumers aim to manage their connections and exposure to marketing while still maintaining social relationships. [3] Some consumers deliberately isolate themselves from marketing messages to avoid intrusions into personal spaces, though they do not disconnect socially.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
The document discusses the symbiotic relationship between brands and publishers in the digital age. It notes that brands must tailor their messaging to each social media platform and stay relevant through creative and engaging content. Brands are also encouraged to collaborate with publishers and experiment with new forms of visual content. The key takeaways are that brand matters more than ever, messages need to be tailored to each platform to stay relevant and relatable, and success requires creativity, collaboration, and experimentation.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Mit digital media and learning participatory performance culture jenkins whi...Friedel Jonker
This document discusses the rise of participatory culture among today's youth and the importance of media literacy education. It defines participatory culture as having low barriers to artistic expression and civic engagement, supporting content creation and sharing, and providing mentorship. Over half of American teens can now be considered media creators, producing blogs, artworks, videos, and remixes. While some learn skills informally online, the document argues that a systematic media education is still needed to address the "participation gap," help youth understand how media shapes perceptions, and socialize them in ethical online practices. Schools should teach "new media literacies" to foster cultural competencies and social skills for full participation in today's digital world.
The millennial impact report 2012 (Achieve and Johnson, Grossnickle and Assoc...Inspiring Benefits
Achieve and Johnson, Grossnickle and Associates basa este estudio en los resultados obtenidos de encuestas online a jóvenes de 20 a 35 años, focus group y otra serie de encuestas online a profesionales que hayan dirigido estrategias de proyectos sin ánimo de lucro a este grupo de edad.
5ème édition de l'étude "Wave" d'Universal McCann, sur les réseaux sociaux 2010.
Cette cinquième vague s'intéresse à la place des marques dans cet univers et sur leur "socialisation".
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1. RECESS
LIVE OUTSIDE THE TIMELINE
A case study on Millennials’ relationship with social media
Angela May Chen
Kait Walsh
Katie Schultz
Kelly Byrne
Michelle Carpenter
2. TABLE OF CONTENTS
SUMMARY 001
LANDSCAPE 002
Most Valuable Audience
Defining Social Media
PROBLEM 004
PURPOSE 005
EXECUTION 005
Our Approach
Growing It
Sustaining It
HYPOTHESIS 009
INSIGHTS 011
Mullennial Model
CONCLUSION 014
3. SUMMARY 001
How do you sell something to a Millennial? Many marketers would go straight to social
media, where its common knowledge that this tech-savvy generation offers up their
opinions, ideas, and unsolicited information about their lives. The most digitally connected
generation ever turns to social media for their inspiration, connection, and functionality.
It also appears that Millennials have unique emotional behaviors when it comes to social
media: they use social media to validate their feelings and experiences.
Social Recess is a project by five Mullen ad agency interns that aims to
reevaluate Millennials’ relationship with social media. The team conducted a
longitudinal study in which three Millennials gave up all social media for three
weeks and two producers documented their journeys along the way. This
paper presents the observations and findings of the experiment alongside
with supportive primary survey data gathered from millennials all over the
country. From these core insights, the team created a model that explains
how to create meaningful engagement with Millennials over social media.
The results include surprising revelations and generalized implications that
offer a wide perspective on the changing social and digital landscape.
1
4. LANDSCAPE 002
MOST VALUABLE AUDIENCE
Millennials are commonly recognized as individuals currently Sharing, creating, and consuming content on social media
between the ages of 18 and 34, but the true definition of the platforms has become a trend with Millennials at a faster pace
generation is much more complex. Often called the Digital than any other age group, with an 86 percent representation on
Natives, Millennials are characterized by the effects of digital major social media platforms. The rise of mobile technology has
and social media on their attitudes, behaviors, and lifestyles. only increased the level of connectivity between Millennials.
Millennials were the first to grow up with computers in their
homes, and the youngest to witness the expansion of the In addition to being the most connected generation, they are
mobile sector, bringing the internet from the home to the hand. also the most educated. 75 percent of the Millennials we
surveyed have at least a Bachelor’s degree, an indication that
As a result, Millennials are ultra-savvy when it comes to more and more Millennials are going to college and graduate
technology. They are comfortable with the tools and platforms school; as a generation, they have aspirations and confidence
that deliver what they want in the way they want it. in their financial success.
Currently, they’re 50 billion strong with 170 billion dollars in
purchasing power, a value that is sure to grow as they progress
CONNECTED 86% are on major social media platforms in life.
The amount of information available to them helps them make
EDUCATED 75% have at least a Bachelor’s degree informed consumer decisions. These statistics are proof that
marketers will have to dig a little deeper to reach this group and
understanding them is integral to their success.
POWERFUL $170 billion in purchasing power
2
5. LANDSCAPE
DEFINING SOCIAL MEDIA
Many believe that the roots of social media stretch back further The points outlined here identify the key reasons why social
than the Web 2.0 movement. Rather, social media roots go media has become so imbedded in the daily life of Millennials.
back to the earliest form of any networked Internet. In essence, Social media now guides personal decisions, interests and
the very core and foundation of the web stemmed the creation behaviors like no other digital platform has ever dared. The
of the definition of social media. Social Recess takes this emotional balance of social media teeters between bringing
definition one step further, defining social media as: people together and bringing others down: So what is it that
social media is really doing?
The platforms that provides Millennials with
the tools to connect, explore their interests and
investigate their social networks.
Social media is the saloon of a new generation. It’s a place
where people feel their opinions and knowledge are valued,
and where users feel comfortable and empowered to gossip
and start conversations on any topic, even those normally
considered taboo. From this perspective, it’s obvious that
human behaviors are largely the same, but manifesting in
new and optimized way. This is true for the macro trend called
‘FOMO,’ or ‘fear of missing out,’ an emotional condition that
was not brought on by social media, but rather already existing
and given an opportunity to manifest in a whole new way.
3
6. PROBLEM 004
DIGITAL VALIDATION
Millennials have ushered in a new generation that seeks Millennials are said to experience FOMO (“fear of missing out”)
constant connectivity, and being connected 24/7 has created a from social media and often feel the need to live up to digital
new normal that they simply don’t realize. standards of being interesting.
The problem has become bigger than digital addiction. More That’s why Social Recess took the chance to challenge the
importantly, it’s the fact that Millennials live their lives digitally, notion that being connected is essential to feeling validated.
so they rely on social media for validation. They wait for “likes”
and “retweets” and “repins” to validate their thoughts and
experiences. This need to live and breathe in the approval of
digital circles has never affected a generation more. “ (Social media) is a way to compare your own life
with other peoples’ lives. It’s a way to feel good
about yourself when other people post negative
updates about what’s going on in their life...but
56% think it’s most important that their social
connections view them as interesting.
also vice-versa.
”
64% feel cared about when someone likes or
comments on their Facebook status.
“ I can’t enjoy the sunset because I’m too busy
trying to take the perfect picture to share on
58% say they can’t live without Facebook Facebook or Instagram.
”
4
7. PURPOSE 005
SHATTERING MISCONCEPTIONS
Social media is so much more, and so much less than we
think. Our project was built on the theory that social media is
so native in the daily lives of Millennials that they are blind to its
effects on their lives and behaviors, positive or negative.
It became obvious that our purpose was to provoke
contemplation, to regain perspective, and to
compel participants and observers to reframe
their attitudes around social media’s role in their
lives.
This project was an opportunity to view the inner workings
of how voluntary and necessary our relationships with social
media truly were. Our deliverable goal was to compile our
findings into a comprehensive case study for people to develop
a more meaningful understanding of how Millennials, the most
connected generation, engage with social media.
5
8. EXECUTION 006
OUR APPROACH
We recognized a problem in the collective understanding of the digital behaviors
of Millennials, and wanted to instigate change in this area. Members of the
Millennial generation ourselves, our team observed that even with the abundance
of social media sites to connect us, we do not truly understand how the quality
of those connections impact daily life. Keeping this in mind, we wanted to LONGITUDINAL
disrupt the status quo by challenging ourselves to reevaluate RESEARCH
our relationship with social media.
We moved forth with a phrase that guided the subsequent project period, boiling
down our insights and hopes for our longitudinal research:
PRIMARY
SURVEY DATA
“LIVE OUTSIDE THE TIMELINE”
As Millennials, we spend countless hours scrolling through one directional feeds
on myriad devices. It became obvious that to truly understand how these feeds CASE STUDY
affect our attitudes and behaviors, we first needed to take a step back and live
our lives in-person and not through a screen.
6
9. EXECUTION
GROWING IT
Deprivation Strategy
This execution is built on the belief that to truly understand how something impacts our daily
life, we often need to take it away. In our case, we used social media deprivation as the
strategy, because it gave the participants the opportunity to truly feel the effects of not having
constant connectivity. We asked three team members, all Millennials, to give up all their social
media accounts for three weeks. Two producers documented their journeys in a real-time
multimedia case study, where viewers could follow the highs and lows of their experience.
The main content of our project manifested in videos uploaded on a daily basis to the Social
Recess YouTube channel. These videos included weekly episodes of each participant that
updated viewers on their progress, and a “Question of the Day” series that prompted each
participant to personally reflect on a specific topic around social media. The participants also
wrote blog entries and filled out daily behavior logs to chronicle their thoughts and emotions
during the experiment.
7
10. EXECUTION
SUSTAINING IT
We decided that our project would live on social media because, as Millennials,
we do not underestimate its power as a sharing and mobilization tool.
In addition to videos and blogs shared across Youtube and WordPress, we
created Facebook and Twitter pages to seed Social Recess. We used both of
these platforms to push out our daily content and spark engagement with call-to-
action posts, such as starting discussion on relevant articles and asking our fans
questions through polls.
We further explored Millennials’ attitudes and behaviors on social media by
collecting primary data through a focused survey.
226 survey participants
from 21 states
We wanted to see if our Social Recess participants’ experience aligned with
those of the rest of this generation. By comparing our longitudinal research
observations with our survey data, we discovered that we were not alone with the
implications we came up with. We uncovered some key findings that were more
surprising and generalizable than we expected.
8
11. HYPOTHESIS 009
WE WERE WRONG
Originally, when we looked at the landscape, problem, and
purpose, we thought we had it all figured out. We walked away
with what seemed like a workable insight:
Michelle, Day 4
“Why am I suddenly obsessed with my LinkedIn account? I feel a
Social media and the endless chase for validation are preventing weird anxiety about not being able to see who’s looking at my profile. And here
people from appreciating their lives for what I was thinking I’d miss the drama of the Facebook feed, when it turns out I am
they are. desperate for some professional attention.”
However, it quickly became evident that this was a ‘tip of the
iceberg’ insight. As it turned out, the most powerful part of this
insight was the sheer fact that we immediately proved it wrong. Kelly, Day 12
We walked into a new insight, brought on by our chance to step “How am I supposed to get a good recommendation for a sandwich?
back from our expectations through deprivation: I never realized how much I rely on the reviews I get from Yelp. It’s also really
interesting how the unique site design allows for users to create utility for
others using their own creativity.”
We all have strong expectations and attitudes
about social media and how it affects our lives and
behaviors, but many of these ideas aren’t accurate.
Kait, Day 17
“I’ll admit, I thought I was going to be lost without my Pinterest
Our research subsequently revolved around trying to account, but what’s really making me crazy is now being able to check out
introspectively dispel our own expectations and build a case tutorial videos on Youtube.”
for understanding Millennials’ use of social media in a more
meaningful way.
Above: Journal entry excerpts from Social Recess participants - Their initial predictions of
what information was valuable to them was not what they expected.
9
12. IMPLICATIONS 010
CONNECTIVITY
Social media offers constant connectivity in a different way FOMO, or Fear of Missing Out, arises out of this insight.
than anything that preceded its advent. Social media fosters FOMO affirms the notion that Millennials are constantly seeking
complex communication in platforms that are instantaneous, self-validation from these platforms, using their constant
easy, and have broad reach and extended longevity. Social connectivity as a way to seek affirmation that the things they
media also facilitates specialized communication by way of are doing, saying, and sharing are reflecting positively on their
its varied platforms, including powerful personalization and reputation. Put simply, Millennials have a warped sense of
aggregation, content creation, or social sharing tools. meaningful connectivity because social media supports the idea
that ‘bigger is better,’ and they’ve grown up in a digital culture
Millennials have grown to expect easy access to the people where their wildest dreams and opinions can be validated only
and information that they want, when they want it, due to moments after inception.
their digital fluency. They understand that their thoughts and
opinions can be formed, shared, debated, dispelled, and In the Millennial’s mind, social media is an autobiography in
evangelized to their connections, which could number in the the works and a chance to represent and cultivate their ideal
thousands, at the click of a button. As a result, they are led to selves. Their sharing behavior therefore aligns more with
believe that without constant connectivity, they are missing out what they want to be seen sharing with their followers and
on a tool that substantiates what they know, and the way they the reputation they want to build than with what they see
communicate it. interesting, themselves.
When social media is your autobiography,
every moment seems to matter.
10
13. IMPLICATIONS
CREATIVITY
The Millennial creative process has changed from that of relating to their feelings of creativity. This compares to 4% of
past generations. Social media, rather than being a form those surveyed who identified as content consumers and 20%
of distraction, actually inspires creativity and offers nonstop of those who identified as content sharers, which indicates
access to inspiration and creative feedback for its users. that content creation behaviors, such as blogging, vlogging, or
Channels such as Youtube, Pinterest, or Instagram, and creating videos for sharing, relate directly to feelings of inherent
blogging platforms such as Wordpress or Tumblr, all offer creativity.
Millennials resources for inspiration and outlets for creativity,
integrated with social features that allow users to share, The rich creative and social environment facilitated by social
comment, or take inspiration for themselves. These platforms media makes many users feel empowered to embrace their
offer evidence of creativity as a great connector and, therefore, creativity, a process that is reinforcing DIY culture and changing
a natural partner for social media. A distinction must be made, its core meaning. While social media enables everyone to
however, between social media creating artists and social become a content creator, it eliminates the solitude of creation.
media creating influencers.
‘Doing It Yourself’ is never just yourself
According to our primary research, 56% of people surveyed
just want their followers to think they are interesting, and an
when the mode of inspiration and the method
effective way of being an interesting influencer is by creating of sharing is social media.
original content.
There’s no doubt that creativity is a shared commodity in the
Content creators make the social media world go ‘round, and social space, and it appears that content-creation platforms
report interesting differences in their social media behavior. allow users to feel temporarily and pleasantly alone while
Among those surveyed who self-identified as content creators, maintaining the comfort of instant gratification from their social
33% reported their feelings of self-confidence as directly connections.
11
14. IMPLICATIONS
UTILITY
Millennials rarely associate the social media platforms with utility: small, from anonymous faces in Youtube tutorials, from former
In fact, 70 percent of the Millennials we surveyed said they have bosses on LinkedIn, or from friends of friends of friends on
considered giving up social media because they deemed it a waste Facebook. Put simply,
of their valuable time. However, the Social Recess experiment
and research concluded that utility related to social media is The tools have changed,
irreplaceable and thus invaluable in Millennials’ lives.
but the game remains the same.
The Social Recess participants detailed at length the loss of basic
Millennials have been mercilessly chastised for their laziness and
utility and productivity of social experiences without social media.
need for instant gratification. From the utility perspective, it is
Additionally, they realized that personalized and aggregated content
possible that Millennials are actually more efficient because their
in digestible and unbiased formats is a benefit of social media that
digital fluency allows them to harness the power of many to solve
formerly went unattributed.
their problems, support their ideas, and share their opinions.
We started our project by recognizing that social media is used
On a more basic level, social media has become a resource
by many people as an avenue to validation, but the irreplaceable,
for solving life’s daily tasks by providing immediate access to
inherent utility in many social tools indicates that this definition is
personalized information. We are multitaskers: 45 percent of those
to narrow: More than anything, social media is a tool for finding
surveyed use their cell phone as their primary access to social
guidance. Guidance manifests in myriad ways, fostered by native
media. Social media is information meant to be consumed on the
social platform utility: support or inspiration for a project, found on
go, for these Millennials. As our generation strives for more and
Pinterest, funded by IndieGogo, seeded on Twitter, or mobilized
more independence, social media provides us with the necessary
on Facebook. Advice for a new experience, from a person who
information and tools to make informed decisions as consumers and
has done it on Reddit, from friends and family on Facebook, or
provide us with a platform to learn and share content of any nature.
colleagues on LinkedIn. Direction in times of uncertainty, big or
12
15. IMPLICATIONS
THE MULLENNIAL MODEL
The Mullennial Model uses core insights from our research to provide
implications on ways to create meaningful engagement with Millennials.
UTILITY
Where we spend the most time on social media
We stay connected because we value isn’t what we find most useful.
our digital lives as much as our real lives.
In our generation, creativity doesn’t always We value social media that gives us
come from solitude and being unplugged. irreplaceable guidance.
When social media is our autobiographies,
every moment matters.
The Do-It-Yourself culture online is only an We want categorized and aggregated content
illusion of independence. that we can access when needed.
We are our own brands. We want to share
content that reflects our idealized selves.
Social media is the new platform where
we anonymously find inspiration
and learn from others.
13
16. CONCLUSION 014
BIG LESSON LEARNED
We set out to do one thing, and came out with something way
bigger than we could have ever imagined. It was no surprise
that Millennials use social media all the time. Going into the
project, we associated social media with social validation.
People were living their lives on a digital front as they never
had before. As it turned out, this was just the tip of the iceberg.
By giving it up, we realized that social media ought to be
recognized as an irreplaceable resource for three key elements:
utility, connectivity, and creativity.
Going forward, these findings create several important
implications for brands trying to target the Millennial generation.
By understanding what Millennials find truly meaningful in social
media, brands can leverage this information to become more
relevant, engaging, and valuable to Millennial consumers.
14
17. APPENDIX
3/27/12. 12 Essential Facts about Millennials for Your 2012 Marketing Strategy. http://blog.factbrowser.com/2012/03/27/12-essential-facts-about-
millennials-for-your-2012-marketing-strategy/
4/19/12. Inside the Millennial Spend. http://www.prosumerreport.com/blog/2011/04/19/inside-the-millennial-spend/
7/11/12. SymphonyIRI Unravels Mindset of Millennials and Introduces SymphonyIRI Shopper Sentiment Index (TM).
7/12/12. How Millennials Spend Their Money on Consumer Goods: Infographic. http://www.huffingtonpost.com/2012/07/12/how-millennials-spend-their-
money-infographic_n_1669077.html
Albritton, Karen. Millennial misunderstanding? http://www.capstrat.com/elements/downloads/files/millennial-whitepaper.pdf
Byrne, K., Carpenter, M., Chen, A., Schultz, K., Walsh, K. 8/2/2012. Social Recess Primary Research Survey. http://bumanagement.qualtrics.com//CP/
Report.php?RP=RP_cTSzl6Lu0aPYDdP.
Campus Auction Millennial Generation Facts. What does this mean practically? http://www.campusauctionpartners.com/millennial-statistics/
De Groote, Michael. 5/25/2012. Millennials love to spend money they don’t have. http://www.deseretnews.com/article/865556455/Millennials-love-to-
spend-money-they-dont-have.html?pg=all
Fridrich, Julia. 4/12/12 Millennials, Money, and What Matters Most. http://www.javelinexperiential.com/experiential-marketing/millennials-money-and-what-
matters-most
Griffin, Keith. 6/27/2012. To reach millennial market, retailers must target moms.
Halpert, Julia. 5/15/12 Millennials: Young, Broke, and Spending on Luxury
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18. APPENDIX
Kats, Rimma. 7/31/12. Travel industry increased spend 200pc year-over-year: Millennial Media.http://www.mobilemarketer.com/cms/news/
research/13423.html
Krause, Rachel. 5/17/12. The Millennial Generation Is Spending More Money Than Ever On Luxury Goods. http://www.thefrisky.com/2012-
05-17/the-millennial-generation-is-spending-more-money-than-ever-on-luxury-goods/
Lassere, A. 2/10/12. The Marketing Corner: The Purchasing Power of Millennials. Re-trieved from http://www.theepochtimes.com/n2/business/the-
marketing-corner-the-purchasing-power-of-millennials-188965.html
Schroeder, Eric. 7/12/12. Survey: Millenials Shopping Attitudes ‘Volatile.”
http://www.foodbusinessnews.net/News/News%20Home/Consumer%20Trends/2012/7/Survey%20Millennials%20shopping%20attitudes%20volatile.
aspx?p=1
Schultz, E.J. 7/11/12. How Millennials Are Spending Their Precious Dollars on CPGs.
Symphony IRI Group. 6/12. Millenial Shoppers: Tapping Into the Next Growth Seg-ment. http://www.symphonyiri.com/portals/0/articlePdfs/
T_T%20June%202012%20Presentation.pdf
Van Petten, Vanesse. 7/10/12. The 6 Gen Y Spending Types: Which One Are You?
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