This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
Let us tell you a story - Social Media ParadoxSimplify360
Brands often struggle to match their own perception of themselves with that of their customers.
This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems.
After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet?
Tweet to us #SocialMediaParadox
Passage to India: 7 insights into India's changing consumer marketBrand Genetics
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
The New (Micro) Leisure: Redefining Downtime in a Connected WorldMRY
Leisure time used to be defined by long summer vacations and 5 o'clock happy hours. But in today's overscheduled, constantly connected, mobile-driven world, downtime has been downsized to moments of digital relief that can last a matter of seconds. Here's how brands can learn to navigate this new reality.
The document summarizes paradoxes of modern times, noting that while people have more material possessions and knowledge, they have less time, common sense, judgment, wellness, values, and life satisfaction. It argues people should make the most of each day by spending meaningful time with family and friends, engaging in activities they enjoy, and expressing love and appreciation to others.
Youth In India - a detailed study with referencesUdayan Sikdar
Being in a country with the largest youth population, it is detrimental for brands to understand the mindset of this target audience.
Choice is everything an independent youth has, be it for their gadgets, food or entertainment. They live their lives muti-tasking with their studies, gadgets, internet and television amongst other things.
They try to seek their identity both online and offline through the various mediums available.
For youth the brand they associate with matters a lot more than a simple choice of necessity.
The following report showcases the various aspects of the youth population and attempts to establish an understanding of their preferences.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
This document provides an overview of Millennials and strategies for capturing their attention. It defines Millennials as those born between 1981-2000, totaling over 92 million in the US. Millennials are highly connected through social media and prefer urban environments. The document outlines Millennials' unique traits like being special, sheltered, team-oriented, and achieving. It recommends meeting Millennials on social media as they get most of their news from television and the internet. The document proposes aligning company messaging and initiatives with what resonates with Millennials and implementing an strategic social media plan to reach this important demographic.
This document discusses segmenting the millennial generation based on life stages. Millennials range in age from 18-34 but have different priorities and financial situations depending on where they are in life. The document suggests dividing millennials into three life stages - dependent adults, those on their own, and those starting a family. These stages have differing characteristics like marital status, social media usage, wealth levels, and top concerns. Understanding these differences is important for businesses hoping to successfully market to millennials.
Let us tell you a story - Social Media ParadoxSimplify360
Brands often struggle to match their own perception of themselves with that of their customers.
This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems.
After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet?
Tweet to us #SocialMediaParadox
Passage to India: 7 insights into India's changing consumer marketBrand Genetics
A series of macro insights into India's consumer market.
Given recent elections, there is optimism that a more business friendly government can help the country fulfil its economic potential. As new opportunities start to open up, this document outlines opportunities and challenges for brands.
'Passage to India' completes our series on the BRICs: documents are also available on Brazil, Russia and China
The New (Micro) Leisure: Redefining Downtime in a Connected WorldMRY
Leisure time used to be defined by long summer vacations and 5 o'clock happy hours. But in today's overscheduled, constantly connected, mobile-driven world, downtime has been downsized to moments of digital relief that can last a matter of seconds. Here's how brands can learn to navigate this new reality.
The document summarizes paradoxes of modern times, noting that while people have more material possessions and knowledge, they have less time, common sense, judgment, wellness, values, and life satisfaction. It argues people should make the most of each day by spending meaningful time with family and friends, engaging in activities they enjoy, and expressing love and appreciation to others.
Youth In India - a detailed study with referencesUdayan Sikdar
Being in a country with the largest youth population, it is detrimental for brands to understand the mindset of this target audience.
Choice is everything an independent youth has, be it for their gadgets, food or entertainment. They live their lives muti-tasking with their studies, gadgets, internet and television amongst other things.
They try to seek their identity both online and offline through the various mediums available.
For youth the brand they associate with matters a lot more than a simple choice of necessity.
The following report showcases the various aspects of the youth population and attempts to establish an understanding of their preferences.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
This document provides an overview of Millennials and strategies for capturing their attention. It defines Millennials as those born between 1981-2000, totaling over 92 million in the US. Millennials are highly connected through social media and prefer urban environments. The document outlines Millennials' unique traits like being special, sheltered, team-oriented, and achieving. It recommends meeting Millennials on social media as they get most of their news from television and the internet. The document proposes aligning company messaging and initiatives with what resonates with Millennials and implementing an strategic social media plan to reach this important demographic.
The narrative about Millennials is filled with misconceptions and contradictions. To decipher the anecdote about Gen Y from the wisdom, we went to Millennials themselves, asked them what they thought were the most common misconceptions about their generation, then synthesised their comments with our other learning from CultureQ (our monitor of sentiment and cultural shifts), and identified five common misconceptions.
The document summarizes characteristics of today's youth in India based on survey findings. It finds that the youth are [1] exploring new avenues beyond traditional ties by embracing both their culture and unconventional careers, and moving beyond just their lineage; [2] defined by role models from outside traditional fields who achieved success through grit and innovation rather than inheritance; [3] socially aware and interested in contributing to society through entrepreneurship rather than rebellion.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials research products extensively online, relying heavily on peer recommendations from friends and family over traditional advertising or brand engagement. They seek out new experiences and share their unique perspectives on social media not to establish expertise but to connect with others. While technology immersed, Millennials trust in-person recommendations most of all and make contextual decisions based on crowdsourced opinions from their close-knit social networks.
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
While the earliest assessments of Millennials tended to be very skeptical of this group - quick to
call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
Among Millennials, loyalty is hard won, independent thinking is prized, questioning is the norm
and proof is what they are looking for.
Pew adds another very important distinction: Millennials, the research says, are "unmoored from
institutions," or unattached from organizations that have been so important to earlier generations.
This applies to religion, social groups, corporations and politics. Adding to their sense of not
belonging, t ...
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Social@Ogilvy on Millennials, the New Age Heroes Synergia
Millennials represent a significant portion of the global population and economy. They value experiences over material goods, social causes, and having a voice. Engaging millennials requires understanding their traits of being optimistic yet pragmatic, individualistic, and seeking both inclusion and innovation. Effective strategies provide purpose and empowerment through social media, access, feedback mechanisms, and co-creation opportunities.
This document discusses relationships and trust among young women based on research. Some key points:
- Young women today form relationships and trust in new ways due to low trust in institutions. They rely more on personal networks.
- Relationships with parents are more like peers, and marriage/partnerships are less obligatory and more diverse.
- Motherhood is pursued individually rather than as an obligation, and young mothers collaborate online.
- Peer influence is strong through social media and crowdsourcing opinions.
- Institutions and brands must build authentic, two-way relationships with young women through common values and goals to earn their trust.
This document summarizes the findings of a 2014 study on civility in America conducted by Weber Shandwick and PowellTate. Some key findings:
- Americans believe civility is eroding and the problem is getting worse, though Millennials are slightly more optimistic about future improvement.
- Millennials experience uncivil behavior more frequently than older generations, especially online. They are also more likely to take proactive steps in response.
- While all generations see civility issues, there is a divide on causes - Millennials and Gen Xers blame social media most, while older groups blame politicians.
- Millennials acknowledge high levels of uncivil behavior online but many also avoid or
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
Smart Millennials and their Changing Shopping Trends: A Case of Millennial St...IJMTST Journal
Shopping habits among people change with the change in generation. Each generation is characterized by unique habits and preferences. Understanding the changing trends becomes paramount for retailers to suit their business strategies to the new-age customers. On the other hand, reforms in the industry and pressures from competition throws open new vistas for today's retailers. In this connection, a study has been initiated to understand the changing shopping trends among millennials. The chief objective of the study is to find the changing habits of millennials in terms of their online buying, the penetration of smart-phone into their purchase process and their satisfaction towards online purchase. A sample of 135 respondents in Nellore was approached for a survey and after a few rejections; data from a total of 128 respondents was gathered using a structured questionnaire. The data gathered was thoroughly analyzed using statistical tools and the findings were presented. The results of the study state that the new-gen shoppers who are termed as millennials are coming up with unprecedented shopping habits and preferences. Most of the millennials own a smartphone or two which has disrupted the shopping trends in the market. Smart Millennials, the ones who belong to millennial generation and who own a smartphone are ubiquitous. Smartphones have penetrated deep into their personal lives. Smart millenials are welcoming experiments in product delivery and payment methods, spurring online shopping trend. However, there exist a few cases, if not many in which these smart millennials are slurred by a few online retailers by way failed delivery of product ordered. The study concludes that smart millennials are going to make a huge pie of the market in the years ahead and with the changing times comes the need for the retailers to fine-tune business as well.
"True Gen": Generation Z and its implications for companiesDaniele Fogliarini
This document discusses Generation Z, known as "True Gen", who are digital natives born between 1995-2010. It finds that Gen Z values individual expression and identity, causes over labels, and dialogue over confrontation. They consume based on access rather than ownership, see consumption as self-expression, and are concerned with ethics. Gen Z is influencing other generations and transforming consumption patterns through their emphasis on authenticity, inclusion, pragmatism and mobilization around causes rather than socioeconomic factors. Companies must rethink how they deliver value and address issues to appeal to Gen Z consumers.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
The document discusses generational traits and events that have shaped millennials, and analyzes how different archetypes manifest among them. It identifies the hero/warrior, explorer, and creator as dominant archetypes for millennials. For each archetype, it outlines their life context, goals, fears and gifts, and provides examples of brands that have successfully appealed to each, highlighting how they empower self-expression, independence, achievement and social change.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This document discusses generational characteristics of Generation Y (also known as Gen Y or Gen buY), born between 1978-1990. Some key points:
- Gen Y is more ethnically diverse than previous generations and values community and collaboration over individualism. They are confident and want flexibility in their careers.
- Financially, Gen Y has significant spending power but also faces high costs for housing, education, and healthcare. They are tech-savvy investors who manage finances online.
- Gen Y is marketing savvy and wants choices. They are not swayed by "hard sell" advertising but influenced by lifestyle connections and customer loyalty.
The document discusses the "Millennial Paradox" in India and how it manifests differently across subgroups of millennials. It describes three main subgroups - Inglodians, Indian millennials, and Bharatiyas. Inglodians, who are more affluent and westernized, most clearly demonstrate collective individualism through their openness to outside influences and peer endorsement. Indian millennials balance individualism and collectivism related to family. Bharatiyas remain most focused on traditional group conformity. While the paradox affects all subgroups, it is strongest among Inglodians and increasingly Indian millennials.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 about their spending habits, media consumption, and socialization. Some key findings include:
- Teenage girls spend purposefully online, averaging 11 hours per month, searching for specific information rather than browsing randomly. They primarily use social media to stay in constant contact with friends.
- When shopping, teenage girls research sales and wait for preferred brands to go on sale before purchasing. They are loyal to favorite brands and enjoy finding them at discounted prices.
- Teenage girls prefer to actively seek out sales information from brands rather than having brands approach them. They share shopping tips and deals primarily through one-on-one communication like text
The Teenage Girl as Consumer and CommunicatorHavasPR
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 conducted in November 2009. Some key findings include:
- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
- They prefer to shop in physical stores so they can see and touch items, and enjoy
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
More Related Content
Similar to White paper - Titan Industries Millennial Paradox
The narrative about Millennials is filled with misconceptions and contradictions. To decipher the anecdote about Gen Y from the wisdom, we went to Millennials themselves, asked them what they thought were the most common misconceptions about their generation, then synthesised their comments with our other learning from CultureQ (our monitor of sentiment and cultural shifts), and identified five common misconceptions.
The document summarizes characteristics of today's youth in India based on survey findings. It finds that the youth are [1] exploring new avenues beyond traditional ties by embracing both their culture and unconventional careers, and moving beyond just their lineage; [2] defined by role models from outside traditional fields who achieved success through grit and innovation rather than inheritance; [3] socially aware and interested in contributing to society through entrepreneurship rather than rebellion.
More than 230 million “millennials” in China—or about 17% of the total population—are undergoing the biggest change of their young lives: becoming adults. Hundreds of millions of young Chinese from the 90s generation are getting older, becoming more mature and shifting their perspectives from self-focused to society-focused.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Webin...Influence Central
Millennials research products extensively online, relying heavily on peer recommendations from friends and family over traditional advertising or brand engagement. They seek out new experiences and share their unique perspectives on social media not to establish expertise but to connect with others. While technology immersed, Millennials trust in-person recommendations most of all and make contextual decisions based on crowdsourced opinions from their close-knit social networks.
The Huffington Post Millennials Are Defining the Workplace.docxoreo10
The Huffington Post
Millennials Are Defining the Workplace
Posted: 08/26/2014 6:03 pm EDT Updated: 08/26/2014 6:59 pm EDT
Millennials lead the pack when it comes to digital influence.
And understandably so. After all, now in their 20s and 30s, these adults have grown up in the
digital era. It comes naturally to them. It is part of their every day. It defines them and they, in
turn, have significant influence on those around them, whether from home, the workplace or the
treadmill.
Social media, of course, are the favored form of communications. With smartphones, tablets and
other digital devices, each tap matters greatly as they share thoughts and concerns or read what
friends and others have to say.
Pew Research calls Millennials "digital natives." In its 2014 report, "Millennials in Adulthood,"
Pew points out that they are:
"the only generation for which these new technologies are not something they've had to adapt to.
Not surprisingly, they are the most avid users.
"They have taken the lead in seizing on the new platforms of the digital era - the internet, mobile
technology, social media - to construct personalized networks of friends, colleagues and affinity
groups."
In what may seem as no more than the blink of an eye, these Millennials are fast becoming the
largest group of employees at companies large and small. Neither idle nor quiet, many of them
are making their mark.
Fast moving through the ranks and exerting greater influence in the workplace, they are now
forcing changes in how to motivate and engage with employees. And you can count on that
continuing for a long, long time.
Ron Alsop, journalist, author and former Wall Street Journal editor, set the tone for how the
Millennials would eventually dominate the workforce in his ground-breaking 2008 book: "The
Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up The Workplace."
Mr. Alsop saw early on that the Millennials would bring a set of values and priorities that
differed significantly from the generations that came before them: Gen X and Baby Boomers.
With the Millennials, he wrote, "employers are facing some of the biggest management
challenges they've ever encountered." http://www.thetrophykids.com
While the earliest assessments of Millennials tended to be very skeptical of this group - quick to
call them coddled and focused on themselves - we now have better insights and see this
generation as having very different expectations of employers than did their predecessors.
Among Millennials, loyalty is hard won, independent thinking is prized, questioning is the norm
and proof is what they are looking for.
Pew adds another very important distinction: Millennials, the research says, are "unmoored from
institutions," or unattached from organizations that have been so important to earlier generations.
This applies to religion, social groups, corporations and politics. Adding to their sense of not
belonging, t ...
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Social@Ogilvy on Millennials, the New Age Heroes Synergia
Millennials represent a significant portion of the global population and economy. They value experiences over material goods, social causes, and having a voice. Engaging millennials requires understanding their traits of being optimistic yet pragmatic, individualistic, and seeking both inclusion and innovation. Effective strategies provide purpose and empowerment through social media, access, feedback mechanisms, and co-creation opportunities.
This document discusses relationships and trust among young women based on research. Some key points:
- Young women today form relationships and trust in new ways due to low trust in institutions. They rely more on personal networks.
- Relationships with parents are more like peers, and marriage/partnerships are less obligatory and more diverse.
- Motherhood is pursued individually rather than as an obligation, and young mothers collaborate online.
- Peer influence is strong through social media and crowdsourcing opinions.
- Institutions and brands must build authentic, two-way relationships with young women through common values and goals to earn their trust.
This document summarizes the findings of a 2014 study on civility in America conducted by Weber Shandwick and PowellTate. Some key findings:
- Americans believe civility is eroding and the problem is getting worse, though Millennials are slightly more optimistic about future improvement.
- Millennials experience uncivil behavior more frequently than older generations, especially online. They are also more likely to take proactive steps in response.
- While all generations see civility issues, there is a divide on causes - Millennials and Gen Xers blame social media most, while older groups blame politicians.
- Millennials acknowledge high levels of uncivil behavior online but many also avoid or
For the third part of the LHBS series about young women, we have focused on consumption. While their purchasing power has diminished when compared to older generations, the sheer size of this consumer group is responsible for largescale shifts in culture and consumption, and it is therefore imperative to describe how young women’s attitudes have evolved from previous generations.
Smart Millennials and their Changing Shopping Trends: A Case of Millennial St...IJMTST Journal
Shopping habits among people change with the change in generation. Each generation is characterized by unique habits and preferences. Understanding the changing trends becomes paramount for retailers to suit their business strategies to the new-age customers. On the other hand, reforms in the industry and pressures from competition throws open new vistas for today's retailers. In this connection, a study has been initiated to understand the changing shopping trends among millennials. The chief objective of the study is to find the changing habits of millennials in terms of their online buying, the penetration of smart-phone into their purchase process and their satisfaction towards online purchase. A sample of 135 respondents in Nellore was approached for a survey and after a few rejections; data from a total of 128 respondents was gathered using a structured questionnaire. The data gathered was thoroughly analyzed using statistical tools and the findings were presented. The results of the study state that the new-gen shoppers who are termed as millennials are coming up with unprecedented shopping habits and preferences. Most of the millennials own a smartphone or two which has disrupted the shopping trends in the market. Smart Millennials, the ones who belong to millennial generation and who own a smartphone are ubiquitous. Smartphones have penetrated deep into their personal lives. Smart millenials are welcoming experiments in product delivery and payment methods, spurring online shopping trend. However, there exist a few cases, if not many in which these smart millennials are slurred by a few online retailers by way failed delivery of product ordered. The study concludes that smart millennials are going to make a huge pie of the market in the years ahead and with the changing times comes the need for the retailers to fine-tune business as well.
"True Gen": Generation Z and its implications for companiesDaniele Fogliarini
This document discusses Generation Z, known as "True Gen", who are digital natives born between 1995-2010. It finds that Gen Z values individual expression and identity, causes over labels, and dialogue over confrontation. They consume based on access rather than ownership, see consumption as self-expression, and are concerned with ethics. Gen Z is influencing other generations and transforming consumption patterns through their emphasis on authenticity, inclusion, pragmatism and mobilization around causes rather than socioeconomic factors. Companies must rethink how they deliver value and address issues to appeal to Gen Z consumers.
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
The document discusses generational traits and events that have shaped millennials, and analyzes how different archetypes manifest among them. It identifies the hero/warrior, explorer, and creator as dominant archetypes for millennials. For each archetype, it outlines their life context, goals, fears and gifts, and provides examples of brands that have successfully appealed to each, highlighting how they empower self-expression, independence, achievement and social change.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
This document discusses generational characteristics of Generation Y (also known as Gen Y or Gen buY), born between 1978-1990. Some key points:
- Gen Y is more ethnically diverse than previous generations and values community and collaboration over individualism. They are confident and want flexibility in their careers.
- Financially, Gen Y has significant spending power but also faces high costs for housing, education, and healthcare. They are tech-savvy investors who manage finances online.
- Gen Y is marketing savvy and wants choices. They are not swayed by "hard sell" advertising but influenced by lifestyle connections and customer loyalty.
The document discusses the "Millennial Paradox" in India and how it manifests differently across subgroups of millennials. It describes three main subgroups - Inglodians, Indian millennials, and Bharatiyas. Inglodians, who are more affluent and westernized, most clearly demonstrate collective individualism through their openness to outside influences and peer endorsement. Indian millennials balance individualism and collectivism related to family. Bharatiyas remain most focused on traditional group conformity. While the paradox affects all subgroups, it is strongest among Inglodians and increasingly Indian millennials.
The Deloitte Global Millennial Survey 2019 talked about how societal discord and technological transformation created a generation disruption. See More : https://www2.deloitte.com/in/en.html
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 about their spending habits, media consumption, and socialization. Some key findings include:
- Teenage girls spend purposefully online, averaging 11 hours per month, searching for specific information rather than browsing randomly. They primarily use social media to stay in constant contact with friends.
- When shopping, teenage girls research sales and wait for preferred brands to go on sale before purchasing. They are loyal to favorite brands and enjoy finding them at discounted prices.
- Teenage girls prefer to actively seek out sales information from brands rather than having brands approach them. They share shopping tips and deals primarily through one-on-one communication like text
The Teenage Girl as Consumer and CommunicatorHavasPR
The document discusses findings from a survey of 100 American teenage girls aged 13 to 18 conducted in November 2009. Some key findings include:
- Teenage girls spend purposefully online, knowing what they are looking for, which is mainly keeping in touch with friends through social media.
- They are selective about what brands and trends they follow and prefer to actively seek out sales and deals from brands rather than being passively marketed to.
- They share new brand or shopping information mainly through one-on-one communication like texting rather than broadcasting on social media. Intimacy with a small circle of close friends is important.
- They prefer to shop in physical stores so they can see and touch items, and enjoy
Similar to White paper - Titan Industries Millennial Paradox (20)
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
20240609 QFM020 Irresponsible AI Reading List May 2024
White paper - Titan Industries Millennial Paradox
1. The Millennial Paradox and the Age of Collective Individualism
The first in a series of Titan Industries’ Millennial Paradox Quarterlies
16 May, 2013: They’ve been called the ‘Dictators’1, 97% believe that they – individually – have the
power to change the World, 95% describe themselves as being more empowered than previous
generations, 72% believe that they are more creative and can deliver more innovative/creative solutions
to the World’s problems that their predecessors. For India’s millennial generation (people born between
roughly 1980 and 2001) it’s all about ‘me’. In fact, for this demographic group ‘me’ is not merely
important, it’s the only opinion that counts.
The ‘Millennial Me’; the only game in town
According to the same MTV/TataDoCoMo survey data, a third of millennials cited ‘personal satisfaction’
as the single most important factor behind their decision-making, ahead of both parents (at 26%) and
wider family (24%) – an unthinkable order of priorities for previous generations of Indians! Far from
safety in numbers, looking for identity, prestige and endorsement from a wider group, 40% of today’s
millennials simply ‘don’t care’ what the rest of society thinks about their opinions or behaviour, 56% will
actually fight against society and norms if they believe that they are in the right, less than 10% look up to
public figures as an example.
Another recent survey2 highlighted the increasingly independent nature of your Indians’ thoughts and
aspirations; ‘Do something new independently’ was the number one priority according to the findings.
Based on this evidence, India’s millennials would appear to be the most opinionated, uninhibited,
independent-minded generation in the nation’s history; and this insight is endorsed by anecdotal
evidence of millennial behaviours: the use of Twitter to connect directly with anyone irrespective of
their rank or title, the disregard for traditional structures of authority and management in the workplace
(if they have an opinion, India’s millennials will simply express it); and their opinion is as valid as the next
person, whether that happens to be the boss or the Prime Minister!
The death of the herd?
Research carried out by Visa International3 reveals that ‘Indian millennials want to be free to be
themselves and explore who they are,’ . . . . ‘Four in five Indian millennials are ambitious and big
dreamers . . .’. Youth marketing guru Samyak Chakraborty4 suggests that 80% of campus students want
to build their own independent image and make purchases based on their own individual judgement
rather than follow trendsetters. ‘Each wants to have his/her own unique style and be known by the
1 Source:TataDoCoMo/MTVPlay.com
2 Source: http://www.americanprogress.org/issues/economy/news/2012/10/11/40862/youth-skills-and-aspirations-in-india/
3 Source: Connecting with the Millennials – A VISA study (http://www.visa-asia.com/millennials/Visa_Gen_Y_Report_2012_HR.pdf)
4 Source: Youth Marketing in India with Samyak Chakrabarty
2. choices they make . . . .this could mean the end of using ‘herd mentality’ as a basis for formulating a
brand’s communication strategy.’
Millennials’ quest for individuality has taken the concept of personalisation to new levels in India. The
stratospheric rise in vodka consumption – 25% year-on-year according to some estimates5 – is even
being attributed to the drink’s ‘individualistic’ qualities6. According to the theory, Vodka is the perfect
individualistic millennial drink; it leaves no trace on the breath, it can be transformed into an unlimited
array of mixes and cocktails, or it can be drunk ‘solo’. In this sense, Vodka defies tradition and
convention; it enables the drinker to choose his/her identity and adapts seamlessly.
In socio-economic terms, increasingly individualistic behaviour can also be reflected by and attributed to
the trend towards urbanisation sweeping India. The move to the city, away from the support and
confines of family, adds to the sense of independence; as do growing levels of financial independence
and financial inclusion (bank account penetration, bank card usage etc.) across this demographic7
.
The ‘Millennial Paradox’
But, despite these unprecedented levels of self-obsession and independence, India’s millennials do not
operate in isolation. On the contrary, this demographic exhibits an unprecedented desire to share and
belong to some form of community, both in the professional and personal context. These communities
are present both online (LinkedIn, Facebook, Twitter etc.) and offline and are sustained by this group’s
appetite – even, compunction – to share; anything from holiday photos, to their innermost secrets with
people who they may have never met. Sharing has become the principle form of validation and meaning
for 21-35 year olds. And the evidence is compelling . . . . .
Millennials are the World’s ‘exhibitionist class’, everything is shared, everything requires an
endorsement – whether that take the form of a ‘friend’ a ‘like’ or even a ‘retweet’. MTV researchers
describe them as being ‘addicted to constant feedback’8; according to their research 58% of millennials
surveyed felt more confident when they received feedback and 33% of those surveyed felt disappointed
if others don’t respond.
And India’s millennials are no exception. 95% of them participate in social network activities at least
once per day9, over half of them consider a mobile phone to be an ‘absolute necessary’ outstripping
their debit/credit card (8%), bike (4%), car (2%) and newspaper (2%). India is home to over 61 million
Facebook users, with 18-24 year-olds and 25-34 year-olds accounting for the biggest proportion.
According to Edelman’s 8095 research10, 74% of millennials believe that they influence their peers’
purchasing decisions; ‘Millennials seek recommendations from people they trust – They spend a lot of
time on social media and are vocal about their likes and dislikes . . .’11.
5 Source: http://articles.economictimes.indiatimes.com/2012-07-04/news/32537038_1_assocham-report-wine-consumption-indian-wine-
market
6 Source: http://www.foodnavigator-asia.com/Markets/Young-India-takes-to-vodka
7 Source: http://www.fpsb.co.in/Upload/EventPDF/CII%20Financial%20Distribution%20Summit%202012.pdf
8 Source: http://heidicohen.com/millennials-social-media-digital-marketing-insights/
9 Source: TataDoCoMo/MTVPlay.com
10 Source: http://www.edelman.com/insights/intellectual-property/8095-exchange/
11 Source: http://www.greatindiabschool.edu.in/millennials-trendsetters-in-the-retail-industry/
3. In fact, 90% of Indian millennials actually believe that it’s their responsibility to share feedback with
companies after good or bad brand experience.
And it’s not just about purchasing decisions; sharing has become the default response when addressing
deeper issues. According to MTV/TataDoCoMo12 survey data, when it comes to social issues, 56% of
millennials alert their friends and family, 39% join the relevant social community, and 27% write about
the cause and issue on their personal communities.
‘Costless Friends’
The ease with which India’s millennials can share is redefining the concept of cause and effect; brands,
parents, teachers, authorities no longer enjoy a defining influence over them. While 89% of India’s
millennials research online before making a purchasing decision13, 64% of them also use social media to
make new friends. And this is the key; traditional sources of validation and endorsement such as family
and people from the vicinity are being complemented – and in some cases replaced – by new forms of
trusted friendships.
While the latter were characterised by a sense of exchange and obligation (a sense of ‘debt’ in terms of
loyalty and respect to family members, for instance), the latter come completely free of any such
responsibility. These new forms of friendships are secured by mutual interests, passions, opinions, needs
etc. but are completely ‘costless’ compared to their traditional predecessors. ‘Costless friends’ come
devoid of any sense of obligation or duty; contrary to traditional relationships in India, where the sense
of obligation can be overwhelming.
Despite this, costless friends should not be considered trivial or superficial; these types of communities
and relationships can be profound, with members exchanging deep and intimate levels of information
and insights. In fact, the levels of trust, confidence and loyalty that India’s millennials are associating
with these new forms of friendships are growing. In many instances, such relationships have surpassed
traditional sources of validation and are increasingly defining millennials’ opinions, beliefs and
behaviours.
‘Collective Individualism’
‘Collective individualism’ is one way of describing this fascinating counterpoint; the obsession with
individual personal choice, offset by the need to share and exchange as a form of validation and – in
essence – meaning. Like many generations before them, India’s millennials are full of inconsistencies
and apparent contradictions. In reality we are seeing traditional alliances and sources of validation and
meaning are being replaced by new allegiances – such as the ‘costless friend’ – which are not limited to
either geographical or familial ties. Collective individualism is a dynamic process; whether it ultimately
leads to conflict, as India’s millennials exchange traditional sources of loyalty meaning for new ones,
remains to be seen.
12 Source: Source: TataDoCoMo/MTVPlay.com
13 Source: IDEM
4. On a wider level, what India’s Millennial Paradox means in terms of consumer behaviour, professional
outlook, family & relationships and leisure will be examined in further detail in future Titan Industries’
Millennial Paradox Quarterlies.
# # #
About Titan Industries’ Paradox Panel
Titan Industries’ ‘Paradox Panel’ is a discussion forum designed to research, debate and develop insights
into India’s 21-35 year-old communities – the so-called ‘millennial’ generation. This demographic group
is characterised by both a tendency – near obsession – towards self-expression, individual choice and
personal opinion. The ‘Paradox’ being that – despite this – this group exhibits an unprecedented desire
to share and belong to some form of community, both in the professional and personal context. Despite
their rejection of conventional groups and communities in favour of individual opinions and self-
expression, sharing has become the principle form of validation and meaning for today’s 21-35 year
olds. This is the Millennial Paradox.
To mark the 25th anniversary of the brand during the course of the year, Titan Industries’ Paradox Panel
will be exploring the implications of the Millennial Paradox on India’s youth in terms of their consumer
behaviour, family and relationships, professional lives and careers, and leisure. Throughout the year,
these insights will be published in Millennial Paradox Quarterlies – white papers designed to stimulate
discussion, debate and further insight.
Titan Industries’ Paradox Panel consists of:
- Aditya Swamy – Executive Vice President, MTV India
With an MBA in Marketing from S.P. Jain Institute of Management & Research, Aditya started his career
with Coca-Cola and moved on to the entertainment industry in 2006. He has helped MTV to convert into
a multiplatform entertainment destination. Today, MTV reaches out to over 130 million people on TV,
has the largest social media connect with over 8 million fans on Facebook & Twitter; and has over 2
million views a month for its mobile TV service.
- Dr. Bino Paul – Professor and Chairperson, Tata Institute of Social Sciences
Dr Bino Paul GD is Professor at the Centre for Human Resources Management and Labour Relations at
the Tata Institute of Social Sciences. He has a doctoral degree in Economics from IIT Bombay and
affiliated with the Centre for Human Resources Management and Labour Relations, Innovation and
Research Facilities: Labour Market Research Facility and the School of Management and Labour Studies.
- Kaustav Sengupta – Associate Professor at National Institute of Fashion Technology
Kaustav is a well-known youth trend analyst, alternative media expert and a fashion theorist. He heads a
research & direction team of young Indians which is organically growing and now has a network of more
than 1,500 young trend-spotters across India. This initiative called INgene, is the first ever youth trend
research initiative in India recognized by many international experts as the best source for youth trend
insights in India. He regularly conducts workshops, delivers lectures and presents papers on Indian youth
trend, fashion forecasts, consumer analysis. He is also representing PYMCA (www.pymca.com, the
largest online archive of youth culture) in south east Asia; along with other honorary associations (Local
5. advisor of TED, NeN NIT Trichy, IIT M etc.) This collaboration will provide new opportunities to GEN next
and help showcase their photographs, artworks, music etc.
Twitter @kaustavsengupta
Website http://www.kaustavsengupta.com/
- Sam Ahmed – Vice Chairman and Creative Director, Rediffusion India
Sam Ahmed is one of the biggest creative names in the world of advertising and is currently Vice
Chairman and Chief Creative Officer of Rediffusion. He is one of the world’s most awarded creative
people. Sam has spent 14 years at Y & R, Dubai where he was credited with making Y&R the No. 1
agency in Dubai in creative rankings. Over the years, Sam has won more than 200 international awards
including the Cannes Lions, One Show, Clio, New York Festival, Epica among others.
# # #