This document outlines 10 service tips for retailers. The tips include choosing a positive attitude, recruiting great staff, getting the team structure right, providing a "wow" customer experience inside and outside the store, keeping enthusiasm levels high, seeing things from the customer's perspective, building rapport with customers, viewing complaints as opportunities, differentiating your business, getting feedback, and taking responsibility for service. The overall message is that great service starts from the top and should be a focus for any retailer wanting to succeed.