This document provides marketing training and outlines 37 proven marketing methods. It discusses concepts like defining target prospects, positioning statements, marketing metrics like ROI and CPL, funnel marketing, drip marketing, tracking and testing marketing campaigns, developing niche websites, the three M's of marketing, guarantees and unique selling propositions, expertising, using CRM to build relationships, email marketing best practices, website design, advertising like advertorials and newspapers, outdoor advertising, upselling and cross-selling strategies, referral systems, networking, pay per click advertising, landing pages, search engine optimization, social media, blogging, cold calls, underpromising and overdelivering, joint ventures, and affiliate marketing. Formats include definitions,
China drop shipping and wholesale websites list(1)mariegadgets
This document provides a list of China drop shipping wholesale websites that the author has dealt with. It includes brief reviews and descriptions of over 15 websites that offer products sourced from China, including electronics, accessories, clothing, and more. The document encourages readers to register for newsletters on the sites to stay updated on new products and discounts. It also provides tips for using these sites to start a drop shipping business from China by finding suppliers with low minimum order quantities and discussing shipping and order details.
Obtaining dental practice growth through nurturing relationships with your ex...Carolyn S Dean
Attracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients.
Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.
It’s also far easier to sell to existing patients than to get new patients. Acquiring new patients is expensive (five to ten times the cost of retaining an existing one), but the average spend of a repeat patient is a huge 67% more.
This document provides guidance on empowering employees to provide excellent customer service. It emphasizes putting the customer first and making sure any actions taken are ethical. It stresses the importance of customer service and courtesy in retaining customers. Various CREDCO products and services are described, including credit reports, verification services, and online offerings. The value of lifetime customers and maintaining a positive attitude are also discussed.
How restaurant owners can partner with dentists for dental marketingCarolyn S Dean
This document discusses potential partnerships between restaurants and dental practices. It notes that while dentists are struggling with increased competition, they have marketing budgets and know their customers well. The document proposes that restaurants and dentists partner by offering promotional deals to dental patients, such as a free meal or percentage off for birthdays or referrals. It provides advice on approaching dental practices, suggesting targeting larger non-corporate practices, meeting with the owner after hours, and coming prepared with a clear promotional offer and examples. The goal is for both businesses to gain long term customers through these partnership promotions.
Top Dental Marketing Mistakes and How to Avoid Them (ADX16)Carolyn S Dean
Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills.
Properly developed and well executed marketing activities can connect you with the right patients, and get people talking about your practice. When you invest money in marketing your dental practice, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing, many dental practices don't realise the mistakes they're making until it's too late.
Unfortunately, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time, hard work and money, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development.
In this talk you will learn how your dental practice should approach marketing, as well as certain pitfalls you should avoid.
1. The document discusses a presentation by Charles Cohon, CEO of the Manufacturers' Agents National Association (MANA), about how manufacturers can improve their relationships with representatives.
2. It provides examples of behaviors that representatives appreciate in manufacturers, such as being respectful, communicating promptly, and paying commissions on time.
3. The document also gives examples of behaviors that representatives do not like, such as lack of communication, late payments, and not understanding the representative business model.
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...Syed Adeel Ahmed
The document provides guidance on building trust and marketing strategies. It emphasizes focusing on relationships, managing expectations, and developing the right attitudes and habits. Key points include starting with goals and dreams, controlling habits to achieve success, making people feel important to gain their response, and reaching one's maximum potential through self-understanding and discipline. Marketing tactics like door-in-the-face and foot-in-the-door techniques are also briefly explained. The overall message is the importance of fundamentals like relationships and personal growth for professional success.
Retail customer service training PowerPoint
This is an easy presentation to understand. Train employees on the importance of basic customer service.
please visit my website - www.bamservicetraining.com
China drop shipping and wholesale websites list(1)mariegadgets
This document provides a list of China drop shipping wholesale websites that the author has dealt with. It includes brief reviews and descriptions of over 15 websites that offer products sourced from China, including electronics, accessories, clothing, and more. The document encourages readers to register for newsletters on the sites to stay updated on new products and discounts. It also provides tips for using these sites to start a drop shipping business from China by finding suppliers with low minimum order quantities and discussing shipping and order details.
Obtaining dental practice growth through nurturing relationships with your ex...Carolyn S Dean
Attracting patients to your practice is only the beginning. You need to understand how to build on relationships with your existing patients by using effective marketing tools and techniques to turn them into long-term patients.
Many practices make the mistake of focusing only on gaining new patients. They fail to effectively address the need to retain those they already have. Did you know that the most valuable asset that a practice has is its existing patient base? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.
It’s also far easier to sell to existing patients than to get new patients. Acquiring new patients is expensive (five to ten times the cost of retaining an existing one), but the average spend of a repeat patient is a huge 67% more.
This document provides guidance on empowering employees to provide excellent customer service. It emphasizes putting the customer first and making sure any actions taken are ethical. It stresses the importance of customer service and courtesy in retaining customers. Various CREDCO products and services are described, including credit reports, verification services, and online offerings. The value of lifetime customers and maintaining a positive attitude are also discussed.
How restaurant owners can partner with dentists for dental marketingCarolyn S Dean
This document discusses potential partnerships between restaurants and dental practices. It notes that while dentists are struggling with increased competition, they have marketing budgets and know their customers well. The document proposes that restaurants and dentists partner by offering promotional deals to dental patients, such as a free meal or percentage off for birthdays or referrals. It provides advice on approaching dental practices, suggesting targeting larger non-corporate practices, meeting with the owner after hours, and coming prepared with a clear promotional offer and examples. The goal is for both businesses to gain long term customers through these partnership promotions.
Top Dental Marketing Mistakes and How to Avoid Them (ADX16)Carolyn S Dean
Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills.
Properly developed and well executed marketing activities can connect you with the right patients, and get people talking about your practice. When you invest money in marketing your dental practice, the purpose is to get that money back through quality patients. Yet every practice has its fair share of ups and downs when it comes to marketing. Some marketing activities will work and some won’t. When it comes to marketing, many dental practices don't realise the mistakes they're making until it's too late.
Unfortunately, many dental marketing activities actually lose money because the practice is making very common mistakes. They invest a lot of time, hard work and money, only to lose it all because they failed to develop a solid strategy to properly market their practice. By recognizing these mistakes, you can position yourself to avoid them and implement better tactics that will results in a stronger marketing response for your practice development.
In this talk you will learn how your dental practice should approach marketing, as well as certain pitfalls you should avoid.
1. The document discusses a presentation by Charles Cohon, CEO of the Manufacturers' Agents National Association (MANA), about how manufacturers can improve their relationships with representatives.
2. It provides examples of behaviors that representatives appreciate in manufacturers, such as being respectful, communicating promptly, and paying commissions on time.
3. The document also gives examples of behaviors that representatives do not like, such as lack of communication, late payments, and not understanding the representative business model.
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...Syed Adeel Ahmed
The document provides guidance on building trust and marketing strategies. It emphasizes focusing on relationships, managing expectations, and developing the right attitudes and habits. Key points include starting with goals and dreams, controlling habits to achieve success, making people feel important to gain their response, and reaching one's maximum potential through self-understanding and discipline. Marketing tactics like door-in-the-face and foot-in-the-door techniques are also briefly explained. The overall message is the importance of fundamentals like relationships and personal growth for professional success.
Retail customer service training PowerPoint
This is an easy presentation to understand. Train employees on the importance of basic customer service.
please visit my website - www.bamservicetraining.com
Zappos.com interview questions and answersGarySpeed1234
This document provides advice and sample answers for common interview questions that may be asked during a job interview at Zappos.com. It discusses how to answer questions about weaknesses, knowledge of the company, reasons for wanting to work there, skills and qualifications, salary requirements, and questions to ask the interviewer. Additional tips and resources for interview preparation are also included.
"Real Time" Marketing for Pubs, Restaurants and CafesFood Profits
Presentation 4 - The "Marketing Mastery Workshop" held at The Jury's Inn Hotel, Nottingham on 2nd September 2014 for Pub, Restaurant and Cafe Owners & Managers.
This document discusses how to approach sales in a more positive way by focusing on understanding the customer's needs and problems. It begins with a check-in from the presenter about their background in sales. It then addresses why sales is often seen negatively and presents an alternative "cleaner" approach. This approach involves problem finding rather than problem solving, asking questions to understand the customer, and telling stories about past successes rather than focusing on features. The document suggests researching the customer, competitors, suppliers and focusing the discussion on why and how a product or service helps rather than what it is. It concludes with proposing a role playing game to demonstrate these cleaner sales techniques.
This document provides guidance to business owners on winning and retaining clients. It discusses identifying customer needs and expectations, developing a marketing and sales plan, focusing on customer service, creating a long-term business plan, and measuring performance. Business owners are encouraged to determine who their ideal customers are, what their customers want and expect, and how to exceed those expectations. They are also advised to develop specific marketing and sales strategies, establish clear customer service standards, and create a long-term plan with goals and review processes to track progress and make adjustments. The overall aim is for business owners to better understand their customers and make changes in their operations to attract more clients and keep existing ones satisfied.
China drop shipping, suppliers and wholesale websites listGrin Peregrin
This document provides a list of China drop shipping wholesale websites that the author has dealt with. It includes brief reviews and descriptions of over 15 websites that offer products sourced from China, primarily consumer electronics, accessories, clothing, and other goods. The document encourages readers to use these sites to source products for drop shipping and reselling. It also provides tips for successfully drop shipping products from Chinese suppliers.
This document provides guidance on writing effective sales promotional letters. It discusses that sales letters are an important form of publicity and advertisement for businesses. The document outlines key elements of sales letters such as salutations, compliments, and closings. It also discusses the advantages of sales letters and their objectives in educating, persuading, and convincing customers. The document explains that sales letters should attract attention, arouse interest, educate and convince readers, stimulate desire, and secure action through limited time offers, discounts, and making it easy for the customer to respond.
This document discusses how elegant organization and a customer service mindset can help medical practices. It provides examples of inbound marketing strategies used by other businesses and recommends having systems in place to ensure consistency. Prompt follow up and tracking leads is important, as studies have found response time significantly impacts contact and qualification rates. The document suggests practices inspect what they expect from staff by doing mystery shops.
The document discusses the importance of adopting a retail hospitality approach focused on customer service before, during, and after the sale. It emphasizes understanding the customer perspective, especially the female customer, who makes up the majority of consumers. A retail hospitality approach involves creating a welcoming environment, attentive sales associates who can develop relationships and provide follow up and support, and focusing on customer needs and expectations throughout the entire purchase process and beyond.
Chamber Customer Service August PresentationTheChamber
The document discusses the importance of fast customer service and response times for generating revenue. It provides tips for streamlining processes, giving partial answers to customers, tracking response times, and eliminating roadblocks to provide fast customer service. It also covers best practices for interacting with and serving customers, including using clear language, bending policies respectfully for good customers, and building rapport to turn difficult customers into loyal buyers. The overall message is that fast customer service response times are important for revenue and that focusing on continuous improvement can help organizations provide better service.
The document defines excellent customer service as satisfying customer needs consistently. It discusses the importance of internal customer service for students and staff and external customer service for the community. It outlines six basic needs of customers: friendliness, understanding, fairness, control, options, and information. When managing conflicts, the best approaches are collaboration, compromise, or accommodation rather than avoidance or being competitive. When dealing with angry customers, the key is to listen, ask questions, provide a solution, and follow up.
What did you think SALES WAS? It is a handbook which is written by AJIL A L, in which he has faced a lot of challenges while along with corporate sales. This is a handbook for people who are struggling to make sales and have been underconfident about the work which they have been. Once upon reading the book, you would get an idea of how and what are the key features of making sales. Go through the chapters and implement them in your work and daily life to be successful in life. Success doesn't mean that you are earning millions, success means you took the first step rather than looking at the road how long it is.
This document discusses objections and stalls that may occur during sales presentations. It defines stalls as attempts to avoid the salesperson that happen early in the sales cycle before needs have been fully assessed. Objections occur after needs have been presented but concerns remain. The document provides examples of stalls and objections and recommends techniques like questioning and addressing benefits to overcome objections using the CQBC (cushion, question, benefit, close) method. It emphasizes building understanding of customer needs to move the sale forward.
This document outlines Ted Nicholas's secrets to success, including information publishing. It promotes several of Nicholas's books and courses that provide advice on topics like money, health, relationships, and more. The document advertises the "Information Publishing Business in a Box" which includes reprint rights to several books and courses for $9,997, offering a total value of $76,500. It also presents two additional offers for select books and courses for $1,297 and $497 respectively.
The document provides 20 tips for getting the best prices and service from printers. The tips advise establishing trust with a printer, discussing projects before starting them to get suggestions, and asking for references. It recommends finding a printer who understands lifetime value of clients and offers a bold guarantee. The tips are from an expert who has experience on both sides as a print buyer and printer.
The document provides tips and strategies for improving customer service and response times. It emphasizes that fast customer service leads to more revenue through quotes, bids, sales, and customer retention. It recommends tracking response times, streamlining processes, and giving partial responses to customers. Additional tips include using customers' preferred communication methods, building rapport, handling complaints effectively, underpromising and overdelivering, and finding ways to add value for customers. The overall message is that fast, friendly, and helpful customer service is key to business success.
Growing client value requires activating dormant opportunities through advice-based campaigns that identify client needs, and retaining active clients through regular personalized communications. Advice campaigns segment clients and address unmet needs through empathetic emails and phone calls. Retention involves sharing relatable content across channels to build trust and brand advocacy, while rewarding loyalty and soliciting feedback. Automation tools help scale these efforts through measurement and journey automation.
This document outlines a presentation on customer service basics for libraries. It discusses defining customer service and identifying internal and external customers. It provides examples of both good and bad customer service. The presentation emphasizes active listening, acknowledging customers, and making customer service a priority through a positive attitude. It concludes with tips for libraries to provide excellent customer service and resources on the topic.
The document discusses best practices for meeting and greeting customers during a sales process. It emphasizes the importance of first impressions, developing rapport with customers, and properly approaching and greeting them. It provides examples of greetings and initial questions salespeople can ask customers to make the best use of their time and set clear goals for the interaction.
In this file, you can ref interview thank you letter materials for retail sales manager position such as retail sales manager interview thank you letter samples, interview thank you letter tips, retail sales manager interview questions, retail sales manager resumes, retail sales manager cover letter …
KarROX Technologies Ltd is a leading ISO certified Education organization from India. karROX pioneer in providing training in diverse education fields like Programming, Networking, Information/ Network Security, Database, Operating systems, Soft-skills, Mobile Technology, Management, Training Curriculum for Schools/ Colleges and Graduate/ Post Graduate IT Training & Certification Courses from government of India recognized Universities. We are perceived as "one stop shop for all training requirements".
1. Jesus begins his public ministry in Galilee after John the Baptist is imprisoned.
2. He calls four fishermen - Simon, Andrew, James, and John - to follow him and become fishers of men.
3. Jesus preaches with authority in the synagogues about the coming of God's kingdom.
This patent describes an efficient and reconfigurable permanent magnet generator. It comprises a permanent magnet subassembly and at least one exciter. The permanent magnets can be arranged to produce alternating current or direct current by inverting the poles of the magnets. The exciter comprises alternating layers of a superconductive material and a non-superconductive material. The superconductive layers are thin relative to the non-superconductive layers. This generator design can be reconfigured to produce either AC or DC power using the same mechanical components.
Zappos.com interview questions and answersGarySpeed1234
This document provides advice and sample answers for common interview questions that may be asked during a job interview at Zappos.com. It discusses how to answer questions about weaknesses, knowledge of the company, reasons for wanting to work there, skills and qualifications, salary requirements, and questions to ask the interviewer. Additional tips and resources for interview preparation are also included.
"Real Time" Marketing for Pubs, Restaurants and CafesFood Profits
Presentation 4 - The "Marketing Mastery Workshop" held at The Jury's Inn Hotel, Nottingham on 2nd September 2014 for Pub, Restaurant and Cafe Owners & Managers.
This document discusses how to approach sales in a more positive way by focusing on understanding the customer's needs and problems. It begins with a check-in from the presenter about their background in sales. It then addresses why sales is often seen negatively and presents an alternative "cleaner" approach. This approach involves problem finding rather than problem solving, asking questions to understand the customer, and telling stories about past successes rather than focusing on features. The document suggests researching the customer, competitors, suppliers and focusing the discussion on why and how a product or service helps rather than what it is. It concludes with proposing a role playing game to demonstrate these cleaner sales techniques.
This document provides guidance to business owners on winning and retaining clients. It discusses identifying customer needs and expectations, developing a marketing and sales plan, focusing on customer service, creating a long-term business plan, and measuring performance. Business owners are encouraged to determine who their ideal customers are, what their customers want and expect, and how to exceed those expectations. They are also advised to develop specific marketing and sales strategies, establish clear customer service standards, and create a long-term plan with goals and review processes to track progress and make adjustments. The overall aim is for business owners to better understand their customers and make changes in their operations to attract more clients and keep existing ones satisfied.
China drop shipping, suppliers and wholesale websites listGrin Peregrin
This document provides a list of China drop shipping wholesale websites that the author has dealt with. It includes brief reviews and descriptions of over 15 websites that offer products sourced from China, primarily consumer electronics, accessories, clothing, and other goods. The document encourages readers to use these sites to source products for drop shipping and reselling. It also provides tips for successfully drop shipping products from Chinese suppliers.
This document provides guidance on writing effective sales promotional letters. It discusses that sales letters are an important form of publicity and advertisement for businesses. The document outlines key elements of sales letters such as salutations, compliments, and closings. It also discusses the advantages of sales letters and their objectives in educating, persuading, and convincing customers. The document explains that sales letters should attract attention, arouse interest, educate and convince readers, stimulate desire, and secure action through limited time offers, discounts, and making it easy for the customer to respond.
This document discusses how elegant organization and a customer service mindset can help medical practices. It provides examples of inbound marketing strategies used by other businesses and recommends having systems in place to ensure consistency. Prompt follow up and tracking leads is important, as studies have found response time significantly impacts contact and qualification rates. The document suggests practices inspect what they expect from staff by doing mystery shops.
The document discusses the importance of adopting a retail hospitality approach focused on customer service before, during, and after the sale. It emphasizes understanding the customer perspective, especially the female customer, who makes up the majority of consumers. A retail hospitality approach involves creating a welcoming environment, attentive sales associates who can develop relationships and provide follow up and support, and focusing on customer needs and expectations throughout the entire purchase process and beyond.
Chamber Customer Service August PresentationTheChamber
The document discusses the importance of fast customer service and response times for generating revenue. It provides tips for streamlining processes, giving partial answers to customers, tracking response times, and eliminating roadblocks to provide fast customer service. It also covers best practices for interacting with and serving customers, including using clear language, bending policies respectfully for good customers, and building rapport to turn difficult customers into loyal buyers. The overall message is that fast customer service response times are important for revenue and that focusing on continuous improvement can help organizations provide better service.
The document defines excellent customer service as satisfying customer needs consistently. It discusses the importance of internal customer service for students and staff and external customer service for the community. It outlines six basic needs of customers: friendliness, understanding, fairness, control, options, and information. When managing conflicts, the best approaches are collaboration, compromise, or accommodation rather than avoidance or being competitive. When dealing with angry customers, the key is to listen, ask questions, provide a solution, and follow up.
What did you think SALES WAS? It is a handbook which is written by AJIL A L, in which he has faced a lot of challenges while along with corporate sales. This is a handbook for people who are struggling to make sales and have been underconfident about the work which they have been. Once upon reading the book, you would get an idea of how and what are the key features of making sales. Go through the chapters and implement them in your work and daily life to be successful in life. Success doesn't mean that you are earning millions, success means you took the first step rather than looking at the road how long it is.
This document discusses objections and stalls that may occur during sales presentations. It defines stalls as attempts to avoid the salesperson that happen early in the sales cycle before needs have been fully assessed. Objections occur after needs have been presented but concerns remain. The document provides examples of stalls and objections and recommends techniques like questioning and addressing benefits to overcome objections using the CQBC (cushion, question, benefit, close) method. It emphasizes building understanding of customer needs to move the sale forward.
This document outlines Ted Nicholas's secrets to success, including information publishing. It promotes several of Nicholas's books and courses that provide advice on topics like money, health, relationships, and more. The document advertises the "Information Publishing Business in a Box" which includes reprint rights to several books and courses for $9,997, offering a total value of $76,500. It also presents two additional offers for select books and courses for $1,297 and $497 respectively.
The document provides 20 tips for getting the best prices and service from printers. The tips advise establishing trust with a printer, discussing projects before starting them to get suggestions, and asking for references. It recommends finding a printer who understands lifetime value of clients and offers a bold guarantee. The tips are from an expert who has experience on both sides as a print buyer and printer.
The document provides tips and strategies for improving customer service and response times. It emphasizes that fast customer service leads to more revenue through quotes, bids, sales, and customer retention. It recommends tracking response times, streamlining processes, and giving partial responses to customers. Additional tips include using customers' preferred communication methods, building rapport, handling complaints effectively, underpromising and overdelivering, and finding ways to add value for customers. The overall message is that fast, friendly, and helpful customer service is key to business success.
Growing client value requires activating dormant opportunities through advice-based campaigns that identify client needs, and retaining active clients through regular personalized communications. Advice campaigns segment clients and address unmet needs through empathetic emails and phone calls. Retention involves sharing relatable content across channels to build trust and brand advocacy, while rewarding loyalty and soliciting feedback. Automation tools help scale these efforts through measurement and journey automation.
This document outlines a presentation on customer service basics for libraries. It discusses defining customer service and identifying internal and external customers. It provides examples of both good and bad customer service. The presentation emphasizes active listening, acknowledging customers, and making customer service a priority through a positive attitude. It concludes with tips for libraries to provide excellent customer service and resources on the topic.
The document discusses best practices for meeting and greeting customers during a sales process. It emphasizes the importance of first impressions, developing rapport with customers, and properly approaching and greeting them. It provides examples of greetings and initial questions salespeople can ask customers to make the best use of their time and set clear goals for the interaction.
In this file, you can ref interview thank you letter materials for retail sales manager position such as retail sales manager interview thank you letter samples, interview thank you letter tips, retail sales manager interview questions, retail sales manager resumes, retail sales manager cover letter …
KarROX Technologies Ltd is a leading ISO certified Education organization from India. karROX pioneer in providing training in diverse education fields like Programming, Networking, Information/ Network Security, Database, Operating systems, Soft-skills, Mobile Technology, Management, Training Curriculum for Schools/ Colleges and Graduate/ Post Graduate IT Training & Certification Courses from government of India recognized Universities. We are perceived as "one stop shop for all training requirements".
1. Jesus begins his public ministry in Galilee after John the Baptist is imprisoned.
2. He calls four fishermen - Simon, Andrew, James, and John - to follow him and become fishers of men.
3. Jesus preaches with authority in the synagogues about the coming of God's kingdom.
This patent describes an efficient and reconfigurable permanent magnet generator. It comprises a permanent magnet subassembly and at least one exciter. The permanent magnets can be arranged to produce alternating current or direct current by inverting the poles of the magnets. The exciter comprises alternating layers of a superconductive material and a non-superconductive material. The superconductive layers are thin relative to the non-superconductive layers. This generator design can be reconfigured to produce either AC or DC power using the same mechanical components.
Castañares Partnering Together for Community HealthMarissa Stone
This document discusses moving "upstream" to improve population health. It summarizes the key points made which are: 1) Early childhood experiences and the developmental origins of health and disease are important determinants of lifelong health outcomes. 2) Epigenetics research shows how nutrition, stress, and toxins during fetal development can affect gene expression and risk of chronic disease across generations. 3) Community health workers are a valuable way to support community health in a culturally competent manner by addressing social determinants of health.
Union Leasing provides fleet management and leasing services through subsidiaries of Sasser Family Holdings, a fourth generation, family-owned transportation services company with over 90 years of experience. They offer a range of fleet solutions including vehicle leasing, maintenance programs, fuel cards, and remarketing services. Client testimonials highlight Union Leasing's personalized service, responsiveness, and expertise in managing fleet needs efficiently.
How to Become an Internet Research SpecialistChinedum Azuh
This document provides information on becoming an internet research specialist. It discusses what the job entails, which is providing clients with relevant factual information on requested topics through online research. It outlines the minimal requirements to start such a business, including a computer, internet connection, and research tools. Various types of internet research that can be done for businesses are listed. Tips are provided on how to effectively conduct internet research, market the business, and potential earnings. Key areas of research important for any online business are explored in more depth.
The document outlines marketing training for small businesses, providing definitions of key marketing terms and discussing 37 proven marketing techniques over two sessions, with the goal of teaching small businesses how to effectively market and sell their products or services to increase sales. Session one focuses on understanding customer needs and positioning statements, while session two details specific online and offline marketing techniques like funnel marketing, email marketing, advertising, and cross-selling complementary products.
This document outlines the agenda for a business planning workshop. The agenda includes sessions on designing and planning a business, business structure and intellectual property, registering a business with Companies House, and a finance workshop. There will also be breaks for lunch and networking. The workshop facilitator is Dr. David Bozward and it includes icebreakers and exercises to identify customer needs, benefits, and business models.
Laser App Conference 2017 - Paul Feldman, InsuranceNewsNetLaser App Software
This document provides marketing tips and strategies for attracting ideal clients and growing a business. It emphasizes the importance of multi-channel marketing, determining target markets, crafting powerful messages, optimizing content and landing pages, and using compliance effectively. Specific advice includes creating personas, telling stories, personalizing outreach, tracking results, and planning a strategic marketing sequence. The overall message is that a 360-degree, multi-pronged approach is needed to outmarket competitors and build a sustainable business.
Dental Marketing Online - Trends And Best Practice In Online Marketing (ADX16)Carolyn S Dean
There is a lot of discussion about online marketing, social media and search engine marketing for businesses. Some dental practices are already engaging in online marketing while other dental practices have an intuitive hunch that there is something to online word-of-mouth marketing, but they’re just not sure yet what it is.
This talk covers the most common forms of online marketing and why and when you should use them. From this talk you will discover the 9 steps to online dental marketing success; know what online strategies are right for your practice; learn the secrets to a great website; understand how to structure your online presence for maximum conversion; know what social media platforms you should be using and why; hear why you need to use Google My Business; understand why you need to start blogging; identify which Search Engine Marketing strategy is right for your practice; hear why it is critical to watch your online reputation; evaluate if video marketing is right for your practice; and learn to reactivate existing clients with the use of email marketing.
Grace Brebner provides tips for maximizing the effectiveness of Marketo marketing automation based on her experience as Product Manager at Tourism Holdings Limited. She emphasizes (1) training internal teams to be self-sufficient users, (2) establishing clear documented processes and checklists for compliance and accountability, and (3) combining technical and analytical skills with an understanding of customers to personalize communications and engage customers at the right times.
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Speaker: Dipen Mehta, Head of Digital Innovation, APAC, AWS
Kaseya Connect 2013: A step by-step sales process guaranteed to supercharge r...Kaseya
This document outlines a 7 step sales process for supercharging revenue growth. The steps include preparation, warming up the prospect, qualifying them, presenting your solution, overcoming objections, closing the sale, and following up. Each step is then explained in more detail, providing guidance on how to properly execute that step, including what questions to ask at different points, how to handle objections, and tips for an effective closing. The overall process emphasizes preparing for each sales interaction, building rapport with prospects, thoroughly qualifying them to ensure fit, and providing value at each stage to move the prospect through the cycle.
An introductory overview of three individual presentations:
* Marketing Systemization - Creating Your Marketing Machine
* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
Inform, don't sell - selling in the social media ageCraig Pickering
Selling has changed with social media...forever.
If you don't recognise this, then your business will suffer and you will lose to those who embrace this new selling technique.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
This document summarizes a customer focus training session. The session objectives were to get participants thinking about customers and how to add value as defined by customers. Activities included group discussions of personal customer service experiences, a video on becoming a customer-focused company, and a DVD defining customer value as something the customer cares about that physically changes and is done right the first time. The discussion emphasized that customers have choices, expectations are increasing, and focusing on customer service is key to retaining business in today's competitive environment.
Covid-19 has had a significant impact on the global economy, to say the least. This impact means that we, as business owners and marketers, need to action the right kind of measures to ensure we are able to survive and come out at the other end with a strong brand.
This webinar talks through 6 post lock down tactics that can help us achieve this.
This document discusses strategic marketing and unique selling points (USPs). It explains that USPs are important for differentiating a business and conveying unique benefits to customers. USPs should highlight features that are better and different in a way that is important to the target customer. The document also covers understanding the customer's buying cycle and using USPs throughout the cycle to remove questions in the customer's mind. It provides examples of developing USPs by going three levels deep - from feature to quantified benefit to ultimate benefit. The goal is to use USPs in all strategic marketing components to get more customers, increase spending, and retain customers longer.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
10 Marketing Tactics That Will Drive More MSP SalesPresstacular
You’ve got limited time and money to put into marketing. Learn 10 tactics that will generate more qualified leads and drive more sales for your managed services. This presentatoin will give you an actionable plan that you can implement right away so prospects find you, like you and want to buy from you.
Join us to learn:
* How to package your services so they are easier to buy
* How to get a prospect to reveal what they really want
* What to write in your proposal that will set you apart from your competition
* Ways to make your prospect feel more comfortable with you than anyone else
* How to use incentives to get prospects to contact you
More details are at http://presstacular.com
Are you thinking of starting your own business? Do you have an idea that you want to turn into a reality? Do you want to be your own boss?
If so, then the Business Start Up Boot Camp is for you! It will cover the initial building blocks of setting up a successful business and will provide support, advice, resources, guidance and mentoring to help you create a commercially viable venture.
This document outlines a sales training workshop delivered by Russell Cummings. The workshop covers high performance sales topics including the changing sales environment, spot buying trends, developing a challenger sales mindset, building resilience, and time management strategies. Cummings emphasizes adopting a growth mindset, using a challenger sales process of teaching customers, tailoring the message, and taking control of discussions. Exercises encourage participants to assess their own sales competencies and develop tailored packages to overcome potential objections. The workshop aims to help participants shift their sales approach to succeed in today's business environment.
This document outlines a sales training workshop conducted by Russell Cummings. The workshop covered various topics related to high performance sales such as the changing sales environment, spot buying trends, the challenger sales model, building trust and resilience. It also provided exercises for participants to assess their own sales competencies, time management, and creating an action plan. The workshop emphasized developing a growth mindset and emphasized the importance of teaching customers, tailoring the message to individual needs, and taking control of the sales process.
This document outlines a sales training workshop conducted by Russell Cummings. The workshop covered topics such as the changing sales environment, spot buying trends, high performance sales skills and building sales resilience. It provided exercises for participants to assess their business environment, identify their competitive advantages, craft discovery questions and build sales packages. Cummings emphasized developing a challenger sales mindset and using a tailored, consultative sales approach focused on teaching customers. Participants were encouraged to strengthen competencies like customer knowledge and develop personal resilience strategies.
2. Format of the Session
Please Do…
• Make notes
• Ask simple questions
as we go along
• Help yourself to water
• Write down complex
questions to ask at the
end
• Get involved
Please Don’t…
• Ask questions that are
specific to your
business
• Talk when others are
talking
• Leave with un-
answered questions
10. Positioning Statements:
Migraine
• Potential Prospect
– What? 15-55 suffer from Migraine once a month
– Where? In the UK
– Pain? They will get a Migraine soon
• Potential Solution
– Ideal? Change something to get no migraines
– Tone? Medical research & testimonials
– Result? Never get another migraine
• Potential supplier
– Why this? Only one without prescription drugs
– Why me? Ex-sufferer
– Why now? Difference tomorrow
11. Positioning Statements:
Accountants
• Potential Prospect
– What? Self employed, T/O £100k, 2 employees
– Where? 20 miles form Manchester
– Pain? They are behind with VAT return & fear an inspection
• Potential Solution
– Ideal? Low cost, low effort accountancy system
– Tone? Experienced, calm, advisory
– Result? No more worries (invite HMRC over for tea)
• Potential supplier
– Why this? Bookkeeper cheaper than accountant
– Why me? I used to keep messy accounts
– Why now? Half price set up for next 10 days
12. Positioning Statements
• The 3 Positioning Statements:
1. “My best prospect is…”
2. “They are looking for…”
3. They should choose me because…”
13. Target: Migraine
• 3 Positioning Statements:
1. “My best prospect is… a migraine
sufferer in the UK and is really worried
about getting another migraine soon”
2. “They are looking for… something based
on medical research that will permanently
prevent migraines”
3. They should choose me because… I
also suffer, and I found a cure based on
medical research/Herbal medicine”
14. Target: Accountancy
• 3 Positioning Statements:
1. “My best prospect is… a small business
who is behind on their financial paperwork”
2. “They are looking for… something that
will help them organise their finances
easily & cheaply”
3. They should choose me because… I
used to be in their shoes and trained as a
book-keeper to help them”
15. 3. Marketing ‘Metrics’
• ROI
–Amount spent ÷ amount
brought in
• CPL & CPA
–Never-ending Marketing Budget
–LV
16. Advantages
• Cheaper
• Better conv
• Automatic
Disadvantages
• Longer lead time
• More work up front
4. Funnel Marketing
17. 4. Funnel Marketing: Virgin
Broadband £12.50
TV Package £31
Broadband 50meg
FULL TV
Package £31
18. 4. Funnel Marketing: Us
Free Course
Mentorship: £5 per session
Full Consultancy: £1500
Group
Mentorship:
£2500
22. 6. Track & Test
Testing
• Split Test (A/B)
• Channel test
• Web copy (2.3)
• Multivariate (2.4)
23. 6. Track & Test
Tracking Resources
• Google Analytics
• SitescanGA.com
• Domain Stats
• URL Shortener
AreMySitesUp.com
• Ranking reports
• Links back to site
• Testing Resources
• Multivariate
• A/B Split Test
• Web Optimiser
• Hypertracker.com
24. 7. Niche Website
Advantages
• Very bespoke
• High conversions
• Good quality leads
• Free (almost)
• Good tracking
Disadvantages
• Might choose wrong
keyword as a theme
• Slow
• Low volume of leads
E.g. DidsburyCleaners
(2.5 & 2.6)
25. 8. The 3 M’s of Marketing
Market
Media Message
26. 8. The 3 M’s of Marketing
• Market
– Who? Narrow & deep better than shallow & wide
– E.g. Iceland adverts
• Media
– Accessibility of media
– E.g ITV3 for Iceland
• Message
– What is their pain? Use correct vocab
– Kerry Katona/Coleen Nolan
27. 9. Guarantee & USP
Guarantee
• Specific & Measurable
• No quibble
• Can you afford it
–Add to cost of services
–OR
–Subtract from marketing budget
28. 9. Guarantee & USP
USP
• Old fashioned
• “Why should I take the action
suggested by you as opposed to
everything other option available
to me, including doing nothing?”
29. 9. Guarantee & USP
USP
• Examples
• John Lewis
• Fedex
• BMW
• THE DADDY: Dominoes
• Guiding statement
32. 10. Expertising
How do you become an expert?
• Write a book
• Lecture at Uni
• Lecture at IBM
• Article
• Quoted in press
• Top 3 books (Last link in breadcrumb) (2.6, 7 & 8)
33. 11. Build relationships using
CRM
• CRM does heavy lifting
• Examples of CRM
– Act!
– Goldmine
– Salesforce
– Infusionsoft
– Clientstream
34. 11. Build relationships using
CRM
• Drip marketing
• Multi event
– Calls
– Letters
– Brochures
– Email
– Video
– Voicemessage
35. 12. Email Marketing
Pro
• Direct
• Cheap
• Immediate
• Systemised
Con
• Spam
• Recorded
• Tonality
• Ban
36. 12. Email Marketing
Key Principles
• Relevant? Anticipated? Personal?
• Sell? Help you buy?
• Magic email
–I noticed
–We do
–Can I talk to you
–Reply with date & time
40. 14. Advertorial
Rules
• Beat the “Advertising Feature” regulation
• Copy the article format of the publication
• Create the article around topical subject
matter
• Only mention your company towards the
end of the copy
• Include a “friendly face” photograph
• Always have a clear call to action
41. 14. Advertorial
We saw the article in the paper”
“We thought he had a trusting face”
“We knew you were legitimate as the Manchester
Evening News wouldn’t do articles on just
anyone”
“We are about to sell our house, can you come have
a look at the other companies proposal?”
43. 15. Newspapers
Headlines
• 8 Reasons to call Chris Skips
• Advice for those ordering a skip
• 7 Reasons why Chris Skips are
different
• Don’t order a skip till you have read
this
• 6 Reasons why I supply the best skips
44. Where is the headline?
No Strong Call to Action
Where are the benefits?
(Tiny and tucked away)
Guarantee? USP?
No response Test
52. “Do you want to make that meal large for only 30p?”
Is it worth the “Hassle” to Up sell?
2500 restaurants in the UK
Serving Approximatley 300 Meals a Day
200 People Choose To “Go Large”
£150,000 per Day on Up Selling!
17. Upselling
55. I.T. Support Company
Package 1: £75 Per Month – IT Support for 3 P.C., 1 free callouts per month,
Unlimited Email Support, Discounted Remote
Assistance.
Package 2: £150 Per Month – IT Support for up to 5 P.C. 2 Free Callouts Per month,
Email Support, 3 Remote Assistance Sessions.
Package 3: £300 Per Month – Total unlimited IT support, no min callouts, unlimited
installations, software support, email support,
Unlimited Callouts, Unlimited Server Support, Data
Backed up daily.
17. Upselling
58. 40 Minutes Sale = £100 (Every Minute
you spend with customers is worth
£2.50)
30 seconds Sale = £2 (Every Minute you
spend with them is worth £4)
Why It is Worth Cross Selling Even a Low
Priced Product?
17. Cross-selling
61. Host Beneficiary Examples
Hair Dresser & Beautician
Dog Trainer & Dog Groomer
HR Consultants & Personnel Survey Company
Accountant & Solicitor
Garage & Tyre Dealers
IT Company & Marketing Consultants
Plumber & Electrician
Office Furniture Company & Stationary Company
Estate Agent & Mortgage Broker
Invoice Finance Company & Business Loan Broker
Debt Advisor & Liquidators
Fast Food Shop & Taxi Firm
18. Host Beneficiary
62. 18. Host Beneficiary
Host Beneficiary Issues:
• Approaching Host Companies
• Trust Between Host Companies
• Fear of Loosing Customers
• Fear of Loosing Data and Customers
being Spammed
• Fear of New Concept
64. Check Customer is Happy
Share Your Business Growth Plans (No
Cheese)
Update and Follow Through
Thank you!
What kind of referrals you want?
What will you give for them?
69. 21. Pay Per Click
Pro
• Results
• Quick
• Audience
• Track
• Test
• Unlimited
• Better=Cheaper
Con
• Hard
• Expensive
• Ongoing
• Competitive
• Lose money
70. 21. Pay Per Click
Key Principles
• Research
• …more research
• …and more research
• Tight groups
• Bespoke landing page
• Daily budget
• Location & Day-parts
• Bribe, not a product
71. 21. Pay Per Click
Good Examples
• Marketing (4.1 & 4.2)
• Weight loss (4.4 & 4.5)
• Dog training (4.7 & 4.8)
Bad Examples
• Marketing (4.1 & 4.3)
• Weight loss (4.4 & 4.6)
• Dog training (4.7 & 4.9)
75. 23. SEO
• Relevancy
– Hairdressers in Oldham
– Different to hairdresser in Ashton
– Keyword density
• Competition
– Big? Need help
– Niche down
– Market Sam
76. 23. SEO
• Other factors
– Links
– Meta tags
– Yahoo £199
– Link checker
– DMoz
– Social media
77. 24. Social Media
Pro
• Easy
• Updateable
• Ranking
• Communities
Con
• Confusion
• Time-drain
• Distracted
• Fraud
• Noise
78. 24. Social Media
Key Principles
• Business, not pleasure
• Friends=customers
• Don’t sell
• Relationships
• Not no of friends, no of conversations
• Test
• Schedule updates
• Don’t give up
79. 24. Social Media
Good Examples
• Paul Johnston (5.1)
• Discussion (5.2)
• Updates
• Questions
Bad Examples
• Mr G (5.3)
• Selling, No Photos
• Nestle (5.7)
86. J.V. Ideas
Share Cost of Flyer Drops
Posters In Each Others Premises
Loyalty Bonuses
Discounts
Sell Each Others Products
Advertise on Their Vehicles
Web-Banner on Each Others Websites
Email Market to Their Customers
Test Marketing Methods and Share Results
Buy Subscriptions/Marketing Aids and Share Them
Personal Referrals
Advertise on Each Others Invoices
28. Strategic Alliance
98. Top 5 PR Rules Learned From The “Experts”
1.Don’t Make Your Press Release All About
You
2.Present it in a Journalistic Fashion
3.Find Out Names Of Editors/Journalists
4.Send to All The Publications You Can
5.No Blatant Call To Action
33. PR
104. 34. Direct Mail
• Advertising in envelope
• List is most important
• Get 10 responses (statistically
predicable)
• Copy: It’s about them not you
• Test on Google first
• BusinessListsUk.com, & Write to Sell
• Example of DFS
105. 35. Process for Success
1. Look over notes
2. Work out CPA
3. Set up test & measure
4. Think about niches
5. 50% of marketing budget every
month
6. Start Testing
106. 36. Don’t do it alone
1. Us – 30 days free
support
2.People in the group
3.Discussion Board
4.Books
107. 37. Steal Ideas
1. Sign up to competitors
2.Look outside your
industry
3.Use us – free 2 hours
108. Offer of Further Help
• Mentorship
• Benefits
– Build it with you
– Our knowledge
– As few or as many
sessions as you like
– Lifetime email support
forum
– Free domains etc
• Session on:
– Marketing plan
– PPC
– Direct Mail
– Emails
– Advertising
– Websites
– Automating
110. Offer of Further Help
• 1,000% guarantee
• £75 per 2hr session
• Talk about anything
– PPC
– SEO
– Email
• Set up
– PPC
– Website
– Anything!
111. Testimonial
• What did you want out of the day?
• What did you get out of the day?
• What was your favourite bit?
• What was the revelation?
• What difference do you think it makes to
your business? ££
• Your website address & brief description
of your business
Editor's Notes
Note 1
Notew 1sssss
2 Rules of business:
Find out what your customer wants
Give it to them
Love your customer
What do they
Do?
Like?
Have?
Hate?
Profiles:
Deomgraphic
Where
Who?
Ahe etc
Psychographic
Attitudes
Values
Opinion
Demoegraphcis
Ksdcj
Sdjch
skdlnc
We look at a mixture of both (do we need ot even talk about demo & physcho?)
We use this 4 step model:
What is thier scab?
Who do thjey trust?
What infomration do they seek?
What makes them take actin now?
Example:
Migrane Sufferer
Scab: Migraines
Trust: Doctors, anyone with medical qualifications, someone who suffers
Info: Stop the pain, stop the onset
Act Now: a prompt solution with no risk
Business needed an accountant
Scab: Receipts in a bag
Trust: Accountant, qualifications, experience
Info: organisation for future, reports, don’t watse time
Act Now: fear of impormtu assessment, year end,
Demographics
Tyoe of compnay/person
Age/employees/Turnover
Location
What od they read?
What search terms do they look for?
Example: Migraine
Type of person: Anyone with migrain pain
Age: Prob between 13 – 60
Location: Lets restrict to UK
What do they read: http://www.thehealthierlife.co.uk/natural-health-articles/migraine-headache/drug-free-migraine-treatments-00576.html
Search terms: Migrain releif, migrain symptons. Show keywords
Example: Accountants
Type of person: Small business
Age/T/o/Employees:
Location: Lets restrict to Manchester
What do they read: startup.co.uk, business link
Search terms: accontancy, cheap accountnacy. Show keywords
What can we learn?
Where they are loking
What key terms they use
What tone they respoind to
What info they want
Further resources,
Look at forums
Do google alerts
Do twitter alerts
Putting ity together