This file includes the Top 10 Marketing Campaign by Apple wich includes "1984" Super Bowl, THINK DIFFERENT, GET A MAC, SWITCH, APPLE iPOD CAMPAIGN, DIGITAL HUB, DO NOT DISTURB, FACE TIME EVERYDAY, MUSIC EVERYDAY, PHOTO EVERY DAY,
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
A project Report is a document which provide detail on the picture of proposed business. The project Report gives detail on E-marketing strategies of Oppo
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
A project Report is a document which provide detail on the picture of proposed business. The project Report gives detail on E-marketing strategies of Oppo
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
Marketing Mix of OnePlus from a User's PespectiveAks19852012
Oneplus (1+) just had a Mathematical connotation before it became - 'THE OnePlus'. Presenting my interesting take on Marketing Mix of OnePlus from a User's perspective in an unorthodox way.
A descriptive presentation about Apple Inc. Covering the History, company profile, Product line, competitors and SWOT analysis. Mostly all aspects are covered in it.
Case Study: Shot On iPhone 6 - Matthew McConnell and Sarah MarkstallerMatthew McConnell
DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE
This is the final project for one of my Advertising classes at PSU. Sarah and I as a team chose to analyze the Shot on iPhone 6 campaign by TBWA\MLA. We received 98/100 on this assignment.
Unfortunately SlideShare doesn't support animations or GIFs so you're missing out on a lot of great design choices that makes this presentation much better. DOWNLOAD FULL PRESENTATION FOR BEST VIEWING EXPERIENCE.
This is content is for educational/portfolio purposes only. Do not copy any of the materials from this presentation. All images used are copyright to their respective owners. You will be caught for plagiarism.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Apple Days - A 1980’s perspective of Apple UKGary Potter
I felt like Billy Elliot, coming from a working class, industrial town in the Black Country,
I had very little knowledge of micro electronics and only an awareness of what an Apple Personal Computer could do.
Market research of packaged food industryRonak Modi
This file includes the process of research done in Karjat for the packaged food industry. The Process includes
DEFINING THE PROBLEM
OBJECTIVE OF THE STUDY
HYPOTHESIS OF THE STUDY
DATA SOURCES
TECHNIQUE OF DATA COLLECTION
SOCIAL CULTURE CONTEXT
GEOGRAPHICAL LIMIT
BASIS OF SELECTION
This file includes exclusive details of Tata Croma. Details are provided as follows.
Executive Summary
Socio-Economic Importance of TATA CROMA
Identifying the Retail Type and its Product categories
Key Strategic drivers of the Retail Industry
Modern Technologies deployed by TATA CROMA
Marketing Mix Strategy by TATA CROMA
This file includes Top 10 Marketing Campaign by NIke which includes Livestrong, Fuel Your Team, The Chance, Times Square billboard, The Chosen, Nike Grid, Free Running, Catch The Flash, Ronaldinho
This infographic on Google Blogger provides you the information regarding :-
In how many languages blogger is available
Social Media presence of Blogger
% of Blogger traffic originated from India & USA
Numbers of sites linking to Blogger
Marketing Strategy adopted by Blogger
This presentation takes you to the tour of the life of the leader, business tycoon, philanthropist and the 4th wealthiest man on india who has donated more than 8000 crores for educating lakhs of Indians.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. APPLE
"1984" Super Bowl
The commercial opens with a dystopic, industrial setting in blue and grayish tones, showing a line of people
(of ambiguous gender) marching in unison through a long tunnel monitored by a string of telescreens. As she is
chased by four police off wearing black uniforms, helmets with visors covering their faces, and armed with
large night sticks, she races towards a large screen. The runner, now close to the screen, hurls the hammer towards
it, right at the moment Big Brother announces, “we shall prevail!” In a flurry of light and smoke, the screen is
destroyed, shocking the people watching the screen. The commercial concludes with a portentous voiceover,
accompanied by scrolling black text.
On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like “1984.”
3. Super Bowl viewers were overwhelmed by the startling ad. The ad garnered millions of dollars’ worth of free
publicity, as news programs rebroadcast it that night. It was quickly hailed by many in the advertising industry as a
masterwork. Advertising Age named it the 1980s Commercial of the Decade, and it continues to rank high on lists
of the most influential commercials of all time Super Bowl '1984' was never ever broadcast again, adding to its
mystique.
THINK DIFFERENT
4. "Think different" was an advertising slogan for Apple Inc (formerly Apple Computer Inc) in 1997 created by
the Los Angeles office of advertising agency TBWAChiatDay.[1]
It was used in a television commercial, several
print advertisements, and a number of TV promos for Apple products.
The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities. In order of
appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John
Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria
Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson(with Kermit the
Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl opening her
closed eyes, as if making a wish.
Promotional posters from the campaign were produced in small numbers in 24 x 36 inch sizes. They featured the
portrait of one historic figure, with a small Apple logo and the words "Think Different" in one corner. The posters
were produced between 1997 and 1998.
There were at least 29 different Think Different posters created.
5. Upon release, the "Think Different" Campaign proved to be an enormous success for Apple Critically acclaimed,
the spot would garner numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and
the 2000 Grand Effie Award for most effective campaign in America. Even the American rap group, the Wu Tang
Clan named one of their albums "Think Differently Music: Wu-Tang Meets the Indie Culture" and the cover shows
the sign of the group colored like the apple logo.
GET A MAC
The Get a Mac campaign was a television advertising campaigncreated for Apple Inc. Shown in the United States,
Canada, Australia, New Zealand, the United Kingdom, and Japan, the advertisements in the campaign have
become easily recognizable because each advertisement follows a standard simple template: against a minimalist
all-white background, a man dressed in casual clothes introduces himself as a Mac ("Hello, I'm a Mac."), while a
man in a more formal suit-and-tie combination introduces himself as a Windows personal computer ("And I'm
a PC.").
The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC
— characterized as formal and somewhat polite, though uninteresting and overly concerned with work — often
being frustrated by the more laid-back Mac's abilities. The earlier commercials in the campaign involved a general
comparison of the two computers, whereas the later ones mainly concerned Windows Vista and, later
6. still, Windows 7. The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002.
Both campaigns were filmed against a plain white background.
Apple's former CEO, Steve Jobs, introduced the campaign during a shareholders meeting the week before the
campaign started. The campaign also coincided with a change of signage and employee apparel at Apple retail
stores detailing reasons to switch to Macs
One month after the start of the ‘Get a Mac’ campaign, Apple saw an increase of 200,000 Macs sold, and at the end
of July 2006, Mac announced that it had sold 1.3 million Macs. Apple had an overall increase in sales of 39% for
the fiscal year ending September 2006.
SWITCH
Switch was an advertising campaign launched by Apple Computer (now Apple Inc.) on June 10, 2002. It
featured what the company referred to as "real people" who had "switched" from the Microsoft
Windows platform to the Mac.
7. The advertising concept of the Mac's advantages over the PC was later revived for the Get a Mac campaign in
2006.
Due to the simplicity of the ad, many parodies surfaced on the net shortly after the campaign started. Most of the
parodies lamented features they had lost due to the switch, such as the ability to play popular games and use of the
right mouse button.
APPLE iPOD CAMPAIGN
8. Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The
campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns.
These advertising techniques are unified by a distinctive, consistent style.
The very first advert for the first iPod featured a man in his room grooving to his digital music collection on
his Apple iBook. He drags his music to his iPod, closes his laptop, and plugs in the ear phones. He hits play and the
music increases its volume. He then dances and hops around the room, then puts on his jacket, sliding the iPod into
the pocket. He dances to the door and leaves the room.
The silhouette advertising campaign featured dark silhouetted characters against brightly colored backgrounds.
They were usually dancing and, in television commercials, backed by up-beat, energetic music. The silhouetted
dancers held iPods while listening to them with Apple's supplied earphones. The iPods and earphones appeared in
9. white to stand out against the colored background and black silhouettes. "It had a hook that was really was
captivating and didn't try to impress us with the coolness of any particular person. Instead, it did what Apple does
best: it created an iconic image, which immediately came to communicate Apple and iPod.
DIGITAL HUB
On January 2001Steve Jobs introduced the public to the concept of the Digital Hub, when he said that the PC was
not dead, but was evolving. Steve Jobs declared that the Mac would become “the digital hub for the digital
lifestyle,” an emerging digital trend driven by the internet and an explosion in digital devices: digital camera's,
videocam's, portable music players, PDA's and DVD video players. Steve's idea was to use the Mac as a way to
add value to those devices by making them more useful by allowing users to share digital files and be able to
combine text, images, video and sound to heighten the overal digital experience.
10. Apple has consistently been able to deliver game-changing new products that raise the bar within their product
category and has set a new standard in technology innovation, design, quality and performance. This has allowed
Apple to charge premium prices for the iPod, iPhone and iPad.
DO NOT DISTURB
Apple takes a stroll in dreamland in this superb spot highlighting the iPhone 5's "Do Not Disturb" feature, which
silences the ringer on calls during overnight hours (or any hours you specify). It really is an incredibly fun ad. In
the voiceover, Jeff Daniels talks about how great it is not to be interrupted by a call when he's having a dream
about the Williams sisters.
11. FACE TIME EVERYDAY
Apple's commercial effectively paints FaceTime as more than talking at an iPhone, it is a way of expressing
feelings that are otherwise difficult or impossible to communicate.
Apple slips in some usage scenarios, like low-light capabilities in the fireworks scene and access to the rear-facing
camera in others. Some shots point out the teleconference-like abilities of FaceTime, where multiple people can
gather around an iPhone for a group talk. For the most part, however, the ad concentrates on one-on-one
communication.
The ad ends with a narrator saying, "Everyday, more people connect face-to-face on the iPhone than any other
phone."
12. MUSIC EVERYDAY
The ad starts out with a shot of a woman positioned at the far left of the screen. Hunched over a wall, she is
seemingly lost in thought as she slowly touches at the air with her fingers, almost twirling the unseen strands of a
rising sun's light. The tell-tale white wires and silhouette of Apple's EarPods standout in relief against an otherwise
gray background daubed with out of focus browns and blacks.
Next, a man just finishing an workout is shown, again at left of center, overlooking a city after what appears to be
the end of a daily exercise routine. This is where the viewer catches their first glimpse of a product, a black iPhone
5, but the device is largely hidden in the hands of the runner.
13. The ad moves quickly from one scene to the next, the common physical thread being the iPhone and EarPods, but a
more important underlying theme is the music the characters are listening to. This music goes unheard by the
audience.
PHOTO EVERY DAY
"Photos Every Day," marks the return to a focus on hardware last seen in September when the iPhone 5 first
launched.
Unlike those commercials, which had a humorous tone and playful music, the latest iPhone spot, which shows
people using the smartphone's camera, has a more "dramatic" feel. The newest ad is also a departure from the
latest app-centric campaign touting the hundreds of thousands of apps available across all iOS devices.
14. Only one line of dialogue makes its way into the ad, with the narrator saying at the end of the one-minute long
spot, "Everyday, more photos are taken with the iPhone than any other camera."