facts about Apple Company, Apple Company background information , how they work on their ad campaign by Apple.

1. APPLE INC.
MADE BY
GUNJAN

2. FACTS
• Apple was founded in the 1970's by Steve Jobs, Steve Wozniak, and Ronald
Wayne when they built their first computer Apple I in 1976.the production
initially started in the garage of Steve jobs’ dad, Wayne sold his share in the
company for $500 after 12 days of founding the company.
• Apple II was released in 1979. It was a much better machine than Apple I.
• An initial public offering of 4.6 million shares at $22 per share was
conducted by the company in December 1980.
• Steve Jobs left the company in 1985 and started a new venture, NeXT
Software. The current CEO is Tim Cook.

3. Apple: Background information
• Apple Inc. is an American consumer electronics multinational corporation.
• Headquartered in Cupertino, California, Apple develops, sells, and supports
a series of personal computers, portable media players, computer software,
and computer hardware accessories
• Apple Inc.as most well known lines are Mac computers and the iPod line of
portable media players, For the iPod and its related iTunes software, Apple
sells audio books, games, music, music videos, TV shows, and movies in its
online iTunes Store

4. “THINK DIFFERENT” ad campaign by apple

5. • It’s the story of Apple’s ‘Think different’ campaign.
• We are not only talking about an original idea or a
beautiful ad, the campaign actually worked, and how…
During the 90’s Apple was in a crisis, and with only one
campaign they have managed to climb out of this slump.
Steve Jobs once said: “It only took 15 . . . 30 . . . maybe
60 seconds to re-establish Apple’s counter-culture image
that it had lost during the 90s”.

6. THE CAMPAIGN
The campaign consists of two main parts, there is a television
commercial and a print campaign.
The television commercial features black and white video footage of significant
historical people of the past, including (in order) Albert Einstein, Bob Dylan,
Martin Luther King, Jr.,Richard Branson, John Lennon (with Yoko Ono), R.
Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas,
Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim
Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The
commercial ends with an image of a young girl, Shaan Sahota, opening her
closed eyes, as if to see the possibilities before her.

7. The text of the campaign is narrated by the American actor Richard Dreyfuss.
Text: Here’s to the crazy ones. The misfits. The rebels. The
troublemakers. The round pegs in the square holes. The ones who
see things differently. They’re not fond of rules. And they have no
respect for the status quo. You can quote them, disagree with them,
glorify or vilify them. About the only thing you can’t do is ignore
them. Because they change things. They push the human race
forward. And while some may see them as the crazy ones, we see
genius. Because the people who are crazy enough to think they can
change the world, are the ones who do.

8. Above you could see the 1 minute version of
the television ad. But there has also been a 30
second version. It used many of the people
above, but closed with Jerry Seinfeld, instead of
the young girl. This commercial aired only
once, during the series finale of Seinfeld.

9. The print campaign was much more elaborate than the television
commercial. Over the years there have been dozens of different
personalities on the posters. In the end it has become difficult to say
which images are original, and which are fake. Below you can find
30 different posters from the Think different campaign which I
believe are originals. After the first campaign, Apple started sending
complimentary posters to public schools across the nation featuring
different celebrities to hang in classrooms. The complete packets
now sell for hundreds of dollars on some websites.

10. THANK YOU