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Top 10 Mobile Phone Companies in India for 2019
1.1 Introduction
Mobile Phones have become inherent part of our lives. Smartphones have revolutionize dthe
way people use mobiles today. Consumer preferences are dynamically changing and hence it's a
world of latest style and innovation for these top mobile brands. High r esolution cameras,
quicker processors, stylish look, design, new options, style etc arew hat the consumer needs, and
the top phone brands and new rising mobile companies a re exploiting these options to
differentiate from their competitors. The leading global mo bile phone brands comprise of
leading players which have astrong global presence. Cu stomers have a wide range of handsets
to choose from the various offerings from the b iggest mobile phone brand
1.2 Impact of cell phones
Cell phones or mobile phones have become a very important part of our daily lives. It i s very
difficult to imagine our live without a cell phone as most of our work is done usi ng cell
phones. Everything has its pros and cons and phones has its positives and neg atives.
Positive impact of cell phones
Communication
The very first positive point of mobile phones is communication. With mobile phones yo u can
communicate with anyone from anywhere at any time. Now days, the smartphone s which are
coming are small in size and light in weight which makes it very easy to c arry them. You
don’t need to sit beside the receiver as your mobile phone is not attach ed with anything
Entertainment
Mobile phones have become a source ofunlimited entertainment. The things which we never
thought would be present in a mobile phone are now possible. Smartphones have come into
existence which not only help you in making calls but also help you to stay entertained by
allowing you to play games, listen to music and do lots of other stuff.
Mobile phone even come with special appsfor kids toincrease their brainstorming which
is pretty good.
Beneficial for studies
If you are using a smartphone, you can take advantage of it in your studies or your bu
siness. The smartphones which come with Android, Apple iOS and Windows Phone op
erating system come with educational apps which can be used while you are in college. If
you are into business you can install applications like Skype which will help you in
communicati ng with your clients on the go
Negative impact of cell phones
Bad impact on studies
It is true that mobile phones can help students in studies but only if they use them wis ely.
Most of the students become additive to mobile phones and are found playing gam es, chatting
with their friends and watching movies and other stuff. If students are busy keeping their eyes
on their mobile phones at all times they won’t get time for studying which would lead to poor
grades
Health issues and accidents
Mobile phones lead to a lot of accidents. A lot of people do their daily work, drive while taking
on mobile phones. There is high risk of accident if you are talking on the mobil e phone and
driving as you are giving your half attention to the mobile call and are hav ing half attention on
the road.
Research studies have also claimed that mobile phones have a negative impact on hea lth of an
individual. If you are using mobile phone for long hours daily it might lead to s erious health
issues.
2.1Objective ofthe study
1. To Analyse the market structure of mobile phone service.
2. To know the best brand and quality regarding mobile phones.
3. To indentity the factors effecting the selling of mobile phones.
4. To offer suitable suggestion based on the study.
Here is the List of Top10 mobile phones
1. Samsung
2. Xiaomi Mobile
3. Lenovo (including Motorola)
4. Vivo
5. Oppo
6. LG Mobiles
7. Apple
8. NOKIA
9. OnePlus
10. Htc
3.1 Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean company and is a
subsidiary of Samsung group.
Samsung mobile is market leader in the smartphone industry as it continuously strives
toenhance product capabilities through its extensive R&D. Samsung has broadened its offerings
for mid and lower priced smartphones to high-end mobile phones in the afflue nt segment.
Samsung is popular for its Samsung Galaxy smartphone range. The flagshi p products of Samsung
are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently,Samsung developed Tizen OS for its
smartphones an alternate to its Android-based Smartphones
For its latest launch Galaxy S9 Samsung also partnered with Audio expert companies
such as AKG and Dolby to give customers a high quality sound experience. Samsung India is
re-launching its most successful smartphone, Galaxy S8, with a majestic Burgundy Red colour.
Samsung had a market share of approximately 20%, making it one of th e top mobile phone
brand globally.
Advantages of Samsung phone
1.Display
The display is one of the main benefits of Samsung phones. When it comes to flagship phones,
you certainly push all the way ahead. For example, you can buy Samsung Galaxy S9 with a
gorgeous 5.8-inch super AMOLED display. The Samsung phones have everything you want in
a display - bright, sharp and vivid. Some phones also have a bezel-less edge-to-edge display.
2.Battery Life
This is a must-have feature for any on-the-go user. The Samsung smartphones come with
extended battery life so that the user can easily operate the device. The phones al so support
Quick Charge Technology which means they will be fully charged in no time
3.Expandable Storage
Some of the Samsung flagships let you expand via a micro SD card. This a big advant age for
people who have millions of pictures and data to store.
4.Security
Samsung deeply cares about privacy. Weput in effective mechanisms which help preve nt
unwanted inquiries making it extremely convenient for you. The iris scanning for air-ti ght
security, face recognition for unlocking the phone and built-in security stand guard around the
clock. You can buy Samsung Galaxy 8, 9 or 9+ for same.
Think of Us is proud to offer the best value and the latest technology. If you are lookin g to buy
smartphone online with world-class features without a hefty price tag, then you are at the right
place. We offer the lowest possible prices on our Samsung mobile pho nes that may be
perfect for you.
DisadvantagesofSamsung phone
1.Fairly heavy weight is 199 grams.
2.A very wide size is 167.6 x 88 mm, so it will look great if incorporated in a clothing pocket.
3.The screen is not coated with a protective coating such as gorilla glass.
4.There is no radio feature.
5.Large body size lowers the level of portability.
6.design boring .
7.All Samsung phone are galaxy but not like all an iPhone.
Samsung GalaxyNote 7 bannedonallU.S. flights due tofire hazard Samsung
Galaxy Note 7 phones will be banned from all airline flights after nearly 100 i ncidents of the
devices overheating and sometimes injuring .The South Korea-basedSamsung said it is working to
communicate the ban to travelers. The company announced that it washalting production of the device after
some upd atedversions ofthe phones continued to overheat. The companyestimates the recalls will cost it
Elliot Kaye, chairman of the Consumer Product Safety Commission, which is investigating the
phone, said consumers should take advantage of opportunities for a refund on the recalled devices.
Samsung has received 96 U.S. reports of batteries in the devices overheating, including 23 new
reports since the according to the commission. Samsung also has received 13 reports of burns and
47 reports ofproperty damage associated with the phones.
The flight ban means the Samsung Galaxy Note 7 is now considered a forbidden hazar dous material
under the Federal Hazardous Material Regulations, which block airline pa ssengers or crew from
traveling with lithium cells or batteries or portable electronic devi ces that are likely to generate a
dangerous amount of heat. If an airline representative observes atraveler with the device before
boarding aflight, the airline must deny board ing to the passenger until the phone is discarded, the
department said. Anyone caught trying to sneak a Note 7 on board could face fines and criminal
prosecution.
Xiaomi Mobile
Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones,
mobile apps, laptops. Xiaomi wasfounded in 2010 by LeiJun, and releasedits first smartphone in 2011.
Xiaomi’s flagship brands are the Redmi and Mi series,which have grown significantly in popularity.
Xiaomi hasbeenable to create brandvalue owing to its focus on continuous innovation in technology. It also
hasbeen able to gain large market share due to its extensive advertising and marketing strategies especially
in India and China to boost its sales ofsmartphones. With a consistentgrowth, Xiaomi is competing with the
top global mobile.
The company hasbeenable to markits presence in marketsofIndia, China, Brazil, Singapore, Turkey, and
Asian nation with its exclusive Mi and Redmi Series mobile phones.
Advantages of Xiaomi Mobile Phone
1. Service is good i.e. better than other Chinese brands in major cities in their mi
exclusive center.
2. Freedom toexperiment with your phone and alarge developer community supporting devices
for a long time.
3. Amazing features that miui brings to the table. And getting updates for long time.
4. Amazing battery life .
5. Brilliant OS, MIUI is truly lightning fast.
6.For an average user, it is good choice. You can play most of the games on it, multitask
and it can handle smoothly.
DisadvantagesofXiaomi Mobile Phone
1.Very slow android updates.
2.Some people don’t like miui
3. Camera never used to be good.
4. Less number of service center.
5. Xiaomi phones does not have a good resell value.
3.2 lenovo (including Motorola)
Lenovo is Chinese multinational company and is the world's prime laptop manufacturer. Lenovo
was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over
the years, Lenovo has worldwide Over the years, Lenovo has
worldwide presence in around 160 countries. Some of the popular smartphones of Lenovo
are P Series, K Series, Zuk Series, A Series and VIBE. Lenovo launched the Moto Z models
which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango
handset that can be altered to video projectors or speakers. For developers, Lenovo released
a smartphone-based program which can incorporate handsets with services hosted in the web
cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and
user-friendly experience and it has Cyanogen operating system that permits customization of
the user interface. Lenovo
India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango
models have sensors which can track motions and measure the contours of rooms; also it
can map interiors of the buildings.
Advantages of Lenovok10 Note
1.Dual Sim, 3G, 4G, VoLTE, Wi-Fi, NFC
2.Snapdragon 710, Octa Core, 2.2 GHz Processor
3.4 GB RAM, 64 GB inbuilt
4.4050 mAh Battery with Fast Charging
5.6.3inches, 1080 x 2340 px Display with Water Drop Notch
6.16 MP + 8 MP + 5 MP Triple Rear & 16 MP Front Camera
7.Memory Card (Hybrid), upto 256 GB
Disadvantages of Lenovo k10 Note
1.It has a relatively low-grade rear camera, and it is not suited to taking photos for posting
on SNS.
2. The battery packup of the phone is not satisfactory after certain time of phone usage the
battery drop down.
3. The other problem is the touch sensor of the screen work slowly.
4. The phone are very sleek and the screen is quite breakable.
5. The user interface is not good it consumes a lot of RAM and slow down the phone.
6. Lenovo offers very less system updates.
3.4 Vivo
Vivo is the largest manufacturer of smartphones, smartphone accessories, software, and
online services based in China.
Started in 2009, this is the fastestgrowing smartphone company in the world having a strong global
footprint with its wide mobile range. Vivohadrecentlydeveloped Android-based software system
known asFuntouch. Some of the premium smartphones of Vivo are Xseries,V series as the middle-
priced phones and the Y series as the low-end smartphones. Vivo recently launched V9 mobile series
that is similar to Apple’s iPhone X with its notch display.
first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X
that has a full view display with a notch on top.
It’s headquartered in Dongguan, Guangdong province, China. Founded in 1995, vivo entered
the telecommunication and consumer electronics industry with landline phones and wireless
phones. From 2011, vivo started its smartphone business. As of 2014, vivo releases and
markets its smartphones under the vivo brand, ranking as the 5th top smartphone brand in
China, and 10thtop smartphone brand globally. Currently vivo has presence in India, Malaysia,
Indonesia, Thailand, Myanmar, Vietnam and Philippines.
Vivo entered India in Dec., 2014. In a short time span vivo has established itself as a Hi-fi &
Smart brand.
Service centers across the country. Vivo is one of the fastest growing
companies inIndia.
Vivo believes in diversity and creativity in India and hence has been actively involved in some
of the most popular properties such as Colors Comedy Nights with Kapil, MTV Roadies,
MTV Bollyland Festival and Vh1 Emerge. Regionally vivo sponsored Vijay TV-
-Koffee with DD (Season 2), ETV Telugu--Extra Jabardast, ETV Kannada--Majha Talkies,
Mazhavil Manorama--D 4 Dance (Season 2), and Zee Kannada--Onduurnalli Raja Rani. As a
new brand for Indian consumers, vivo believes in reaching out to every person in every state and
this increases the kind of effort to establish the brand in the hearts of consumers. Vivo looks
forward to more such associations in the future to create a brand visibility amongst the Indian
masses.
Advantages of Vivo Mobile Phone
1. Crystal clear selfies.
2. Excellent camera.
3. Long lasting battery packup.
4. Fast charging.
5. Fingerprint unlocking.
6. Hi-fi audio.
7. Flash in display fingerprint unlock in style.
8. A variety of animation effects are also available.
9. In vivo s1 has ultra game mode is designed for ultimate game fun.
10. Intelligence just a single tab. One press on the newly added smart button can bring
up the Google assistant. Simple and effortless.
DisadvantagesofVivo Mobile Phone
1. No wireless charging support.
2. No display protection like gorilla glass.
3. No water and dust resistance.
4. No stereo speakers for the better multimedia experience.
5. Some people may don’t like display with a notch as it is annoying.
3.5 Oppo
Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to asOPPO,isa
Chinese consumer electronics and mobile communications company headquartered in Dongguan,
Guangdong, in China, and known for
its smartphones, Blu-ray players and other electronic devices that are made in China. A
leading manufacturer of smartphones. OPPO was the top smartphone brand in China in
2019 and was ranked No. 5 worldwide. The brand name OPPO was registered in China in
2001 and launched in 2004. Since then, they have expanded to all parts of the world. In
June 2016, OPPO became the biggest smartphone manufacturer in China.
Oppohas produced a wide range of smartphones ranging from the low segment to targeting the
affluent customer segments. Some of the most prominent phones brands by Oppoare Find 5, Find 7,
N1, N3 etc. Oppo has managed to create a strong brand presence despite being a late entrant in the
smartphone market. However, aggressive marketing and branding along with good product quality has
enabled Oppo to be among the top mobile brands. Oppo in 2017 became the official sponsor of the
cricket team for India, which gave the brand massive credibility as well presence. More over, the
company in India engaged with Bollywood celebrities who became the face of the brand.
Controversies
In 2017, the company first saw protest over India's national flag insult row. It was followed by a
mass resignation of the Punjab service unit.Oppo handset makers want to control price at every
level. Retailers are not allowed for healthy competition to attract consumer to its shop. It is new
kind of license raj practiced by Chinese brand. MRTPC – Monopolies And Restrictive Trade
Practices Commission Act 1970 advocate for healthy competition.The aims and objectives of
this act were:To ensure that the operation of the economic system does not result in the
concentration of economic power in hands of few rich.
To provide for the control of monopolies, and To prohibit monopolistic and restrictive trade
practices.
on contrary, Oppo handset maker restrict and enforce their policy at every level from
sourcing to advertising to selling price.
Oppo Mobile wants a restricted pricing for consumer, however when a few online players
sold it a rate lesser than advocated by Oppo handsets makers. Retailers association met with
Oppomanagement, reportedly Oppomanagement was rude and behaved badly with association
representative. It has not gone well with office bearer of retailers association bodyand they
decided to boycott Chinese handset brand, Oppo.
Advantages of Oppo Mobile Phone
1.light sensor, proximity sensor, accelerometer, compass.
2. Fingerprint sensor is provided in this phone.
3. Battery packup is very good.
4. 4G ,3G,2G is available.
5. Face lock facility is available.
6. It has bazelles display with waterdrop notch .
7. Wide angle selfies.
8. Exposure compensation, ISO control.
DisadvantagesofOppo Mobile Phone
1.Costly for its features.
2. Common with old Bluetooth version.
3. No USB type C reversible connector support.
4. No stereo speakers for the better multimedia experience.
5. No NCF connectivity support.
3.6 LG Mobile Phone
Founded in 1958 LG is South Korean Electronics Company having a strong global
presence. LG’s premium mobile brands embody the G-Series, the K-Series, LG Tribute, the
LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one
of the most popular and high volume-driven mobile companies in the world. LG mobiles is
the third largest phone manufacturer in the world and one of the world’s largest technology
companies. It is the world’s second-largest TV producer but manufactures various other
gadgets including laptops, multimedia players, and home cinema systems.
The company’s in a tough spot. It makes good and innovative phones but just can’tseem to
make a dent in a crowded mobile industry.
Operations
LG Electronics has four business units:
1. Home Entertainment
2. Mobile Communications
3. Home Appliances & Air Solutions
4. Vehicle Components
Slogans
"We put people first" (1997–1999)
"Digitally Yours" (1999–2004)
"Life's Good" (1999–present in Australia and 2004-present in the rest of the world)
Advantages of LG Mobile Phone
1.Good processing.
2. Affordable, good camera and battery life.
3.Premium design.
4.Flash , autofocus, lED flash. 5.Digital
zoom, full hd video recording.
6. Fingerprint sensor, proximity sensor.
7. Dual SIM card,4G facility available.
DisadvantagesofLG Mobile Phone
1.Fail to compete in performance.
2. Front camera is good.
3. Weak SoC, slow autofocus.
4. Low- res display.
5. Blow average performance.
3.7 Apple
Apple started in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple
began as apersonal computer pioneer that todaymakes everything from mobiles to portable
media players.
Their phones are called iPhones (everyone knows this), is a line of smartphones designed and
marketed by Apple Inc. They run Apple’s iOS mobile operating system. The first-generation
iPhone was released on June 29, 2007, and there have been multiple new hardware iterations
with new iOS releases since.
Apple has released eleven generations of iPhone models. Each of which was
accompanied by one of the eleven major releases ofthe iOS operating system.
The iPhone 8 and 8 Plus were released in 2017, adding a glass back and an improved screen
and camera. The iPhone X was released alongside the 8 and 8 Plus, with its highlights being a
nearly bezel-less design. The camera improved and a new facial recognition system. Named
Face ID, but having no home button, and therefore, no Touch ID. On January 9, 2007, Apple
Computer, Inc. shortened its name to simply Apple Inc. In his Macworld Expo keynote address,
Steve Jobs explained that with their current product mix consisting of the iPod and Apple TV
as well as their Macintosh brand, Apple really wasn't just a computer company anymore. At
the same address, Jobs revealed aproduct that would revolutionize anindustry in which Apple
had never previously competed: the Apple iPhone. The iPhone combined Apple's first idescreen
iPod with the world's first mobile device boasting visual voicemail, and an internet
communicator able to run a fully functional version of Apple's web browser, Safari, on the then-
named iPhone OS (later renamed iOS).
Advantages of iPhone
1. iPhones are faster.
2. Better hardware and software integration.
3. Easiest phone to use.
4. OSupdates when you want them.
5.The best apps first.
6. No bloatware
7. Works beautifully with Macs.
8. Apple Pay the most popular method for making mobile payments.
9.Touch Id fingerprint sensor
10.Excellent camera. 11.EarPods
headphones
DisadvantagesofiPhone
1. Many users have reported that the cover can be easily scratched.
2. Apple decided to change the iPhone cable that was used to synchronize and transfer
data. Many issues have been reported.
3. The battery cannot be changed.
4. There is no memory card
5. iPhone is very expensive.
6. No customisation.
7. App sharing is not allowed on shareit
8. It supports only one sim.
9. Apple doesn’t repair iPhone. They will replace it with a refurbished phone:
a. For free if you have warranty.
b. For a reduced price if you don’t have warranty.
10. With larger market share there is also less varied selection of apps on apple store than on
Google Play.
3.8 NOKIA
Nokia is a Finnish multinational corporation founded on the 12 May 1865 as a single paper
mill operation. Through the 19thcentury the company expanded, branching into several different
products. In 1967, the Nokia corporation was formed. In the late
20th century, the company took advantage of the increasing popularity of computer and mobile
phones. However, increased competition and other market forces caused changes in Nokia's
business arrangements
After years of loss after Android came into the market, Nokia sold its Devices and Services
division toMicrosoft. The Finnish company is currently operating onthe mobile and tablet space
under a brand licensing model.
Nokia though has had a fresh start with the Nokia 6. The phone went on sale for the first time in
India in August 2017. It went out of stock within a few seconds of becoming available at the
designated time of 12 pm
Advantages of Nokia Mobile Phone
1.Good quality and durable functions. Nokia’s mobile phones normally can be used for
three to five years without any malfunction.
2. Good usability. You canoperate the NOKIAcell phones without reading the
instructions, seldom brands can get it.
3. Stability. Things like system halted, restart, automatic shutdown ormessy codes seldom
happen, nor Bug.
4. Good compatibility of components. It is very easy to get Nokia components in the
market, regardless of authentic or not, there are not many types of Nokia batteries and battery
rechargers in spite of its varieties of phone models.
5. Comprehensive details on the official website. You can know-well the data of
NOKIA phones from official site, and easily download the specifications.
DisadvantagesofNokia Mobile Phone
1.Low cost performance. Nokia’s mobile phones are always expensive with little
functions, but they sell well.
2. Low cost performance. Nokia’s mobile phones are always expensive with little functions, but
they sell well.
3. Bulky and heavy. This is comparative comment. But it is true that Nokia does not have
an ultrathin model so far.
4. Little accessories in standard configuration. Nokia’s low and middle-end lines only
provide one battery and one recharger, no earphone, data wire and the like.
3.9 OnePlus
OnePlus Technology (Shenzhen) Co., Ltd., commonly referred to as OnePlus, is a Chinese
smartphone manufacturer, which is based in Shenzhen, Guangdong. It was founded by Pete
Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and
regions around the world as of July 2018. They have released numerous phones, amongst other
products. OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete
Lau and Carl Pei. According to Chinese public records, the OnePlus' only institutional
shareholder is Oppo Electronics. Lau denied that OnePlus was a wholly owned subsidiary of
Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a
major investor of OnePlus The company's main goal was to design a smartphone that would
balance high-end quality with a lower price than other phones in its class, believing that users
would "Never Settle" for the lower-quality devices produced by other companies. Lau
explained that "we will never be different just for the sake of being different. Everything done
has to improve the actual user experience in day-to-day use." The One was designed to
compare favorably – in performance, quality, and price –to flagship devices by leading
smartphone manufacturers.
The company’s latest release-the OnePlus 5T sold out within five minutes of the special
one-hour preview sale onAmazon.OnePlus 5T also broke the company’s launch-day
sales record and became the company’s fastest-selling device in six hours.
Customer support
The customer support at OnePlus was once the subject of strong criticism. In 2017, the
company increased the number of customer service staff and set-up customer service and repair
centers in Asia, Europe and the United States, greatly improving turnaround times for repairs
and other issues.
Advantages of OnePlus Mobile
1. Pictures with huge resolution and quality is also good. You can also record HD videos with
this mobile. Selfie lovers can capture superb shots with 5 MP front camera.
2. It consists of on screen gestures for easy control of the mobile.
3. Audio and call quality is good with excellent clarity.
4. OnePlus One design looks good and attractive.
5. Supports connectivities like bluetooth, Wifi, GPS, 3G ,USB,NFC and HDMI.
6. Very good finger print.
7. Phone didn't hang from last 6 months.
8. Nice look.
DisadvantagesofOnePlus Mobile
1. No in built FM radio after paying so much of amount which is not fixed till date
starting from oneplus.
2. No built in remote like mi phone which supports remote without internet also.
3. Battery will get dried very fast.
4. Can’t use generic charger, which is the very worst part.
5. Camera is not too good.
6. Its weight is little bit heavy to carry.
7. No FM Radio.
3.10 HTC
HTC Corp,headquartered in Taiwan, was founded byCher Wang and Peter Chou in 1997.
The company began operations as an ODM and OEM, and initially designed handsets for
companies like HP and Palm.
In the near past, it has managed to give us several high-end, as well as mid-budget
smartphones and more, areon its way. After initially making smartphones based mostly
on Windows Mobile, HTC became a co-founding member of the Open Handset Alliance, a
group ofhandset manufacturers and mobile network operators dedicated to the development
of the Android mobile operating system.
Litigation
In March 2010, Apple Inc. filed a complaint with the US International Trade
Commissionclaiming infringement of 20of its patents covering aspects of
the iPhone user interface and hardware. HTC disagreed with Apple's actions and
reiterated its commitment to creating innovative smartphones. HTC also filed a complaint
against Apple for infringing on five of its patents and sought to ban the import of Apple
products into the US from manufacturing facilities in Asia. Apple expanded its original
complaint by adding two more patents. On10November 2012, Apple and HTC reached a
10-year license-agreement covering current and future patents held bythe two companies.
The terms of the agreement remain confidential.
Advantages of HTC Mobile Phone
1.It has a good screen-to-body ratio for the better viewing experience. 2.It
supports Hybrid Dual SIM.
3.It provides 2/3 GB RAM for multitasking.
4.Supports full HD video recording.
5.Phase detection autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR,
panorama.
6.Design and build quality are good.
7.It offers loudspeakers.
8.Supports FM radio.
9.HTC Desire 12supports additional features like Active noise cancellation with
dedicated mic.
10.Bettery packup is good.
DisadvantagesofHTC Mobile Phone
1.No full HD display.
2. Old Android OS.
3. Performance is average and heating problems.
4.Costly for its features.
5.Many sensors are missing like Fingerprint, gyro etc.
6.No dual camera set up.
7. No display protection like gorilla glass.
8.Comes with hybrid SIM slot. So you can’t use both SIM cards and microSD card at time.
9. Nostereospeakers for the better multimedia experience.
10.No fast charging support.
Conclusion
Mobile
Mobile

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Mobile

  • 1. Top 10 Mobile Phone Companies in India for 2019 1.1 Introduction Mobile Phones have become inherent part of our lives. Smartphones have revolutionize dthe way people use mobiles today. Consumer preferences are dynamically changing and hence it's a world of latest style and innovation for these top mobile brands. High r esolution cameras, quicker processors, stylish look, design, new options, style etc arew hat the consumer needs, and the top phone brands and new rising mobile companies a re exploiting these options to differentiate from their competitors. The leading global mo bile phone brands comprise of leading players which have astrong global presence. Cu stomers have a wide range of handsets to choose from the various offerings from the b iggest mobile phone brand 1.2 Impact of cell phones Cell phones or mobile phones have become a very important part of our daily lives. It i s very difficult to imagine our live without a cell phone as most of our work is done usi ng cell phones. Everything has its pros and cons and phones has its positives and neg atives. Positive impact of cell phones Communication The very first positive point of mobile phones is communication. With mobile phones yo u can communicate with anyone from anywhere at any time. Now days, the smartphone s which are coming are small in size and light in weight which makes it very easy to c arry them. You don’t need to sit beside the receiver as your mobile phone is not attach ed with anything Entertainment Mobile phones have become a source ofunlimited entertainment. The things which we never thought would be present in a mobile phone are now possible. Smartphones have come into existence which not only help you in making calls but also help you to stay entertained by allowing you to play games, listen to music and do lots of other stuff. Mobile phone even come with special appsfor kids toincrease their brainstorming which is pretty good. Beneficial for studies If you are using a smartphone, you can take advantage of it in your studies or your bu siness. The smartphones which come with Android, Apple iOS and Windows Phone op erating system come with educational apps which can be used while you are in college. If you are into business you can install applications like Skype which will help you in communicati ng with your clients on the go Negative impact of cell phones Bad impact on studies It is true that mobile phones can help students in studies but only if they use them wis ely. Most of the students become additive to mobile phones and are found playing gam es, chatting with their friends and watching movies and other stuff. If students are busy keeping their eyes on their mobile phones at all times they won’t get time for studying which would lead to poor
  • 2. grades Health issues and accidents Mobile phones lead to a lot of accidents. A lot of people do their daily work, drive while taking on mobile phones. There is high risk of accident if you are talking on the mobil e phone and driving as you are giving your half attention to the mobile call and are hav ing half attention on the road. Research studies have also claimed that mobile phones have a negative impact on hea lth of an individual. If you are using mobile phone for long hours daily it might lead to s erious health issues. 2.1Objective ofthe study 1. To Analyse the market structure of mobile phone service. 2. To know the best brand and quality regarding mobile phones. 3. To indentity the factors effecting the selling of mobile phones. 4. To offer suitable suggestion based on the study. Here is the List of Top10 mobile phones 1. Samsung 2. Xiaomi Mobile 3. Lenovo (including Motorola) 4. Vivo 5. Oppo 6. LG Mobiles 7. Apple 8. NOKIA 9. OnePlus 10. Htc 3.1 Samsung Headquartered in Samsung town, Samsung electronics is a South Korean company and is a subsidiary of Samsung group. Samsung mobile is market leader in the smartphone industry as it continuously strives toenhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower priced smartphones to high-end mobile phones in the afflue nt segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagshi p products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently,Samsung developed Tizen OS for its
  • 3. smartphones an alternate to its Android-based Smartphones For its latest launch Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high quality sound experience. Samsung India is re-launching its most successful smartphone, Galaxy S8, with a majestic Burgundy Red colour. Samsung had a market share of approximately 20%, making it one of th e top mobile phone brand globally. Advantages of Samsung phone 1.Display The display is one of the main benefits of Samsung phones. When it comes to flagship phones, you certainly push all the way ahead. For example, you can buy Samsung Galaxy S9 with a gorgeous 5.8-inch super AMOLED display. The Samsung phones have everything you want in a display - bright, sharp and vivid. Some phones also have a bezel-less edge-to-edge display. 2.Battery Life This is a must-have feature for any on-the-go user. The Samsung smartphones come with extended battery life so that the user can easily operate the device. The phones al so support Quick Charge Technology which means they will be fully charged in no time 3.Expandable Storage Some of the Samsung flagships let you expand via a micro SD card. This a big advant age for people who have millions of pictures and data to store. 4.Security Samsung deeply cares about privacy. Weput in effective mechanisms which help preve nt unwanted inquiries making it extremely convenient for you. The iris scanning for air-ti ght security, face recognition for unlocking the phone and built-in security stand guard around the clock. You can buy Samsung Galaxy 8, 9 or 9+ for same. Think of Us is proud to offer the best value and the latest technology. If you are lookin g to buy smartphone online with world-class features without a hefty price tag, then you are at the right place. We offer the lowest possible prices on our Samsung mobile pho nes that may be perfect for you.
  • 4. DisadvantagesofSamsung phone 1.Fairly heavy weight is 199 grams. 2.A very wide size is 167.6 x 88 mm, so it will look great if incorporated in a clothing pocket. 3.The screen is not coated with a protective coating such as gorilla glass. 4.There is no radio feature. 5.Large body size lowers the level of portability. 6.design boring . 7.All Samsung phone are galaxy but not like all an iPhone. Samsung GalaxyNote 7 bannedonallU.S. flights due tofire hazard Samsung Galaxy Note 7 phones will be banned from all airline flights after nearly 100 i ncidents of the devices overheating and sometimes injuring .The South Korea-basedSamsung said it is working to communicate the ban to travelers. The company announced that it washalting production of the device after some upd atedversions ofthe phones continued to overheat. The companyestimates the recalls will cost it Elliot Kaye, chairman of the Consumer Product Safety Commission, which is investigating the phone, said consumers should take advantage of opportunities for a refund on the recalled devices. Samsung has received 96 U.S. reports of batteries in the devices overheating, including 23 new reports since the according to the commission. Samsung also has received 13 reports of burns and 47 reports ofproperty damage associated with the phones. The flight ban means the Samsung Galaxy Note 7 is now considered a forbidden hazar dous material under the Federal Hazardous Material Regulations, which block airline pa ssengers or crew from traveling with lithium cells or batteries or portable electronic devi ces that are likely to generate a dangerous amount of heat. If an airline representative observes atraveler with the device before boarding aflight, the airline must deny board ing to the passenger until the phone is discarded, the department said. Anyone caught trying to sneak a Note 7 on board could face fines and criminal prosecution. Xiaomi Mobile Xiaomi is one in all the quickest growing smartphone company in the world that manufactures smartphones, mobile apps, laptops. Xiaomi wasfounded in 2010 by LeiJun, and releasedits first smartphone in 2011. Xiaomi’s flagship brands are the Redmi and Mi series,which have grown significantly in popularity. Xiaomi hasbeenable to create brandvalue owing to its focus on continuous innovation in technology. It also hasbeen able to gain large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales ofsmartphones. With a consistentgrowth, Xiaomi is competing with the top global mobile. The company hasbeenable to markits presence in marketsofIndia, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones.
  • 5. Advantages of Xiaomi Mobile Phone 1. Service is good i.e. better than other Chinese brands in major cities in their mi exclusive center. 2. Freedom toexperiment with your phone and alarge developer community supporting devices for a long time. 3. Amazing features that miui brings to the table. And getting updates for long time. 4. Amazing battery life . 5. Brilliant OS, MIUI is truly lightning fast. 6.For an average user, it is good choice. You can play most of the games on it, multitask and it can handle smoothly. DisadvantagesofXiaomi Mobile Phone 1.Very slow android updates. 2.Some people don’t like miui 3. Camera never used to be good. 4. Less number of service center. 5. Xiaomi phones does not have a good resell value. 3.2 lenovo (including Motorola) Lenovo is Chinese multinational company and is the world's prime laptop manufacturer. Lenovo was founded in the capital of China in 1984 and it entered the mobile industry in 2012. Over the years, Lenovo has worldwide Over the years, Lenovo has worldwide presence in around 160 countries. Some of the popular smartphones of Lenovo are P Series, K Series, Zuk Series, A Series and VIBE. Lenovo launched the Moto Z models which reinforces its philosophy of “Different is better”. Lenovo will be launching Tango handset that can be altered to video projectors or speakers. For developers, Lenovo released a smartphone-based program which can incorporate handsets with services hosted in the web cloud. Lenovo launched ZUK Z1 to provide a whole package of power pack performance and user-friendly experience and it has Cyanogen operating system that permits customization of the user interface. Lenovo India sells its mobiles and accessories largely through flash sales in India. Lenovo’s Tango models have sensors which can track motions and measure the contours of rooms; also it can map interiors of the buildings.
  • 6. Advantages of Lenovok10 Note 1.Dual Sim, 3G, 4G, VoLTE, Wi-Fi, NFC 2.Snapdragon 710, Octa Core, 2.2 GHz Processor 3.4 GB RAM, 64 GB inbuilt 4.4050 mAh Battery with Fast Charging 5.6.3inches, 1080 x 2340 px Display with Water Drop Notch 6.16 MP + 8 MP + 5 MP Triple Rear & 16 MP Front Camera 7.Memory Card (Hybrid), upto 256 GB Disadvantages of Lenovo k10 Note 1.It has a relatively low-grade rear camera, and it is not suited to taking photos for posting on SNS. 2. The battery packup of the phone is not satisfactory after certain time of phone usage the battery drop down. 3. The other problem is the touch sensor of the screen work slowly. 4. The phone are very sleek and the screen is quite breakable. 5. The user interface is not good it consumes a lot of RAM and slow down the phone. 6. Lenovo offers very less system updates. 3.4 Vivo Vivo is the largest manufacturer of smartphones, smartphone accessories, software, and online services based in China. Started in 2009, this is the fastestgrowing smartphone company in the world having a strong global footprint with its wide mobile range. Vivohadrecentlydeveloped Android-based software system known asFuntouch. Some of the premium smartphones of Vivo are Xseries,V series as the middle- priced phones and the Y series as the low-end smartphones. Vivo recently launched V9 mobile series that is similar to Apple’s iPhone X with its notch display. first Android company to launch smartphones that features a notch display similar to Apple’s iPhone X that has a full view display with a notch on top.
  • 7. It’s headquartered in Dongguan, Guangdong province, China. Founded in 1995, vivo entered the telecommunication and consumer electronics industry with landline phones and wireless phones. From 2011, vivo started its smartphone business. As of 2014, vivo releases and markets its smartphones under the vivo brand, ranking as the 5th top smartphone brand in China, and 10thtop smartphone brand globally. Currently vivo has presence in India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines. Vivo entered India in Dec., 2014. In a short time span vivo has established itself as a Hi-fi & Smart brand. Service centers across the country. Vivo is one of the fastest growing companies inIndia. Vivo believes in diversity and creativity in India and hence has been actively involved in some of the most popular properties such as Colors Comedy Nights with Kapil, MTV Roadies, MTV Bollyland Festival and Vh1 Emerge. Regionally vivo sponsored Vijay TV- -Koffee with DD (Season 2), ETV Telugu--Extra Jabardast, ETV Kannada--Majha Talkies, Mazhavil Manorama--D 4 Dance (Season 2), and Zee Kannada--Onduurnalli Raja Rani. As a new brand for Indian consumers, vivo believes in reaching out to every person in every state and this increases the kind of effort to establish the brand in the hearts of consumers. Vivo looks forward to more such associations in the future to create a brand visibility amongst the Indian masses. Advantages of Vivo Mobile Phone 1. Crystal clear selfies. 2. Excellent camera. 3. Long lasting battery packup. 4. Fast charging. 5. Fingerprint unlocking. 6. Hi-fi audio. 7. Flash in display fingerprint unlock in style. 8. A variety of animation effects are also available. 9. In vivo s1 has ultra game mode is designed for ultimate game fun. 10. Intelligence just a single tab. One press on the newly added smart button can bring up the Google assistant. Simple and effortless.
  • 8. DisadvantagesofVivo Mobile Phone 1. No wireless charging support. 2. No display protection like gorilla glass. 3. No water and dust resistance. 4. No stereo speakers for the better multimedia experience. 5. Some people may don’t like display with a notch as it is annoying. 3.5 Oppo Guangdong OPPO Mobile Telecommunications Corp., Ltd, commonly referred to asOPPO,isa Chinese consumer electronics and mobile communications company headquartered in Dongguan, Guangdong, in China, and known for its smartphones, Blu-ray players and other electronic devices that are made in China. A leading manufacturer of smartphones. OPPO was the top smartphone brand in China in 2019 and was ranked No. 5 worldwide. The brand name OPPO was registered in China in 2001 and launched in 2004. Since then, they have expanded to all parts of the world. In June 2016, OPPO became the biggest smartphone manufacturer in China. Oppohas produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppoare Find 5, Find 7, N1, N3 etc. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality has enabled Oppo to be among the top mobile brands. Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. More over, the company in India engaged with Bollywood celebrities who became the face of the brand. Controversies In 2017, the company first saw protest over India's national flag insult row. It was followed by a mass resignation of the Punjab service unit.Oppo handset makers want to control price at every level. Retailers are not allowed for healthy competition to attract consumer to its shop. It is new kind of license raj practiced by Chinese brand. MRTPC – Monopolies And Restrictive Trade Practices Commission Act 1970 advocate for healthy competition.The aims and objectives of
  • 9. this act were:To ensure that the operation of the economic system does not result in the concentration of economic power in hands of few rich. To provide for the control of monopolies, and To prohibit monopolistic and restrictive trade practices. on contrary, Oppo handset maker restrict and enforce their policy at every level from sourcing to advertising to selling price. Oppo Mobile wants a restricted pricing for consumer, however when a few online players sold it a rate lesser than advocated by Oppo handsets makers. Retailers association met with Oppomanagement, reportedly Oppomanagement was rude and behaved badly with association representative. It has not gone well with office bearer of retailers association bodyand they decided to boycott Chinese handset brand, Oppo. Advantages of Oppo Mobile Phone 1.light sensor, proximity sensor, accelerometer, compass. 2. Fingerprint sensor is provided in this phone. 3. Battery packup is very good. 4. 4G ,3G,2G is available. 5. Face lock facility is available. 6. It has bazelles display with waterdrop notch . 7. Wide angle selfies. 8. Exposure compensation, ISO control. DisadvantagesofOppo Mobile Phone 1.Costly for its features. 2. Common with old Bluetooth version. 3. No USB type C reversible connector support.
  • 10. 4. No stereo speakers for the better multimedia experience. 5. No NCF connectivity support. 3.6 LG Mobile Phone Founded in 1958 LG is South Korean Electronics Company having a strong global presence. LG’s premium mobile brands embody the G-Series, the K-Series, LG Tribute, the LG G Flex and also the LG Nexus. LG sells nearly sixty million units a year, making it one of the most popular and high volume-driven mobile companies in the world. LG mobiles is the third largest phone manufacturer in the world and one of the world’s largest technology companies. It is the world’s second-largest TV producer but manufactures various other gadgets including laptops, multimedia players, and home cinema systems. The company’s in a tough spot. It makes good and innovative phones but just can’tseem to make a dent in a crowded mobile industry. Operations LG Electronics has four business units: 1. Home Entertainment 2. Mobile Communications 3. Home Appliances & Air Solutions 4. Vehicle Components Slogans "We put people first" (1997–1999) "Digitally Yours" (1999–2004) "Life's Good" (1999–present in Australia and 2004-present in the rest of the world) Advantages of LG Mobile Phone 1.Good processing. 2. Affordable, good camera and battery life.
  • 11. 3.Premium design. 4.Flash , autofocus, lED flash. 5.Digital zoom, full hd video recording. 6. Fingerprint sensor, proximity sensor. 7. Dual SIM card,4G facility available. DisadvantagesofLG Mobile Phone 1.Fail to compete in performance. 2. Front camera is good. 3. Weak SoC, slow autofocus. 4. Low- res display. 5. Blow average performance. 3.7 Apple Apple started in a garage in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple began as apersonal computer pioneer that todaymakes everything from mobiles to portable media players. Their phones are called iPhones (everyone knows this), is a line of smartphones designed and marketed by Apple Inc. They run Apple’s iOS mobile operating system. The first-generation iPhone was released on June 29, 2007, and there have been multiple new hardware iterations with new iOS releases since. Apple has released eleven generations of iPhone models. Each of which was accompanied by one of the eleven major releases ofthe iOS operating system. The iPhone 8 and 8 Plus were released in 2017, adding a glass back and an improved screen and camera. The iPhone X was released alongside the 8 and 8 Plus, with its highlights being a nearly bezel-less design. The camera improved and a new facial recognition system. Named Face ID, but having no home button, and therefore, no Touch ID. On January 9, 2007, Apple Computer, Inc. shortened its name to simply Apple Inc. In his Macworld Expo keynote address, Steve Jobs explained that with their current product mix consisting of the iPod and Apple TV as well as their Macintosh brand, Apple really wasn't just a computer company anymore. At the same address, Jobs revealed aproduct that would revolutionize anindustry in which Apple
  • 12. had never previously competed: the Apple iPhone. The iPhone combined Apple's first idescreen iPod with the world's first mobile device boasting visual voicemail, and an internet communicator able to run a fully functional version of Apple's web browser, Safari, on the then- named iPhone OS (later renamed iOS). Advantages of iPhone 1. iPhones are faster. 2. Better hardware and software integration. 3. Easiest phone to use. 4. OSupdates when you want them. 5.The best apps first. 6. No bloatware 7. Works beautifully with Macs. 8. Apple Pay the most popular method for making mobile payments. 9.Touch Id fingerprint sensor 10.Excellent camera. 11.EarPods headphones DisadvantagesofiPhone 1. Many users have reported that the cover can be easily scratched. 2. Apple decided to change the iPhone cable that was used to synchronize and transfer data. Many issues have been reported. 3. The battery cannot be changed. 4. There is no memory card 5. iPhone is very expensive. 6. No customisation. 7. App sharing is not allowed on shareit 8. It supports only one sim. 9. Apple doesn’t repair iPhone. They will replace it with a refurbished phone: a. For free if you have warranty. b. For a reduced price if you don’t have warranty. 10. With larger market share there is also less varied selection of apps on apple store than on Google Play.
  • 13. 3.8 NOKIA Nokia is a Finnish multinational corporation founded on the 12 May 1865 as a single paper mill operation. Through the 19thcentury the company expanded, branching into several different products. In 1967, the Nokia corporation was formed. In the late 20th century, the company took advantage of the increasing popularity of computer and mobile phones. However, increased competition and other market forces caused changes in Nokia's business arrangements After years of loss after Android came into the market, Nokia sold its Devices and Services division toMicrosoft. The Finnish company is currently operating onthe mobile and tablet space under a brand licensing model. Nokia though has had a fresh start with the Nokia 6. The phone went on sale for the first time in India in August 2017. It went out of stock within a few seconds of becoming available at the designated time of 12 pm Advantages of Nokia Mobile Phone 1.Good quality and durable functions. Nokia’s mobile phones normally can be used for three to five years without any malfunction. 2. Good usability. You canoperate the NOKIAcell phones without reading the instructions, seldom brands can get it. 3. Stability. Things like system halted, restart, automatic shutdown ormessy codes seldom happen, nor Bug. 4. Good compatibility of components. It is very easy to get Nokia components in the market, regardless of authentic or not, there are not many types of Nokia batteries and battery rechargers in spite of its varieties of phone models. 5. Comprehensive details on the official website. You can know-well the data of NOKIA phones from official site, and easily download the specifications.
  • 14. DisadvantagesofNokia Mobile Phone 1.Low cost performance. Nokia’s mobile phones are always expensive with little functions, but they sell well. 2. Low cost performance. Nokia’s mobile phones are always expensive with little functions, but they sell well. 3. Bulky and heavy. This is comparative comment. But it is true that Nokia does not have an ultrathin model so far. 4. Little accessories in standard configuration. Nokia’s low and middle-end lines only provide one battery and one recharger, no earphone, data wire and the like. 3.9 OnePlus OnePlus Technology (Shenzhen) Co., Ltd., commonly referred to as OnePlus, is a Chinese smartphone manufacturer, which is based in Shenzhen, Guangdong. It was founded by Pete Lau (CEO) and Carl Pei in December 2013. The company officially serves 34 countries and regions around the world as of July 2018. They have released numerous phones, amongst other products. OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. According to Chinese public records, the OnePlus' only institutional shareholder is Oppo Electronics. Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use." The One was designed to compare favorably – in performance, quality, and price –to flagship devices by leading smartphone manufacturers.
  • 15. The company’s latest release-the OnePlus 5T sold out within five minutes of the special one-hour preview sale onAmazon.OnePlus 5T also broke the company’s launch-day sales record and became the company’s fastest-selling device in six hours. Customer support The customer support at OnePlus was once the subject of strong criticism. In 2017, the company increased the number of customer service staff and set-up customer service and repair centers in Asia, Europe and the United States, greatly improving turnaround times for repairs and other issues. Advantages of OnePlus Mobile 1. Pictures with huge resolution and quality is also good. You can also record HD videos with this mobile. Selfie lovers can capture superb shots with 5 MP front camera. 2. It consists of on screen gestures for easy control of the mobile. 3. Audio and call quality is good with excellent clarity. 4. OnePlus One design looks good and attractive. 5. Supports connectivities like bluetooth, Wifi, GPS, 3G ,USB,NFC and HDMI. 6. Very good finger print. 7. Phone didn't hang from last 6 months. 8. Nice look. DisadvantagesofOnePlus Mobile 1. No in built FM radio after paying so much of amount which is not fixed till date starting from oneplus. 2. No built in remote like mi phone which supports remote without internet also. 3. Battery will get dried very fast. 4. Can’t use generic charger, which is the very worst part. 5. Camera is not too good. 6. Its weight is little bit heavy to carry. 7. No FM Radio. 3.10 HTC HTC Corp,headquartered in Taiwan, was founded byCher Wang and Peter Chou in 1997. The company began operations as an ODM and OEM, and initially designed handsets for companies like HP and Palm. In the near past, it has managed to give us several high-end, as well as mid-budget smartphones and more, areon its way. After initially making smartphones based mostly
  • 16. on Windows Mobile, HTC became a co-founding member of the Open Handset Alliance, a group ofhandset manufacturers and mobile network operators dedicated to the development of the Android mobile operating system. Litigation In March 2010, Apple Inc. filed a complaint with the US International Trade Commissionclaiming infringement of 20of its patents covering aspects of the iPhone user interface and hardware. HTC disagreed with Apple's actions and reiterated its commitment to creating innovative smartphones. HTC also filed a complaint against Apple for infringing on five of its patents and sought to ban the import of Apple products into the US from manufacturing facilities in Asia. Apple expanded its original complaint by adding two more patents. On10November 2012, Apple and HTC reached a 10-year license-agreement covering current and future patents held bythe two companies. The terms of the agreement remain confidential. Advantages of HTC Mobile Phone 1.It has a good screen-to-body ratio for the better viewing experience. 2.It supports Hybrid Dual SIM. 3.It provides 2/3 GB RAM for multitasking. 4.Supports full HD video recording. 5.Phase detection autofocus, LED flash, Geo-tagging, touch focus, face detection, HDR, panorama. 6.Design and build quality are good. 7.It offers loudspeakers. 8.Supports FM radio. 9.HTC Desire 12supports additional features like Active noise cancellation with dedicated mic. 10.Bettery packup is good.
  • 17. DisadvantagesofHTC Mobile Phone 1.No full HD display. 2. Old Android OS. 3. Performance is average and heating problems. 4.Costly for its features. 5.Many sensors are missing like Fingerprint, gyro etc. 6.No dual camera set up. 7. No display protection like gorilla glass. 8.Comes with hybrid SIM slot. So you can’t use both SIM cards and microSD card at time. 9. Nostereospeakers for the better multimedia experience. 10.No fast charging support. Conclusion