Samsung's road to global domination
By Michal Lev-Ram, writer January 22, 2013: 5:00 AM ET
South Korea's Samsung is trampling rivals and gunning for
Apple. Can its hot streak last?
FORTUNE -- To understand how Samsung -- yes, Samsung -- became America's No. 1 mobile
phonemaker and thorn in Apple's side, it's helpful to rewind to last fall. On a mid-September
morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in San Francisco to unveil the
iPhone 5. Several hundred miles away, in a Wolfgang Puck restaurant in Los Angeles, a group of
marketing executives from Samsung Electronics followed real-time reactions to Cook's remarks.
They huddled around tables mounted with laptops and TV screens, carefully tracking each new
feature and monitoring the gush of online comments on the new device via blogs and social
media sites. As the data flowed in, writers from the company's advertising agency, who were
also camped out in the restaurant turned war room, scrambled to craft a response.
Two hours later, when Cook stepped off the stage, the Samsung group was already drafting a
series of print, digital, and TV ads. The following week -- as the iPhone 5 went on sale -- the
company aired a TV ad mocking Apple "fanboys" queuing up for the new phone. ("The
headphone jack is going to be on the bottom!") The 90-second commercial went on to become
the most popular tech ad of 2012, garnering more than 70 million views online. More important,
in the weeks following the launch of Apple's iPhone 5, Samsung sold a record-breaking number
of its own signature smartphone, the Galaxy S III. "We knew this was going to be a big moment
in time, when consumers are really paying attention," says Todd Pendleton, chief marketing
officer of Samsung's U.S.-based mobile division. "We wanted to take that opportunity and all
that energy and make it Samsung's moment."
No doubt about it, Samsung is having a moment. In recent years the South Korean company has
taken the mobile world -- the U.S. included -- by storm. Last year it overtook longtime leader
Nokia to become the No. 1 player in cellphones, with 29% market share worldwide. In
smartphones, those high-end devices with advanced computing power, Samsung is also No. 1
globally and in a dead heat with Apple in the U.S.: Most analysts show Apple with a slight edge
in smartphone sales, while one outfit, ABI Research, says Samsung's share of smartphone
shipments topped 33%, compared with Apple's 30%. (To be sure, Apple sells one device, the
iPhone, while Samsung offers 25 unique smartphones in the U.S.) "Samsung is on fire," says
John Legere, CEO of mobile operator T-Mobile USA.
Chalk up Samsung's success to a combination of marketing swagger, innovation, operational
prowess, and a marketplace hungry for an alternative to the iPhone. Although Samsung wasn't
the first to develop a phone that runs on Google's Android operating system, it quickly moved
ahead of the .
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
How Samsung Became The World No1 Smartphone MakerHoang Nguyen
How Samsung Became the World's No. 1 Smartphone Maker
Since Lee took control of Samsung in 1987, sales have surged to $179 billion last year, making it the world’s largest electronics company by revenue. That makes Samsung Electronics the world’s largest electronics company by revenue. For all its global reach, though, the company remains opaque. We all know the story of Steve Jobs and Apple (AAPL), Akio Morita and Sony (SNE). But Samsung and Lee Kun Hee? People may bring up the South Korean government’s support of local champions and access to easy capital, but within the company it all goes back to Chairman Lee and the Frankfurt Room.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
-:a
I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
ffi. ffi?fufim ffiwg$ffiffi$ffiffiffi
In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
-:a
I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
ffi. ffi?fufim ffiwg$ffiffi$ffiffiffi
In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
What is the Ethics and Social Responsibility of samsung SAMSUNG .pdfamirajsharma
What is the Ethics and Social Responsibility of samsung? SAMSUNG ELECTRONICS 2019*
In February 2019, Samsung Electronics celebrated the 10th in 2014. These troubles with its
leadership have not diminished anniversary of its introduction of the Galaxy S line of smart-
Samsung's status as an innovative-and highly profitablephones by introducing several new
models. The Galaxy S10 powerhouse in the technology world (see Exhibits 1 and 2). models
ranged in sizes and price from a more compact It has gained in stature as the world's largest
maker of memory model with a 5.8-inch display to a full-size model with a chips, smartphones,
and televisions among other electronic 6.4-inch one. It even launched a souped-up model with
products (see Exhibit 3). a 6.7-inch screen that featured 5G technology. These new But the
removal of Lee came at a tough time for models also feature a "Infinity-O display," which cuts a
hole Samsung, which has been seeking new avenues for growth for the front camera in the upper
right corner to allow the as sales of its market-leading smartphones seem to be display to
maximize the entire front of the phone. slowing down. A few months later, Samsung's chairman
of These anniversary models capped a period of two years the board, Kwon Oh-hyun, shocked
everyone in the firm by during which Samsung Electronics had to cope with the suddenly
announcing his resignation. Kwon claimed that conviction of its de facto leader, Lee Jae-yong,
on charges the firm need to turn to a younger generation of leaders of bribing South Korea's
former president. Lee has been who could search for new growth engines by studying
fuproviding broad direction to the firm since his father, Lee ture trends. "I believe the time has
now for the firm to start Kun-hee, became incapacitated after suffering a heart attack anew with a
new spirit and young leadership" he said. 1 This led the firm to shake up its senior ranks in order
to address concerns about a leadership vacuum. It replaced drawn from published sources to be
used for purposes of class discussion. main business lines-mobile, electronics components, and
Copyright 02019 Jamal Shamsie and Alan B. Eisner. consumer electronics. EXHIBIT 1 Income
Statement (billions of KRW) EXHIBIT 2 Balance Sheet (billions of KRW)
EXHIBIT 3 Smartphone Sales Worldwide still making most of its profits from lower-priced
appliances that consumers were likely to pick up if they could not afford a higher-priced brand
such as Sony or Mitsubishi. It had also become an established low cost supplier of various
components to such larger and better-known manufacturers around the world. Although they
were making profits, Yun was concerned about the future prospects of a firm that was relying on
a strategy of price competition with products based on technologies that had been developed by
other firms. The success of this strategy was tied to the ability of Samsung to continually scout
for locations that would allow it to keep its manufactur.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
How Samsung Became The World No1 Smartphone MakerHoang Nguyen
How Samsung Became the World's No. 1 Smartphone Maker
Since Lee took control of Samsung in 1987, sales have surged to $179 billion last year, making it the world’s largest electronics company by revenue. That makes Samsung Electronics the world’s largest electronics company by revenue. For all its global reach, though, the company remains opaque. We all know the story of Steve Jobs and Apple (AAPL), Akio Morita and Sony (SNE). But Samsung and Lee Kun Hee? People may bring up the South Korean government’s support of local champions and access to easy capital, but within the company it all goes back to Chairman Lee and the Frankfurt Room.
The Samsung Galaxy Note 7 is a discontinued Android phablet smartphone that was produced and marketed by Samsung Electronics.
The case study is about the blast of the device and company's profile and performances.
Kindly share your valuable comments, use it by giving proper credits.
-:a
I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
ffi. ffi?fufim ffiwg$ffiffi$ffiffiffi
In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
-:a
I
Samsung $uccess?Electronics: Burned by
WITH $176 BILLI0N in revenues in 2017, Samsung
Electronics is the crown jewel of Samsung Group, with
its mobile division contributing some 7 5 percent of the
conglomerate's overall profits. The Samsung Group is
one of the biggest conglomerates globally. In compari-
son, the U.S. conglomerate General Electric had some
$ 150 billion in revenues, while the Tata group of India
registered $I04 billion in the same year. Indeed, Sam-
sung is the largest chaebol in South Korea, making up
one-third of the entire stock market domestically, and it
is the country's biggest exporter. Chaebols are family-
owned multinational companies typical of South
Korea, whose economy is dominated by a small num-
ber of chaebols (including LG, Hyundai, Kia Motors,
SK Group, and others).
As impressive as the achievements of the largest
chaebol rn South Korea may sound, Samsung Elec-
tronics is facing a host of challenges, creating a per-
fect storm that calls into question Samsung's future
viability. In recent years, the Korean conglomerate has
been beset with crises, including:
. Leadership. Lee Kun-hee, Samsung's iconic
chairman and long-time leader, remains incap acr'
tated after a heart attack tn 2014. This situation is
creating a leadership vacuum.
o Product recall. In 2016, Samsung's flagship
phone, the Galaxy Note 7, was withdrawn from
the market after some of the new phones spontane-
ously exploded and caught on fire.
. Political scandal. In20I7,LeeJae-yong, the de-facto
leader of Samsung (and son of Lee Kun-hee), was
arrested and charged with bribery, embezzlement,
and pedury in the wake of the scandal surrounding
former South Korean President Park Geun-hye.
Before taking a closer look at the current chal-
lenges, we need first to understand a bit of Sam-
sung's storied history and its role in the South Korean
economy.
An exploded Samsung Galaxy Note 7.
OAP lmages/Shawn L. Minter
ffi. ffi?fufim ffiwg$ffiffi$ffiffiffi
In 1938, when the Western world was still recover-
ing from the Great Depression and World War II was
about to break out, Lee Byung-chul started a small
trading company in Korea (at that time still under
Japanese occupation). He named the trading company
Samsung, which means three stars in Korean, symbol-
rzing big, powerful, and numerous. Samsung started
with just 40 employees and sold noodles and dried sea-
food. It has since diversified into various industries,
including electronics, chemicals, pharmaceuticals,
shipbuilding, financial services, and construction. As
a result, Samsung today is a widely diversified con-
glomerate with over 80 standalone subsidiaries. The
sprawling chaebol has 490,000 employees more than
Apple, Google, and Microsoft combined. Not surpris-
ingly, the huge enterprise exerts a powerful influence
Frank T. Rothaermel prepared this MiniCase from public sources.
He gratefully acknowledges research assistance by Rahul Singh. This
MiniCase is developed for the purpose ...
What is the Ethics and Social Responsibility of samsung SAMSUNG .pdfamirajsharma
What is the Ethics and Social Responsibility of samsung? SAMSUNG ELECTRONICS 2019*
In February 2019, Samsung Electronics celebrated the 10th in 2014. These troubles with its
leadership have not diminished anniversary of its introduction of the Galaxy S line of smart-
Samsung's status as an innovative-and highly profitablephones by introducing several new
models. The Galaxy S10 powerhouse in the technology world (see Exhibits 1 and 2). models
ranged in sizes and price from a more compact It has gained in stature as the world's largest
maker of memory model with a 5.8-inch display to a full-size model with a chips, smartphones,
and televisions among other electronic 6.4-inch one. It even launched a souped-up model with
products (see Exhibit 3). a 6.7-inch screen that featured 5G technology. These new But the
removal of Lee came at a tough time for models also feature a "Infinity-O display," which cuts a
hole Samsung, which has been seeking new avenues for growth for the front camera in the upper
right corner to allow the as sales of its market-leading smartphones seem to be display to
maximize the entire front of the phone. slowing down. A few months later, Samsung's chairman
of These anniversary models capped a period of two years the board, Kwon Oh-hyun, shocked
everyone in the firm by during which Samsung Electronics had to cope with the suddenly
announcing his resignation. Kwon claimed that conviction of its de facto leader, Lee Jae-yong,
on charges the firm need to turn to a younger generation of leaders of bribing South Korea's
former president. Lee has been who could search for new growth engines by studying
fuproviding broad direction to the firm since his father, Lee ture trends. "I believe the time has
now for the firm to start Kun-hee, became incapacitated after suffering a heart attack anew with a
new spirit and young leadership" he said. 1 This led the firm to shake up its senior ranks in order
to address concerns about a leadership vacuum. It replaced drawn from published sources to be
used for purposes of class discussion. main business lines-mobile, electronics components, and
Copyright 02019 Jamal Shamsie and Alan B. Eisner. consumer electronics. EXHIBIT 1 Income
Statement (billions of KRW) EXHIBIT 2 Balance Sheet (billions of KRW)
EXHIBIT 3 Smartphone Sales Worldwide still making most of its profits from lower-priced
appliances that consumers were likely to pick up if they could not afford a higher-priced brand
such as Sony or Mitsubishi. It had also become an established low cost supplier of various
components to such larger and better-known manufacturers around the world. Although they
were making profits, Yun was concerned about the future prospects of a firm that was relying on
a strategy of price competition with products based on technologies that had been developed by
other firms. The success of this strategy was tied to the ability of Samsung to continually scout
for locations that would allow it to keep its manufactur.
From its inception as a small export business in Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media & semiconductors. Today, Samsung's innovative and top quality products and processes are world recognized.
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxkenjordan97598
SAMSUNG
Keith Brumfield, David Greenfield, Cathrine James
MKT 421
June 22, 2015
John Brady
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked mobile phone provider in Russia. S.
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketsyncNscan
In November 2018, Samsung unveiled its folding smartphone concept by showing a prototype in its annual developer conference in San Francisco and in February 2019 they came up with its official name during its Unpacked event.
You are the Nursing Director for the medical-surgical area of a .docxkenjordan97598
You are the Nursing Director for the medical-surgical area of a large
hospital. Nurses at this hospital to “self-scheduling”. The managers of the
units have brought to your attention that a severe staffing shortage for the
winter holiday schedule is apparent. Using two different types of leadership
styles, how would you handle this situation?
.
You are the newly appointed director of the Agile County Airport.docxkenjordan97598
You are the newly appointed director of the Agile County Airport System. The characteristics of your organization include:
It is a Local Government Department
Consists of 4 Airports – International, Mather, Executive, Franklin Field
There are 400 employees at all four airports
The airport board of directors has decided to move to an Agile Lean process for all projects.
You quickly recognize that you need to undertake a cultural transformation in order for the Agile Lean process to take hold. The current organization has the following culture characteristics:
No Mission Statement
No Sense of Direction
Militaristic/Top-Down Leadership Model
No Accountability
No Communication
Staff focused on Empire Building
Organization Viewed Itself as Regulators
Focused on catching people doing something wrong
Publicly Belittled
Focus on “Turf”
Process Oriented
Problem Oriented
Growth Without a Long-Term Plan
Employees Not Engaged
Staff consists mostly of generalists
The board of directors has asked you to prepare an overview presentation for their next meeting on your ideas for a organizational culture transformation plan. To complete this assignment you are to design a 5 to 10 slide PowerPoint presentation with notes, that addresses the following key elements:
What makes up organizational culture?
What do you see as the benefits of a culture transformation
What would your Culture Transformation Plan consist of? Describe the high level steps you would take to accomplish this transformation.
What questions would you ask to help in defining a new culture?
What characteristics would you envision the “new” organizational culture to exhibit? Develop a list based upon the current organizational culture
.
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From its inception as a small export business in Korea, Samsung has grown to become one of the world's leading electronics companies, specializing in digital appliances and media & semiconductors. Today, Samsung's innovative and top quality products and processes are world recognized.
SAMSUNGKeith Brumfield, David Greenfield, Cathrine.docxkenjordan97598
SAMSUNG
Keith Brumfield, David Greenfield, Cathrine James
MKT 421
June 22, 2015
John Brady
Introduction
Introducing a new product or service in the marketplace requires a lot of time and resources. Firms must carefully plan and strategize to achieve successful results, which are often measured by net revenue. Samsung, although a well- known brand, is no different from any other firm. Samsung must strategically move through the steps of identifying its target market by way of market segmentation, understand the reasons its customer will purchase the new product, clearly define the product, being sure to appeal to both the logical and emotional needs of the consumer. Samsung must also rely on analyses such as SWOT to identify its current areas of strengths and weaknesses, and Porter’s 5 competitive forces to identify potential areas for competition as well as the industry’s strengths and weaknesses. This paper will address all areas necessary for Samsung to introduce and capitalize on its soon to be released Gear A smart watch.
Overview
On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export. Mr. Lee sold dried Korean fish, vegatables and fruit to Manchuria and Beijing. In a little more than a decade, Samsung owned its own flour mills and confectionery machines and its own manufacturing and sales operations. From these humble beginnings, Samsung would ultimately evolve to become the modern global corporation that would still bear the same name today ("Samsung", 2015). By the 1970’s, Samsung started investing heavily in chemical and petrochemical industries. It was at this point Samsung began to dabble in the home electronics market. Samsung started to manufacture its own electronics and exporting for the first time. In the 1980’s, Samsung restructured its business models to become the world’s top five electronics companies. In the 1980’s Samsung expanded its business and technology globally. The 1990’s were a big challenge for Samsung, the market was booming and the technology was changing so fast it was hard to keep up with demand. Samsung changed the way business took care of their customers in the 1990’s. They dedicated themselves to total customer satisfaction and making sure that quality was their main objective. During the late 1990’s financial crisis, Samsung continued to grow. This is mainly due to Samsung’s leadership and network technologies concentration on electronics. This kind of preparation and leadership is what encourages investments and long term customers. In 1998, Samsung developed a completely flat television screen. This technology would eventually revolutionize the television industry. Samsung also makes appliances along with home electronics. In 2004, Samsung produced the first wrinkle-free steam washer. Also in 2004 they became the top ranked mobile phone provider in Russia. S.
The Galaxy Fold: A major entry of Foldable Smartphones by Samsung in the marketsyncNscan
In November 2018, Samsung unveiled its folding smartphone concept by showing a prototype in its annual developer conference in San Francisco and in February 2019 they came up with its official name during its Unpacked event.
You are the Nursing Director for the medical-surgical area of a .docxkenjordan97598
You are the Nursing Director for the medical-surgical area of a large
hospital. Nurses at this hospital to “self-scheduling”. The managers of the
units have brought to your attention that a severe staffing shortage for the
winter holiday schedule is apparent. Using two different types of leadership
styles, how would you handle this situation?
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You are the newly appointed director of the Agile County Airport.docxkenjordan97598
You are the newly appointed director of the Agile County Airport System. The characteristics of your organization include:
It is a Local Government Department
Consists of 4 Airports – International, Mather, Executive, Franklin Field
There are 400 employees at all four airports
The airport board of directors has decided to move to an Agile Lean process for all projects.
You quickly recognize that you need to undertake a cultural transformation in order for the Agile Lean process to take hold. The current organization has the following culture characteristics:
No Mission Statement
No Sense of Direction
Militaristic/Top-Down Leadership Model
No Accountability
No Communication
Staff focused on Empire Building
Organization Viewed Itself as Regulators
Focused on catching people doing something wrong
Publicly Belittled
Focus on “Turf”
Process Oriented
Problem Oriented
Growth Without a Long-Term Plan
Employees Not Engaged
Staff consists mostly of generalists
The board of directors has asked you to prepare an overview presentation for their next meeting on your ideas for a organizational culture transformation plan. To complete this assignment you are to design a 5 to 10 slide PowerPoint presentation with notes, that addresses the following key elements:
What makes up organizational culture?
What do you see as the benefits of a culture transformation
What would your Culture Transformation Plan consist of? Describe the high level steps you would take to accomplish this transformation.
What questions would you ask to help in defining a new culture?
What characteristics would you envision the “new” organizational culture to exhibit? Develop a list based upon the current organizational culture
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You are working on an address book database with a table called Cont.docxkenjordan97598
You are working on an address book database with a table called Contacts and fields for first name, last name, address, and phone number. Describe how you would implement a Python method that prompted the user to add new address entries into the database table. The table should have no duplicates. Include the necessary code and code descriptions.
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You are the new Security Manager for a small bank in Iowa. They are .docxkenjordan97598
You are the new Security Manager for a small bank in Iowa. They are growing exponentially and are planning to add the ability for customers to access their accounts via the web and mobile devices. They have a basic DR plan which was made from a template found on the Internet. Now that there is going to be more exposure to the bank's network and data, several updates need to be made to policies and procedures. The CISO has requested that you create an Incident Response plan and submit communication plan for how internal stakeholders and external stakeholders will be notified of incidents. Please create a plan that identifies 2 internal stakeholders, the communication type, and the information which will be included in that plan and 2 external stakeholders, the communication type for each, and the information that will be included in the communication
.
You are working in a rural Family Planning Health clinic and a 16 y.docxkenjordan97598
You are working in a rural Family Planning Health clinic and a 16 y/o presents with complaints of vaginal pain, discharge, odor x 4 days. Pain is getting worse. Her mother relates she has a cognitive learning delay and has tried to talk to her about her consensual sexual behavior with multiple partners. She tells you she has "felt some 'bumps' down there." She relates multiple sexual partners because she is now popular and it is part of the 'game' to stay popular with her new friends. Diagnosis: HPV with several condyloma lesions, a vaginal yeast infection, and chlamydia.
She is given a prescription for Chlamydia, and the vulvar lesions, told to follow up in 2 weeks.
How do you approach her and begin the conversation regarding safe sexual practices? What are your thoughts about this young lady? How do you feel about her game? How would you proceed to give her education?
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You are working in a family practice when your newly diagnosed T.docxkenjordan97598
You are working in a family practice when your newly diagnosed Type 1 diabetic patient comes in. He is a 15-year-old male and is accompanied by his mother.
The mother and patient report that he is "devastated" by his new diagnoses and that he hasn't been going out with his friends or participating in any of his previous activities. You suspect that he might be experiencing depression.
Please locate two resources specific to this situation that you would refer this parent/patient to for further support. Provide a brief description for each resource and explain why you chose them.
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You are working for the Chief of Staff (CoS) for a newly elected Gov.docxkenjordan97598
You are working for the Chief of Staff (CoS) for a newly elected Governor. The governor asked the CoS to research and prepare a 5- to 7-paragraph background briefing (
backgrounder
) that addresses the below question. The CoS will use this background briefing to prepare the Governor and his appointed cybersecurity director as they answer questions from the press and general-public.
You are
not
answering the questions as the governor, rather you are providing the governor the information s/he needs to answer the question.
The question:
As governor, how will your administration improve cybersecurity for the state's Critical Infrastructures?
The CoS asked you to research and prepare a draft for the background briefing. Your draft must provide enough information that the CoS and the Governor understand key terms that you use in your explanations. To that end, your draft briefing must answer the following questions:
What is meant by "cybersecurity" for critical infrastructures?" Give examples of critical infrastructure associated with a specific state.
What is meant by "Threats" (i.e. individual hackers, politically motivated hacktivists, criminal enterprises, and unfriendly "nation state" actors), countermeasures, and safeguards? Explain technical terms and examples.
What are the three most important actions that the governor's administration should take to help improve the security of critical infrastructures in the state? (You should identify and discuss these in greater detail than your response to the first two bullet points.)
Provide in-text citations and references for 3 or more authoritative sources. Put the reference list at the end of your posting.
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You are working at Johnson and Cohen law firm and have recently .docxkenjordan97598
You are working at Johnson and Cohen law firm and have recently been assigned to lead the appeal of a man convicted of first degree murder and sentenced to death.
The defendant has never had an IQ test, but friends and family insist that he has always been a little “slow“ his entire life. He was also diagnosed with autism earlier in his life and many of his former acquaintances thought he had psychiatric problems when they knew him.
These factors were never brought up at trial by the defendant's previous defense team because they wanted to focus on mitigating circumstances surrounding the crime that was committed rather than confusing the issue with too many different defenses.
Based on the Case Study for this week, submit a 6 page case analysis using Microsoft Word that answers the following questions:
How would your team argue during the appeal that the defendant's constitutional rights were violated?
What evidence would be required for your defendant to be considered mentally retarded under
Atkins v. Virginia
and
Penry v. Lynaugh (1989)
?
Assess whether or not that evidence can be presented in this case.
What evidence would be required for your defendant to be considered insane under
Ford v. Wainwright (1986)
? Assess whether or not that evidence can be presented in this case.
Do you believe that bringing up the defendant's diagnosis of autism could have aided in the defense in the sentencing phase? Would the contention that he was mentally slow have helped? Provide rationale for your answers.
Identify other aspects of the case not mentioned in the scenario that could benefit the defendant. For instance, consider whether the Supreme Court has found it unconstitutional to apply the death penalty in other circumstances.
If you succeed in your appeal, what would be the next steps to occur?
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You are working for a community counseling agency, and you are taske.docxkenjordan97598
You are working for a community counseling agency, and you are tasked with training new counseling interns on effective counseling skills.
Create
a 1- to 2-page informational training paper on the role of effective counseling skills on the counseling relationship. Describe how each of the following affects the counseling relationship:
Characteristics of an effective helper
Attending and observation skills
Initiation of client-counselor rapport and trust
Maintaining boundaries and self-awareness
Transference and countertransference
Factors associated with age, culture, and diversity
.
You are working as the software tester for a big enterprise comp.docxkenjordan97598
You are working as the software tester for a big enterprise company. Your company is working on the following architecture:
(Daniel, 2016)
Address the following, and complete all of the sections based on the above architecture:
Submit a System Test Plan document that contains the following:
Purpose of the document
Functional scope
Testing strategy
System testing entrance criteria
Test data
Suspension criteria
Execution plan
Defect reporting
Test schedule
Environment
Risks
Assumption
Who-to-call list
.
You are working as HelpDesk Support for an organization where your u.docxkenjordan97598
You are working as HelpDesk Support for an organization where your usual duty involves providing remote users with various IT related supports. The majority of these users are placed in locations where high-speed LAN (10Mbpds) are not available. Assume they are using the Darwin VM at their end, and you have Canberra VM at your end. Now you will have to set up a Remote Desktop Connection from Canberra to Darwin; so that you, with the physical access to Canberra VM, can remotely connect to Darwin VM. You also have to ensure the connection is optimized for low-speed broadband networks. Follow the submission format and before starting this task ensure VMs can ping each other
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You are working as an APRN in your local primary care office. Th.docxkenjordan97598
You are working as an APRN in your local primary care office. The rural town of Maynard has 300 people, a post office, doctor’s office, and a gas station. The primary source of income is farming or driving 45 minutes to a somewhat larger town. With the blizzard coming, all your patients except two have cancelled for the morning. Jose is scheduled at 0900; he is a nine-year-old Hispanic male born in Mexico. He and his family (Mom, Dad, and six siblings, ages six months to 14 years) moved into the area just a few months ago. Jose’s mother reported that he had nearly died at two months after contracting pertussis.
Your final patient of the morning is Irena, a 15-year-old teenage female who lives with her aunt in Maynard. Irena is Romanian and barely speaks any English. Her aunt has been your patient for the past few years, and she told you that Irena had been abducted in Romania at the age of 10. Irena’s parents found her quite by accident when a sex trafficking ring dumped all their “product” in a refugee camp in Serbia just a few months ago. Irena’s parents are still in Romania, but they sent Irena here to live with her aunt.
Having discussed many guidelines throughout this term, consider the content you have explored. Using this knowledge, answer the following questions related to your chosen scenario. Note: please try to choose a topic for your initial post that you did not choose previously during the semester or aren’t as familiar with so you can gain additional knowledge as we finish up this course
Discuss the guidelines assigned with your scenario.
Will both patients be treated in the same manner? Why or why not?
What would your treatment plan be for each of the individuals in your scenario?
Please include at least three scholarly sources within your initial post.
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You are the new Public Information Officer (PIO) assigned by the.docxkenjordan97598
You are the new Public Information Officer (PIO) assigned by the Chief of Police. You work for a mid-sized metropolitan police agency that has always relied on the utilization of a city information officer for any media or public communication. Until now, your agency never had an assigned public information officer specifically for the police department. Your agency is growing and is expected to add an additional 25 patrol officers in the next two years.
These added officer positions are in addition to a newly created Federal Task Force, where two new detective positions were added. These positions will create a larger budget for the police department and you have been informed that taxpayers are not necessarily receptive to these costs. As the new PIO, you are required to submit a written communication plan to the Chief of Police detailing how you would draft public notification of the departmental growth and change, reassignments of patrol areas, and overall agency changes occurring in relation to these positions.
Write
a 1,400- to 1,750-word paper that addresses the following:
Describe the genre of communication you would use such as a paper format, social media, public announcement, press release, or a televised media conference.
If increased social media, such as Facebook and Twitter, required for the departmental growth.
How far ahead of these positions being hired would you relay the message?
What do you do with citizens who communicate an opposition the hiring of additional officer causing extra taxes?
Who are your stakeholders in this public notice?
What are the differing concerns of internal communication versus external communication on this issue?
How often would you follow up on the notification? Quarterly, monthly, or annually?
Cite
at least one source other than the textbook.
Format
your paper in proper APA format.
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You are welcome to go to the San Diego Zoo any time you would li.docxkenjordan97598
You are welcome to go to the San Diego Zoo any time you would like to work on your project. However, you would have to pay for a student ticket or buy a membership. However, I will make an announcement soon about a couple of dates where we get in for a discounted price if we enter as a class. Once inside, you can go off on your own to work on your projects.
1. First, make note of the day(s) you attended the San Diego Zoo, the time you spent there (specific hours), and the weather conditions.
2. Select a
total of 5 primates
from the following list to observe. Please note: not all of these primates will be on display all of the time. You do not need to choose one from each group...you can focus on ANY five species.
3. Focusing on the 5 primates you have selected, note the following aspects about each of them.
Scientific name & common name
Where the species is found at the SD Zoo (Monkey Trail, etc.)
Taxonomic category (prosimian, NW monkey, OW monkey, or ape)
Geographic location
Diet
Dental formula
Sexual dimorphism
Locomotor style
Type of nose
Body size
Any unusual features
Endangered status
4.
Focusing on the 5 primates you have selected, describe and analyze the primates’ behaviors you witnessed during your visit. This is the part you should spend the most time on!!
5. Finally, you should note what you personally gained from the experience, and what your attitude is regarding the Zoo and the care of the animals.
Request
Weather, time, and date of visit
Bullet point answers for 5 primate species (2 points per species)
Analysis of behaviors observed...why are the animals doing what they're doing (5 points per species)
Concluding thoughts of the zoo and the project
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You are visiting one of your organization’s plants in a poor nation..docxkenjordan97598
You are visiting one of your organization’s plants in a poor nation. You discover a young girl (under the age of 16) is working on the factory floor. The company has a strict prohibition on child labor. You remind the plant manager of the policy and insist that she should go back to the local school. The plant manager tells you the girl is an orphan, has no other means of support, and the country has no social services to provide for her. As the executive, what should you do? Explain your answer with a well-constructed and cogent response.
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You are to write a four-page (typed, double-spaced) essay addressing.docxkenjordan97598
You are to write a four-page (typed, double-spaced) essay addressing the following question. The exam is open-book, open notes.
Discuss the impact of geography on the civilizations of Mesopotamia, Egypt, Greece, China, sub-Saharan Africa, and pre-Colombian America
(please write on a doc. and do please make sure give me on time)
.
You are to write a 7-page Biographical Research Paper of St Franci.docxkenjordan97598
You are to write a 7-page Biographical Research Paper of
St Francis of Assisi or St Clare
:
*Include a Title Page (not counted as one of the 7 pages)
*Include a “Sources Cited” page (not counted as one of the 7 pages)
*MLA Format or Professor approved format
Use the following Outline: (St Francis of Assisi or St Clare)
I. The Major Events of their life
II. Their Impact on society and the church in their lifetime
III. Their Legacy today…how they still inspire us
IV. Your personal reflections
.
You are to write a 1050 to 1750 word literature review (in a.docxkenjordan97598
You are to write a
1050 to 1750 word literature review
(in addition to the title page and references page) on the articles you selected for Week 2, synthesizing the findings in the articles that you found on your topic. You may incorporate other articles or references to support your discussion, as needed. Use APA citation and reference guidelines.
What is a literature review?
A literature review is a synthesis and critique of the published research in a given area of research. Your focus is on the findings of the studies you are exploring – their methods, approach, results, and implications – rather than the broad topic overall. It should synthesize findings in specific areas. Thus, you should look for themes in the range of articles and write about them as you group common themes.
Synthesize the material you found. In other words, find connected themes in the different areas you cover. Occasionally you might discuss individual articles, but only if the article is very unique and no other article has similar findings. The synthesis should focus strictly on existing, published research.
What else should you include besides a synthesis of research?
Be sure to include in your review other potential areas that still need to be explored. What unanswered questions are there? What holes are in the research that you have not yet found answers to? What contradictions are in the research will you seek to explore?
Examples of Synthesized Findings for Literature Review:
College students were found to have a large number of conflicts with roommates (Darsey, 2003; Smith, 2001; Yarmouth, 2005). Researchers also found that roommate conflicts were most frequent during the first semester of college (Lotspiech, 2004; Nominskee, 2001; Zackarov, 2000). Morissey (2004) found a reduction of roommate conflicts continued as students progressed from freshman to seniors, with seniors having the fewest roommate conflicts. However, Ellensworth (2001) found no correlation with year in school and frequency of roommate conflict. The contradiction between Ellensworth’s and Morissey’s findings suggest that additional research is needed in this area.
Ellensworth’s (2001) research was strictly quantitative, lacking a full picture of the contexts or reasons for the specific conflicts. It asked people to mark the frequency of their conflicts and types of people with whom they typically disputed. Morissey (2004) conducted interviews that allowed participants to provide an explanation for the reasons for the conflicts, and the contexts (dorm roommates, apartment roommates, house roommates, etc.). However, she interviewed far fewer people than Ellensworth surveyed.
Combining Ellensworth’s surveys with Morissey’s interview questions and utilizing a research team to increase the number of interviews could provide more details about the conflicts and contexts, and allow us to further look into the question of year in school and conflict behavior.
DeSoto (2005) and Craig (2.
You are to take the uploaded assignment and edit it. The title shoul.docxkenjordan97598
You are to take the uploaded assignment and edit it. The title should be changed for better clarification, something like SCHOOL DISTRICTS TRAINING THEIR TEACHERS WHO ARE ALREADY IN SERVICE.
Include more expressions of how these children have been failed in the past.
Change up wording and use stronger and more concise word choices.
AGAIN ALL THIS WILL BE DONE FROM OFF THE ASSIGNMENT THAT'S BEEN UPLOADED.
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You are to use a topic for the question you chose.WORD REQUIRE.docxkenjordan97598
You are to use a topic for the question you chose.
WORD REQUIREMENT IS 300 Words
1. Jean Jacque Rousseau was a Frenchman who wrote the Rights of Man. After viewing the film on the French Revolution, how much of the Rights of Man were followed, especially during the Reign of Terror? Give examples.
2. This week, we read about liberalism and conservatism, two terms that are by no means new to use today. Per your readings discuss the premise of liberalism. Has this ideology changed over time? Can we see elements of this in today’s society? Examples.
3. Per your readings this week, discuss the views of conservatism. Has this ideology changed over time? Do we see some elements of this in today’s society? Examples.
4. Doyle discusses the reasons for the French Revolution. In your mind, which do you believe is the most important and why. Examples.
5. Discuss the issues that led to the American Revolution. Example.
6. Prior to its revolution, Haiti was one of the wealthiest colonies in the world. The French reaped those rewards. So what happened? Why a revolution? Why a violent revolution? Give examples.
7. Discuss Polverel’s interpretation of the French giving Haitian slave emancipation and discuss what he hoped to accomplish. Examples.
8. Agriculture Revolution had a great impact on European society, it has many great accomplishments but there were a few downfalls. Discuss these downfalls. Examples.
9. There was a change in Dynasties in China, the Manchu’s came to power. Discuss the organization of the Manchu Dynasty. Was this effective? Examples.
10. Discuss the foreign relations of the Chinese Empire with its European counter parts. Discuss whether or not this experience was positive or negative. Give examples.
11. Discuss the most important issue that was the foundation for the 1848 Revolutions. Examples.
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A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Samsungs road to global domination By Michal Lev-Ram, wri.docx
1. Samsung's road to global domination
By Michal Lev-Ram, writer January 22, 2013: 5:00 AM ET
South Korea's Samsung is trampling rivals and gunning for
Apple. Can its hot streak last?
FORTUNE -- To understand how Samsung -- yes, Samsung --
became America's No. 1 mobile
phonemaker and thorn in Apple's side, it's helpful to rewind to
last fall. On a mid-September
morning, Apple (AAPL) CEO Tim Cook stepped onto a stage in
San Francisco to unveil the
iPhone 5. Several hundred miles away, in a Wolfgang Puck
restaurant in Los Angeles, a group of
marketing executives from Samsung Electronics followed real-
time reactions to Cook's remarks.
They huddled around tables mounted with laptops and TV
screens, carefully tracking each new
feature and monitoring the gush of online comments on the new
device via blogs and social
media sites. As the data flowed in, writers from the company's
advertising agency, who were
2. also camped out in the restaurant turned war room, scrambled to
craft a response.
Two hours later, when Cook stepped off the stage, the Samsung
group was already drafting a
series of print, digital, and TV ads. The following week -- as
the iPhone 5 went on sale -- the
company aired a TV ad mocking Apple "fanboys" queuing up
for the new phone. ("The
headphone jack is going to be on the bottom!") The 90-second
commercial went on to become
the most popular tech ad of 2012, garnering more than 70
million views online. More important,
in the weeks following the launch of Apple's iPhone 5, Samsung
sold a record-breaking number
of its own signature smartphone, the Galaxy S III. "We knew
this was going to be a big moment
in time, when consumers are really paying attention," says Todd
Pendleton, chief marketing
officer of Samsung's U.S.-based mobile division. "We wanted to
take that opportunity and all
that energy and make it Samsung's moment."
No doubt about it, Samsung is having a moment. In recent years
the South Korean company has
3. taken the mobile world -- the U.S. included -- by storm. Last
year it overtook longtime leader
Nokia to become the No. 1 player in cellphones, with 29%
market share worldwide. In
smartphones, those high-end devices with advanced computing
power, Samsung is also No. 1
globally and in a dead heat with Apple in the U.S.: Most
analysts show Apple with a slight edge
in smartphone sales, while one outfit, ABI Research, says
Samsung's share of smartphone
shipments topped 33%, compared with Apple's 30%. (To be
sure, Apple sells one device, the
iPhone, while Samsung offers 25 unique smartphones in the
U.S.) "Samsung is on fire," says
John Legere, CEO of mobile operator T-Mobile USA.
Chalk up Samsung's success to a combination of marketing
swagger, innovation, operational
prowess, and a marketplace hungry for an alternative to the
iPhone. Although Samsung wasn't
the first to develop a phone that runs on Google's Android
operating system, it quickly moved
ahead of the pack by introducing one with a strikingly thin,
bright, and large screen, and by
http://tech.fortune.cnn.com/author/mlevram/
5. major coup for Samsung.
Inside the Galaxy S III: Samsung is its own best customer. The
company's components division
makes many of the Galaxy S III's most critical -- and priciest --
parts. Samsung-made elements
include (1) a 4.8-inch, ultrathin "super AMOLED" display that
enables rich, vivid color, (2) a
1.4GHz Exynos 4 Quad processor that consumes 20% less
power than its predecessor, and (3) an
image processor and sensor that help power the phone's eight-
megapixel camera.
Of course, not everyone loves the new Samsung. Apple has sued
the company for patent
infringement, and the phonemakers will probably be embroiled
in litigation for years to come.
And while Samsung has done a phenomenal job of building
itself into a cool brand in a short
time, it doesn't wield much control over the wireless ecosystem
-- the mobile operating system,
application store, and other software services that have helped
make smartphones so popular.
Indeed, some of the same forces that contributed to Samsung's
growth -- the Android platform
6. and app catalogue, consumers' desire for the next shiny new toy
-- also leave the handset maker
vulnerable to a raft of Android-based rivals, all gunning for the
new No. 1. And don't expect
Apple to rely solely on the courts to fend off Samsung. Says T-
Mobile's Legere of the South
Korean juggernaut: "I think they got the other guy's attention."
Samsung Electronics, No. 20 on last year's Fortune Global 500
ranking, with $149 billion in
revenue, has humble beginnings. Samsung, which means "three
stars" in Korean, started out as a
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small supplier of dried fish and noodles in the city of Daegu
back in 1938. Eventually the
company's ambitious founder, Byung-Chull Lee, moved the
company headquarters to the
country's capital, Seoul, and expanded into new businesses.
7. In the late 1960s Samsung officially entered the electronics
business. In the early years the
company was known for cheap televisions and air conditioners.
That all changed in 1995, when
its chairman (and the elder Lee's son), Kun-Hee Lee, paid a
momentous visit to the company's
plant in Gumi, a factory town in south-central Korea. Legend
has it that the younger Lee had sent
out the company's newest mobile phones as New Year's presents
and was horrified when word
came back that they didn't work. Later, at Gumi, he made a
giant heap of the factory's entire
inventory and had it set on fire.
After the incineration at Gumi, spending on R&D increased,
and Samsung started churning out
top-notch products, like the world's first MP3 phone, the
highest-megapixel camera phones, and
other high-end devices that could run on South Korea's
superfast cellular networks. But much of
the world, especially the U.S., didn't associate the Samsung
brand with mobile, in part because
the company let the telcos take the lead in marketing the
devices.
8. By 2010, some three years after the launch of the iPhone,
Samsung decided that its low-key
approach wasn't working, especially in the U.S. Dale Sohn,
president of Samsung's U.S. mobile
operations, assembled his local leadership team to figure out a
way for Samsung to control its
own destiny, instead of relying on partners to tell its story to
consumers. Sohn says he is in
constant communication with his bosses in Seoul but also has a
degree of independence to do
what's best in his home market. As a result, he adds, it wasn't
hard getting headquarters onboard
with his plan, which later became known internally as the
"paradigm shift."
In June 2011, Sohn hired Pendleton, the former global brand
communications director at Nike
(NKE). By then Samsung had already launched its second-
generation Galaxy smartphone, the S
II. The 4 1/3-inch device came with built-in near-field
communication capabilities and a cool
function that mutes incoming calls when the phone is placed
face-down. "We had a product that
was better that was already in the market, but nobody knew
about it," says Pendleton.
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Pendleton moved fast (the longtime Nike exec has a collection
of some 600 pairs of sneakers). In
just a year and a half he put together an entire marketing team
from scratch. Ketrina Dunagan,
his new VP of retail and channel marketing, opened Galaxy
Studios -- facilities where consumers
can test Samsung phones instead of going to Best Buy (BBY) or
a phone-company store.
Another exec, Brian Wallace, was brought in to handle digital
marketing efforts. Wallace, in
turn, brought in a data-analytics company called Networked
Insights to help Samsung tap into
and utilize the conversations across social media, a key part of
its strategy to connect better with
consumers. (In December Wallace said he would leave Samsung
for a marketing gig at Google's
Motorola unit; Networked Insights is still working with
10. Samsung.)
Just a few months into the job, Pendleton also enlisted
72andSunny, an ad agency owned by
Toronto-based MDC Partners. "At that point the main guys were
Apple, and everyone else was
fighting for the No. 2 spot," says John Boiler, 72andSunny's co-
founder and CEO.
Boiler had worked with Pendleton on several Nike campaigns. It
was his team that came up with
the now-famous fanboys campaign, a series of ads that poke fun
at diehard Apple fans. Over the
past year 72andSunny has worked with Samsung on ads for four
different products, including the
Galaxy S III. In the most popular of the anti-Apple commercials
-- the one that aired during the
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iPhone 5 launch, it turns out that one of the hipsters waiting in
line for an Apple phone is actually
holding a spot for his parents. Ouch.
All that buzz doesn't come cheap. Samsung spent $349 million
on marketing in the U.S. in the
11. first three quarters of 2012, compared with $191 million a year
earlier, according to Kantar
Media, a research firm. But CMO Pendleton is quick to point
out that without a great product, all
those dollars wouldn't have much effect. Samsung spent $8.7
billion on R&D efforts in 2011.
One in four of the company's 220,000 employees works in
research and development. Much of
the phone technology is developed and produced by groups in
Asia, then tweaked and packaged
locally. Researchers are currently experimenting with
innovations like bendable screens and new
memory technologies -- all of which are expected to be
incorporated in future versions of its
smartphones.
Indeed, part of Samsung's secret sauce is that it controls and
manufactures many of the building
blocks of its phones. It has capacity to ramp up production of
those parts quickly, which also
makes Samsung a favorite among other phonemakers. One of its
largest components customers?
Apple. "All of their competitors must use third parties to
accomplish the same tasks," says Len
Jelinek, a semiconductor analyst at research firm IHS iSuppli.
12. "One could estimate that there
would be at least a quarter's advantage due to internal control of
all operations."
Samsung's relationship with Google (GOOG), maker of the
Android operating system, has also
evolved. Samsung launched its first Android smartphone, the
Galaxy S, in 2010, well after HTC
came out with the first so-called Google phone. Once Samsung
embraced Android, though, it
became the platform's No. 1 performer: Today it makes 45% of
all Android-based phones.
Samsung also collaborates with Google on chip technology,
says Andy Rubin, senior vice
president of mobile at Google. "We worked together on several
Nexus products, and the
partnership has also prepared the platform to take advantage of
the advances in embedded
processors," Rubin writes in an e-mail.
Samsung's reliance on Android unquestionably accelerated its
growth in handset sales by
offering it a "turnkey" mobile ecosystem. But Android could
also turn out to be its Achilles' heel.
While it builds some services on top of the operating system
and tries to give its Galaxy phones
13. their own look and feel, Samsung ultimately does not own
Android. In fact, the operating system
is freely available to all other phonemakers, including up-and-
coming Chinese manufacturers
that are developing cheaper phones. Then there's the fact that
Android's parent, Google, now
owns Motorola Mobility. It remains to be seen if Samsung will
enjoy the same friendly
partnership with Android if Google decides it wants Motorola to
grab market share.
Samsung claims that being "open" gives it the flexibility to shift
gears if a particular operating
system falls out of favor. The company has already announced a
Windows Phone 8 device, the
Ativ Odyssey, which will launch in the U.S. in the coming
weeks. It also said it will make a
phone that runs on Tizen -- an open-source operating system
backed by Intel (INTC) -- later this
year.
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15. Samsung's executives won't say if they intend to develop their
own operating system. Industry
observers say that without full control over all the pieces --
hardware and software -- Samsung
could be missing out on a huge opportunity: getting all its
consumer-electronics products to work
together seamlessly. With a proprietary operating system,
Samsung could enable its TVs to talk
to Samsung-made phones and even washing machines.
Applications and content could easily be
shared among the different devices, making Samsung's entire
line of consumer electronics much,
much stickier with consumers.
But gadget makers and Internet companies have been talking up
such convergence since the
1990s, and many analysts aren't holding their breath. "I don't
yet see that they're moving into the
next phase," says Asymco analyst and Apple commentator
Horace Dediu.
For now the Samsung U.S. team remains focused on developing
and marketing the next hot
device. While Sohn, the U.S. mobile president, and marketing
chief Pendleton are pleased with
the positive reviews and cool factor the Galaxy devices are
16. enjoying in the marketplace, they
recognize that success can be fleeting in consumer electronics.
If Samsung doesn't keep
innovating and creating experiences that customers love, it may
find itself on the outs -- and
maybe even the subject of a cheeky ad campaign. "Thanks for
holding our spot at the Samsung
store"? Ouch.
This story is from the February 4, 2013 issue of Fortune.