The document provides a list of the top 10 mobile phone brands in 2022 based on annual shipments and market share. Samsung is the top brand with 20% market share, followed by Apple with 17-18% and Xiaomi with 14%. The list also includes Oppo, Vivo, Realme, Motorola, Huawei, Transsion, and Honor. Emerging markets drive significant sales and over 50% of phones are estimated to be 5G ready by the end of 2022.
The document discusses the top cellphone brands in the world. It provides details on Samsung, Nokia, Apple, Lenovo, Huawei, LG, and Sony - the most well-known brands based on sales numbers from 2014. Samsung was the top selling brand in 2014 with over 93 million phones sold. Nokia previously dominated the market for many years but lost ground to smartphones. Apple uses its own operating system, while the other brands mentioned use Android.
Xiaomi is a Chinese electronics company founded in 2010 that has grown to become a global leader in consumer electronics. It began by developing smartphones but has since expanded into other products like smart TVs, laptops, wearables, and smart home devices. Xiaomi emphasizes high quality at affordable prices through cost optimization strategies. It has grown rapidly and achieved significant financial success, becoming the third largest smartphone seller globally by 2023 with a 12% market share. Xiaomi's diversification and focus on innovation through its product ecosystem has driven its rise in the industry.
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
The document introduces the LEO Mobile company and its new mobile product. It discusses LEO replacing Nokia as the most trusted brand in Pakistan from 2011-2013. It highlights reasons for introducing LEO Mobiles, including easy availability across Pakistan compared to other brands. The target market segments for LEO Mobiles include teenagers, adults aged 20-50 across urban and rural areas of Pakistan, across all income levels.
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
The document provides a history of iPhones and other smartphone brands such as Samsung, LG, Huawei, and Apple. It discusses the origins and development of the iPhone line since its first release in 2007. It also provides brief summaries of the histories and key products of Samsung, Sony, LG, Huawei, and Apple as major smartphone manufacturers. The document concludes by recommending several iPhone and other smartphone models that are currently available online.
Xiaomi corporate social responsibility reportMadhavKumar48
Xiaomi is a Chinese electronics company founded in 2010 by Lei Jun. It designs, develops, and sells smartphones, televisions, laptops, and other smart hardware products. Xiaomi aims to provide high-quality technology at affordable prices. It has over 8,000 employees worldwide and sold over 60 million smartphones in 2014, becoming the largest smartphone vendor in China that year. Xiaomi focuses on innovation and accessibility in its mission and vision. It operates manufacturing facilities in India and engages in some CSR activities like e-waste recycling, but does not publish annual CSR reports.
The document discusses the top cellphone brands in the world. It provides details on Samsung, Nokia, Apple, Lenovo, Huawei, LG, and Sony - the most well-known brands based on sales numbers from 2014. Samsung was the top selling brand in 2014 with over 93 million phones sold. Nokia previously dominated the market for many years but lost ground to smartphones. Apple uses its own operating system, while the other brands mentioned use Android.
Xiaomi is a Chinese electronics company founded in 2010 that has grown to become a global leader in consumer electronics. It began by developing smartphones but has since expanded into other products like smart TVs, laptops, wearables, and smart home devices. Xiaomi emphasizes high quality at affordable prices through cost optimization strategies. It has grown rapidly and achieved significant financial success, becoming the third largest smartphone seller globally by 2023 with a 12% market share. Xiaomi's diversification and focus on innovation through its product ecosystem has driven its rise in the industry.
The document discusses the US smartphone market. It provides a brief history of smartphones and covers major players like Apple, Samsung, and Android. Apple currently has the largest market share in the US at 30% while Samsung has 24%. Competition is based on factors like price, features, and operating system. The major operating systems are iOS, Android, Windows Phone, Blackberry OS, and Symbian. Android has seen a rise in market share globally while iOS remains strong in the US. The market is rapidly changing with new products and pricing.
This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
The document introduces the LEO Mobile company and its new mobile product. It discusses LEO replacing Nokia as the most trusted brand in Pakistan from 2011-2013. It highlights reasons for introducing LEO Mobiles, including easy availability across Pakistan compared to other brands. The target market segments for LEO Mobiles include teenagers, adults aged 20-50 across urban and rural areas of Pakistan, across all income levels.
The document discusses the evolution of the mobile phone market in India. It notes that India has the fastest growing mobile market in the world, adding over 15-20 million subscribers per month. Mobile phones have become essential devices for entertainment, social networking, and accessing the internet. The market is dominated by mobile over other devices. Cheap Chinese phones occupy 25% of the market, threatening domestic manufacturers. However, boosting mobile phone exports could encourage local manufacturing and help compete with cheap imports. The special incentive for mobile exports could double India's annual exports to $14 billion.
The document provides a history of iPhones and other smartphone brands such as Samsung, LG, Huawei, and Apple. It discusses the origins and development of the iPhone line since its first release in 2007. It also provides brief summaries of the histories and key products of Samsung, Sony, LG, Huawei, and Apple as major smartphone manufacturers. The document concludes by recommending several iPhone and other smartphone models that are currently available online.
Xiaomi corporate social responsibility reportMadhavKumar48
Xiaomi is a Chinese electronics company founded in 2010 by Lei Jun. It designs, develops, and sells smartphones, televisions, laptops, and other smart hardware products. Xiaomi aims to provide high-quality technology at affordable prices. It has over 8,000 employees worldwide and sold over 60 million smartphones in 2014, becoming the largest smartphone vendor in China that year. Xiaomi focuses on innovation and accessibility in its mission and vision. It operates manufacturing facilities in India and engages in some CSR activities like e-waste recycling, but does not publish annual CSR reports.
Apple Inc. has a contour of planned and marketed phone series known as iPhone. The ever first
mobile phone from Apple.co (iPhone) was launched on 29th June 2007.
Stone Tan China Cellphone Manufacturing ReportJames Wemyss
China's mobile phone market is experiencing negative growth. With several mobile phone manufacturing head brands occupying the majority of market share, the pattern of domestic smartphone brands in the Chinese market has basically taken shape. From January to December 2018, the domestic mobile phone market shipped 408.5 million units, down 11% year-on-year. Going forward, IDC expects 2019 to have flat growth, with positive growth from 2020 to 2022, due to the rollout of China’s 5G network.
Smartphone Sector in India - Disruption Strategy of BlackBerrypurti7
The document discusses the smartphone market in India. It provides details on major smartphone brands in India like Nokia, Apple, BlackBerry etc. and their market shares. BlackBerry is analyzed in more depth, describing its origins and popular models in India. A disruption strategy is proposed for BlackBerry to target the youth market through a new brand called 'BuzzBerry', using a mascot, college events, social media and other means.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
The document compares the iPhone and Blackberry smartphones. It provides information on their headquarters locations, market shares, models, applications, visions, missions, strategies, target markets, and SWOT analyses. It notes that the iPhone controls 23.3% of the US market while Blackberry previously controlled over 55% but has seen declining market share. Both companies aim to provide innovative mobile devices and experiences, with Apple focusing more on user experience and Blackberry targeting business customers.
Analysis Of Business Strategies Of XiaomiCourtney Esco
This document analyzes the business strategies of Xiaomi, a Chinese smartphone manufacturer. It discusses Xiaomi's novel business model of manufacturing phones in batches to keep inventory costs low and selling online to cut costs. While Xiaomi sells phones at cost price, it aims to make profits through accessories and services. The document examines Xiaomi's competitors like Apple, Samsung, and Lenovo. It also analyzes Xiaomi's strengths in affordable prices and marketing, and weaknesses in overseas expansion. Finally, the document provides a SWOT analysis of Xiaomi and its opportunities and threats in different markets.
BlackBerry has released a new Android smartphone called the PRIV and is launching an advertising campaign to promote its brand and security capabilities. The campaign will target both businesses and financially conscious post-graduates aged 24-38. The campaign's tagline is "Professional Protection" and will highlight how BlackBerry provides the most secure mobile phone through its operating system BES10. The first creative execution will be a Super Bowl commercial comparing BlackBerry's security to Air Force One, while print ads will feature the fact that the President cannot use an iPhone and allude to a popular internet list meme. The goal is to increase awareness of BlackBerry's continued focus on security and position it as the most secure smartphone choice.
Why we should buy Non-Branded Mobile PhonesMaruf Alom
This is a group presentation. I was the team leader of my group. In this presentation we present the value of non branded (chinese mobile) phones over the high brand value mobiles.
LG Electronics is the largest player in the consumer electronics market in India. However, it is not seen as a youthful brand. To address this, LG wants to reposition itself as a youthful brand and focus on new product categories like mobile phones and LCD TVs. LG realizes it needs to appeal more to higher-income consumers that have "moved up the value chain". It will focus on more premium products and targeting younger consumers through new advertising campaigns and products. LG believes strengthening its image as a contemporary, trendy brand can help it succeed in new categories and meet its goal of increasing its market share in India.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
Xiaomi the final case study(original 2019) by NOOR ELAHINoorElahi13
Xiaomi is a Chinese electronics company founded in 2010 that produces smartphones, hardware, software, and internet services. It has grown rapidly and is now the world's fourth largest smartphone brand. Xiaomi uses a business model of hardware, internet services, and new retail called the "triathlon model" and generates most of its revenue from smartphone sales. While expanding globally, it aims to reduce reliance on smartphones through growing its internet services and other connected products.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
Samsung is a South Korean multinational electronics company headquartered in Seoul. It is the world's largest technology company, with the number one global market share in flat panel TVs and memory chips. Samsung has experienced strong growth and has overtaken competitors to become the leading brand in various product categories, including LCD panels, LCD monitors, mobile phones, and the overall technology sector. It aims to continue growing by focusing on innovation through heavy investments in R&D and adapting its product range to meet diverse consumer needs.
The document discusses the history and future of the iPhone. It notes that the iPhone brought a revolution to the mobile phone market when first introduced by Apple. Running on the iOS operating system, demand for the iPhone grew rapidly due to features like its multi-touch screen and virtual keyboard. The document speculates that the upcoming iPhone 6 may be released in two sizes and feature a larger, bezel-free display running on the iOS 7 operating system. It is expected that Apple will continue to advance the iPhone in order to provide the best user experience.
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
The document provides information about the top 10 mobile phone companies in India. It discusses Samsung, Xiaomi, Lenovo, Vivo, and Oppo in detail, outlining their histories, popular phone models, advantages, and disadvantages. The top mobile phone companies strive to differentiate themselves through innovation, design, features like cameras and batteries, and marketing strategies to gain market share in India and globally.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
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Apple Inc. has a contour of planned and marketed phone series known as iPhone. The ever first
mobile phone from Apple.co (iPhone) was launched on 29th June 2007.
Stone Tan China Cellphone Manufacturing ReportJames Wemyss
China's mobile phone market is experiencing negative growth. With several mobile phone manufacturing head brands occupying the majority of market share, the pattern of domestic smartphone brands in the Chinese market has basically taken shape. From January to December 2018, the domestic mobile phone market shipped 408.5 million units, down 11% year-on-year. Going forward, IDC expects 2019 to have flat growth, with positive growth from 2020 to 2022, due to the rollout of China’s 5G network.
Smartphone Sector in India - Disruption Strategy of BlackBerrypurti7
The document discusses the smartphone market in India. It provides details on major smartphone brands in India like Nokia, Apple, BlackBerry etc. and their market shares. BlackBerry is analyzed in more depth, describing its origins and popular models in India. A disruption strategy is proposed for BlackBerry to target the youth market through a new brand called 'BuzzBerry', using a mascot, college events, social media and other means.
CLA 1
Competitive Analysis
Marketing Management Part 2
Competitive Analysis
Competitive analysis is a technique for identifying competitors and evaluating their strategies to determine the strength and weakness of our brand. In this report, competitive analysis of the iPhone, a product of Apple Company, is presented compared to Samsung.
Samsung-As the Competitor
The Consumer electronics category is expanding day by day. The current leaders of this category are Samsung and Apple that hovers about 11% of the share in the market. Earlier, the market was ruled by Motorola and Nokia, but with the launch of the iPhone in 2007, the market was taken over by Apple . With its large multi-touch user interface, the product rapidly became popular among users. In 2013, the galaxy series was introduced by Samsung that gave high competition to Apple. With the massive advertisement and unique features, Samsung galaxy became the most popular brand in the world.
Objectives
iPhone
· Create groundbreaking products.
· Dictate and innovate technology movement.
· Global expansion
· Digitalization and technological innovation.
· Increase market share and profitability
· Brand recognition and development
Samsung
· Inspire customers via innovative products
· Lead innovation in technology
· Lead the mobile industry
· Inspire communities with products
· Gain profitability and market share.
Strategies
Samsung and Apple use different competitive strategies to dominate the market.
Apple uses the blue Ocean strategy. Apple created new demand in the market by utilizing the blue ocean strategy. Apple dominated the market with its flagship iPhones that blended art and technology . On the contrary, the Red Ocean strategy is used by Samsung. Samsung gained a competitive advantage by venturing into the market with a flood of smartphones developed at low prices within a short time. Apple takes a lot of time in launching a new iPhone as it relies on external suppliers. Samsung took advantage of this weakness and developed components for its Smartphone.
Strengths
Weaknesses
Competitive Analysis
Industry
The mobile phone industry is dominated by Apple and Samsung, accounting for 11% of the market share. iPhone accounted for 29% of the smartphone’s sale and Samsung to 37% of the smartphone sales by 2019. Apple's revenue in the year 2020 was $137.7 billion, with iPhone accounting for 50% of all the sales. Samsung sold 255.7 million units in the year 2020 and generated revenue of KRW 61.5 trillion. Galaxy S series accounts for 50% of all the sales.
Market
Samsung accounted for 21% of the market share, and Apple accounted for 49% of the market share in the US by the year 2020. Samsung has divided its market into segments, including demographic, geographical, psychological, and behavioral characteristics. Samsung penetrates deeply into regions, especially Asia. Most of the Samsung users are adults belonging to both genders. Samsung does not define its pro ...
Navin williams mobile_in_2015_mobile mr_vue_march_2015Navin Williams
Mobile Players Outlook in 2015 and Trends in Mobile MR.
- Review of key mobile players in 2013 and 2014.
- Current status and 2015 outlook.
- Evolution of Mobile, Wearables, etc
- Mobile MR and the coming trends
The document compares the iPhone and Blackberry smartphones. It provides information on their headquarters locations, market shares, models, applications, visions, missions, strategies, target markets, and SWOT analyses. It notes that the iPhone controls 23.3% of the US market while Blackberry previously controlled over 55% but has seen declining market share. Both companies aim to provide innovative mobile devices and experiences, with Apple focusing more on user experience and Blackberry targeting business customers.
Analysis Of Business Strategies Of XiaomiCourtney Esco
This document analyzes the business strategies of Xiaomi, a Chinese smartphone manufacturer. It discusses Xiaomi's novel business model of manufacturing phones in batches to keep inventory costs low and selling online to cut costs. While Xiaomi sells phones at cost price, it aims to make profits through accessories and services. The document examines Xiaomi's competitors like Apple, Samsung, and Lenovo. It also analyzes Xiaomi's strengths in affordable prices and marketing, and weaknesses in overseas expansion. Finally, the document provides a SWOT analysis of Xiaomi and its opportunities and threats in different markets.
BlackBerry has released a new Android smartphone called the PRIV and is launching an advertising campaign to promote its brand and security capabilities. The campaign will target both businesses and financially conscious post-graduates aged 24-38. The campaign's tagline is "Professional Protection" and will highlight how BlackBerry provides the most secure mobile phone through its operating system BES10. The first creative execution will be a Super Bowl commercial comparing BlackBerry's security to Air Force One, while print ads will feature the fact that the President cannot use an iPhone and allude to a popular internet list meme. The goal is to increase awareness of BlackBerry's continued focus on security and position it as the most secure smartphone choice.
Why we should buy Non-Branded Mobile PhonesMaruf Alom
This is a group presentation. I was the team leader of my group. In this presentation we present the value of non branded (chinese mobile) phones over the high brand value mobiles.
LG Electronics is the largest player in the consumer electronics market in India. However, it is not seen as a youthful brand. To address this, LG wants to reposition itself as a youthful brand and focus on new product categories like mobile phones and LCD TVs. LG realizes it needs to appeal more to higher-income consumers that have "moved up the value chain". It will focus on more premium products and targeting younger consumers through new advertising campaigns and products. LG believes strengthening its image as a contemporary, trendy brand can help it succeed in new categories and meet its goal of increasing its market share in India.
LG launched the LG Viewty smartphone in India to compete with the iPhone. They conducted extensive consumer research to understand what Indian consumers wanted in a mobile phone. LG partnered with Bollywood actress Deepika Padukone to promote the Viewty and positioned it as a stylish smartphone with features comparable to the iPhone at a lower price point. An integrated marketing campaign including celebrity endorsements, media events, and online contests helped LG exceed their sales targets and establish the Viewty as a desirable brand in India.
Xiaomi the final case study(original 2019) by NOOR ELAHINoorElahi13
Xiaomi is a Chinese electronics company founded in 2010 that produces smartphones, hardware, software, and internet services. It has grown rapidly and is now the world's fourth largest smartphone brand. Xiaomi uses a business model of hardware, internet services, and new retail called the "triathlon model" and generates most of its revenue from smartphone sales. While expanding globally, it aims to reduce reliance on smartphones through growing its internet services and other connected products.
The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.
Samsung is a South Korean multinational electronics company headquartered in Seoul. It is the world's largest technology company, with the number one global market share in flat panel TVs and memory chips. Samsung has experienced strong growth and has overtaken competitors to become the leading brand in various product categories, including LCD panels, LCD monitors, mobile phones, and the overall technology sector. It aims to continue growing by focusing on innovation through heavy investments in R&D and adapting its product range to meet diverse consumer needs.
The document discusses the history and future of the iPhone. It notes that the iPhone brought a revolution to the mobile phone market when first introduced by Apple. Running on the iOS operating system, demand for the iPhone grew rapidly due to features like its multi-touch screen and virtual keyboard. The document speculates that the upcoming iPhone 6 may be released in two sizes and feature a larger, bezel-free display running on the iOS 7 operating system. It is expected that Apple will continue to advance the iPhone in order to provide the best user experience.
This is the case study on Nokia
rise of nokia
fall of Nokia
Comeback of Nokia
here I added all details related to Nokia. Their History, start etc.
& I also added the phones launched by Nokia in during period.
as well as I added popular phones launched by nokia.
The document provides information about the top 10 mobile phone companies in India. It discusses Samsung, Xiaomi, Lenovo, Vivo, and Oppo in detail, outlining their histories, popular phone models, advantages, and disadvantages. The top mobile phone companies strive to differentiate themselves through innovation, design, features like cameras and batteries, and marketing strategies to gain market share in India and globally.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
The document discusses LEO mobiles, a Pakistani mobile phone company. It provides details about LEO's products, target markets, and marketing strategies. LEO aims to provide affordable smartphones for common people in Pakistan. It targets youth, families, and businesses. LEO leads the Pakistani mobile market and has the largest market share. It uses various marketing strategies like widespread distribution across Pakistan, competitive pricing, advertising, and sales promotions to increase awareness and sales of its mobile phones.
Similar to rairehanbloggercom_1671001459xgnqwx.pdf (20)
1. Top 10 Mobile Phone Brands in World 2022
In this article, we have prepared a list of top mobile brands in the world 2022 using
business parameters like latest annual shipments and market share. Mobile Phones
have become inherent part of our lives. Top Smartphones have revolutionized the way
people use mobiles today. Consumer preferences are dynamically changing and
hence it's a world of latest style and innovation for these top mobile brands. Because
of the pandemic and other reasons, Sales have marginally increased last year. The
total shipments in the last 4 quarters have been around 1.36 billion units
approximately. Emerging markets drive a lot of sales for these top smartphone
brands. By end of 2022, more than 50% of phones are estimated 5G ready.Top Mobile
Phone Brands Ranking 2022 by Shipments & Market Share:
The list of top mobile brands ranking includes Apple, Samsung, Vivo, Oppo, Xiaomi
followed by Realme, Motorola, Honor etc. The leading global mobile phone brands
comprise of players which have a strong global presence. Customers have a wide
range of handsets to choose from the various offerings from the biggest mobile
phone brands. Here is the list of the top 10 mobile brands in the world in 2022.
In this article
1. Samsung
2. Apple
3. Xiaomi
4. Oppo
5. Vivo
6. Realme
7. Motorola Mobility (Lenovo)
8. Huawei
9. Transsion (Tecno, Itel)
10. Honor
1. Samsung
Headquartered in Samsung town, Samsung electronics is a South Korean company
and is a subsidiary of Samsung group.
2. Samsung mobile is market leader in the smartphone industry as it continuously
strives to enhance product capabilities through its extensive R&D. Samsung has
broadened its offerings for mid and lower priced smartphones to high-end mobile
phones in the affluent segment.InstallCourses
3. In this article, we have prepared a list of top mobile brands in the world 2022 using
business parameters like latest annual shipments and market share. Mobile Phones
have become inherent part of our lives. Top Smartphones have revolutionised the way
people use mobiles today. Consumer preferences are dynamically changing and
hence it's a world of latest style and innovation for these top mobile brands. Because
of the pandemic and other reasons, Sales have marginally increased last year. The
total shipments in the last 4 quarters have been around 1.36 billion units
approximately. Emerging markets drive a lot of sales for these top smartphone
brands. By the end of 2022, more than 50% of phones are estimated to be 5G ready.
Top Mobile Phone Brands Ranking 2022 by Shipments & Market Share:
The list of top mobile brands ranking includes Apple, Samsung, Vivo, Oppo, Xiaomi
followed by Realme, Motorola, Honor etc. The leading global mobile phone brands
comprise of players which have a strong global presence. Customers have a wide
range of handsets to choose from the various offerings from the biggest mobile
phone brands. Here is the list of the top 10 mobile brands in the world
Headquartered in Samsung town, Samsung electronics is a South Korean company
and is a subsidiary of Samsung group.
Samsung mobile is the market leader in the smartphone industry as it continuously
strives to enhance product capabilities through its extensive R&D. Samsung has
broadened its offerings for mid and lower priced smartphones to high-end mobile
5. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products
of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung
developed Tizen OS for its smartphones as an alternate to its Android-based
smartphones. For phones like Galaxy S9 Samsung also partnered with Audio expert
companies such as AKG and Dolby to give customers a high quality sound
experience. Samsung has launched their flagship of the year with Galaxy S21 Ultra.
Samsung had a market share of approximately 20%, making it one of the top mobile
phone brands globally. Samsung is 1st in the list of top mobile brands 2022.
Units Shipped (Million) : ~272
Market Share ~20%
2. Apple
Apple maintains its top position in the smartphone industry as the most preferred
brand.
Founded in 1976 by Steve Jobs and Ronald Wayne, Apple today is known for its
classy iPhones. Apple has a large customer base because it offers products which
have superior design and features, which have become more of an aspirational brand
for people worlwide. Apple has been able to maintain the quality of its products as it
always incorporates rapid technological advances and evolving design approaches.
Many competitors of Apple try to imitate its features and sometimes even do price
cutting mechanism to gain market share but it has not able to deter the large
customer base Apple has. This shows why Apple is the top global mobile phone
brand in the whole world. Apple has worldwide presence in around forty countries
and 499 retail stores in twenty two countries as of December 2017. Apple INC is
known for its high specification and stylish iPhone that is the signature product of
Apple. In 2017 its revenue amounted to $229 billion. Apple unveiled its first-generation
6. iPhone on 2007, and the most recent iPhone mobile models are the iPhone 8, iPhone 8
Plus the new generation of iPhone in a stunning red finish which has advanced
cameras, powerful and smartest chip ever in any smartphone.
Apple is anticipated to launch iPhone X Leather Folio, future generation iPhone which
can have a full-screen display with a face ID.
7. Apple has made a comeback in 2020 and 2021 with iPhone 12 leading the sales
globally. iPhone 13 has helped Apple to grow sales significantly in global markets in
2022. Apple is 2nd in the list of top mobile brands 2022.
Units Shipped (Million) : ~232
Market Share ~17-18%
3. Xiaomi
Xiaomi is one of the quickest growing smartphone companies in the world that
manufactures smartphones, mobile apps, and laptops.
Xiaomi was founded in 2010 by Lei Jun, and released its first smartphone in 2011, and
since then Xiaomi has become the 8th largest smartphone manufacturer in the world.
Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly
8. in popularity . Xiaomi has been able to create brand value owing to its
focus on continuous innovation in technology. It also has been able to gain large
market share due to its extensive advertising and marketing strategies especially in
India and China to boost its sales of smartphones. With consistent growth, Xiaomi is
competing with the top global mobile brands in the world. In March 2018 Xiaomi
launched Mi MIX 2S. Xiaomi’s MIUI 9 has an in-built feature that allows users to do
advanced customization. The company has been able to mark its presence in markets
of India, China, Brazil, Singapore, Turkey, and Asian nations with its exclusive Mi and
Redmi Series mobile phones. Xiaomi's shipments of smartphones were around 90
million in 2017 and have been able to create a big presence in the top 10 smartphone
companies in the world and are known as the Apple of China. Xiaomi had
a market share of 15.5% in 2017. Xiaomi is 3rd in the list of top mobile brands.
Units Shipped (Million) : ~186
Market Share ~14%
4. Oppo
China based Oppo mobile phone brand is one of the most prominent new companies
in the world owned by BBK Electronics.
The Oppo company, which was formed in 2011, is headquartered in China and has a
strong global presence with its mobile devices and accessories. Oppo has produced
a wide range of smartphones ranging from the low segment to targeting the affluent
customer segments. Some of the most prominent phones brands by Oppo are Find 5,
Find 7, N1, N3 etc. Oppo’s A77 model was launched in 2017. Oppo has managed to
create a strong brand presence despite being a late entrant in the smartphone market.
However, aggressive marketing and branding along with good product quality has
enabled Oppo to be among the top mobile brands globally.7
9. Oppo in 2017 became the official sponsor of the cricket team for India, which gave the
brand massive credibility as well presence. More over, the company in India engaged
with Bollywood celebrities who became the face of the brand. Apart from this, a
strong distribution network covering more than 200,000 retailers has enabled the
brand to have a strong reach within India itself. Oppo is 4th in the list of top mobile
brands in world.
Units Shipped (Million) : 133
Market Share ~10%
5. Vivo
Vivo is a brand of smartphones, smartphone accessories, software, and online
services based in China owned by BBK Electronics.
Started in 2009, this is the fastest growing smartphone company in the world having a
strong global footprint with its wide mobile range. Vivo had recently developed an
Android-based software system known as Funtouch. Vivo entered the top mobile
phone brands within the half quarter of 2017 with a worldwide market share of 10.7%.
Some of the premium smartphones of Vivo are X series, V series as the middle-priced
phones and the Y series as the low-end smartphones. 2018 Vivo
released the X20 UD, the world's preliminary smartphone with a fingerprint scanner
that utilised the "ClearID" technology. Celebrity endorsements, sponsorships have
propelled the brand vale of Vivo. Vivo recently launched the V9 mobile series that is
similar to Apple’s iPhone X. Vivo is the first Android company to launch smartphones
that features a notch display similar to Apple’s iPhone X that has a full view display
with a notch on top. Vivo is 5th in the list of top mobile brands.
10. Units Shipped (Million) : ~132
Market Share ~10%
6. Realme
Established in 2018, Realme is a Chinese smartphone brand, having a strong global
name in top mobile brands.
Owned by BBK electronics which also owns VIVO and OPPO, Realme started its
journey as an Oppo sub-brand but since 2018, it is an independent brand which has a
portfolio of more than 20 brands since its inception. Realme also has TVs,
headphones, smartwatches in its product line. Realme is a leading mobile brand in
India. Vivo and Oppo are siblings of Realme from the same BBK
brand. Realme is 6th in the list of top mobile brands 2022.
Units Shipped (Million) : ~48
Market Share ~3%
7. Motorola Mobility (Lenovo)
In 2011, Motorola became a subsidiary of Lenovo, when it acquired the mobile
division from Motorola Inc, making it one of the strongest mobile and smartphone
manufacturers in the world.
Motorola is based out of Illinois in the United States of America, and has a global
presence. The company has a strong expertise in smartphones, tablets, smart
watches etc. With Lenovo as its parent company, Motorola has a strong financial
11. backing and hence huge amount of money is put in research and development, and
innovation is considered a USP for the brand. Motorola recently launched Razr brand
globally which has generated great reviews and has got the foldable interface quite
well. The price point is quite high in India at around USD 150-1400 Rupees but it
established Motorola back as a major innovative brand.
Some of the phones by Motorola are mentioned below:
- Moto G
- Moto One Series
- Moto Razr
- Moto Edge
Units Shipped (Million) : ~46
Market Share ~3%
8. Huawei
Founded in 1987, Huawei is the largest smartphone manufacturer in the world based
in China.
Huawei has the best innovation centres across the globe and in 2016, Huawei
invested 14% of their revenue in R&D. Huawei has a global presence in more than 170
countries and is also anticipated to build and develop its own operating system,
which shows its strong presence in the mobile market. Huawei shipped 153 million
12. smartphones in 2017. was positioned among the top Fortune
500 companies in 2017. Also a good number of the Fortune 500 companies chose
Huawei as their business partner for digital transformation. In March 2018, Huawei
launched a highly sophisticated and powerful smartphone; the Porsche Design
HUAWEI Mate RS mobile phone featuring innovative in-screen fingerprint sensor and
dual fingerprint design, AI processor and triple camera with high quality image
capture. This smartphone is going to surpass the most demanded smartphone.
In March 2018, Huawei unveiled the much-anticipated smartphone
models such as HUAWEI P20 and HUAWEI P20 Pro which has the world's first Leica
triple camera. All innovations and R&D have enabled Huawei to establish itself as a
top global mobile phone brand. HUAWEI has set the expectations high for
smartphone photography through which anyone can capture professional quality
images. Sales for Huawei have fallen more than 70% in the last year 2021. Despite
issues globally with the administration, especially America, Huawei is 8th in the list of
top mobile brands 2022.
Units Shipped (Million) : ~30-35
Market Share ~2%
9. Transsion (Tecno, Itel)
Globally markets are not only driven by smartphone sales but also feature phone
sales
13. InstallCourses
In this article, we have prepared a list of top mobile brands in the world 2022 using
business parameters like latest annual shipments and market share. Mobile Phones
have become an inherent part of our lives. Top Smartphones have revolutionised the
way people use mobiles today. Consumer preferences are dynamically changing and
hence it's a world of latest style and innovation for these top mobile brands. Because
of the pandemic and other reasons, Sales have marginally increased last year. The
total shipments in the last 4 quarters have been around 1.36 billion units
approximately. Emerging markets drive a lot of sales for these
top smartphone brands. By the end of 2022, more than 50% of phones are estimated
to be 5G ready.
Transsion brands like Itel have really captured the feature phone market and are also
launching smartphones like Itel Vision series and Techno Spark and other brands in
the market. In feature phones list, Itel is now one of the biggest brands challenging
big brands like Samsung in feature phone as well as smartphone segments.
Transsion has been one of the biggest brands in African markets but now it is one of
the fastest growing brands in Indian mobile phone market as well.
Shipments : ~30 Million (Estimated)
Market Share ~2%
10. Honor
14. Honor is a leading consumer electronics brand which was established in the year
2013. It is one the most popular tech brands which is now a leader in manufacturing
smartphones.
In this article, we have prepared a list of top mobile brands in the world 2022 using
business parameters like latest annual shipments and market share. Mobile Phones
have become an inherent part of our lives. Top Smartphones have revolutionised the
way people use mobiles today. Consumer preferences are dynamically changing and
hence it's a world of latest style and innovation for these top mobile brands. Because
of the pandemic and other reasons, Sales have marginally increased last year. The
total shipments in the last 4 quarters have been around 1.36 billion units
approximately. Emerging markets drive a lot of sales for these top smartphone
brands. By the end of 2022, more than 50% of phones are estimated to be 5G ready.
Top Mobile Phone Brands Ranking 2022 by Shipments & Market Share:
The list of top mobile brands ranking includes Apple, Samsung, Vivo, Oppo, Xiaomi
followed by Realme, Motorola, Honor etc. The leading global mobile phone brands
comprise of players which have a strong global presence. Customers have a wide
range of handsets to choose from the various offerings from the biggest mobile
phone brands. Here is the list of the top 10 mobile brands in the year.
Shipments : ~22 Million (Estimated)
Market Share ~1-2%