TONE,
MOOD AND
AUTHOR’S
PURPOSE
Author’s ATTITUDE towards
the audience, the subject, or
the character
 way feelings are expressed
Positive/negative
TONE
The sun is shining brightly, let’s go
out and play
The sentence above imposes that the
person is happy or excited
You better come home on time or
else…
The sentence above shows that the
person might be angry
Emotions that the
reader feels while
reading the story or
poem
Atmosphere of the story
MOOD
The man kicked and threw the poor
cat out of his house.
The sentence gives you a feeling of
anger at the man or pity towards the cat
There was a quiet sound in the
hallway
The sentence gives a scary feeling
ENTERTAIN
INFORM
PERSUADE
AUTHOR’S PURPOSE
Written to interest the reader
Fiction books (Harry Potter, Narnia, Novels)
Plays and Movies
Comics or Manga
Video Games
Sports news or programs
ENTERTAIN
Written to give information or
describe something
Uses facts and reasons
Textbooks
News articles
Encyclopedias
Informational brochures
INFORM
Written to convince you to change
your thinking, spend money, support
a cause, or offer a solution to a
problem
Advertisement/commercials
Political speeches
Opinion editorials
Movie or book reviews
PERSUADE

TONE, MOOD & AUTHOR'S PURPOSE

  • 1.
  • 2.
    Author’s ATTITUDE towards theaudience, the subject, or the character  way feelings are expressed Positive/negative TONE
  • 3.
    The sun isshining brightly, let’s go out and play The sentence above imposes that the person is happy or excited You better come home on time or else… The sentence above shows that the person might be angry
  • 4.
    Emotions that the readerfeels while reading the story or poem Atmosphere of the story MOOD
  • 5.
    The man kickedand threw the poor cat out of his house. The sentence gives you a feeling of anger at the man or pity towards the cat There was a quiet sound in the hallway The sentence gives a scary feeling
  • 6.
  • 7.
    Written to interestthe reader Fiction books (Harry Potter, Narnia, Novels) Plays and Movies Comics or Manga Video Games Sports news or programs ENTERTAIN
  • 8.
    Written to giveinformation or describe something Uses facts and reasons Textbooks News articles Encyclopedias Informational brochures INFORM
  • 9.
    Written to convinceyou to change your thinking, spend money, support a cause, or offer a solution to a problem Advertisement/commercials Political speeches Opinion editorials Movie or book reviews PERSUADE