1. Presentation on
Project Kushal, CREDAI Pune Metro
A Joint Initiative of CREDAI Pune Metro & NSDC, Govt. of India
May 11th , 2012
Presentation by Manoj Kumar Sinha, CEO
3. Kushal
A Unique Initiative to of CREDAI Pune and NSDC, Govt. of India to Provide On-the-job-on-the-
site Training to Construction Workers
4. Kushal: Salient Features
Workers learn while they earn
80% practical Vs. 20% classroom based
Free of cost to the trainees
Pilot phase targets 20000 workers in Pune City in 3 years
6 Trades: Bar bending, Masonry, Painting, Plumbing, Shuttering, Tiling
Seasoned trainers, technically qualified and with hands-on industry experience
A team of 45 professionals, Supervisors, and Trainers
Close supervision and involvement of CREDAI Pune Metro Members
5. Kushal: A Healthy Synergy of a Wide
Range of Stakeholders
CREDAI
Kushal
Steering
Committee
Advisory
Committee
CREDAI
NSDC
Program
Partners
Workers1
2
3
4
Developers
Contractors
Associates
7. Strategic Partnerships
BAI (Builders Association of India)
CQRA (Construction Quality Research Association)
PCERF (Pune Construction Engineering Research Foundation)
AESA (Architects, Engineers and Surveyors Association)
HBRC (Home Builders Registration Council)
Samvit School of Infrastructure Business
8. Kushal Training Centers So Far
SN Centre Operational
1 Blue Ridge 138Acre Township Y
2 Aloma County, Baner N
3 My World, Baner Y
4 Tierra Viva, Baner N
5 Ganga Bhagyoday N
6 Nandan Inspera, Wakad Y
7 Park Xpress N
8 Park Titanium, Turquoise Y
9 Saarrthi Sinclair N
10 Rose Icon N
11 Nanded City 700Acre Township N
12 Lilavati Greens Y
13 Namrata Saakar Y
14 Namrata Latitude N
SN Centre Operational
15 Elite Homes N
16 Balaji Generosia N
17 Costa Rica N
18 Paranjape Yuthika Y
19 Om Tropica Y
20 Pride Platinum Y
21 River Residency Y
22 Ganga Aashiyana Y
23 Celestial City , Ravet Y
24 Marvel Arco Hadapsar Y
25 Sunshine Hills , UndriPisoli Pune Y
26 Ecovalley Kanhe Y
27 Swapnlok Hadapsar Y
28 Marvel Isola NIBM road Pune Y
10. For whom is Project Kushal?
Construction Workers
Contractors
Engineering Team
Developers
11. Benefits to Construction Workers
Program is offered FREE of COST
A tremendous opportunity for them to learn technical skills
Wage rise coupled with enhancement in quality of life through soft skills
No loss of daily wages as they learn while they earn
12. Benefits to Contractors
Their workforce is trained free of cost
Increased productivity and quality of work help him deliver better
quality and quantity to the developer
Branding of having Kushal trained workers likely to result in better
financial returns
13. Benefits to Project Engineering Team
Increased workmanship and quality awareness make their project monitoring
smoother and more productive
Lesser number of labor conflicts and issues due to soft skill training
Better synergy with contractors due to their sensitization on quality and efficiency
aspects
14. Benefits to Developers
A skilled workforce gives much better quality work in a limited timeframe as
compared to an unskilled one.
Considerable reduction in onsite wastage of construction material, enhances economy
Better synergy with contractors due to their sensitization on quality and efficiency
aspects
16. What People have to say about Kushal…
“Usually you see in this country associations and
people complaining all the time. Here we have an
organization which stopped complaining and
started doing things by themselves, finding
solutions by themselves- this is what the country
needs.
…..and to the workers, I can tell you that you
should make use of this opportunity because this
is probably the first of its kind in India.”
Mr. Shibu Baby John,
Labour Minister of Kerala
17. What People have to say about Kushal…
“Kushal certification will go a long way in ensuring
two things: one, increase in the wages of the
construction workers and in their standard of
living, and two, increase in the overall quality of
construction work…”
Lalit Jain, President, CREDAI
National
18. What People have to say about Kushal…
“We have made a commitment to NSDC to train
20,000 construction workers in three years time in
Pune; with more than 350 CREDAI members
behind it, we are sure to achieve this target and
succeed. We are also confident that Kushal will
become beneficial to all industry verticals in terms
of getting access to a large pool of skilled
workforce which as of now is in great shortage”
Satish Magar- President, CREDAI
Maharashtra & Pune
19. What People have to say about Kushal…
“I congratulate CREDAI Pune and its stakeholders
for taking up this job…in fact I know how difficult
it is to provide on-the-job-on-the-site training as
against classroom training and for this reason not
many organizations are coming forth to impart
training in this mode…”
Shekhar Reddy- Vice-President,
CREDAI National
20. What People have to say about Kushal…
“What I see Kushal as on day is really amazing
considering the modest beginning it made a few
months back. Now, I see developers coming ahead
in making a request to start this course at their
sites, which means they are appreciating its value
and benefit.”
Rohit Gera - Vice President,
CREDAI, Pune
21. What People have to say about Kushal…
J.P. Shroff- Chairman,
KUSHAL, Pune
“कु शल बनाता है सफल”
22. What People have to say about Kushal…
“Kushal program is being developed by CREDAI,
Pune not only for upgrading the skills of Pune
construction workers but with the intention of
providing support to other CREDAI centres across
the country to train their trainers and set up
systems and curriculum for all the remaining
centres to augment this vital aspect in the nation
building”
Ranjit Naiknavare - Vice Chairman,
KUSHAL, Pune
23. What People have to say about Kushal…
“We at Kushal are dedicated to empowering
construction workers with the right tools and for
helping them to acquire right mind-set and way of
living to create a lasting impact on the entire
construction industry.”
Kapil Trimal- Hon. Jt. Secretary,
KUSHAL, Pune
24. What People have to say about Kushal…
“KUSHAL ..... A torch bearer not only for
construction sector but for all industries and a
definite step towards making INDIA a highly
productive nation by 2020.”
Sameer Belvalkar, Hon. Secretary
HR, Legal & Admin, KUSHAL, Pune
25. What People have to say about Kushal…
“KUSHAL ...Changing the nation by changing the
lives who build our nation...”
Amit Goel - Member, KUSHAL,
Pune
27. Kushal Training Began with
Blue Ridge: April, 2011
• Blue Ridge is the first
Kushal Training Center
in Pune
• It is a 130 acre mega
township in Hinjewadi,
Pune with 6000
residential units and 6
commercial hubs
• Has a 5-6 years of
project life
• Employs over 4000
workers currently in all
trades
28. Kushal Training Methodology
Phase-I
Site identification
Meeting with builders/Site engineering team/Contractors
Conducting TNA (Training Need Assessment)
Signing a Tripartite MoU- CREDAI Pune Metro, Developer, and Contractors
Deployment of Trainers
Trainee registration
Distribution of trainee kit- ID Card, Safety Jacket, Trainee handbook
Conducting pre-training skill mapping exercise of the trainees
29. Kushal Training Methodology
Phase-II
Center launch event
Assignment of site mentors
Preparation of on-site training classroom
Self introduction in a group situation, program de-briefing and motivation of Kushal
trainees
Setting training rules, dos and don'ts, leveling of expectation
Pre-training benchmarking exercise- video documentation of each Kushal trainee
Training commences
30. Kushal Training Methodology
Phase-III
Training monitoring
Trainee progress evaluation/ assessment
Post training evaluation and certification-
by BAI and IIEDR
Certificate distribution program
Wage increment tracking of the trainees- at
the end of the training or till 6 months
after the training
Training monitoring-
everyday on phone by Kushal team and
through personal visit by training
supervisors
every week by GM technical and
Principal, Academics
every fifteen days by CEO
every month by Kushal Steering
Committee mentors
intermittently by strategic partners
Trainee assessment-
every week by trainers and training supervisors
every month by trainers
Trainee evaluation and certification-
by BAI (Builders Association of India)
By IIEDR
37. Trainee Evaluation
BAI (Builders Association of India),
Pune, a national level agency, and
IIEDR, Pune are our partners for
Trainee and Trainer Evaluation
38. Trainee Evaluation: Methodology
Conducted by Subject Points (Weightage)
By Trainer Attendance of trainee
( with relevance of modules)
10 Points
By Examiner Oral test
(20 Questions Q & A type test)
40 Points
By Examiner Practical Test
(Process with respect to Quality, safety &
Speed)
50 Points
Total 100 Points
39. Trainee Certification:
Kushal Grading System
Skill level (Grade) certification
Examinations are specifically tailored for each Trade.
Marks / Points obtained < 40, Result = Fail
Marks Points obtained = 41 to 55, Result = B Grade in the Semi-Skilled category
Marks Points obtained = 56 to 70, Result = A Grade in the Semi-Skilled category
Marks Points obtained = 71 to 85, Result = B Grade in the Skilled category
Marks Points obtained = 86 to 100, Result = A Grade in the Skilled category
41. Trainee Wage Increment Tracking
• Trainees are interviewed on
video
• Contractors are personally
interviewed
• Contractors certify on paper
• Trainees are given Kushal
addressed postcards to send to
Kushal office every 3 months
• Mobile top-up of Rs 50/- is given
to the trainees every time they
send a tracking postcard back to
Kushal
43. Kushal Advisory Committee
Hemant Naiknavare - Vice President, CREDAI – Pune Metro
Rohit Gera - Vice President, CREDAI – Pune Metro
Nitin Nyati - Hon. Secretary, CREDAI – Pune Metro
Shrikant Paranjape - Hon. Treasurer, CREDAI – Pune Metro
Suhas Merchant- State Task Force, CREDAI – Pune Metro
Atul Goel- PCMC & R&D (Innovation, New Practices), CREDAI – Pune Metro
Kruti Jain- Bulletin, CREDAI – Pune Metro
51. Kushal Database System
Relational Database Management System
Supports Trainee Registration, Evaluation, Certificate Preparation & Distribution and
Manage Tracking Data
It is a a properly designed DSS (Decision Support System) intended to help analyze business
data decisions effectively
52. Unique 18-Digit KUSHAL ID
State District Year Month Trade Center Trainee number
21 25 01 08 01 01 000001
Maharashtra Pune 2011 August Bar bending Blue Ridge Serial Number
Name of the trainee Unique ID
RajuYadav 21250108010100001
• A trainee’s details can be deciphered by just looking at the ID number
• This number can be barcoded and therefore will be easy to track
• Developers can enter ID number on our website and get the worker’s details within no time
ID
65. Kushal: Challenges
Construction workers are migratory, hence ensuring their continuation on the site for at least 8
weeks
Construction workers are low on educational endowment, hence training content needs to be
illustrative
On-the-site training has an in-built casualty on classroom training in terms of time availability
due to demands of site-work
Availability of suitable trainers for the kind of training that Kushal provides
66. Kushal: Way Forward
Scaling up Kushal program Pan India
Venturing into other construction trades such as training of supervisors, electricians,
fabricators, system formwork, etc.
Making it self-sustainable
Continuous quality improvement
67. Kushal Certificate Course in Practical
Construction supervision
Recently Started in Collaboration with Samvit School
of Infrastructure Business, Pune
The objective of this course is to refresh and
upgrade technical knowledge of the
Engineering/Supervisory staff currently employed by
Developers at construction sites in and around Pune.
The total course duration is 48 Hours. The timing can
be customized to suit the needs of the participants.
The course is delivered through highly qualified
trainers with rich field experience and problem
solving expertize.
The course covers following
topics:
• R.C.C.
• Masonry and Plasters
• Water Proofing
• Internal / External Plumbing
• Tiling Work
• Internal and External
Painting
• Safety and Housekeeping
• Soft Skills
68. UKISF Awards 2011
KUSHAL was given UKISF
Award 2011 under the Best
Skills Provider – Government
Funded category during the
inaugural session of the FICCI
Annual Global Skills Summit
held on 15th and 16th Sept.
2011, at New Delhi, in the
presence of 250 plus
International and National
delegates.
69. CIDC Vishwakarma Award 2012
Kushal was awarded
Achievement Award for
Construction Skills
Development in the 4th CIDC
Vishwakarma Awards function
and 16th CIDC Annual Day
celebration held on 10th March
2012 at India Habitat Centre,
New Delhi.
