As a profession and by most objective measures, we have achieved the pinnacle of success. CPAs are held in very high regard by individuals and businesses alike. Here's the challenge and opportunity that lies before us: How will we ensure that the next generation of talent buys in? Staggering numbers of bright, capable young accountants are either never entering or simply leaving the profession altogether. In this session we'll discuss how we can capitalize on the tremendous opportunity to fully engage the next generation in our profession.

1. Engaging the Next
Generation of CPAs

2. 80%!!!! . . . So says PWC
“One day our generation’s gonna rule the
population.”

4. What are your biggest
challenges in working with
young team members?

5. Meaning

8. What can we do to help them
see the bigger picture?

10. Call Centers, the Ultimate in
Unmotivated Employees

11. “The greatest untapped source of
motivation . . . is a sense of
service to others; focusing on
the contribution of our work to
other peoples’ lives has the potential
to make us more productive than
thinking about helping ourselves.”
Dr. Adam Grant – Wharton

12. Beware: Highly Sensitive B.S. Detector

13. Innovation

15. What are we
doing to
innovate?

16. Social Media

18. How static is our business model?

19. Not Just Tweaks, but Wholesale
Changes in the Value Proposition
Historical Value Proposition
Convenience &
Compliance
“Thank you for remembering
when my taxes are due and
reading all of those new
accounting pronouncements
so that I don’t have to.”
Future Value Proposition
Enterprise Value
“Thank you for playing a
vital role in driving business
performance and enterprise
value.”

20. What about the business model for
our professional associations?
Historical Value Proposition
Convenience &
Compliance
Three little letters . . . . . . . .
. . . . . . . CPE
Future Value Proposition
???
“Thank you for playing a
vital role in the success of
my firm and my career.”

21. Growth &
Development

22. What differentiates
truly great performers
from everyone else?

23. Deep Domain
Knowledge

24. Willingness to Repeat
Hard Things, Even After
Initial Failures

25. Push Themselves Just
Beyond Their Current
Capabilities

26. Developmental Goals
"The best performers set goals
that are not just about the
outcome, but about the process
of reaching the outcome."

27. Getting
Beyond “the
Greens”

28. Moving
Beyond CPE

29. Growth &
Development
Meaning
Innovation

30. It’s Worth Our Very Best Efforts

31. Let’s Connect
Dan Griffiths is the Director of
Advisory Services at Tanner, a
CPA firm based in Salt Lake City.
He provides strategic and
business planning, business
coaching, and leadership
development. Contact Dan at:
dgriffiths@tannerco.com
Or connect with him on LinkedIn:
www.linkedin.com/in/dangriffiths
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