The document summarizes research from a global study on influential Millennials, referred to as "Gen-narrators". Key findings include:
- Gen-narrators are more engaged with news media online and brands compared to other Millennials and generations.
- They are fact-finders who use traditional media to validate information, cultural curators who remix content for sharing, personal brand managers focused on their online reputation, and influential advocates for causes.
- Examples show Gen-narrators driving online discussions and validating breaking news with traditional sources. They carefully consider the impact of their opinions and sharing on social issues.
For over 170 years, The Economist has been in the media business. However, the rise of social media has profoundly changed the media landscape. Social media is a fundamental shift in user behavior rather than just a new distribution channel, as people now discover news themselves through social media rather than waiting to be told. This represents an opportunity for The Economist to directly connect its journalists to readers and build trust in its brand. The Economist harnesses the power of social media platforms to share content, reach new audiences through word-of-mouth, and reward loyal fans.
This document summarizes a report on the Fear of Missing Out (FOMO). It conducted surveys in the US and UK to understand FOMO among different age groups. FOMO is driven by social media and constant updates that make people feel like they are missing experiences their peers are having. Younger people, especially millennials, report higher levels of FOMO. The report also discusses how brands are leveraging FOMO in their marketing by positioning products as ways to not miss out. Some brands are also taking a counter approach by promoting slowing down and enjoying the present moment.
Millennials are not a monolithic group, but rather consist of diverse subgroups divided by factors like age and socioeconomic status. While some experts generalize about Millennials' interests, the realities of their experiences vary greatly from prosperous to impoverished. Though often characterized as uninterested in politics, Millennials have effectively used social media and online activism to enact political change on issues like internet regulation and LGBTQ rights.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Trend report from SXSW 2015: 20 Interesting Microtrendswww.mediafeed.co
This document provides 20 microtrends observed at SXSW 2015. Some of the key trends include Millennials' negative response to McDonald's marketing, the popularity of hands-on learning among kids, Grumpy Cat's celebrity status drawing large crowds, an emphasis on health and wellness, the growing power and influence of women in business and tech, the rise of livestreaming apps like Meerkat, global influences from countries like Brazil and Japan, Samsung's efforts to dominate in Apple's absence, a focus on practical applications of robotics, the success of NASA's interactive exhibit, the continued popularity of pedicabs over ridesharing services, and the influence of brands like Herschel and Google Fiber.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
This document summarizes research on the relationship between women and technology globally. It finds that while social media and the internet have empowered women socially, economically, and emotionally, it has also created new challenges. Wired women around the world, despite some differences, share many similarities including strong ties to social media and devices. They leverage their collective online connections to gain information and advice, but also have concerns about overuse of technology and its impact on relationships.
For over 170 years, The Economist has been in the media business. However, the rise of social media has profoundly changed the media landscape. Social media is a fundamental shift in user behavior rather than just a new distribution channel, as people now discover news themselves through social media rather than waiting to be told. This represents an opportunity for The Economist to directly connect its journalists to readers and build trust in its brand. The Economist harnesses the power of social media platforms to share content, reach new audiences through word-of-mouth, and reward loyal fans.
This document summarizes a report on the Fear of Missing Out (FOMO). It conducted surveys in the US and UK to understand FOMO among different age groups. FOMO is driven by social media and constant updates that make people feel like they are missing experiences their peers are having. Younger people, especially millennials, report higher levels of FOMO. The report also discusses how brands are leveraging FOMO in their marketing by positioning products as ways to not miss out. Some brands are also taking a counter approach by promoting slowing down and enjoying the present moment.
Millennials are not a monolithic group, but rather consist of diverse subgroups divided by factors like age and socioeconomic status. While some experts generalize about Millennials' interests, the realities of their experiences vary greatly from prosperous to impoverished. Though often characterized as uninterested in politics, Millennials have effectively used social media and online activism to enact political change on issues like internet regulation and LGBTQ rights.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Trend report from SXSW 2015: 20 Interesting Microtrendswww.mediafeed.co
This document provides 20 microtrends observed at SXSW 2015. Some of the key trends include Millennials' negative response to McDonald's marketing, the popularity of hands-on learning among kids, Grumpy Cat's celebrity status drawing large crowds, an emphasis on health and wellness, the growing power and influence of women in business and tech, the rise of livestreaming apps like Meerkat, global influences from countries like Brazil and Japan, Samsung's efforts to dominate in Apple's absence, a focus on practical applications of robotics, the success of NASA's interactive exhibit, the continued popularity of pedicabs over ridesharing services, and the influence of brands like Herschel and Google Fiber.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
This document summarizes research on the relationship between women and technology globally. It finds that while social media and the internet have empowered women socially, economically, and emotionally, it has also created new challenges. Wired women around the world, despite some differences, share many similarities including strong ties to social media and devices. They leverage their collective online connections to gain information and advice, but also have concerns about overuse of technology and its impact on relationships.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Lessons Learned From The Front Lines Of Mission-Driven MediaUpworthy
1. The document discusses lessons learned from mission-driven media organizations. It emphasizes that purpose is a powerful motivator, quality content is more important than ever, distributing content where audiences spend their time, embracing technology while staying human, and that the most memorable marketing is mission-driven.
2. It provides examples from Upworthy's data showing how focusing on quality over quantity, optimizing headlines and distribution, and partnering with brands on social issues can significantly increase audience reach, engagement, and attention.
3. The key takeaway is that to be successful, media organizations need to have a clear social purpose that motivates high quality content creation and guides technology and marketing efforts.
The document discusses how Upworthy is able to generate massive social engagement by focusing on creating high-quality, meaningful content centered around important issues. It notes that Upworthy delivers over 31,000 social actions per post on average, significantly more than other top media sites, despite having a modest volume of content. The document advocates that brands can also benefit from collaborating with Upworthy by creating sponsored content that aligns with Upworthy's mission and focus on important themes, in order to reach large audiences and generate significant social sharing and engagement for their messages.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
This document summarizes research on women's use of the internet. Some key findings include:
- The internet is the leading media for women and trails only work, sleep, and family time in terms of activities. It has become very important in women's lives.
- Women seek content like news, weather, games, and finance online rather than in traditional women's magazines.
- Traditional media still plays a role through entertainment and helping women learn about new websites.
- Women can be categorized into eight overlapping personality types related to their online behaviors and identities.
Newspapers are struggling to adapt to changing news consumption habits. As more people get their news from social media and mobile devices, newspaper readership and advertising revenue have sharply declined. In response, newspapers are using tactics like social media, shorter stories, videos and paywalls to attract younger audiences and generate revenue online. However, the transition to digital presents challenges as journalists must now be multi-skilled across multiple platforms. The future of newspapers remains uncertain as they work to reinvent their content and business models for the digital age.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The document discusses the past, present, and future of social media in 2015. In the past, organic reach on Facebook was simple and brands actively promoted hashtags. Currently, social media requires paying to play and boost posts, while organic reach algorithms highlight non-sales language. Looking forward, social media may become more expensive and less brand friendly, turning into platforms like Facebook, while video and privacy trends continue.
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Marginal cost pricing sets prices based on the incremental cost of producing additional units, rather than average total costs like full cost pricing. It does not include fixed costs and is useful for short-term pricing when fixed costs remain constant. It allows easier control of variable costs and clearer analysis of profits and how activity changes affect them. However, it is only appropriate for the short-term and can lead to unstable prices under changing cost conditions. Both marginal cost pricing and full cost pricing should be considered when setting prices.
External review CPB - Laura Van Geest, NetherlandsOECD Governance
This presentation was made by Laura Van Geest, CPB Netherlands Bureau for Economic Policy Analysis, at the 8th meeting of Parliamentary Budget Officials and Independent Fiscal Institutions held in Paris on 11-12 April 2016.
Muhammed Ali was a true champion who fought for change both in and out of the boxing ring. Though he faced many obstacles like racism and losing his title, he always persevered with knowledge and love. Today, the West End of Louisville faces similar challenges of racism and lack of economic opportunity. However, the community contains talented doctors, artists, athletes and champions who should invest in the area to create local jobs and careers, especially for college graduates, rather than continuing to let the community struggle in poverty. It's time for the West End to get up and be champions again.
The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like—and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
Lessons Learned From The Front Lines Of Mission-Driven MediaUpworthy
1. The document discusses lessons learned from mission-driven media organizations. It emphasizes that purpose is a powerful motivator, quality content is more important than ever, distributing content where audiences spend their time, embracing technology while staying human, and that the most memorable marketing is mission-driven.
2. It provides examples from Upworthy's data showing how focusing on quality over quantity, optimizing headlines and distribution, and partnering with brands on social issues can significantly increase audience reach, engagement, and attention.
3. The key takeaway is that to be successful, media organizations need to have a clear social purpose that motivates high quality content creation and guides technology and marketing efforts.
The document discusses how Upworthy is able to generate massive social engagement by focusing on creating high-quality, meaningful content centered around important issues. It notes that Upworthy delivers over 31,000 social actions per post on average, significantly more than other top media sites, despite having a modest volume of content. The document advocates that brands can also benefit from collaborating with Upworthy by creating sponsored content that aligns with Upworthy's mission and focus on important themes, in order to reach large audiences and generate significant social sharing and engagement for their messages.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
This document summarizes research on women's use of the internet. Some key findings include:
- The internet is the leading media for women and trails only work, sleep, and family time in terms of activities. It has become very important in women's lives.
- Women seek content like news, weather, games, and finance online rather than in traditional women's magazines.
- Traditional media still plays a role through entertainment and helping women learn about new websites.
- Women can be categorized into eight overlapping personality types related to their online behaviors and identities.
Newspapers are struggling to adapt to changing news consumption habits. As more people get their news from social media and mobile devices, newspaper readership and advertising revenue have sharply declined. In response, newspapers are using tactics like social media, shorter stories, videos and paywalls to attract younger audiences and generate revenue online. However, the transition to digital presents challenges as journalists must now be multi-skilled across multiple platforms. The future of newspapers remains uncertain as they work to reinvent their content and business models for the digital age.
This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
The aftermath of the Boston marathon bombings showed social media at its best in providing quick, timely information as well as at its worst in helping to feed rumours and misinformation. It also caught a number of brands out who had scheduled, but failed to stop, promotional tweets.
In a talk at the 'Housing Goes Digital' conference, Rabbit's head of content Jim Shaughnessy used Boston and other major news events to show how the Internet has changed the way we consume news, and also how news stories are shaped.
The presentation then goes to show how real-time news leads to real-time marketing, and what this means for brands.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
The document discusses the past, present, and future of social media in 2015. In the past, organic reach on Facebook was simple and brands actively promoted hashtags. Currently, social media requires paying to play and boost posts, while organic reach algorithms highlight non-sales language. Looking forward, social media may become more expensive and less brand friendly, turning into platforms like Facebook, while video and privacy trends continue.
Social Media Wave OCT2010 (Universal Mc Cann)Sociatria.com
Quinta edición de este estudio que lleva desde 2006 midiendo el impacto de las redes sociales y su influencia en los hábitos de los consumidores de diferentes países, incluyendo España. (en inglés)
Social media platforms are increasingly meeting a variety of consumer needs beyond just staying connected with friends. While social networks are effective at maintaining relationships, they also allow users to be creative, change opinions, promote themselves, and feel like they belong to a community. However, different social media platforms excel at fulfilling specific needs - videos sites provide entertainment, message boards facilitate opinion sharing, and blogs enable self-expression. Understanding these varied motivations is key for brands to effectively engage consumers on social media.
Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.
A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.
Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.
There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.
These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.
However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.
Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave
Wave 5 - the socialisation of brands, told us that there was huge demand
for social interaction with brands. However, the nature and depth of this interaction varied wildly from person to person and category to category. But those brands that could create
the right experience benefitted enormously, driving brand loyalty, endorsement and
sales.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Marginal cost pricing sets prices based on the incremental cost of producing additional units, rather than average total costs like full cost pricing. It does not include fixed costs and is useful for short-term pricing when fixed costs remain constant. It allows easier control of variable costs and clearer analysis of profits and how activity changes affect them. However, it is only appropriate for the short-term and can lead to unstable prices under changing cost conditions. Both marginal cost pricing and full cost pricing should be considered when setting prices.
External review CPB - Laura Van Geest, NetherlandsOECD Governance
This presentation was made by Laura Van Geest, CPB Netherlands Bureau for Economic Policy Analysis, at the 8th meeting of Parliamentary Budget Officials and Independent Fiscal Institutions held in Paris on 11-12 April 2016.
Muhammed Ali was a true champion who fought for change both in and out of the boxing ring. Though he faced many obstacles like racism and losing his title, he always persevered with knowledge and love. Today, the West End of Louisville faces similar challenges of racism and lack of economic opportunity. However, the community contains talented doctors, artists, athletes and champions who should invest in the area to create local jobs and careers, especially for college graduates, rather than continuing to let the community struggle in poverty. It's time for the West End to get up and be champions again.
La Web 2.0 se caracteriza por ser más interactiva y dinámica, permitiendo una mayor participación y colaboración de los usuarios a través de herramientas como blogs, wikis, redes sociales y portales de fotos y videos. Algunas de sus principales características incluyen ser una plataforma funcional, simple, ligera, social, flexible y participativa. Ejemplos populares de sitios Web 2.0 son Facebook, Twitter, Slideshare y YouTube.
El documento resume la historia y principios del Derecho Internacional Humanitario. Comenzó con normas no escritas basadas en la costumbre y tratados bilaterales, y evolucionó para limitar el sufrimiento humano en conflictos armados. Los cuatro Convenios de Ginebra de 1949 codificaron estas normas para proteger a civiles, heridos y prisioneros de guerra. Estos convenios, junto con los Protocolos Adicionales de 1977, continúan siendo las principales fuentes del derecho humanitario internacional.
Few important things about the term print-on-demand in Russia. From the definition to the business model and customer value.
Разбираем печать по требованию детально. Важное в определении. От определения к бизнес-модели и ценности для клиентов.
"The screening is a nightly ritual aboard The Emeraude, a beautiful ship modelled after a namesake excursion ship from the French colonial era. Like its predecessor, it is a stunning vessel to look at, with polished wooden decks and brass fittings..."
Strengthening Medium-Term Budgetary Frameworks in EU Member States - Michal H...OECD Governance
This presentation was made by Michal Horvath, York University, at the 8th meeting of Parliamentary Budget Officials and Independent Fiscal Institutions held in Paris on 11-12 April 2016.
Review of budget oversight by parliament: Ireland - Eduard Groen, NetherlandsOECD Governance
This document summarizes an OECD review of budget oversight by the Irish parliament. It outlines several aspects of the review including strengths, weaknesses, opportunities, and threats. It also discusses accountability functions of parliamentary oversight, issues regarding information quality and timeliness, and suggestions to strengthen oversight such as establishing new traditions and rituals, bolstering the role of the parliamentary budget office, and providing ongoing training.
Мысли вслух или 11 причин, зачем нужно инновационное подразделение в компанииMike Sverdlov
Инновации в целях и задачах организации ставятся выше, чем основной бизнес.
Инновации — это миф.
Миф, который придумали, чтобы было удобно писать отчеты и публичные стратегии, ну и для маркетинга.
Web-2-Print and Cross-Media Marketing SPb 06.11.2014Alexei Ivanenko
Семинар CANON Essential Business Builder Program в Сантк-Петербурге 06.11.2014.
Что такое Web-2-Print и Cross-Media Маркетинг и как эти технологии работают на вас и ваших клиентов.
This presentation explains how print-on-demand approach can change business-model and strategy of publishers. Some math examples included.
Презентация поясняет как подход печать по требованию изменяет бизнес-модель и стратегию современного издательства.
Hitachi Global Storage Technologies (HGST) has been consistently ranked top on quality and reliability in HDD industry. The most recent awards include HP Quality Award, Supplier Excellence Award from Google, and Number One Supplier recognition from Sony for the best quality, reliability, and service. This presentation provides an experience sharing of HGST’s success story with best practices in quality and reliability.
It covers the following topics:
1. HGST Quality and Reliability philosophy & vision
2. Define Quality and Reliability leadership and team building
3. Understand Product Life-Cycle Reliability Pattern and Define Closed-Loop Reliability Activities
4. Define Quality and Reliability Matrices and Conduct Reliability Prediction and Allocation
5. Assure System Quality & Reliability Starting from Bottom - Component and Supplier Quality Monitoring
6. Grow/Mature Product Reliability during Development
7. Ongoing Quality & Reliability Monitoring during Volume Production
8. Holistic product health monitoring and proactive processes – parametric Quality and Reliability
9. “Ochibo” spirit – learn from “mistakes” through Problem Deep Diving and continuous improvement
It is hoped that the audience can get a systematic view and appreciation of reliability efforts behind a successful company.
El documento ofrece recomendaciones para garantizar la seguridad de los niños en Internet, como asegurarse de que entiendan cómo funciona la computadora y navegar inicialmente con supervisión parental, establecer normas claras de uso y ubicar la computadora en un espacio común. También recomienda educar sobre privacidad, usar filtros de control y dialogar sobre hábitos de navegación y sus riesgos.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
The document provides an overview of Millennials in the workforce based on LinkedIn data. It discusses that Millennials currently make up a large portion of the workforce and will comprise 50% of the workforce by 2020. It then lists some of the top occupations for Millennials on LinkedIn, including salesperson, software developer, and administrative employee. Finally, it introduces that a LinkedIn survey found the top things Millennials want in a job, but does not list what those things are.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
What might the future of social media look like?CharityComms
Tony Wright, head of creative strategy, Eight & Four
Marie Faulkner, senior social media manager, Marie Curie
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses how celebrity crowdfunding can be an effective way to raise money for social causes. It provides examples of successful celebrity crowdfunding campaigns on Prizeo that raised hundreds of thousands of dollars more than their targets for charities. Experts say celebrities can significantly boost donations through social media engagement and by sharing personal stories. Crowdfunding campaigns are more likely to succeed when they connect people emotionally and integrate social media to tell those stories. Overall, the document argues that celebrity crowdfunding can be an impactful way to fundraise for organizations if done effectively.
This document provides an overview of millennial fun runners as a target demographic for a zombie mud run event. It includes research on their demographics, psychographics, and media use. Key insights are that millennial fun runners are typically aged 18-25, single, educated, and have higher incomes. They heavily use Instagram to share photos and track fitness trends. A consumer persona of Megan, a 25 year old teacher, is also provided.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
The Future 100: Trends and change to watch in 2015Grzegorz Kosson
This document provides a summary of 100 trends to watch in 2015 across various categories such as culture, beauty, brands, food/drink, innovation, lifestyle, luxury, retail, sustainability, travel, and technology. Some key trends highlighted include the growth of mega-cities in China, a resurgence of feminism powered by social media, consumers focusing more on mortality linked to health awareness, children becoming very technologically advanced at young ages, Millennials drinking less alcohol and embracing healthy lifestyles, many films in 2015 being sequels and remakes seeking familiarity, and companies adapting workplaces and programs for an aging workforce.
This document discusses using social media for social good. It provides an overview of popular social media platforms like Facebook, Twitter, blogs and Pinterest and how non-profits can use them to raise awareness, engage supporters and drive action. Examples are given of individuals and organizations successfully utilizing social media including sharing stories, leveraging influencers, educating supporters and inspiring action on issues. The document encourages non-profits to focus on visual storytelling, current events, solutions and engaging followers to promote their causes online.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
The document discusses the role of media in society and how it influences individuals. It argues that media has the power to shape opinions and perspectives through the messages it conveys. While media provides important information, it can also encourage harmful behaviors through techniques like advertising and celebrity endorsements. People interpret media messages differently based on their own beliefs and knowledge.
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!AMASanDiego
MORNING KEYNOTE
9:00 – 9:50am
Title: Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Keynote Speaker: MAXWELL LUTHY, Director of Trends & Insights, TrendWatching.com
Today’s professionals operate in an economy of ever-accelerating customer expectations, applied ruthlessly to every purchasing decision, experience and moment of attention. Marketers must harness insights from trends to make sure their innovations don’t fall short.
In his keynote discussion, Maxwell Luthy will present a selection of the most exciting and urgent trends for 2016 and beyond. Each trend will feature examples from across consumer-facing industries, gathered from a 3,000+ member spotter network that sends TrendWatching local innovations from Boston to Beijing.
Attendees will learn the importance of tracking consumer trends, as they are participants in a highly competitive Expectation Economy. After each trend, the audience will be asked to consider the implications and opportunities for their own business. Examples of best practices from around the U.S. and beyond will leave marketers feeling fired up to delight their own customers in 2016!
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
The document summarizes key insights from MTM's 2021 seminar on emerging trends influencing societal attitudes and consumer behaviors. It discusses how the pandemic has accelerated shifts to digital platforms for work, education, healthcare, fitness, and social connection. This has increased expectations for technology to support wellbeing through personalized experiences and inclusive communities. The document also examines evolving views around activism, influencers, and entertainment in virtual worlds as social media and digital content take on greater social and political roles.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021
Economist Gen-Narrators
1. A global research project exploring the media habits, attitudes and
behaviours of influential Millennials in 2015 - Global findings and data
INTRODUCING THE
GEN-NARRATORS
AUGUST 2015
2. “Millennials will be the
LARGEST GENERATION IN
THE WORKFORCE in 2015…
This is the year Millennials
claim their place in the global economy”.
(Fast Company, 2014)
5. AND MISUNDERSTOOD BY OUR INDUSTRY
“We naturally trust the
BBC, the New York Times
or the Guardian.
But younger people,
Millennials, don’t
naturally feel that way.
If they see something
on Buzzfeed or Vice,
or watching Periscope,
the way they react to
it is very different.”
Martin Sorrell
Source: http://www.theguardian.com/media/2015/jun/29/sir-martin-sorrell-traditional-media-too-stuffy-for-young-digital-readers / Bloom Worldwide
5
6. WE STARTED WITH TWO HYPOTHESIS
! NOT ALL MILLENNIALS ARE THE SAME
! TRADITIONAL MEDIA BRANDS STILL PLAY A
ROLE IN THEIR LIVES
Source: Bloom Worldwide
6
7. WE USED 2 DIFFERENT RESEARCH
APPROACHES TO TEST THIS HYPOTHESIS
For the purposes of this research, Millenials are defined as 18-33, Gen X as 34- 49, and Baby Boomers as 50-68 (although GWI data goes to age 65 only)
7
1. Quantitative survey data
! Global sample total size 89,100
(Millennials, Gen X & Baby
Boomers)
! Global Millennials 37,189
! Global influential Millennials
(Gen-narrators) 11,283
! 3 waves Q1, Q2, Q3 2014
! Habits, attitudes and behaviours
! GlobalWebIndex
2. Qualitative research panel
! Global sample of Gen-narrators
recruited
! Realtime online research
community
! Activity-based
! 128 participants
! Sample spans full Millennial age
ranges, location and gender split
! January – April 2015
! Bloom HARK
8. QUANT SAMPLE: 89,100
QUAL PARTICIPANTS: 128
TIMING: JAN-APR 2015
GLOBAL SCOPE
8
CLICK TO ADD SIGNPOST
Source: Bloom Worldwide
USA
Qt (22,619)
Ql (29)
BRAZIL
Qt (2,982)
Ql (11)
EU
Qt (18,896)
Ql (21)
RICH
ASIA
Qt (13,386)
Ql (8)
UK
Qt (22,540)
Ql (32)
INDIA
Qt (3,729)
Ql (23)
CHINA
Qt (5,947)
Ql (4)
France, Spain, Germany,
Netherlands, Italy Poland, Sweden
Singapore, Hong Kong, Japan,
Taiwan, South Korea, Australia
9. WE RAN SOME INITIAL RESEARCH INTO
THE MEDIA HABITS OF MILLENNIALS
Source: Bloom Worldwide
9
10. WE FOUND INTERESTING PATTERNS WHEN
WE SEGMENTED BY PSYCHOGRAPHIC
Source: Bloom Worldwide
10
11. ONE PARTICULAR GROUP OF
INFLUENTIAL MILLENNIALS STOOD OUT
Our sub-segment of Millennials are
defined by:
• Their topics of interest (technology,
politics, business, finance,
environment)
• Their ability to influence (they must
regularly be asked for their opinion
on above topics)
• Their ability to share (they must be
vocal online about above topics)
• We call them Gen-narrators
Source: Bloom Worldwide
11
12. GEN-NARRATORS HOLD A SPECIFIC TYPE
OF INFLUENCE – THEY ARE AUTHORITIES
Source: Bloom Worldwide
12
• Huge audience
• High popularity
• Viral potential
• Mainstream
• Pay in cash
• e.g. YouTube stars
• Focused
audience
• Specialists
• Interest networks
• Pay in knowledge
• e.g. tech blogger
• Well connected
• Consumers
• Share opinions
with close
network
• e.g. everyone
else
AMPLIFIERS GEN-NARRATORS FOLLOWERS
1% 29% 70%
13. WE CROSS-REFERENCED TO CHECK
INFLUENTIAL SEGMENTS OF OTHER
GENERATIONS
Source: GlobalWebIndex, global data, audience profiling raw numbers, Q1, Q2, Q3 2014
13
29%
21%
12%
MILLENNIALS GEN X BOOMERS
% of generation audience classified as ‘influential’ according to
same criteria used for ‘Gen-narrators’ quant analysis
14. WHO ARE WE TALKING ABOUT?
Source: HARK real-time online research community, Bloom Worldwide, China, March 2015
14
16. GEN-NARRATORS CONSUME MORE
NEWS MEDIA ONLINE
Source: GlobalWebIndex, Global data, time spent reading online print/press, Q1, Q2, Q3 2014
16
80% 72% 65% 53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Gen-narrators Millennials Generation X Baby Boomers
Percentageuseofonlinenews
17. AND CONSUME MORE THAN
INFLUENCERS IN OTHER GENERATIONS
Source: GlobalWebIndex, global data, time spent reading online print/press, Q1, Q2, Q3 2014
17
80% 78% 71%72% 65% 53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Millennials Generation X Baby Boomers
Percentageuseofonlinenews
INFLUENTIAL
ALL
18. WE FOUND A DIRECT CORRELATION
BETWEEN ONLINE MEDIA CONSUMPTION
AND BRAND ENGAGEMENT
40
50
60
70
80
90
100
40 50 60 70 80 90 100
Percentagewhoregularlyengagewith
brandsonline
Percentage who regularly consume online print/press
Source: GlobalWebIndex, Global data, time spent reading online print/press & brand activation, Q1– Q3 2014
18
Gen-narrators
Millennials
Gen X
Boomers
19. WE IDENTIFIED 4 STANDOUT TRAITS OF
GEN-NARRATORS
Source: Bloom Worldwide
19
Fact Finders Cultural DJs
Personal Brand
Managers
Influential
Advocates
20. 1. GEN-NARRATORS ARE FACT FINDERS
Source: Bloom Worldwide
! GEN-NARRATORS USE TRADITIONAL MEDIA BRANDS TO VALIDATE
THE CREDIBILITY OF INFORMATION
! GEN-NARRATORS TRUST TRADITIONAL MEDIA FOR AN UNBIASED
PERSPECTIVE
! GEN-NARRATORS INSTANTLY CHECK TRADITIONAL MEDIA WHEN
SOMETHING ‘BIG’ HAPPENS
! THEY ACTIVELY SEEK THE TRUTH
20
21. GEN-NARRATORS TRUST TRADITIONAL
MEDIA OVER ‘NEWER’ SOURCES
78%OF ‘MOST TRUSTED’ ONLINE
SOURCES WERE TRADITIONAL
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015, Activity 1: Which of these online
21
22. WHO DO YOU TRUST TO GIVE YOU THE
FACTS?
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
22
“On any story that I read, before I
share I tend to fact check…..For
the most part I sort of trust your
bigger ones like New York Times”
Mason
Edwin
“[Millennial] Singaporeans… have an idea
of what’s true or flawed, thanks to the
wonder of the internet. Most of us have
developed critical thinking skills to
evaluate and have an unbiased
judgement in our heads.”
23. CASE STUDY: UK GEN-NARRATORS
VALIDATE CHARLIE HEBDO ATTACK NEWS
Source: HARK real-time online research community, Bloom Worldwide, UK, Forum discussion, January 2015
23
“I saw a few
videos pop up on
Facebook,
however I did
turn to the TV for
more info”
24. 2. GEN-NARRATORS ARE CULTURAL DJS
! GEN-NARRATORS REMIX CONTENT TO GIVE IT THEIR OWN TWIST
! THEY FAVOUR VISUAL MEDIA TO EVOKE A REACTION
WHEN TELLING THEIR STORY
! GEN-NARRATORS CAREFULLY CONSIDER WHAT THEY REMIX
IN THEIR ROLE AS CURATOR
24
25. GEN-NARRATORS ARE CURATORS OF
EXISTING CONTENT, AND BUILD NEW
CONTENT COLLABORATIVELY
Source: HARK real-time online research community, Bloom Worldwide, UK, Activity 5: Draw your role as a storyteller, January 2015
25
Anna
Lizzie
‘Video storytelling’ by Lizzie
28. 0
10000
20000
30000
40000
50000
60000
70000
80000
01/01/15 02/01/15 03/01/15 04/01/15 05/01/15 06/01/15 07/01/15 08/01/15 09/01/15 10/01/15
Total#RoadToRuinmentions
EVOLUTION OF #ROADTORUIN OVER
TIME
Source: Sysomos MAP, Bloom Worldwide analysis, UK and ‘unknown/unclassified’ online posts, 1-22 January 2015
#RoadToNowhere
#RoadToRuinparodies
#RoadToRuintweetstorm
#RoadToRuinprotestplatform
28
29. 3. GEN-NARRATORS ARE PERSONAL
BRAND MANAGERS
! GEN-NARRATORS TAKE THEIR PERSONAL ONLINE
BRAND SERIOUSLY
! THEY WANT TO CHANGE MINDS AND INSPIRE
ACTION FOR CAUSES THEY ARE PASSIONATE
ABOUT BUT ARE VERY MINDFUL OF TROLLING
AND CYBER BULLYING
Source: Bloom Worldwide
29
30. Tamara
Russell
GEN-NARRATORS USE THEIR INFLUENCE
TO BOOST PERSONAL BRAND
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
30
“Sharing good content
helps you to be better
positioned (personal
branding) in your sector
(as a reference).”
“I share my opinions and
interests pretty readily, but
do so knowing that I am
influencing and sharing my
personal (online) 'brand’.”
31. GEN-NARRATORS HIGHLY VALUE THE
INTERNET FOR CHANGING OTHER
PEOPLE’S OPINIONS
Source: GlobalWebIndex, global data, internet usage motivations – ‘important to change other people’s opinions', Q1, Q2, Q3 2014
31
68% 62% 55% 38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen-narrators Millennials Generation X Baby Boomers
Percentagewhobelievethe
internetisimportantforchanging
otherpeople’sopinions
32. GEN-NARRATORS THINK BEFORE THEY
SHARE OR COMMENT 32
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
Richard
Raghav
“I will only comment on news stories
or start discussions if the topic is
compelling enough. I do however
like to share my opinion to what
should matter to the people, form
opinion and make a change.”
“By voicing an opinion you start to
fight for something, at least in
external perception. You brand
yourself rather easily, maybe with
something you weren’t really
passionate about in the first place.”
33. GEN-NARRATORS LOVE TO SHARE THEIR
OPINION IN DEBATES OFFLINE AS WELL
AS ONLINE
Source: HARK real-time online research community, Bloom Worldwide, India, March 2015
33
“I prefer a face-to-face debate.
The problem with online is that many
people don't quite decipher the
sentiment behind the written word.”
“Any of those topics that I feel
strongly about I like to comment and
sometimes even provoke discussions
amongst friends in an attempt to
change their mind or make them see
a new perspective.”
Katie
Jyotika
35. GEN-NARRATORS ARE AUTHENTIC
INFLUENCERS
Source: HARK real-time online research community, Bloom Worldwide, India, March 2015
“Yes, I do try to impact
other people’s opinions
on some issues. Absolutely.
However, I try to only do
that on the topics that I
am knowledgeable
about”
Jochem
36. GEN-NARRATORS SEE THE INTERNET AS
IMPORTANT FOR EXPRESSING
THEMSELVES
Source: GlobalWebIndex, global data, internet usage motivations – ‘important to express myself', Q1, Q2, Q3 2014
36
75% 71% 63% 50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen-narrators Millennials Generation X Baby Boomers
Theinternetisvery/somewhat
importantforexpressingmyself
37. HOW DO THEY INFLUENCE?
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
37
“Whenever I try to impact people’s
opinions I make sure it’s more about
raising their awareness on a subject
that I am interested in.”
Aaron
Anaelle
“(with my) YouTube channel I’m in a
position where I could mislead for
potential self gain but I don't, I like to
educate and share knowledge not
abuse my identity.”
38. GEN-NARRATORS LOVE TO POST THEIR
OPINIONS ABOUT PRODUCTS
Source: GlobalWebIndex, global data, influence and advocacy – ‘posted opinion online about product or service bought in past month’, Q1, Q2, Q3 2014
38
93% 77% 65% 46%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Gen-narrators Millennials Generation X Baby Boomers
Regularlypostopinionsabout
productsorservicesonline
39. Ally
Joash
BRAND ADVOCACY HAS TO BE
AUTHENTIC AND FIT WITH THEIR
PERSONAL BRAND
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
39
“For me, it’s more about content. If you
talk about a brand that’s doing
something really interesting in a
campaign and the content is interesting
then I would share that.”
“I believe that it’s important to support the
brands that you trust and you feel
comfortable promoting.”
41. TRADITIONAL AND SOCIAL WORK
TOGETHER, FEEDING OFF EACH OTHER
TRADITIONAL
MEDIA BRANDS
SOCIAL
AUDIENCE
SOCIAL FEED
Source: Bloom Worldwide
41
Discover new content
Breaking news
Check the facts Depth and analysis
Post and share
Gain feedback
43. ALLOW THEM TO DEBATE THEIR PASSIONS
IN A SAFE ENVIRONMENT
Source: Bloom Worldwide
43
Provide a
For them to debate
SAFE AND FOCUSED SPACE
44. ENCOURAGE ADVOCACY BY ADDING
VALUE TO THEIR PERSONAL BRANDS
Source: Bloom Worldwide
44
Give them a
That boosts their brand
REASON TO RECOMMEND
45. THEY CAN BECOME AUTHENTIC AND
TRUSTED CONTENT DISTRIBUTERS
Source: Bloom Worldwide
45
Because they are
Your messages will spread
TRUSTED CURATORS
46. Nana
“I get really happy,
and I feel flattered when
people trust me to
influence the way they
think. I hope I play this role
with a lot of responsibility.”
THE FINAL WORD FROM ONE OF OUR
GEN-NARRATORS…
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
46
48. DEFINITION OF GENERATIONS
Source: * GlobalWebIndex quant data for Boomers extends to age 65 only / Bloom Worldwide
48
MILLENNIALS
18-35
GENERATION X
36-50
BABY BOOMERS
51-68*