1. Critical Investigation How does fashion/beauty advertising, such as for perfumes, perpetuate the feminine ideal of size zero, does it influence young teenage girls/models and why?
2. I will be investigating how fashion and beauty advertising such as perfume adverts represent size zero as a feminine ideal and the obsession with being size zero and does it really influence young girls/models to follow the trend of being freakishly skinny and why do they want to follow this trend?
6. Linked production I am going to produce a 30 second perfume or fashion beauty advert challenging the stereotype of size zero models along with a print advertisement to feature in vogue magazine.
25. Moral panics The way in which media focus on the behaviour of a social group or an event can be inflated by sensational reporting and the repeated use of stereotypes, leading to public overreaction or panic at a supposed threat to society.
31. How my research topic fits into the contemporary media landscape My research topic fits in to the contemporary media landscape as fashion is always changing however the expectations of models are not as many young girls suffer from eating disorders such as anorexia and bulimia because some feel the pressure of being skinny to look good or follow the trend of size zero as they see fashion models as role models. As Kate moss is also very controversial she influences fans and most females to follow the skinny trend. 'nothing tastes as good as skinny feels'. However it also fits into the contemporary landscape as every fashion/beauty/perfume advertisement we see today features skinny slender models which influences the audience to want to follow the skinny trend. and be like there role models or feel conscience about their weight. fashion is always contemporary, this also influences young girls to follow the skinny trend.
32. Bibliography " Vogue editor launches new war on size-zero fashion - Times Online ." The Times | UK News, World News and Opinion . N.p., n.d. Web. 4 Dec. 2010. <http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6489243.ece>. " BBC News - Is our obsession with size zero damaging health?." BBC News - Home . N.p., n.d. Web. 4 Dec. 2010. <http://news.bbc.co.uk/1/hi/health/8510160.stm>. "Fashion Industry, Fashion Designers, Underweight Models, Size Zero Models, London Fashion Week." Fibre2fashion - Premier B2B Marketplace For World Textile, Apparel & Fashion Industry, Best B2B Textile Portal, B2B Trade & Business Portal . N.p., n.d. Web. 4 Dec. 2010. <http://www.fibre2fashion.com/industry-article/9/867/go-size-zero1.asp>. "Italian fashion designers ban size zero models from the catwalks | Mail Online." Home | Mail Online . N.p., n.d. Web. 4 Dec. 2010. <http://www.dailymail.co.uk/news/article-423522/Italian-fashion-designers-ban-size-zero-models-catwalks.html>. "Mark Fast Challenges Fashion’s Size Zero Obsession." Fashion Blog – Fashion News Blog – ELLE . N.p., n.d. Web. 4 Dec. 2010. <http://fashion.elle.com/shopping/shop-darling/2009/09/21/mark-fast-challenges-fashions-size-zero-obsession/>. Size zero and its side effects - The Times of India." The Times of India: Latest News India, World & Business News, Cricket & Sports, Bollywood . N.p., n.d. Web. 4 Dec. 2010. <http://timesofindia.indiatimes.com/life-style/health-fitness/fitness/Size-zero-and-its-side-effects-/articleshow/5934386.cms#ixzz14h5mtaMn>. "Size zero model is banned from London Fashion Week | News." London News | London Evening Standard - London's newspaper . N.p., n.d. Web. 4 Dec. 2010. <http://www.thisislondon.co.uk/news/article-23411630-size-zero-model-is-banned-from-london-fashion-week.do>. http://www.dailymail.co.uk/tvshowbiz/article-1229115/Kate-Moss-causes-outrage-Size-Zero-motto-Nothing-tastes-good-skinny-feels.html
