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David Sackman - UGA MMR 2014 Speaker Presentation

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David Sackman - UGA MMR 2014 Research Summit preso

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1 Confidential | © 2014 Lieberman Research Worldwide, Inc. Our Virtual Reality Future
2 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR is NOW… not the future
3 Confidential | © 2014 Lieberman Research Worldwide, Inc.
4 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR for MR Traditional survey experiences Real-world experiences Physical Design Experience Design Pricing Brand Power & Associations Communications Optimization Car Clinics
5 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR for Marketing
6 Confidential | © 2014 Lieberman Research Worldwide, Inc. Academic research has proven Virtual Reality changes human behavior.
7 Confidential | © 2014 Lieberman Research Worldwide, Inc.
8 Confidential | © 2014 Lieberman Research Worldwide, Inc.
9 Confidential | © 2014 Lieberman Research Worldwide, Inc.
10 Confidential | © 2014 Lieberman Research Worldwide, Inc.
11 Confidential | © 2014 Lieberman Research Worldwide, Inc. I have a dream…
12 Confidential | © 2014 Lieberman Research Worldwide, Inc. Jeremy Bailenson, PhD Co-Founder, Chief Visionary Officer AppliedVR™ Professor, Stanford University Jim Blascovich, PhD Advisor Professor, UC Santa Barbara Skip Rizzo, PhD Medical Advisor Professor, USC Walter Greenleaf, PhD Managing Director, AppliedVRMed Visiting Scholar, Stanford University
13 Confidential | © 2014 Lieberman Research Worldwide, Inc. ® Changing Human Behavior to Make the World a Better Place
14 Confidential | © 2014 Lieberman Research Worldwide, Inc. Wide Range Of Applications Being Developed/Explored Drug & Alcohol Recovery Self Esteem Elderly Quality of Life Team Development Diversity Training Managerial Empathy Chemo Enhancement Smoking Cessation Public Speaking PTSD Treatment Pain Management Physical Therapy Driver Safety Financial Responsibility Weight Loss Industrial Safety
15 Confidential | © 2014 Lieberman Research Worldwide, Inc. “All reality is virtual reality.” Step into The Matrix.

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David Sackman - UGA MMR 2014 Speaker Presentation

  • 1. 1 Confidential | © 2014 Lieberman Research Worldwide, Inc. Our Virtual Reality Future
  • 2. 2 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR is NOW… not the future
  • 3. 3 Confidential | © 2014 Lieberman Research Worldwide, Inc.
  • 4. 4 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR for MR Traditional survey experiences Real-world experiences Physical Design Experience Design Pricing Brand Power & Associations Communications Optimization Car Clinics
  • 5. 5 Confidential | © 2014 Lieberman Research Worldwide, Inc. VR for Marketing
  • 6. 6 Confidential | © 2014 Lieberman Research Worldwide, Inc. Academic research has proven Virtual Reality changes human behavior.
  • 7. 7 Confidential | © 2014 Lieberman Research Worldwide, Inc.
  • 8. 8 Confidential | © 2014 Lieberman Research Worldwide, Inc.
  • 9. 9 Confidential | © 2014 Lieberman Research Worldwide, Inc.
  • 10. 10 Confidential | © 2014 Lieberman Research Worldwide, Inc.
  • 11. 11 Confidential | © 2014 Lieberman Research Worldwide, Inc. I have a dream…
  • 12. 12 Confidential | © 2014 Lieberman Research Worldwide, Inc. Jeremy Bailenson, PhD Co-Founder, Chief Visionary Officer AppliedVR™ Professor, Stanford University Jim Blascovich, PhD Advisor Professor, UC Santa Barbara Skip Rizzo, PhD Medical Advisor Professor, USC Walter Greenleaf, PhD Managing Director, AppliedVRMed Visiting Scholar, Stanford University
  • 13. 13 Confidential | © 2014 Lieberman Research Worldwide, Inc. ® Changing Human Behavior to Make the World a Better Place
  • 14. 14 Confidential | © 2014 Lieberman Research Worldwide, Inc. Wide Range Of Applications Being Developed/Explored Drug & Alcohol Recovery Self Esteem Elderly Quality of Life Team Development Diversity Training Managerial Empathy Chemo Enhancement Smoking Cessation Public Speaking PTSD Treatment Pain Management Physical Therapy Driver Safety Financial Responsibility Weight Loss Industrial Safety
  • 15. 15 Confidential | © 2014 Lieberman Research Worldwide, Inc. “All reality is virtual reality.” Step into The Matrix.