Researchers at Aperio Insights have developed new methods of “Digital Ethnography” (the science of consumer observation) to sense and detect patterns of behavior in real time with more attention to detail than a human. Aperio is using IoT platforms to merge the various data streams and develop algorithms that can predict the reactions consumers will have to layout changes, dynamic messages and offers. The platform has features that can also help influence consumer behavior while still in the store.

1. www.aperioinsights.com
Revealing Insights for Clear Decisions
Digital Ethnography and IoT
Curiously Cognitive Computers in Retail
June 2015

2. 1 Revealing Insights for Clear Decisions
Observation Is Becoming A Non-Human Task
Technology that helps us SENSE,
INTERPRET and REACT to
consumer behavior is changing how
we use research.

3. 2 Revealing Insights for Clear Decisions
Omni-Channel
Retail
Digital
MobileSocial
Online

4. 3 Revealing Insights for Clear Decisions
Bringing Physical Up To Digital Speed

5. 4 Revealing Insights for Clear Decisions
Example Case Study
Retail
Sales Data
Websites & Apps

6. 5 Revealing Insights for Clear Decisions
A New Mindset About Data Collection
License Plate Recognition Cameras
I can help you understand how
many customers visited a specific
area of your retail location.

7. 6 Revealing Insights for Clear Decisions
It’s 9:30 AM; I see a 2004 Blue
Ford Mustang and a 2012
Red VW Jetta…
Gathering More Data from Physical Environment
Make Model Recognition

8. 7 Revealing Insights for Clear Decisions
Sensors Serve as Tech Equivalent to Human Researcher
Wi-Fi Analytics

9. 8 Revealing Insights for Clear Decisions
Observing Customer Flow Through Retail Footprint
Video Heat Maps

10. 9 Revealing Insights for Clear Decisions
Understand Directional Movement of Customers
Video Path Maps
65 %

11. 10 Revealing Insights for Clear Decisions
Change the Environment on The Fly
Sense and React with Dynamic Digital Displays

12. 11 Revealing Insights for Clear Decisions
Researchers Pre-Wired for IoT
Experienced in Analyzing Data in Context
Research
Internet
of
Things

13. 12 Revealing Insights for Clear Decisions
Machine Learning At Robot Speeds
Process on the Fly to Find Patterns
LPR
Wi-Fi
Video

14. 13 Revealing Insights for Clear Decisions
Processing IoT Data in Real Time
Finding Patterns and Making Recommendations
Data Analytics Insights Action

15. 14 Revealing Insights for Clear Decisions
Real Time Decisions
Depend on Real Time Data Processing
Dynamic
Delivery
Agile Strategy
Continuous
Insights

16. 15 Revealing Insights for Clear Decisions
Enhancing the Customer Journey
Read consumers’
Reviews of me.
Effortless
Shopping!
Reserved Parking
is the BEST!

17. 16 Revealing Insights for Clear Decisions
Enhancing the Customer Journey

18. 17 Revealing Insights for Clear Decisions
New Skills – Evolving Analytics
Anytime Anyhow Anywhere Any Device Human Touch
@

19. 18 Revealing Insights for Clear Decisions
Three Principles for Delivering a Great Service Beyond Omni Channel
1
2
3
Think Beyond Transactions to
Relationships
Design for Experiences, Not Channels
Build an Experience-based Architecture

20. 19 Revealing Insights for Clear Decisions
Technology Amplifies the Power of Research
Digital Improves What’s Humanly Possible
You’re pretty curious for a
computer… and you captured
details that weren’t humanly
possibleI’ve calculated that
working together saves
time and adds context.

21. 20 Revealing Insights for Clear Decisions
THANK YOU
Mike Courtney
Founder and CEO
Aperio Insights
mike@aperioinsights.cominsights.com
469-363-0109