The document discusses the history and evolution of search engines and SEO. It notes that early search engines and the SEO industry focused on indexing and listing content. Recent algorithm changes by Google aim to reward high-quality, relevant content over black hat tactics. The document recommends SEO experts create social, shareable content in multiple formats and focus on building communities around their content rather than keywords or links. When done right, it notes content will be shared organically and drive attention from both people and search engines.

1. ROCK YOUR
SEO
With
Tom Jelneck

2. Rock Your
SEO.@tomjelneck
tomjelneck.com

3. History Of Search.
1993: First Search Engine Is Launched:
Created To Index & list CONTENT.
1994: Lycos Goes Live. Lycos is Created to
Index & list CONTENT.
1995: Yahoo! Goes Live. Yahoo! is Created
as a directory to index CONTENT.

4. History Of Search
1998: Google Goes Live. Google is
Created to Index and list CONTENT.
2005: AOL Search Goes Live.
Created to Index and list CONTENT.
1998+: SEO Firms all over the world
are optimizing websites & CONTENT
to get found. An industry is born.

5. History Of Search
2013: Google launches Panda &
Penguin Algorithm updates to make
certain that SEO firms aren’t gaming
the system. Algorithm focuses on
CONTENT.
2013: FLBlogCon Attendees learn
that they’ve been doing it right the
whole time by creating amazing
CONTENT.

6. What Does An SEO Expert Look Like?

7. Google is tightening the noose on
Black Hat SEO Tactics:
- Evil, Sinister CONTENT.
- Shady Link Farms
- Paid Links
- On Site Over-Optimization

8. Penguins, Pandas &
Unicorns.
Recent Google Updates have focused on
a few core elements & indicators:
- Citations
- Social Media Klout / Presence
- RELEVANT links pointing to your content.
- The Quality of your CONTENT.

9. - Obsessing About Keywords.
- Hiding Copy.
- Buying Links.
- Jacking Content from other sites.
- NOT building CONTENT for your visitors.
- Not adding anything NEW to the net.

10. How To
Rock It

11. How To
Rock It
- Get Social.
- Get Writing.
- Get Sharing.
-Create Multiple ‘Species’ of CONTENT.
- Create Amazing.
- Create for your users first.

12. When You’re Doing It Right.........

14. When You’re
Rocking It...
- People start talking about your Content.
- People start sharing your CONTENT.
- People want to add to your Content.
- People want to be associated with
your website.
- Google starts paying attention to the people
who love your website.

15. Some Tips
To Rock It Out.
- FOCUS. Create an Editorial Calendar.
- Keep it up. Don’t stop writing.
- Build your tribe, GET on Google+ and establish
Google Authorship.
- Create great titles for your content.
- Make certain your content is shareable.
- MEASURE, RINSE, REPEAT.

16. SEO = Human
Optimization.
The bottom line is this.
Create amazing, relevant, shareable CONTENT
for Humans & Google, Bing, Yahoo will reward
you with results.

17. Thank You & Stuff.
Tom Jelneck
tomjelneck.com
@tomjelneck