This document provides an overview of various Google tools that can be used for research and managing one's online reputation, including Google Search, Google Calendar, Google Docs, Google Alerts, and Google Trends. It describes the basic functions of each tool, such as setting up customized search alerts in Google Alerts or sharing calendars and documents with other users in Google Calendar and Google Docs. The document aims to help users leverage different Google services for research, organization, and monitoring their online presence.

1. Using Google (and other tools) For Research & Reputation

2. The basic argument [of Web 2.0] is, if you think about it: it would be better for you to have all the data and all the applications that you use on a server somewhere, and then whatever computer or device you're near you would be able to use. Eric Schmidt, Chief Executive Office, Google

3. "Google has the functionality of a really complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant. A lot of our competitors are like a Swiss Army knife open--and that can be intimidating and occasionally harmful." Marissa Mayer Vice President, Search Products & User Experience

4. The Hub providing access to a wide range of Google services. Aim: streamline information and make it consistent. In essence, it’s your Google one-stop shop.

5. Tool #1: Gmail Recommended Link: www.gmail.com Conversations Chat Contacts Labels

6. Recommended Link: www.google.com https://www.google.com/accounts/Login

7. Recommended Link: www.google.com Tool #2: Link & Site Search Site Link Similar Instances Search Within

8. Google Power Searches 1 allintitle:new york welsh all search terms appear in title intitle:welsh rugby welsh appears in title and or rugby in body text intitle:“planet earth” words appear next to each other in title allintext:literary festival hay words appear in text on page Google Power Searches 2 Wildcard “ one flew*” Inclusion +to +be +or +not +to +be Exclusion rugby –england –australia Fuzzy Operator planet ~earth How to put some Power into Your Searches Recommended Link: www.google.com Tool #3: Power Search

9. Recommended Link: labs.google.com Tool #4: Google Suggest On Google as you type And in your browser

10. Recommended Link: www.google.com/trends Tool #5: Google Trends

11. Recommended Link: www.google.com/trends Tool #6: RSS RSS is a family of Web feed formats used to publish frequently updated works – such as blog entries, news headlines, audio, and video – in a standardized format. An RSS document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content quickly and automatically. They benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based or desktop-based.

12. Recommended Link: mozilla.org Tool #7: Firefox Live Bookmarks

13. Tool #8: Google & Yahoo Alerts

14. Automatic notification when your search terms appear across various parts of Google Network Direct to your Gmail Account Either: Daily Weekly As it happens Tool #8: Google & Yahoo Alerts Recommended Link: www.google.com/alerts help.yahoo.com/help/alerts

15. Recommended Link: www.google.com/ig Tool #9: iGoogle

16. Recommended Link: www.google.com/calendar Tool #10: Google Calendar View a number of Calendars (friends, family, work) Share & Publish Calendars

17. Creating a Google Calendar Step 1: Visit www.google.com/calendar & Sign In Your Google Calendar is now created and you are ready to add events Recommended Link: www.google.com/calendar Tool #10: Google Calendar

18. Private or Shared Recommended Link: www.google.com/calendar Tool #10: Google Calendar Step 1: Click the down arrow next to the Calendar Step 2: Click the down arrow next to the Calendar Step 3: Share the Calendar

19. Recommended Link: www.google.com/calendar Tool #10: Google Calendar

20. Adding an event Step 1: Navigate to the selected month, day of the event Step 2: Double Click on the start time of the event Step 3: Click “edit event details >>” Recommended Link: www.google.com/calendar Tool #10: Google Calendar

21. Adding an event Step 4: Add the event details Step 6: Click Save Recommended Link: www.google.com/calendar Step 5: Invite Guests

22. Accept an event via Google Mail Recommended Link: www.google.com/calendar

23. Accept an event via Google Mail Step 5: Accept and both Calendars are updated Tool #10: Google Calendar Recommended Link: www.google.com/calendar

24. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Create Sharing Storing Publish

25. New Document (Word Processor, Excel, PowerPoint & Forms) Upload existing files Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Folders

26. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Main Word Processor Page File Insert Share WYSIWYG Editor

27. WYSIWYG editor Tools Formulas Add Sheets Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com

28. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com

29. Tool #11: Google Docs & Spreadsheets Recommended Link: docs.google.com Invite others to edit or view documents Share with the World Publish as Web Page

30. Some Tools To Consider Twitter.com www.slideshare.com Have you considered your mobile options?

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