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Adam Long, Wordsmith for Marketing
Wordsmith for Marketing
ABOUT US
Adam Long
Director, Product Management
@Adam_B_Long
Kieran Wilson
Digital Marketing Manager
@KieranWils
Top Moz Contributors & SEO Experts Get
Real:
What’s Valuable, What’s Not,
and What’s a Myth
THESE ARE THEIR STORIES...
Agenda
● The deal with SEO “tactics”
● Google eats good content
● Don’t wait for Google to find your content
● Don’t forget about the whole “Marketing” thing
“The current biggest SEO myth is that SEO is alive
and going strong. Everyday, SEO is becoming a
less powerful organic marketing channel.”
- Danny Dover, Lifelisted.com
SEO “Tactics” Haven’t
Worked For Years
Confessions of the SEO Marketers - Raleigh SEO Meetup
“Keyword Meta Tags had their benefit
stripped from Google...
Keyword Density also lost all benefits
some years ago.”
- Andy Drinkwater, iNet SEO
Confessions of the SEO Marketers - Raleigh SEO Meetup
It’s About Making The BEST Content
This guy says so...
“There’s a lot of mythology that building
good, unique content should be good
enough to get rankings.
If you’re not producing the best result in
the top 10, why should Google rank
you?”
- Rand Fishkin, Moz
So, Why Should Google Rank You?
“It has always been silly to me to spend
more time on link building tactics then on
creating the content in the first place.
Make your page better than any other
page on web about the same subject, or
don’t publish it.”
- Patrick Sexton, Feed The Bot
Confessions of the SEO Marketers - Raleigh SEO Meetup
Confessions of the SEO Marketers - Raleigh SEO Meetup
Content Promotion
Awareness > Links > Traffic
“I see too many people adopt the build it and
they will come approach — they put the
content out there and just sit on their arse
expecting links, shares and results.” -Tom Roberts
Confessions of the SEO Marketers - Raleigh SEO Meetup
Confessions of the SEO Marketers - Raleigh SEO Meetup
Confessions of the SEO Marketers - Raleigh SEO Meetup
You’re Doing Marketing,
NOT just SEO.
Confessions of the SEO Marketers - Raleigh SEO Meetup
Sometimes the RIGHT thing
for the client is the
WRONG thing for SEO.
Add Info on:
Getting leads that drive business - not just “link juice”
Guest Blogging
“I have to say guest posting,
it’s one of the most valuable
ways of getting your brand
and proposition in front of a
bigger or different audience
then you already have.”
- Martijn Scheijbeler, The Next Web
“Guest blogging. Without
a doubt, from a brand
building perspective and a
new audience perspective
there’s nothing better. ”
- Phil Buckley
“Many SEOs ignore doing things that get
them a nofollow link, but I believe there is
huge value in nofollow links that might
send qualified traffic.”
- Rand Fishkin, Moz
Confessions of the SEO Marketers - Raleigh SEO Meetup
Sometimes the RIGHT thing
for the client is the
WRONG thing for SEO.
Recap
● Google doesn’t care about you or your stupid
backlinks.
● Google is just like Skynet, but dedicated to
finding the best, most relevant knowledge.
● Just like you can’t trick your users into thinking
your content is great, you can’t trick Google.
Meetup attendees
get 3 free reports
(no strings) & 50%
off your 1st month
if you choose to
sign-up.
bit.ly/WSFM50
Thank You & Special Offer!

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Confessions of the SEO Marketers - Raleigh SEO Meetup

  • 1. Adam Long, Wordsmith for Marketing Wordsmith for Marketing
  • 2. ABOUT US Adam Long Director, Product Management @Adam_B_Long Kieran Wilson Digital Marketing Manager @KieranWils
  • 3. Top Moz Contributors & SEO Experts Get Real: What’s Valuable, What’s Not, and What’s a Myth
  • 4. THESE ARE THEIR STORIES...
  • 5. Agenda ● The deal with SEO “tactics” ● Google eats good content ● Don’t wait for Google to find your content ● Don’t forget about the whole “Marketing” thing
  • 6. “The current biggest SEO myth is that SEO is alive and going strong. Everyday, SEO is becoming a less powerful organic marketing channel.” - Danny Dover, Lifelisted.com
  • 9. “Keyword Meta Tags had their benefit stripped from Google... Keyword Density also lost all benefits some years ago.” - Andy Drinkwater, iNet SEO
  • 11. It’s About Making The BEST Content This guy says so...
  • 12. “There’s a lot of mythology that building good, unique content should be good enough to get rankings. If you’re not producing the best result in the top 10, why should Google rank you?” - Rand Fishkin, Moz
  • 13. So, Why Should Google Rank You?
  • 14. “It has always been silly to me to spend more time on link building tactics then on creating the content in the first place. Make your page better than any other page on web about the same subject, or don’t publish it.” - Patrick Sexton, Feed The Bot
  • 17. Content Promotion Awareness > Links > Traffic
  • 18. “I see too many people adopt the build it and they will come approach — they put the content out there and just sit on their arse expecting links, shares and results.” -Tom Roberts
  • 24. Sometimes the RIGHT thing for the client is the WRONG thing for SEO.
  • 25. Add Info on: Getting leads that drive business - not just “link juice” Guest Blogging “I have to say guest posting, it’s one of the most valuable ways of getting your brand and proposition in front of a bigger or different audience then you already have.” - Martijn Scheijbeler, The Next Web “Guest blogging. Without a doubt, from a brand building perspective and a new audience perspective there’s nothing better. ” - Phil Buckley
  • 26. “Many SEOs ignore doing things that get them a nofollow link, but I believe there is huge value in nofollow links that might send qualified traffic.” - Rand Fishkin, Moz
  • 28. Sometimes the RIGHT thing for the client is the WRONG thing for SEO. Recap ● Google doesn’t care about you or your stupid backlinks. ● Google is just like Skynet, but dedicated to finding the best, most relevant knowledge. ● Just like you can’t trick your users into thinking your content is great, you can’t trick Google.
  • 29. Meetup attendees get 3 free reports (no strings) & 50% off your 1st month if you choose to sign-up. bit.ly/WSFM50 Thank You & Special Offer!