Presentation by Tom Adams, Chief Digital Officer, FutureBrand Worldwide, at the First International Forum "Ukraine: Country and City Branding", December 8, 2010, Kyiv
The document provides information about the Geneva Centre for Autism, including that it was created in 1974 and is recognized as Canada's leading service provider for autism. It discusses that autism is a developmental disorder affecting social, communication, and repetitive behaviors. The problem the advertising needs to solve is raising awareness about autism among the general public, who have little understanding and may view those with autism negatively. The target audience is men and women aged 30+ with school-aged children, who know little about autism. The advertising aims to inform them, build empathy, and encourage seeking more information about autism.
Heart Failure - Prevention through PredictionBenjamin Ashkar
The document discusses using predictive analytics to identify patients at risk of heart failure readmission and high costs following a heart attack. Two analyses were conducted: one using check-in data to predict risk and cost, and another using pre-event procedures. Neither analysis was very effective at prediction using only admission data. However, predicting high-cost patients based on pre-event procedures was more successful, identifying procedures linked to higher costs like eye and heart care. The document recommends improving data collection and developing a new coordinated care model.
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This document summarizes key points from a presentation on improving business presentations by applying concepts from Zen. The presentation argues that most PowerPoint presentations overload audiences with too much text-heavy slides. Following Zen principles like simplicity, focus on the audience, and minimizing text on slides can make presentations more effective. Specific tips include using high-quality graphics and videos, limiting each slide to one main idea, practicing with a remote clicker, and making eye contact with the audience. Suggested readings and websites for further learning are provided.
The document provides information about the Geneva Centre for Autism, including that it was created in 1974 and is recognized as Canada's leading service provider for autism. It discusses that autism is a developmental disorder affecting social, communication, and repetitive behaviors. The problem the advertising needs to solve is raising awareness about autism among the general public, who have little understanding and may view those with autism negatively. The target audience is men and women aged 30+ with school-aged children, who know little about autism. The advertising aims to inform them, build empathy, and encourage seeking more information about autism.
Heart Failure - Prevention through PredictionBenjamin Ashkar
The document discusses using predictive analytics to identify patients at risk of heart failure readmission and high costs following a heart attack. Two analyses were conducted: one using check-in data to predict risk and cost, and another using pre-event procedures. Neither analysis was very effective at prediction using only admission data. However, predicting high-cost patients based on pre-event procedures was more successful, identifying procedures linked to higher costs like eye and heart care. The document recommends improving data collection and developing a new coordinated care model.
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websitedesigningcompaniesinmumbai.com
Creative Brand Ripples Pvt Ltd - Web Design & Development Company Mumbai India. We are leading in Web Designing Services, Digital Marketing, E-commerce Website Design and Mobile Application Development in Mumbai India.
To More about Creative Brand Ripples visit our site : http://www.creativebrandripples.com
This document summarizes key points from a presentation on improving business presentations by applying concepts from Zen. The presentation argues that most PowerPoint presentations overload audiences with too much text-heavy slides. Following Zen principles like simplicity, focus on the audience, and minimizing text on slides can make presentations more effective. Specific tips include using high-quality graphics and videos, limiting each slide to one main idea, practicing with a remote clicker, and making eye contact with the audience. Suggested readings and websites for further learning are provided.
"Doing" place branding right by Jeremy Hildreth at Ukraine Country and City B...UkraineBranding
The document discusses techniques for effective place branding. It outlines five axioms: 1) brand identity and image are different, 2) limited best practices from other places, 3) reputation must be earned, 4) perceptions are sticky, and 5) be interesting if not perfect. It emphasizes telling stories, being substantive through symbolic actions, and labeling exports in a way that conveys and teaches about the place.
HR-брендинг - одно из направлений управления репутацией компании, создание имиджа привлекательного работодателя.
Решает такие задачи, как:
1. Оценка существующего имиджа работодателя на рынке труда
2. Разработка мероприятий продвижения бренда работодателя
3. Оценка и изменение существующих каналов продвижения вакансий работодателя
Внутренний брендинг работодателя тесно связан с формированием корпоративной культуры и включает:
1. Разработку программ лояльности
2. Анализ и разработку программ управления текучестью кадров в организации
3. Организацию процессов адаптации, обучения, оценки и мотивации персонала
This document discusses nation branding from various perspectives. It begins by defining nation branding as the common perceptions and associations people have with a nation, and how a nation can strategically shape this image. Several frameworks for assessing nation brands are presented, including indexes that measure dimensions like exports, governance, and tourism. Key phases in developing a nation brand are identified, such as addressing existing issues and implementing brand propagation tools. These tools include a nation's people, media, international relations, military, ministries, education/services, investment, and private sector associations. Bangladesh's performance according to several indexes is provided, along with recommendations to strengthen its brand.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
The document provides information on an International Economics and Business course taught by Dr. Suneel Gupta at Jaipuria Institute of Management, Lucknow. The syllabus covers topics like international markets, trade, investment, and current trends. Learning outcomes include illustrating driving elements of international trade and business for India and examining implications of various global factors on business. Assessment includes discussion forums, presentations, exams and class participation.
This document discusses nation branding and outlines several key points:
1. Many countries spend large amounts on advertising campaigns to promote their nation brand with limited evaluation of effectiveness.
2. A more balanced approach is needed that goes beyond just media and advertising to include tools like cultural diplomacy and engagement with diaspora networks.
3. France launched a successful nation branding campaign called "The New France" to update perceptions of the country as a modern, innovative place for business and investment. The campaign used advertisements, events, and relationship building over several years.
Trends in FDI, investment attraction and FDI master plan and case study on global location selection by Investment Consulting Associates - ICA and Atlas Advertising
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
An advertising agency is a service business dedicated to creating advertising campaigns for its clients. The major departments within an agency are account service, account planning, creative, finance & accounts, and production. Agencies operate in a team-based environment within comfortable offices, often requiring long hours including evenings and weekends. Some of the largest and most famous agencies globally are Ogilvy, JWT, McCann, and Lowe Lintas. They work with large multinational clients to develop successful advertising campaigns through television, print, radio, and other media.
Managing Corporate Reputation a must have or a nice to have_EACD_Pedro CarneiroDianova
Managing corporate reputation is a must have, not a nice to have. The current context requires companies to carefully manage their reputation as stakeholders are more connected, distrustful of institutions, and rely more on word-of-mouth recommendations. Research shows that highly reputable companies fare better in crises and recover more quickly as they enjoy greater trust. Reputation is based on perceptions of a company's past actions and future expectations compared to competitors. To build a strong reputation, managers must measure stakeholders' perceptions, align messaging and activities with reality, and choose a reputational model to track performance over time.
VI Regional EACD Lisbon Debate over the topic "Reputation Management: from Internal Communications to Change Management" 16th november 2010, presentation by Pedro Carneiro, Reputation Institute
Innovation from the Crowd: How Customers Design Today's ProductsSocial Media Today
This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
Toronto lacks a clear, compelling global identity and reputation. Its image is blurred and fails to resonate internationally. Younger Torontonians see themselves as genuinely global citizens, a phenomenon the city could cultivate. The report recommends focusing on Toronto's unique attribute of being an "intentionally global" city, where diversity has created residents socialized as interculturally competent global citizens. Specific actions are needed to strengthen this identity and earn international recognition as a genuinely global community.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
"Doing" place branding right by Jeremy Hildreth at Ukraine Country and City B...UkraineBranding
The document discusses techniques for effective place branding. It outlines five axioms: 1) brand identity and image are different, 2) limited best practices from other places, 3) reputation must be earned, 4) perceptions are sticky, and 5) be interesting if not perfect. It emphasizes telling stories, being substantive through symbolic actions, and labeling exports in a way that conveys and teaches about the place.
HR-брендинг - одно из направлений управления репутацией компании, создание имиджа привлекательного работодателя.
Решает такие задачи, как:
1. Оценка существующего имиджа работодателя на рынке труда
2. Разработка мероприятий продвижения бренда работодателя
3. Оценка и изменение существующих каналов продвижения вакансий работодателя
Внутренний брендинг работодателя тесно связан с формированием корпоративной культуры и включает:
1. Разработку программ лояльности
2. Анализ и разработку программ управления текучестью кадров в организации
3. Организацию процессов адаптации, обучения, оценки и мотивации персонала
This document discusses nation branding from various perspectives. It begins by defining nation branding as the common perceptions and associations people have with a nation, and how a nation can strategically shape this image. Several frameworks for assessing nation brands are presented, including indexes that measure dimensions like exports, governance, and tourism. Key phases in developing a nation brand are identified, such as addressing existing issues and implementing brand propagation tools. These tools include a nation's people, media, international relations, military, ministries, education/services, investment, and private sector associations. Bangladesh's performance according to several indexes is provided, along with recommendations to strengthen its brand.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
The document provides information on an International Economics and Business course taught by Dr. Suneel Gupta at Jaipuria Institute of Management, Lucknow. The syllabus covers topics like international markets, trade, investment, and current trends. Learning outcomes include illustrating driving elements of international trade and business for India and examining implications of various global factors on business. Assessment includes discussion forums, presentations, exams and class participation.
This document discusses nation branding and outlines several key points:
1. Many countries spend large amounts on advertising campaigns to promote their nation brand with limited evaluation of effectiveness.
2. A more balanced approach is needed that goes beyond just media and advertising to include tools like cultural diplomacy and engagement with diaspora networks.
3. France launched a successful nation branding campaign called "The New France" to update perceptions of the country as a modern, innovative place for business and investment. The campaign used advertisements, events, and relationship building over several years.
Trends in FDI, investment attraction and FDI master plan and case study on global location selection by Investment Consulting Associates - ICA and Atlas Advertising
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
An advertising agency is a service business dedicated to creating advertising campaigns for its clients. The major departments within an agency are account service, account planning, creative, finance & accounts, and production. Agencies operate in a team-based environment within comfortable offices, often requiring long hours including evenings and weekends. Some of the largest and most famous agencies globally are Ogilvy, JWT, McCann, and Lowe Lintas. They work with large multinational clients to develop successful advertising campaigns through television, print, radio, and other media.
Managing Corporate Reputation a must have or a nice to have_EACD_Pedro CarneiroDianova
Managing corporate reputation is a must have, not a nice to have. The current context requires companies to carefully manage their reputation as stakeholders are more connected, distrustful of institutions, and rely more on word-of-mouth recommendations. Research shows that highly reputable companies fare better in crises and recover more quickly as they enjoy greater trust. Reputation is based on perceptions of a company's past actions and future expectations compared to competitors. To build a strong reputation, managers must measure stakeholders' perceptions, align messaging and activities with reality, and choose a reputational model to track performance over time.
VI Regional EACD Lisbon Debate over the topic "Reputation Management: from Internal Communications to Change Management" 16th november 2010, presentation by Pedro Carneiro, Reputation Institute
Innovation from the Crowd: How Customers Design Today's ProductsSocial Media Today
This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
Toronto lacks a clear, compelling global identity and reputation. Its image is blurred and fails to resonate internationally. Younger Torontonians see themselves as genuinely global citizens, a phenomenon the city could cultivate. The report recommends focusing on Toronto's unique attribute of being an "intentionally global" city, where diversity has created residents socialized as interculturally competent global citizens. Specific actions are needed to strengthen this identity and earn international recognition as a genuinely global community.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
The document discusses branding Toronto and developing a competitive identity for the city on the global stage. It analyzes Toronto's current image and perceptions, both internally and externally. Internally, Torontonians lack a strong sense of "Torontoness" and the city's image is blurred. Externally, Toronto is perceived as just another North American city and its image is closely tied to Canada's outdated nature-focused brand. The document recommends developing a brand that emphasizes Toronto's uniqueness as a "genuinely global" city to strengthen its global reputation and attract tourism, investment, and talent.
Managing Corporate Reputation : A Must Or A Nice To Havepedro_carneiro
- Managing corporate reputation is crucial in today's highly connected world where perceptions shape behaviors and companies are more vulnerable to crises.
- Research shows companies with strong reputations suffer less damage during crises and recover more quickly due to higher trust from stakeholders.
- To build a strong reputation, companies must measure stakeholders' perceptions, align communications and actions with feedback, and regularly assess reputation over time compared to competitors.
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries that achieved high recall rates and business results for the clients.
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries and regions that increased brand awareness, sales, and profits on cost-effective budgets.
Similar to Potential by Tom Adams at Ukraine Country and City Branding Forum (20)
Georgia has strong potential for cultural, eco, and adventure tourism due to its 12,000 historical sites, 8 national parks, and varied terrain. The country saw major growth in tourism after 2004 due to reforms and investment in infrastructure, rising from 313,368 visitors in 2003 to over 2 million in 2011. The top destinations are Batumi on the Black Sea coast, with its beaches, casinos and conferences facilities, and mountain towns like Bakuriani and Gudauri for skiing.
Mystetskyi Arsenal (presentation by Nataliya Zabolotna)UkraineBranding
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Brand South Africa and Football World Cup 2010 by Lethepu MatshabaUkraineBranding
The document discusses Brand South Africa and the 2010 FIFA World Cup hosted in South Africa. It outlines how the World Cup helped strengthen South Africa's brand image internationally and across key target audiences. Surveys found tourist numbers and spending increased greatly during this time. Awareness of South Africa as a destination rose significantly following the event. The World Cup provided an opportunity to showcase South Africa's diversity to the world and help transform perceptions of the country and continent.
It is about Ukraine the way we see it and want it seen by others: diverse and hearty, contemporary and authentic, a place to come over and see or stay in forever. The best of Ukraine handpicked from different locations, people and organizations – for you to discover, explore and share. What makes the country so different from other places you’ve been to? And what, at the same time, makes it look and feel much the same as many other globalized spots across Europe? See for yourself at this website or just come and discover it yourself!
Social Technologies in City Branding by Wiki citinomikaUkraineBranding
Presentation by Valeriy Pekar and Polina Bashkina (WikiCityNomika team) at the First International Forum "Ukraine: Country and City Branding", December 8, 2010, Kyiv
Mathias Brandt at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Mathias Brandt, Coordinator of the German-Ukrainian project “Support to the Ukrainian Government and the Host Cities for UEFA Euro 2012”, at the First International forum "Ukraine: Country and City Branding", December 8, 2010, Kyiv
Jörg P. Krebs at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Jörg P. Krebs, Switzerland Tourism Director, Markets India, GCC, Russia, Nordic countries, Czech Rep., Poland at Ukraine Country and City Branding Forum, December 8, 2010, Kyiv
3. ABOUT THE 2010 COUNTRY BRAND INDEX
• The FutureBrand 2010 Country Brand Index, presented in partnership
with BBC World News, is our sixth and most comprehensive study of
country brands to date:
- Based on independent quantitative research with 3,400 international
business and leisure travelers.
- Respondents recruited from 13 countries across every continent.
- Qualitative research carried out across 14 in-depth global focus
groups with brand experts.
3
11. 1Canada(#2, +1)
• Olympic Year
• Weathered the financial crisis – last in, first out
• Strong investment in image building
• Profits from the USA’s inward focus
• Consistent performance across every measure
• Tourism #4, Quality of Life #5, Business #8, Value System #8
12. 40Chile(#59, +19)
• San José miners’ rescue
• Growing economic stability
• Improved across every measure
13. Media plays a vital role
• Current events influence
image and shift perceptions
• Put countries in the
spotlight
• Increases awareness and
familiarity
• Image campaign improve
associations