The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or