VI Regional EACD Lisbon Debate over the topic "Reputation Management: from Internal Communications to Change Management" 16th november 2010, presentation by Pedro Carneiro, Reputation Institute
DC10 Jaspar Roos - management of services innovation - creating value through...Jaak Vlasveld
Jaspar Roos from ABN Dialogues House presented at the Management of services innovation session at the Service Innovation Congres 2010 (DC10) in Almere, the Netherlands.
Looking forward to another year at NRF! Check out our 2018 guide to NRF below and ping PM me if you'd like to learn more about trends in digital commerce and AI and Fintech in N.America, Asia and Latam!"
"WCF's outreach gets stronger: its first regional forum in Asia - Kuala Lumpur, Malaysia unites international communication specialists of high calibre who gather in Kuala Lumpur, the heart of Malaysia, for an exciting in-depth discussion on the latest global communication strategies and trends in Crisis and Reputation Management, Leadership Strategies, and Social Media Impact. See you there!"
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
DC10 Jaspar Roos - management of services innovation - creating value through...Jaak Vlasveld
Jaspar Roos from ABN Dialogues House presented at the Management of services innovation session at the Service Innovation Congres 2010 (DC10) in Almere, the Netherlands.
Looking forward to another year at NRF! Check out our 2018 guide to NRF below and ping PM me if you'd like to learn more about trends in digital commerce and AI and Fintech in N.America, Asia and Latam!"
"WCF's outreach gets stronger: its first regional forum in Asia - Kuala Lumpur, Malaysia unites international communication specialists of high calibre who gather in Kuala Lumpur, the heart of Malaysia, for an exciting in-depth discussion on the latest global communication strategies and trends in Crisis and Reputation Management, Leadership Strategies, and Social Media Impact. See you there!"
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
Hong Kong, la ciudad con mejor capacidad de innovación según el informe International Business Compass, índice
anual interactivo que analiza la capacidad, características y condiciones para la innovación de 174 países de todo el mundo.
At Globant, we decided to make sustainability an internal and external strategic pillar. As a company, we think long-term, and are committed to improving our community.
This document is a very useful tool to show our Triple Bottom line: Financial, Social, and Environmental results.
We hope you enjoy it!
Globant Sustainability Council
sustainability@globant.com
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
It seems like Artificial Intelligence (AI) has rarely been out of the headlines recently and it is a topic that grips people’s imagination. Our business process expertise puts us in a fantastic position to cut through the hyperbole and focus on the real business value. In this issue of Innovation Nation you can read our thoughts on Robotic Process Automation and AI – cutting edge technologies that will have an increasing role to play in BPO industry.
ROCKETROI for Intersport | Beating sales forecast by 25%. Benedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
To stand out from the crowd is challenging for any recruitment business and it depends very heavily on the people you employ, the training and development they receive, and the leadership from the directors and managers.
A PR & Marketing Strategy presta serviços de consultoria de comunicação integrada, orientada à satisfação das necessidades e expectativas dos seus clientes, criando soluções "out-of-the-box" e planos eficazes para abordar proativamente os problemas de negócios e os desafios de comunicação.
Prestação de Serviços de Consultoria a nível de Relações Públicas, Comunicação Corporativa, Marketing Digital, Gestão de Websites e Conteúdos, Gestão de Media Sociais, Assessoria de Imprensa, Relações Governamentais & Assuntos Europeus para empresas, organizações sem fins lucrativos e governos.
Serviços adicionais a nível de eventos corporativos, gestão internet, incluindo SEO e Google Ads, Google Analytics, comunicação de marketing , diplomacia corporativa e económica.
Setores chave: Marketing de Turismo, Comunicação de Saúde, PMEs, Indústria, Marketing de Serviços, FMCG, Retalho, Tecnologia, Administração Pública e Autárquica, Assuntos Europeus e Internacionais, Gestão de Campanhas Digitais & de Planeamento de Comunidades (Facebook, Instagram, Twitter, Linkedin, e outras) Comunicação de Luxo, Responsabilidade Social Corporativa, Comunicação de Causas / Propósito, Comunicação Interna & Employee Engagement, Elaboração de Relatórios de Contas e Actividades & de Sustentabilidade, Monitorização Media e Clipping, Avaliação e mensuração de resultados.
More Related Content
Similar to Presentation Pedr Carneiro VI Regional EACD Lisbon Deabte 2010
Hong Kong, la ciudad con mejor capacidad de innovación según el informe International Business Compass, índice
anual interactivo que analiza la capacidad, características y condiciones para la innovación de 174 países de todo el mundo.
At Globant, we decided to make sustainability an internal and external strategic pillar. As a company, we think long-term, and are committed to improving our community.
This document is a very useful tool to show our Triple Bottom line: Financial, Social, and Environmental results.
We hope you enjoy it!
Globant Sustainability Council
sustainability@globant.com
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
It seems like Artificial Intelligence (AI) has rarely been out of the headlines recently and it is a topic that grips people’s imagination. Our business process expertise puts us in a fantastic position to cut through the hyperbole and focus on the real business value. In this issue of Innovation Nation you can read our thoughts on Robotic Process Automation and AI – cutting edge technologies that will have an increasing role to play in BPO industry.
ROCKETROI for Intersport | Beating sales forecast by 25%. Benedetta Giungi
ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads.
Learn how we made it here.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
To stand out from the crowd is challenging for any recruitment business and it depends very heavily on the people you employ, the training and development they receive, and the leadership from the directors and managers.
A PR & Marketing Strategy presta serviços de consultoria de comunicação integrada, orientada à satisfação das necessidades e expectativas dos seus clientes, criando soluções "out-of-the-box" e planos eficazes para abordar proativamente os problemas de negócios e os desafios de comunicação.
Prestação de Serviços de Consultoria a nível de Relações Públicas, Comunicação Corporativa, Marketing Digital, Gestão de Websites e Conteúdos, Gestão de Media Sociais, Assessoria de Imprensa, Relações Governamentais & Assuntos Europeus para empresas, organizações sem fins lucrativos e governos.
Serviços adicionais a nível de eventos corporativos, gestão internet, incluindo SEO e Google Ads, Google Analytics, comunicação de marketing , diplomacia corporativa e económica.
Setores chave: Marketing de Turismo, Comunicação de Saúde, PMEs, Indústria, Marketing de Serviços, FMCG, Retalho, Tecnologia, Administração Pública e Autárquica, Assuntos Europeus e Internacionais, Gestão de Campanhas Digitais & de Planeamento de Comunidades (Facebook, Instagram, Twitter, Linkedin, e outras) Comunicação de Luxo, Responsabilidade Social Corporativa, Comunicação de Causas / Propósito, Comunicação Interna & Employee Engagement, Elaboração de Relatórios de Contas e Actividades & de Sustentabilidade, Monitorização Media e Clipping, Avaliação e mensuração de resultados.
International PR & Communication and Social Media Marketing Advisor / Consultant for businesses, nonprofits and governments: corporate communication, government relations, public affairs, trade shows, social media marketing, websites management including SEO and Google ds, Google Analytics, Digital Marketing, Marketing Communications, Tourism Marketing, Healthcare Communications, Business Communications, Industry, Services Marketing, Tourism, FMCG, Retail, Industry, Technology, Government and Public Administration, International Affairs, Campaigns Manager, Community Planning Management
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016, by Vincent Dutot, Paris School of Business.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016. Pedro Tavares, OnStrategy
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
III EACD Lisbon Coachind Day “Integrating Reputation and e-Reputation Management” | 3rd June 2016.
The leading network for in-house communication professionals from all fields across Europe (EACD).
Coordination for Portugal Rui Martins, Corporate communication and Public Affairs Director at Dianova
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
Presentation held the 9 June at Euronext at the Lisbon Coaching Day over the topic "Competitive Intelligence for Business Communication", Lisbon, Portugal
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Grand Hotel), attended by 49 communication and other luxury-related professionals including Yannis Freris EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Grand Hotel), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
LUXURY COMMUNICATIONS | European Association of Communication Directors (EACD) Lisbon Debate over the topic of #LuxuryCommunications moderated by Catarina Vasques Rito (Fashion Journalist), with Misha Pinkhasov (Real Luxury), Nuno Duarte Lopes (The Luxury Network), Fernando Pinto Bessa (Air France KLM), Alexandra Cesario (Know Concièrge) and Rúben Paula (Altis Hotels), attended by 49 communication and other luxury-related professionals including YANNIS FRERIS EACD Board member as special international guest, event held the 2nd June in partnership with Altis Hotels, Lisbon.
As Communication Director at Dianova Portugal, the Health Promotion Initiative “Mocktails: memories of a fun night” is a prevention best practice of the United Nations aiming to raise awareness on the harm related effects of alcohol abuse developed in schools and community environoments since 2009.
It is promoted in collaboration of more than 40 Partners as national, and regional relevant stakeholders, in the city of Torres Vedras, having reached between 2009 and 2014 about 25.000 youngsters and adults.
As National Coordintaor for Portugal of the multimedia competition “Migrants in Europe” 2013 promoted by the European Commission - DG Home Affairs, have overachieved the defined goals in 182%
“REAGE | REACT CAMPAIGN EVALUATION RESULTS
SOCIAL IMPACT & RETURN ON INVESTMENT
2014 (january-june)
Coordinated by Rui Martins,Head of Communication at Dianova Portugal and Communication Coordinator at Dianova International, this multimedia integrated cause health communication campaign has been implemented in 5 countries (Canada, Chile, Portugal, Spain and Italy) and reached ROC & ROR 46 million people and a ROI of 3,4M€
More from Rui Martins PR & Marketing Strategy (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Presentation Pedr Carneiro VI Regional EACD Lisbon Deabte 2010
1. Is managing Corporate Reputation a must have or a nice to have?
1
Is managing Corporate Reputation
a must have
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
a must have
or
a nice to have?
2. Is managing Corporate Reputation a must have or a nice to have?
2
The current context we’re faced with is different
The World out there:
• Changing at the speed of a click;
• Markets, Consumers, Costumers and Employees increasingly connected and
engaged in the traditional and social media – no more secrets;
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
engaged in the traditional and social media – no more secrets;
• Increasing distance and lack of confidence versus institutions, politicians,
Government and corporations;
• Credibility of the message sources dramatically changing towards “word-of-mouth”
and personal recommendation;
• Cost reduction, expenditure control, crisis.
3. Is managing Corporate Reputation a must have or a nice to have?
3
Evidence shows highly reputed companies are fitter
Higher reputed companies suffer less from crisis turbulence and recover faster when
confidence is restored. They enjoy higher benefit of the doubt from its Stakeholders.
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
4. Is managing Corporate Reputation a must have or a nice to have?
4
Why does this happen? We’re talking about perceptions.
Charles Fombrun, 1996
Fundador Reputation Institute
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
“A reputação corporativa é a percepção que se tem sobre as acções passadas e
expectativas futuras de uma empresa, e que identifica a sua atractividade para
com os Stakeholders quando comparada com os seus principais concorrentes.”
5. Is managing Corporate Reputation a must have or a nice to have?
5
Why does this happen? Behaviors are shaped by perceptions.
Business
Results
Strategic
Goals
Corporate
Initiatives
Indicators of Reputation
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
Indicators of
Support
•
• Purchase products
• Recommend products
• Trust company
• Support verbally
• Invest in company
• Recommend investment
• Work for company
• Recommend to work
• Products/Services
• Innovation
• Workplace
• Governance
• Citizenship
• Leadership
• Performance
Reputation
Assessement
6. Is managing Corporate Reputation a must have or a nice to have?
6
How to build a strong Reputation platform?
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
7. Is managing Corporate Reputation a must have or a nice to have?
7
What should managers do? Measure and act upon objective info.
• Identify the key Stakeholders for their businesses;
• Assess their perception about company and competitors;
• Align messages, activities or company reality.
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
8. Is managing Corporate Reputation a must have or a nice to have?
8
Choose a model and stick to it over time.
Model should…
• have an emotional measure of the relationship as well as provide the evaluation on
a set of rational dimensions/attributes to be acted upon;
• be comparable over time and across geographies, enabling industry, sector and
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
• be comparable over time and across geographies, enabling industry, sector and
country analysis;
• always include benchmarks;
• provide definition of the Reputation drivers for the company, industry and country;
• should quantify the relationship between reputational perceptions and supportive
behaviors.
9. Is managing Corporate Reputation a must have or a nice to have?
9
GRP2010 Portugal Country Results: Reputation drivers.
DRIVERS DA REPUTAÇÃO
EM PORTUGAL, 2010
Produtos e Serviços 18,5%
18.5%10.9%
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
Produtos e Serviços 18,5%
Governo de Sociedade 16,1%
Ambiente de Trabalho 14,9%
12.7%13.8%
14.9%13.1%
16.1%
10. Is managing Corporate Reputation a must have or a nice to have?
10
GRP2010 Portugal Country Results: PSI20 Ranking.
2
71,58
70,14
69,12
68,48
1
3
4
EDP Renováveis
Jerónimo Martins
Sonae Com
Sonae
12
59,42
57,87
57,15
56,34
11
13
14
Millennium BCP
Banco BPI
BES
Zon Multimedia
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
67,62
66,41
63,96
63,58
62,28
61,90
5
6
7
8
9
10
Cimpor
Sonae Industria
Portucel
Teixeira Duarte
EDP Energias
Galp Energia
55,84
54,17
54,15
53,32
15
16
17
18
Brisa
Mota-Engil
Ren
Portugal Telecom
11. Is managing Corporate Reputation a must have or a nice to have?
11
GRP2010 Portugal Country Results: Supportive behaviours.
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
12. Is managing Corporate Reputation a must have or a nice to have?
12
The challenge: Do you really know everything about your Stakeholders?
“We don’t need to waste money on
more research on our Stakeholders”
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
… because…
“I’ve been around for too many
years”
“If I don’t know my clients well
enough then who will?!”
13. Is managing Corporate Reputation a must have or a nice to have?
13
The answer? It’s up to you.
VI Debate Regional EACD Lisboa Pedro Cabrita Carneiro | 16 NOV 2010
Obrigado.