For any international brand, launching or operating in Brazil can be a daunting prospect and requires careful planning and commitment.
Strong local relationships are fundamental; collaborating with the right partners, that can help navigate the many potential pitfalls, is crucial to long-term success.
Even at the highest levels of business, the ability to communicate in Portuguese is normally required and, while the country may seem united in language, in reality it is fragmented into many widely varying consumer groups.
In advance of the games in 2016, this six-point guide is designed to offer a cultural overview of the country’s marketing, sports and digital landscape ,as well as the challenges an international brand will face entering the market.
Country Brand Index 2012 - 2013 by FUTUREBRANDBTO Educational
The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from
their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
FutureBrand's 2008 Country Brand Index
This is the fourth year FutureBrand has produced the Country Brand Index, a global study that ranks countries as brands and assesses opportunities, insights and findings related to nation branding. When we started, country branding was still a relatively new concept that often required considerable explanation. Since that time, however, many more countries have started to focus on their brands. Destination and city branding have become more widespread as well; even regions have started looking for ways to harness the power of their brands, which is more critical in this time of global economic crisis.
For more information, go to http://www.futurebrand.com/cbi/
For any international brand, launching or operating in Brazil can be a daunting prospect and requires careful planning and commitment.
Strong local relationships are fundamental; collaborating with the right partners, that can help navigate the many potential pitfalls, is crucial to long-term success.
Even at the highest levels of business, the ability to communicate in Portuguese is normally required and, while the country may seem united in language, in reality it is fragmented into many widely varying consumer groups.
In advance of the games in 2016, this six-point guide is designed to offer a cultural overview of the country’s marketing, sports and digital landscape ,as well as the challenges an international brand will face entering the market.
Country Brand Index 2012 - 2013 by FUTUREBRANDBTO Educational
The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from
their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
FutureBrand's 2008 Country Brand Index
This is the fourth year FutureBrand has produced the Country Brand Index, a global study that ranks countries as brands and assesses opportunities, insights and findings related to nation branding. When we started, country branding was still a relatively new concept that often required considerable explanation. Since that time, however, many more countries have started to focus on their brands. Destination and city branding have become more widespread as well; even regions have started looking for ways to harness the power of their brands, which is more critical in this time of global economic crisis.
For more information, go to http://www.futurebrand.com/cbi/
Barbara Haines | Portfolio | Marketing CommunicationsBarbara Haines
A snapshot of some of my experience from roles in professional services, not-for-profit and consultancy. Includes corporate comms, internal comms, publications, copywriting, social media, brand, advertising.
0601098 country branding in the context of tourism industry Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Potential by Tom Adams at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Tom Adams, Chief Digital Officer, FutureBrand Worldwide, at the First International Forum "Ukraine: Country and City Branding", December 8, 2010, Kyiv
Future Brand 2009 Country Brand Index Exec SummaryHero™
FutureBrand's 2009 Country Brand Index Executive Summary
For the past five years, FutureBrand has rallied around the idea that countries have the potential to become some of the world’s strongest brands, rivaling Nike, Sony and IBM. We have documented how well-branded countries can better promote economic value and export products; attract inbound investment, tourists and talent; redress stereotypes or clichés and build competitive advantage. All this remains true. We also see new and innovative ways countries are promoting themselves: using global sports to showcase a nation, creating strong and groundbreaking environmental policies and approaches, electing powerful leaders who inspire global goodwill, and creating icons of culture and the arts.
For more information or to purchase the full study, go to http://www.futurebrand.com/cbi/
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
The “ICON” Model of Place Branding – Lessons for Japan’s City, Region and Nation Brands
Speaker:
Keith Dinnie (Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland)
neon creates entertaining brand experiences through a mix of live and digital.
We stand for strong relationships, smart insight, ambitious creativity and rock-solid delivery.
We’re collaborative, agile, positive and straight-forward.
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
Barbara Haines | Portfolio | Marketing CommunicationsBarbara Haines
A snapshot of some of my experience from roles in professional services, not-for-profit and consultancy. Includes corporate comms, internal comms, publications, copywriting, social media, brand, advertising.
0601098 country branding in the context of tourism industry Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Potential by Tom Adams at Ukraine Country and City Branding ForumUkraineBranding
Presentation by Tom Adams, Chief Digital Officer, FutureBrand Worldwide, at the First International Forum "Ukraine: Country and City Branding", December 8, 2010, Kyiv
Future Brand 2009 Country Brand Index Exec SummaryHero™
FutureBrand's 2009 Country Brand Index Executive Summary
For the past five years, FutureBrand has rallied around the idea that countries have the potential to become some of the world’s strongest brands, rivaling Nike, Sony and IBM. We have documented how well-branded countries can better promote economic value and export products; attract inbound investment, tourists and talent; redress stereotypes or clichés and build competitive advantage. All this remains true. We also see new and innovative ways countries are promoting themselves: using global sports to showcase a nation, creating strong and groundbreaking environmental policies and approaches, electing powerful leaders who inspire global goodwill, and creating icons of culture and the arts.
For more information or to purchase the full study, go to http://www.futurebrand.com/cbi/
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
The “ICON” Model of Place Branding – Lessons for Japan’s City, Region and Nation Brands
Speaker:
Keith Dinnie (Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland)
neon creates entertaining brand experiences through a mix of live and digital.
We stand for strong relationships, smart insight, ambitious creativity and rock-solid delivery.
We’re collaborative, agile, positive and straight-forward.
10 trends from 10 areas of media and advertising in Ireland which have been emerging in 2010, and to watch in 2011.
A look at "this year, next year" in the irish media and advertising market place.
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About the Company:
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