The document summarizes FutureBrand's methodology for its annual Country Brand Index study. It utilizes quantitative research from 3,500 business/leisure travelers and experts in 16 cities. It also leverages qualitative input from over 40 global experts who participated in an online collaborative exercise to discuss factors influencing country brand strength. Key findings include that culture, identity, and people were cited as the top factors in country brand strength. Major world events from the past year were also believed to impact brand perceptions of countries.
Country Brand Index 2012 - 2013 by FUTUREBRANDBTO Educational
The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from
their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
FutureBrand's 2008 Country Brand Index
This is the fourth year FutureBrand has produced the Country Brand Index, a global study that ranks countries as brands and assesses opportunities, insights and findings related to nation branding. When we started, country branding was still a relatively new concept that often required considerable explanation. Since that time, however, many more countries have started to focus on their brands. Destination and city branding have become more widespread as well; even regions have started looking for ways to harness the power of their brands, which is more critical in this time of global economic crisis.
For more information, go to http://www.futurebrand.com/cbi/
Christian Teniswood's portfolio includes branding projects for various clients in Australia, Asia, and other regions. Some of the projects mentioned are branding Melbourne and Victoria, developing identities for Crown Casino and Muvee video software, and creating branding strategies for OKWAP Taiwan and other telecommunications brands. The portfolio also notes Teniswood's skills in photography, digital illustration, music composition, and usability testing.
The document discusses strategies for building country and regional brands. It first establishes that Ukraine does not yet have a well-developed country brand. It then outlines that to build a country brand, a nation should leverage existing assets, opportunities, and minimize weaknesses, while communicating its message. The best strategies align with a country's vision, assets, and resources, whether that be through mystique, being niche, or authenticity. Finally, the emphasis between country and regional brands depends on the situation, but examples given are of primarily emphasizing regions or a balanced country and regional approach.
The Romanian design has always been the poor relation in movements which influenced the history of design. Yet the Romanian designers are almost entirely absent from the public discourse, museums, books and contemporary problems. Adrian Mititelu tackles the historical delay and how we can strive to succeed in the design industry.
The document summarizes FutureBrand's methodology for its annual Country Brand Index study. It utilizes quantitative research from 3,500 business/leisure travelers and experts in 16 cities. It also leverages qualitative input from over 40 global experts who participated in an online collaborative exercise to discuss factors influencing country brand strength. Key findings include that culture, identity, and people were cited as the top factors in country brand strength. Major world events from the past year were also believed to impact brand perceptions of countries.
Country Brand Index 2012 - 2013 by FUTUREBRANDBTO Educational
The Country Brand Index, or CBI, is a preeminent global study of country brands. We annually measure and rank global perceptions around the world’s nations—from
their cultures, to their industries, to their economic vitality and public policy initiatives. The resulting index is a mix of trend reportage, expert findings, data-rich analysis and future-positive prediction.
FutureBrand's 2008 Country Brand Index
This is the fourth year FutureBrand has produced the Country Brand Index, a global study that ranks countries as brands and assesses opportunities, insights and findings related to nation branding. When we started, country branding was still a relatively new concept that often required considerable explanation. Since that time, however, many more countries have started to focus on their brands. Destination and city branding have become more widespread as well; even regions have started looking for ways to harness the power of their brands, which is more critical in this time of global economic crisis.
For more information, go to http://www.futurebrand.com/cbi/
Christian Teniswood's portfolio includes branding projects for various clients in Australia, Asia, and other regions. Some of the projects mentioned are branding Melbourne and Victoria, developing identities for Crown Casino and Muvee video software, and creating branding strategies for OKWAP Taiwan and other telecommunications brands. The portfolio also notes Teniswood's skills in photography, digital illustration, music composition, and usability testing.
The document discusses strategies for building country and regional brands. It first establishes that Ukraine does not yet have a well-developed country brand. It then outlines that to build a country brand, a nation should leverage existing assets, opportunities, and minimize weaknesses, while communicating its message. The best strategies align with a country's vision, assets, and resources, whether that be through mystique, being niche, or authenticity. Finally, the emphasis between country and regional brands depends on the situation, but examples given are of primarily emphasizing regions or a balanced country and regional approach.
The Romanian design has always been the poor relation in movements which influenced the history of design. Yet the Romanian designers are almost entirely absent from the public discourse, museums, books and contemporary problems. Adrian Mititelu tackles the historical delay and how we can strive to succeed in the design industry.
The document provides an overview of a social media intern project for Dragon Rouge. It includes definitions of social media, the major social media channels like Facebook, Twitter, and LinkedIn. It also discusses the development of social media, current uses of marketing in social media, and the future of social media, which may include more mobile apps, augmented reality, specialized social networks for companies, and social media becoming sales platforms.
United by Individuality Behind the Scenestiafarnetti
The document provides an overview and recap of the Scion United event held from May 16-18. The event was a commercial and print shoot celebrating Scion's "United by Individuality" campaign. Over 500 Scion owners attended and participated in the shoot at locations in Nevada. The event included product displays, entertainment, and activities while also collecting assets for Scion's marketing campaigns.
This document summarizes the findings of a quantitative research report on the advertising industry in Romania in 2014. The research aimed to assess perceptions of advertising agencies from the perspective of client companies. It measured awareness, usage, satisfaction and perceptions of various agencies. The report provides details on the research methodology, sample characteristics, key metrics analyzed, and findings regarding agency selection, budgets and perceptions.
2009 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
Join in on this revealing presentation focused on empowering companies to gain revenue and customer trust through sustainable branding. See how big names of various industries have capitalized on sustainability by following through with their green image and promises.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
The document discusses branding strategies for political candidates presented at a Cincinnati AdClub event. It recommends candidates create a memorable brand identity, establish a clear communication hierarchy, consider all interactions as opportunities to engage voters, make a lasting connection through inspiring messages, and maintain consistency across all branding efforts. Consistency and an attention-grabbing pink pony were emphasized as important for political candidates.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
The document discusses the implications of Brexit on the United Kingdom's country brand. It finds that Brand UK remains strong, reinforced by attributes like heritage, culture, and history. However, Brexit has introduced economic uncertainty that is negatively impacting business confidence. While the UK brand may see increased visibility, the European Union must address issues like political transparency and redefining what European identity means to improve its own brand standing. Overall, the long-term effects on both the UK and EU country brands remain uncertain but will depend on how trade relations, immigration policies, and national identities develop in the coming years.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Jean-Baptiste Danet, Global CEO of Dragon Rouge, discusses the company's new book "Business is Beautiful" which argues that a more human, creative approach to brand management is needed. The book outlines five "hallmarks" of beautiful business: Integrity, Curiosity, Elegance, Craft, and Prosperity. It uses examples from diverse global companies to show how these principles create better brands and business value when people are prioritized over cold analytics. The response to the book has been very positive so far.
Major sea-bridge crossing design and constructionSamuel Seah
The document discusses the design and construction of a major bridge project connecting the cities of Busan and Geoje in Korea. The project includes two cable-stayed bridges and an immersed tube tunnel. It describes the various components of the project as well as the organization overseeing construction. Details are provided on the construction process for different elements like the bridge foundations, pylons, superstructures, and cable-stayed bridge erection.
FutureBrand's 2007 Country Brand Index
This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightful. This year is no exception. Substantial qualitative and quantitative research was conducted, and experienced teams explored new trends, themes and opportunities in the category.
For more information, go to http://www.futurebrand.com/cbi/
This document discusses country branding and its role in economic development. It provides examples of how country branding has helped Singapore improve its image and tourism industry. It also analyzes Ukraine's country brand using a framework to identify strengths and weaknesses. Key takeaways are that Ukraine is not well known globally, has strong tourism assets but needs improved infrastructure, could strengthen its economy but politics may impact perceptions, and would benefit from a clear vision and identity. Country branding can help align strategic objectives, market a nation, and attract foreign investment and tourism when done effectively.
Here are a few key points about public transportation improvements in Bogota:
- Bogota implemented a bus rapid transit (BRT) system called TransMilenio in the late 1990s/early 2000s to address severe traffic congestion. It included dedicated bus lanes, elevated stations, and pre-paid boarding.
- Over 120 km of roads had lanes removed to make way for the BRT. Sidewalks were expanded and over 200 km of bike paths were added.
- The BRT helped increase bus speeds by 30-40% and carried over 1 million passengers per day. It demonstrated how prioritizing public transit over private vehicles can improve mobility.
- Bogota also implemented a car-free day program
A2 English Literature - Carol Ann Duffy Rapture presentation 'Does nature mir...BeatriceYates
The document analyzes several poems by Carol Ann Duffy that use nature imagery to mirror human emotions and relationships. It discusses how Duffy depicts relationships changing and conflicting through seasonal and natural transformations in poems like "Unloving", "Row", and "River". The analysis suggests Duffy uses nature to represent both the progression of relationships as well as foreshadowing events, similar to other authors like Thomas Hardy who set scenes using nature.
This document discusses nation branding from various perspectives. It begins by defining nation branding as the common perceptions and associations people have with a nation, and how a nation can strategically shape this image. Several frameworks for assessing nation brands are presented, including indexes that measure dimensions like exports, governance, and tourism. Key phases in developing a nation brand are identified, such as addressing existing issues and implementing brand propagation tools. These tools include a nation's people, media, international relations, military, ministries, education/services, investment, and private sector associations. Bangladesh's performance according to several indexes is provided, along with recommendations to strengthen its brand.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
The document provides an overview of a social media intern project for Dragon Rouge. It includes definitions of social media, the major social media channels like Facebook, Twitter, and LinkedIn. It also discusses the development of social media, current uses of marketing in social media, and the future of social media, which may include more mobile apps, augmented reality, specialized social networks for companies, and social media becoming sales platforms.
United by Individuality Behind the Scenestiafarnetti
The document provides an overview and recap of the Scion United event held from May 16-18. The event was a commercial and print shoot celebrating Scion's "United by Individuality" campaign. Over 500 Scion owners attended and participated in the shoot at locations in Nevada. The event included product displays, entertainment, and activities while also collecting assets for Scion's marketing campaigns.
This document summarizes the findings of a quantitative research report on the advertising industry in Romania in 2014. The research aimed to assess perceptions of advertising agencies from the perspective of client companies. It measured awareness, usage, satisfaction and perceptions of various agencies. The report provides details on the research methodology, sample characteristics, key metrics analyzed, and findings regarding agency selection, budgets and perceptions.
2009 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
Join in on this revealing presentation focused on empowering companies to gain revenue and customer trust through sustainable branding. See how big names of various industries have capitalized on sustainability by following through with their green image and promises.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
The document discusses branding strategies for political candidates presented at a Cincinnati AdClub event. It recommends candidates create a memorable brand identity, establish a clear communication hierarchy, consider all interactions as opportunities to engage voters, make a lasting connection through inspiring messages, and maintain consistency across all branding efforts. Consistency and an attention-grabbing pink pony were emphasized as important for political candidates.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
The document discusses the implications of Brexit on the United Kingdom's country brand. It finds that Brand UK remains strong, reinforced by attributes like heritage, culture, and history. However, Brexit has introduced economic uncertainty that is negatively impacting business confidence. While the UK brand may see increased visibility, the European Union must address issues like political transparency and redefining what European identity means to improve its own brand standing. Overall, the long-term effects on both the UK and EU country brands remain uncertain but will depend on how trade relations, immigration policies, and national identities develop in the coming years.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Jean-Baptiste Danet, Global CEO of Dragon Rouge, discusses the company's new book "Business is Beautiful" which argues that a more human, creative approach to brand management is needed. The book outlines five "hallmarks" of beautiful business: Integrity, Curiosity, Elegance, Craft, and Prosperity. It uses examples from diverse global companies to show how these principles create better brands and business value when people are prioritized over cold analytics. The response to the book has been very positive so far.
Major sea-bridge crossing design and constructionSamuel Seah
The document discusses the design and construction of a major bridge project connecting the cities of Busan and Geoje in Korea. The project includes two cable-stayed bridges and an immersed tube tunnel. It describes the various components of the project as well as the organization overseeing construction. Details are provided on the construction process for different elements like the bridge foundations, pylons, superstructures, and cable-stayed bridge erection.
FutureBrand's 2007 Country Brand Index
This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightful. This year is no exception. Substantial qualitative and quantitative research was conducted, and experienced teams explored new trends, themes and opportunities in the category.
For more information, go to http://www.futurebrand.com/cbi/
This document discusses country branding and its role in economic development. It provides examples of how country branding has helped Singapore improve its image and tourism industry. It also analyzes Ukraine's country brand using a framework to identify strengths and weaknesses. Key takeaways are that Ukraine is not well known globally, has strong tourism assets but needs improved infrastructure, could strengthen its economy but politics may impact perceptions, and would benefit from a clear vision and identity. Country branding can help align strategic objectives, market a nation, and attract foreign investment and tourism when done effectively.
Here are a few key points about public transportation improvements in Bogota:
- Bogota implemented a bus rapid transit (BRT) system called TransMilenio in the late 1990s/early 2000s to address severe traffic congestion. It included dedicated bus lanes, elevated stations, and pre-paid boarding.
- Over 120 km of roads had lanes removed to make way for the BRT. Sidewalks were expanded and over 200 km of bike paths were added.
- The BRT helped increase bus speeds by 30-40% and carried over 1 million passengers per day. It demonstrated how prioritizing public transit over private vehicles can improve mobility.
- Bogota also implemented a car-free day program
A2 English Literature - Carol Ann Duffy Rapture presentation 'Does nature mir...BeatriceYates
The document analyzes several poems by Carol Ann Duffy that use nature imagery to mirror human emotions and relationships. It discusses how Duffy depicts relationships changing and conflicting through seasonal and natural transformations in poems like "Unloving", "Row", and "River". The analysis suggests Duffy uses nature to represent both the progression of relationships as well as foreshadowing events, similar to other authors like Thomas Hardy who set scenes using nature.
This document discusses nation branding from various perspectives. It begins by defining nation branding as the common perceptions and associations people have with a nation, and how a nation can strategically shape this image. Several frameworks for assessing nation brands are presented, including indexes that measure dimensions like exports, governance, and tourism. Key phases in developing a nation brand are identified, such as addressing existing issues and implementing brand propagation tools. These tools include a nation's people, media, international relations, military, ministries, education/services, investment, and private sector associations. Bangladesh's performance according to several indexes is provided, along with recommendations to strengthen its brand.
The document summarizes the 2010 Country Brand Index report by FutureBrand, which ranks 25 countries based on their brand strength. Some of the top performing countries in 2010 include Canada, Australia, New Zealand, the United States, Switzerland, and Japan. The report finds that strong country brands are driven by perceptions of tourism, culture, business opportunities, quality of life, and shared values. Additionally, country brand strength is influenced by factors like media freedom, economic stability, use of English, and the reputation and global influence of brands from that country. The rankings see rising Nordic countries and falling brands for Greece and India. Overall, the analysis shows that country brands are strengthened by consistent values, heritage, and identity that can withstand economic or
The document provides information on an International Economics and Business course taught by Dr. Suneel Gupta at Jaipuria Institute of Management, Lucknow. The syllabus covers topics like international markets, trade, investment, and current trends. Learning outcomes include illustrating driving elements of international trade and business for India and examining implications of various global factors on business. Assessment includes discussion forums, presentations, exams and class participation.
This document discusses nation branding and outlines several key points:
1. Many countries spend large amounts on advertising campaigns to promote their nation brand with limited evaluation of effectiveness.
2. A more balanced approach is needed that goes beyond just media and advertising to include tools like cultural diplomacy and engagement with diaspora networks.
3. France launched a successful nation branding campaign called "The New France" to update perceptions of the country as a modern, innovative place for business and investment. The campaign used advertisements, events, and relationship building over several years.
Trends in FDI, investment attraction and FDI master plan and case study on global location selection by Investment Consulting Associates - ICA and Atlas Advertising
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
An advertising agency is a service business dedicated to creating advertising campaigns for its clients. The major departments within an agency are account service, account planning, creative, finance & accounts, and production. Agencies operate in a team-based environment within comfortable offices, often requiring long hours including evenings and weekends. Some of the largest and most famous agencies globally are Ogilvy, JWT, McCann, and Lowe Lintas. They work with large multinational clients to develop successful advertising campaigns through television, print, radio, and other media.
Managing Corporate Reputation a must have or a nice to have_EACD_Pedro CarneiroDianova
Managing corporate reputation is a must have, not a nice to have. The current context requires companies to carefully manage their reputation as stakeholders are more connected, distrustful of institutions, and rely more on word-of-mouth recommendations. Research shows that highly reputable companies fare better in crises and recover more quickly as they enjoy greater trust. Reputation is based on perceptions of a company's past actions and future expectations compared to competitors. To build a strong reputation, managers must measure stakeholders' perceptions, align messaging and activities with reality, and choose a reputational model to track performance over time.
VI Regional EACD Lisbon Debate over the topic "Reputation Management: from Internal Communications to Change Management" 16th november 2010, presentation by Pedro Carneiro, Reputation Institute
Innovation from the Crowd: How Customers Design Today's ProductsSocial Media Today
This document summarizes a webinar on crowdsourcing and social media. The webinar featured panelists Wil Merritt, an advertising innovator, Meredith Gould, a sociologist and digital strategist, and Carl Esposti, the CEO of massolution, a crowdsourcing research firm. It also highlighted Zooppa, a creative crowdsourcing platform with over 185,000 members. The webinar discussed how brands can leverage crowdsourcing for content generation, case studies of content created through Zooppa, and massolution's research on crowdsourcing platforms and models. The document announced that the webinar series won an award for excellence in new communications.
Toronto lacks a clear, compelling global identity and reputation. Its image is blurred and fails to resonate internationally. Younger Torontonians see themselves as genuinely global citizens, a phenomenon the city could cultivate. The report recommends focusing on Toronto's unique attribute of being an "intentionally global" city, where diversity has created residents socialized as interculturally competent global citizens. Specific actions are needed to strengthen this identity and earn international recognition as a genuinely global community.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
The document discusses branding Toronto and developing a competitive identity for the city on the global stage. It analyzes Toronto's current image and perceptions, both internally and externally. Internally, Torontonians lack a strong sense of "Torontoness" and the city's image is blurred. Externally, Toronto is perceived as just another North American city and its image is closely tied to Canada's outdated nature-focused brand. The document recommends developing a brand that emphasizes Toronto's uniqueness as a "genuinely global" city to strengthen its global reputation and attract tourism, investment, and talent.
Managing Corporate Reputation : A Must Or A Nice To Havepedro_carneiro
- Managing corporate reputation is crucial in today's highly connected world where perceptions shape behaviors and companies are more vulnerable to crises.
- Research shows companies with strong reputations suffer less damage during crises and recover more quickly due to higher trust from stakeholders.
- To build a strong reputation, companies must measure stakeholders' perceptions, align communications and actions with feedback, and regularly assess reputation over time compared to competitors.
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries that achieved high recall rates and business results for the clients.
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries and regions that increased brand awareness, sales, and profits on cost-effective budgets.
3. ABOUT THE 2010 COUNTRY BRAND INDEX
• The FutureBrand 2010 Country Brand Index, presented in partnership
with BBC World News, is our sixth and most comprehensive study of
country brands to date:
- Based on independent quantitative research with 3,400 international
business and leisure travelers.
- Respondents recruited from 13 countries across every continent.
- Qualitative research carried out across 14 in-depth global focus
groups with brand experts.
3
11. 1Canada(#2, +1)
• Olympic Year
• Weathered the financial crisis – last in, first out
• Strong investment in image building
• Profits from the USA’s inward focus
• Consistent performance across every measure
• Tourism #4, Quality of Life #5, Business #8, Value System #8
12. 40Chile(#59, +19)
• San José miners’ rescue
• Growing economic stability
• Improved across every measure
13. Media plays a vital role
• Current events influence
image and shift perceptions
• Put countries in the
spotlight
• Increases awareness and
familiarity
• Image campaign improve
associations