Infographics - The USA's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 US consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
4 Best Strategies to Increase a SaaS' Products Industry Visibility and Brand ...Pawel Grabowski
Struggling to tell potential users that your SaaS app actually exists? Wondering how to increase t's industry visibility and brand awareness? Then check out those 4 best content strategies for achieving both.
Infographics - The USA's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 US consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
Omni-channel Retail - Bridging the Digital and Brick & Mortar DivideAdrian Teo
Ok, so you have a website, facebook page, even mobile apps, but how is that helping you to engage your consumers when you need it most… when they are at your outlets!
I mean how do you drive footfall and sales from digital to your brick & mortar channels? How do you identify your consumers, personalized that engagement and get them to buy before they step out?
And we don’t mean spamming everyone with the same promotion at that outlet, but personalized according to their profiles, transaction history and location. Better yet, it’s all automated, you really don’t want to be pouring through and interpreting heaps of customer data.
In this presentation, I share the challenges faced by retailers, shop owners, F&B and mall operators in bridging the digital and brick & mortar divide. While each solution is unique to your retail business, vertical or consumer behaviours, it is about breaking down the silos that exist in your consumer touch points, enterprise solutions, best practices and how TAO OF SHOP can help you to bring it all together.
The necessity to recruit new donors in times of economic recession - Fundrais...bpost
The economic recession has resulted in donors that quit donating, or donate less. You could desinvest, or invest to create new donors. Find out how Direct Mail can help
4 Best Strategies to Increase a SaaS' Products Industry Visibility and Brand ...Pawel Grabowski
Struggling to tell potential users that your SaaS app actually exists? Wondering how to increase t's industry visibility and brand awareness? Then check out those 4 best content strategies for achieving both.
2009 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
Join in on this revealing presentation focused on empowering companies to gain revenue and customer trust through sustainable branding. See how big names of various industries have capitalized on sustainability by following through with their green image and promises.
The Romanian design has always been the poor relation in movements which influenced the history of design. Yet the Romanian designers are almost entirely absent from the public discourse, museums, books and contemporary problems. Adrian Mititelu tackles the historical delay and how we can strive to succeed in the design industry.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Major sea-bridge crossing design and constructionSamuel Seah
Best practices and technology for efficient bridge construction design. See www.bridges-asia.com for the latest bridge engineering design and best practices.
Making the case. Making the case for comms, workshop, 22 October 2014.CharityComms
Seamus O’Farrell, director, Forward Thinking
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
2009 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
Join in on this revealing presentation focused on empowering companies to gain revenue and customer trust through sustainable branding. See how big names of various industries have capitalized on sustainability by following through with their green image and promises.
The Romanian design has always been the poor relation in movements which influenced the history of design. Yet the Romanian designers are almost entirely absent from the public discourse, museums, books and contemporary problems. Adrian Mititelu tackles the historical delay and how we can strive to succeed in the design industry.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Major sea-bridge crossing design and constructionSamuel Seah
Best practices and technology for efficient bridge construction design. See www.bridges-asia.com for the latest bridge engineering design and best practices.
Making the case. Making the case for comms, workshop, 22 October 2014.CharityComms
Seamus O’Farrell, director, Forward Thinking
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Brand insight and evaluation pre and post-rebrand | Brand evaluation | Brand ...CharityComms
Juliette Coopey, head of brand marketing, Alzheimer’s Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This was a final presentation that I made for a Media Sales course at the University of Illinois. My assignment asked me to design a promotional plan that would reach more male consumers to the brand. Creating a rebranding of Lush cosmetics required creativity and market research about the industry as a whole.
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
Magazine in Door to Door case + Direct Mail - P&Gbpost
Procter and Gamble Magazine case
Hello,
I wanted to share this Door to door case followed by a addressed direct mail coupon book.
2 elements
1) Inspiring magazine with tips and tricks on health, cleaning and beautycars – distributed via Door 2 door
2) A personalize coupon book – addressed at the name of my wive
I received this today in my letterbox and it is a great example on how brands can do storytelling and activation in 1 movement.
Branding and selling in 1 move
I hope this can inspire you
Enjoy
This is the presentation i provided to an audience of 30 sales and marketing executives in pharma. Containing cases of Armstrong , Barcelona stop smoking and more
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
2. HOW TO
POP UP
FROM THE MEDIA LANDSCAPE?
Increase awareness of your (new) products
3000
ADVERTISING MESSAGES
PER WEEK
2Source: MDB data, Nielsen
3. Increase awareness and reach the top of mind position
WITH MAXIMUM 2 OTHERS
VIA A DOOR TO DOOR
WITH BPOST
YOUR BRAND
4. Source: Beta Coefficient Analysis, Space, Feb. 2011 4
Increase awareness of your (new) products
Average recall rate after 1 OTS
7%
21%
22%
36%
67%
70%
Radio
Press
TV
Door to door with bpost
Direct mail
Cinema
36%
RECALL RATE
6. Source: Letterbox Consumer Survey, TNS media, Belgium, 2014
OF CONSUMERS CHECK
THEIR MAILBOX EVERY DAY
Increase awareness of your (new) products
91%
6
7. 7
Increase awareness of your (new) products
OPTIMIZE YOUR
REACH
advertise where your target group lives
with a door to door
8. Increase awareness of your (new) products
PICK YOUR TARGET GROUP
SeniorsFamiliesSingles
A brand lovers PL shoppers Highest social class
Active people
8
9. Increase awareness of your (new) products
Healthy consciousBioEnvironmental
friendly
Preferred retailer Halal Cooking lovers Ready prepared dish
Ethical, fair trade
PICK YOUR TARGET GROUP
9
10. Increase awareness of your (new) products
10Source: SelectPost analysis, 2014
YOUR TARGET GROUP IS CHOSEN? BPOST DETECTS WHERE THEY LIVE.
Healthy brand loverNow, advertise where there is a high concentration of…
11. 11
Increase awareness of your (new) products
31%
of Belgians regularly
buy products they saw in folders
75%
of Belgians use folder to prepare
their shopping list
12. Your brand with maximum 2 others the
same day
36% recall rate: 3rd best media after
cinema and direct mail
99% distribution quality
Instant reach: 91% of customers
check their mailbox every day
Tailor made: pick your target group,
choose a catchment area, day certain
on demand
31% of Belgians regularly buy
products they saw in folders
75% of Belgians use folder to
prepare their shopping list
DISTRIPOST BOOSTS YOUR REACH AND AWARENESS
12
Increase awareness of your (new) products
CATCHY WIDE REACH ACTIVATING
13. Acquire new consumers
A GOOD TARGETING ENSURES RELEVANCE OF YOUR OFFER.
RELEVANCE ENSURES SALES.
13
15. Acquire new consumers
Healthy consciousBioEnvironmental
friendly
Preferred retailer Halal Cooking lovers Ready prepared dish
Pick your target group among 840.000 households and 2500 criteria
Ethical, fair trade
15Source: SelectPost
16. Acquire new consumers
Kind of washing products
used for clothes
Kind of washing products
used for dishes
Skin typeCosmetic usage
Young parents Pet owners Sport they do
Pick your target group among 840.000 households and 2500 criteria
16Source: SelectPost
17. Acquire new consumers
Sweeties toothHot beverageDairy productsBreakfast habit
Cereal lovers Alcohol Soft drinks
Pick your target group among 840.000 households and 2500 criteria
Salty or sweet snacks
17
18. Acquire new consumers
Light, slimmingChipsFrozen foodIce cream
Soups Gluten, lactose,
cholesterol free
Pick your target group among 840.000 households and 2500 criteria
18Source: SelectPost
19. Source: Nielsen, the state of private label around the world, Nov. 2014 19
Acquire new consumers
CONSUMERS NEED TO FEEL
HOW DIFFERENT YOU ARE
to write your brand name instead of
a product category on the shopping list?
20. Source: Nielsen, the state of private label around the world, Nov. 2014 20
Acquire new consumers
Source: Nielsen, the state of private label around the world, Nov. 2014
70% of Belgian think that private labels are
usually extremely good value for money
60% of Belgian think that most private
labels quality is as good as name brands
Consumers feel smart when they get the best
price, but are ready to pay more for products
which offer a clear differentiation.
CONSUMERS NEED TO FEEL
HOW DIFFERENT YOU ARE
21. Source: Nielsen, the state of private label around the world, Nov. 2014 21
Acquire new consumers
Source: Nielsen, the state of private label around the world, Nov. 2014
CONSUMERS NEED TO FEEL
HOW DIFFERENT YOU ARE
30’ SECONDS…
is it enough to explain
your added value?
22. Source: “Direct consumer panel”, n=2384 analyzed mailings 22
Acquire new consumers
CONSUMERS NEED TO FEEL
HOW DIFFERENT YOU ARE
to CONVINCE with direct mail
1’52”
23. Source: Direct Mail Barometers, Market Probe 23
Acquire new consumers
53%
56%
61%
66%
71%
77%
B2B
Insurance
Telecom
Retail
FMCG
Automotive
Average recall of a direct mail per sector
DIRECT MAIL ENSURES RECALL
24. Acquire new consumers
Source: Media Preference Survey, Market Probe 24
7%
10%
10%
19%
20%
34%
Radio
Press
E-mail
TV
Door to Door
Direct Mail
Advertising through this medium
convinces me to try a new product
DIRECT MAIL STIMULATES TRIAL
25. DIRECT MAIL MAKES PEOPLE ACT!
“Action or intention to act after receiving a direct mail”
Acquire new consumers
Source: TNS Media, Letterbox Consumer Survey 2014 25
12%
12%
20%
22%
25%
32%
36%
43%
Finances
Automotive
Telecom
Energy
Leisure
Fashion
FMCG
Retail
26. 26
Acquire new consumers
Average vouchers redemption via direct mail
2%
6%
7%
7%
9%
11%
14%
16%
Hot beverages
Non alcoholic beverages
Confectionary
Dairy
Alcoholic beverages
Bakery & Biscuits
Frozen food
Grocery
27. 27
Acquire new consumers
Average vouchers redemption via direct mail
2%
3%
4%
9%
10%
14%
Electro DIY Garden
Health & Beauty
Housekeeping
Fabrics
Pet food/care
Paper
28. 28
Acquire new consumers
Average vouchers redemption via direct mail
2%
3%
4%
9%
10%
14%
Electro DIY Garden
Health & Beauty
Housekeeping
Fabrics
Pet food/care
Paper
29. 83%
look for vouchers
in their letterbox
Source: Market Probe, barometer “For You” , 2013 ; GFK “The consumer and his leaflets”, 2014 29
Acquire new consumers
61%
want to get vouchers to
try new products
Belgians are the world’s champion as vouchers’ users!
30. Define your target groups among
850.000 households and 2.500
criteria
71% recall rate in FMCG: 2nd best
media after cinema
1’52 to convince
Best media to convince to try a
new product
36% of recipients intend to act
after receiving a direct mail in
the FMCG sector
DIRECT MAIL BOOSTS PURCHASE
RELEVANT AND TARGETED TOP OF MIND DRIVER VERY ACTIVATING
Acquire new consumers
30
Editor's Notes
Le consommateur reçoit plus de 3.000 messages publicitaires par jour. Comment ressortir du paysage médiatique?
Le
La question qui revient souvent de la part des clients est “mais quel est le meilleur jour pour envoyer un toute-boite”? Il n’y a pas de jour spécifique, puisque les belges ouvrent tous les jours leur boite aux lettres. Vous bénéficiez donc d’un REACH instantané, dès le jour où votre publicité est distribuée dans la boite aux lettres.
Adapter les cibles et images en fonction des groupes cibles pertinents pour la société que vous rencontrez
Adapter les cibles et images en fonction des groupes cibles pertinents pour la société que vous rencontrez
Adapter les cartes et images en fonction des groupes cibles pertinents pour la société que vous rencontrez
OK
Adapter les cibles et images en fonction des groupes cibles pertinents pour la société que vous rencontrez
Adapter les cibles et images en fonction de ce qui est pertinent pour l’entreprise
Adapter les cibles et images en fonction de ce qui est pertinent pour l’entreprise
Adapter les cibles et images en fonction de ce qui est pertinent pour l’entreprise
Adapter les cibles et images en fonction de ce qui est pertinent pour l’entreprise
approaching potential consumers of your product in the store or in the street requests lot’s of organization, resources for a relatively
low reach which is not targeted
OK
Le Belge est le champion du monde des bons de réduction et des remboursements de type "cash-back".
64% of Belgians make a point of looking at leaflets and collecting coupons for grocery products (Source: Nielsen Shopper trends, http://www.nielsen.com/be/en/insights/news/2015/can-grocery-retailers-fend-of-the-discounters-yes-heres-how.html, 2015).