12. Why do tech R&D at a branding company?
Internal projects are
a chance to tell your
own story
13. Why do tech R&D at a branding company?
Internal projects are
a chance to tell your
own story
Disrupt familiar processes
14. Why do tech R&D at a branding company?
Internal projects are
a chance to tell your
own story
Disrupt familiar processes
Add to the collective skill set
– either directly or indirectly
15. Why do tech R&D at a branding company?
Internal projects are
a chance to tell your
own story
Disrupt familiar processes
Add to the collective skill set
– either directly or indirectly
Strengthen connections
within the group
A Cunning PlanMe+Ben on the tech. Everyone on models. Plastic to chocolate. Window, web, and poster.
A machine that looks kind of like this
Software that looks kind of like this…
So we asked for helpRepNap, Thames Valley Reprap User Group
Eventually we got everything worked out well enough to get on with
Restart with chocolateNeed to solve a whole new set of problems
Loads of trial and error
Finished. Made a website, made window display, got some publicity, went on holiday.
Tell our own story—publicity, have as a demo project, learn more about our own perspectiveUnderstand what’s coming down the pipelineAdd to the collective toolbox—if not to directly use, then to understand what’s possible and how it can shape ideas (Kinect story)Build and strengthen connections within group – learn a bit more about each other, more sympathy for other people’s processes
Practical – how will we use the printer?What are the takeaways? What’s the next project?