Jean-Baptiste Danet, Global CEO of Dragon Rouge, discusses the company's new book "Business is Beautiful" which argues that a more human, creative approach to brand management is needed. The book outlines five "hallmarks" of beautiful business: Integrity, Curiosity, Elegance, Craft, and Prosperity. It uses examples from diverse global companies to show how these principles create better brands and business value when people are prioritized over cold analytics. The response to the book has been very positive so far.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
To develop your company healthily, You need an internal cultureBianca Gângă
To ensure your company’s environment is anything but toxic, you need to lay down a stable foundation with healthy principles. How do you do it? Simply. By creating a company culture.
Read the entire article written by Oves Enterprise's CEO at https://ovesenterprise.com/blog/develop-a-healthy-company-culture/
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
To develop your company healthily, You need an internal cultureBianca Gângă
To ensure your company’s environment is anything but toxic, you need to lay down a stable foundation with healthy principles. How do you do it? Simply. By creating a company culture.
Read the entire article written by Oves Enterprise's CEO at https://ovesenterprise.com/blog/develop-a-healthy-company-culture/
The best CEOs don’t just have strategies, they have Strategies of Preeminence that result in outside success. Yet most business leaders don’t have a strategy that is different from a strategy of operational excellence or haven’t thought about it long enough to know whether it’s working.
What does it take to create a Strategy of Preeminence? The 7 Secrets represents an Integrative, systematic, seven step process for rewriting your future, your organization’s future, and transforming yourself as a leader in the process. It starts with asking the leader, “Are you a strategist?” and goes on to designing an impossible future or ennobling purpose, building a strategy of preeminence, and a creating a delivery mechanism to match.
Every CEO and Founder can create a strategy of preeminence and drive explosive growth. Find out how here.
Companies need to change the way they do business. They change their business models. But what about YOU? What about your personal business model? In this presentation I give you a short overview of Business Model You!
What I learned by examining 5,000 business case studies?Stan Phelps
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
The culture code gathers all of the key principles that we hold dear. The current business environment is an ever-evolving one - new facets are emerging and colliding in an ever more complicated manner. In order to provide value in such a world, the key lies in our ability to think for ourselves and sharpen the quality of our decision-making skills. The culture code lays the foundation for this decision-making and helps organize the talent of individuals into a powerful team effort.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
Ever wonder what it’s like to work at the fastest growing tech startup in Europe? The Lesara Culture Code will give you a brief insight into our team, our values, our culture and how we are changing the fashion industry.
Getting Ahead on Wealth Building: A Millennial's GuideRichard Horowitz
Millennials have a misconception about what it really means to get ahead on wealth building. According to Wealthfront CEO Adam Nash, it's not about how much you make, but where you work.
The Great eBook of Employee Questions Part 2: Return of the Question MasterShane Metcalf
The original Great eBook of Employee Questions was so popular that we created this outstanding sequel. In The Return of the Question Master, you’ll find over 60 new questions along with detailed information about why they are valuable and when they should be asked. Topics include: culture building, employee development, productivity, and collaboration.
The seed of question mastery is within us all, but it must be nurtured like any other skill. We hope that by asking these powerful questions you will receive insightful answers to help you and your team gain a better understanding of yourselves, your workplace culture, and the product or service you are bringing into the world.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
The best CEOs don’t just have strategies, they have Strategies of Preeminence that result in outside success. Yet most business leaders don’t have a strategy that is different from a strategy of operational excellence or haven’t thought about it long enough to know whether it’s working.
What does it take to create a Strategy of Preeminence? The 7 Secrets represents an Integrative, systematic, seven step process for rewriting your future, your organization’s future, and transforming yourself as a leader in the process. It starts with asking the leader, “Are you a strategist?” and goes on to designing an impossible future or ennobling purpose, building a strategy of preeminence, and a creating a delivery mechanism to match.
Every CEO and Founder can create a strategy of preeminence and drive explosive growth. Find out how here.
Companies need to change the way they do business. They change their business models. But what about YOU? What about your personal business model? In this presentation I give you a short overview of Business Model You!
What I learned by examining 5,000 business case studies?Stan Phelps
What did I learn by examining 5,000 business case studies?
"Black Goldfish" is the culmination of all my work over the last decade. A journey that has included 12 coauthors and 16 Goldfish books.
Here are 10 takeaways from the upcoming book that will launch on 2.22.22:
1. There is one word that comes from New Orleans that epitomizes the need to exceed customer expectations. That word is lagniappe. It is a Creole word meaning “the gift” or “to give more.” It is a signature personal touch by the business that creates differentiation and promotes word of mouth.
2. In business, price is what you pay. And price is only relevant to the value received. Value is what you get. Maintenance represents the business processes you are subjected to. The effort you need to make during an experience. The combination of value and maintenance nets out to be about a feeling.
3. An engaged workforce is key. Because value is created in the last two feet of a transaction—the space between the employee and the customer.
4. Not all of your customers and employees are created equal. Know your "vital few."
5. Companies that have a strong, defined purpose find that it drives employee engagement, connects with customers, and fuels the bottom line.
6. It’s easy to follow the crowd. It feels safe. But it’s not. Successful brands stick out. They are unusual. Don’t apologize for your flaws and don’t try to fix them. Instead, exploit your imperfections.
7. There is no black and white approach to leadership. There isn’t a clear-cut path to becoming a great leader. You have to use a variety of techniques to overcome challenges and get the most from five generations of employees.
8. Business is a game. And the key to winning in sales is managing relationships and minimizing pressure.
9. In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Communication occurs when your audience can repeat your message in their language.
10. Your brand today is no longer what you tell people it is. It is the differentiated experience your employees deliver. It is what you stand for and how your customers feel. And most importantly, your brand is what your customers and employees tell others about their experience. All else is derivative of this and only this.
To quote Alecia Beth Moore (aka P!NK), "That's all I know, that's all I know so far."
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
The culture code gathers all of the key principles that we hold dear. The current business environment is an ever-evolving one - new facets are emerging and colliding in an ever more complicated manner. In order to provide value in such a world, the key lies in our ability to think for ourselves and sharpen the quality of our decision-making skills. The culture code lays the foundation for this decision-making and helps organize the talent of individuals into a powerful team effort.
Live Video Blog with Bill Stayart...
EXECUTIVE JOB SEARCH STUDY
Using the new Social Medias
Seeking Director Level, VP Sales/Mrkt, Natl.Regional or District Sale Mgr.
Ever wonder what it’s like to work at the fastest growing tech startup in Europe? The Lesara Culture Code will give you a brief insight into our team, our values, our culture and how we are changing the fashion industry.
Getting Ahead on Wealth Building: A Millennial's GuideRichard Horowitz
Millennials have a misconception about what it really means to get ahead on wealth building. According to Wealthfront CEO Adam Nash, it's not about how much you make, but where you work.
The Great eBook of Employee Questions Part 2: Return of the Question MasterShane Metcalf
The original Great eBook of Employee Questions was so popular that we created this outstanding sequel. In The Return of the Question Master, you’ll find over 60 new questions along with detailed information about why they are valuable and when they should be asked. Topics include: culture building, employee development, productivity, and collaboration.
The seed of question mastery is within us all, but it must be nurtured like any other skill. We hope that by asking these powerful questions you will receive insightful answers to help you and your team gain a better understanding of yourselves, your workplace culture, and the product or service you are bringing into the world.
Boosting productivity through meaningful and measured content - Rosa Wilkinso...B2B Marketing
From internal communication campaigns and social media strategies to enterprise intranets and employee engagement surveys, company content is being challenged and scrutinised at every opportunity. And rightly so.
When businesses make their brands stick inside, the positive effects on decision-making, creativity and success are there for all to see. In these organisations, relationships are built on a shared sense of purpose, collaborative content creation and clear lines of communication. They’re also built on compelling and creative storytelling that inspires and informs in equal measure, speaking directly to employees at every level of the company. So how can you get colleagues to feel a stronger emotional connection to your company and brand? What internal content marketing techniques can you use to lift spirits and guide behaviour?
This session will explore how successful companies are unlocking innovation, productivity and brand commitment by challenging the way they curate and communicate content inside their business.
2009 ImagePower Green Brands Survey - Annie LongsworthSustainable Brands
Join in on this revealing presentation focused on empowering companies to gain revenue and customer trust through sustainable branding. See how big names of various industries have capitalized on sustainability by following through with their green image and promises.
Harnessing the power of employee wisdom to build successful brands in Asia Pacific. Championing Asia-relevant product and services, FutureBrand has pioneered new branding practices including reinventing traditional Brand Strategy and Identity by incorporating customer co-creation, developing an Employer of Choice Branding program to help business win the war for talent and raising the bar on brand ROI with a sophisticated Brand Effectiveness program.
The Romanian design has always been the poor relation in movements which influenced the history of design. Yet the Romanian designers are almost entirely absent from the public discourse, museums, books and contemporary problems. Adrian Mititelu tackles the historical delay and how we can strive to succeed in the design industry.
The future is closer than you think. In fact, it’s already here and disrupting industries without fear or favour. As continuity vanishes, companies now need to confront the change rather than be compromised by it....time to get organised for innovation.
Major sea-bridge crossing design and constructionSamuel Seah
Best practices and technology for efficient bridge construction design. See www.bridges-asia.com for the latest bridge engineering design and best practices.
We wanted to share with you our top tips for building your brand. After 20 years of building some of Ireland finest brands, we’ve learnt a thing or two! We hope you find this slideshare inspiring and a useful guide to get you started.
2013 Content Marketing Awards: Agency of the Year EntryBabcock Jenkins
Here's a look at Babcock & Jenkins' content marketing practice, including our approach, our work, our people and our vision for the future. Check it out! And visit http://orangecrush.bnj.com to see more...
Thiết kế bắt mắt – hiệu quả là thế mạnh và kinh nghiệm của Intheblack đã thiết kế cho 1,850 thương hiệu thuộc 35 lĩnh vực ngành nghề trong 05 năm qua. Từ ngân hàng ACB đến quán ăn Cô Ba Xứ Quảng. Bạn có thể thấy khách hàng của chúng tôi hiện diện khắp nơi.
Plug M.E. N2U Atlanta's premiere branding and marketing firm brand standards book. This guidebook outlines the brand guidelines and standards of the company and helps to define the overall brand strategy, design, and direction of the company.
Want your own Brand Book? Learn more about working with me here: http://www.endigorae.com/design
For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.
This is a package for professional dentists that believe in a better tomorrow and want to stand out. IQD Agency will help you increase your trust, loyalty with patients.
ROI Online is a new-age internet marketing company that revolves around a core set of values and beliefs. Our culture code is implemented internally within our organization as well as through our customers.
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
The phrase design-driven seems to be used a lot these days and companies everywhere are touting their “design-driven culture”. What does that mean? For a lot of companies it means having an awesome design team, simple user experiences or awe inspiring design. The reality is that these views couldn’t be further from the truth. Being design-driven means creating a culture that centers on people and drives a share understanding of what it takes to make your company truly lovable. In this session Kelsey Ruger will share insights on the steps you can take embrace design by systematically making it a part of your company’s culture. You’ll learn the critical components you will need to build and maintain a culture of design.
HUBERT GREALISH - Next MBA 2hrs LECTURE - CONSCIOUS MARKETERS AND BRAND LEADE...HubertGrealish
This was a two hour lecture to students of the famed NEXT MBA program worldwide, delivered alongside marketing industry legend Philip Kotler.
Excellent feedback received and follow on dialogue with the student participants, whom remain in contact.
NEXT MBA is world leading with teachesr including Seth Godin, Philip Kotler and more.
NEXT MBA makes world-class education affordable all around the Globe.
NEXT MBA provides practical and professional knowledge in Leadership, Digital Marketing, and Technology-related fields by highly qualified experts via live lessons online.
https://nextmba.com/
Creativity and innovation to competitive advantage training businessknowledge...Miodrag Kostic, CMC
Training course on how to use creativity and innovation to gain competitive advantage?
How to work SMART, not HARD? How to get MORE, with LESS?
http://www.businessknowledge.biz/
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Being an entrepreneur requires wearing several hats. In this journey, whatever the goal is, it is team that stands through thick and thin with you. And women just know how to bring the best out of their teams by embracing empathy.
Simple Creative Products case study - Album Superbrands 2014Superbrands Polska
Case study marki Simple Creative Products - Album Superbrands 2014
Marka Simple Creative Products otrzymała tytuły:
Superbrands 2013/2014
Created in Poland Superbrands 2013/2014
2. Dragon Rouge is a global
design and innovation
business. We put talent and
ideas at the centre of our
activity to deliver powerful
brand performance.
We design strategies, initiate
the creation of new products
and services, create identities
and communications – and
engage people in making
their companies great.
3. Founded in 1984 in France,
we are a leading
international group.
We combine local expertise
and consumer knowledge
with a global strategic vision
of brand management.
4. For decades, the marketing industry has been
obsessed with distilling brand management into a
science. !
!
Brands are no longer full of fluff. !
!
Brands are value-creators. They require an
objective, reliable, analytical and dispassionate
management approach. Information and insight are
the foundation of great brands. !
!
They can be measured. !
They can be compared. !
They can be ranked.!
!
They can be improved through best practice
processes and models.!
Why ‘business is beautiful’?
5. But the cracks in this approach are starting to show:
more scientific approaches do not yield consistently
better brands. !
!
Brands cannot be managed in a mechanical, cold,
statistical way.!
!
We believe that business is about people. People
who come together to achieve more than is possible
individually. Achievement is easily measured
through profit, but value is a much bigger concept.
Beyond profit, businesses have the ability to make
valuable contributions to society.
!
So the dialogue around brands is changing: the
industry is re-awakening to the potency of
imagination, creativity, personality and spontaneity.!
Why ‘business is beautiful’?
6. …because businesses rely on brands
to stimulate creativity and imagination.
This is is the role that brands play in
creating value. !
6
Why ‘business is beautiful’?
7. So we wrote a book.!
Not a book about brands, but a book
about business. !
!
More specifically, a book about what
business looks like when it"s #
done beautifully.!
!
!
7
Business is Beautiful
7
11. The book contains five chapters.!
!
Each chapter represents a different
aspect of what $Beautiful Business"
means:!
!
The five Hallmarks of #
Beautiful Business.!
!
11
Business is Beautiful
11
12. The 5 Hallmarks of Beautiful Business
Integrity
Beautiful businesses have a clear sense of purpose; a noble,
unwavering belief that translates into firm principles for how
to succeed.
12
13. The 5 Hallmarks of Beautiful Business
Integrity
Beautiful businesses have a clear sense of purpose; a noble,
unwavering belief that translates into firm principles for how
to succeed.
Curiosity
Beautiful businesses do not stand still; they are restless,
brave, intrepid and they create constant surprise.
13
14. The 5 Hallmarks of Beautiful Business
Integrity
Beautiful businesses have a clear sense of purpose; a noble,
unwavering belief that translates into firm principles for how
to succeed.
Curiosity
Beautiful businesses do not stand still; they are restless,
brave, intrepid and they create constant surprise.
Elegance
Beautiful businesses are pleasurably simple; they find
intelligent ways of doing things and they understand that
persuasive presentation is a prerequisite for performance.
14
15. The 5 Hallmarks of Beautiful Business
Integrity
Beautiful businesses have a clear sense of purpose; a noble,
unwavering belief that translates into firm principles for how
to succeed.
Curiosity
Beautiful businesses do not stand still; they are restless,
brave, intrepid and they create constant surprise.
Elegance
Beautiful businesses are pleasurably simple; they find
intelligent ways of doing things and they understand that
persuasive presentation is a prerequisite for performance.
Craft
Beautiful businesses apply consideration to every last detail,
no matter how small; beauty does not happen without
devotion.
.
15
16. The 5 Hallmarks of Beautiful Business
Integrity
Beautiful businesses have a clear sense of purpose; a noble,
unwavering belief that translates into firm principles for how
to succeed.
Curiosity
Beautiful businesses do not stand still; they are restless,
brave, intrepid and they create constant surprise.
Elegance
Beautiful businesses are pleasurably simple; they find
intelligent ways of doing things and they understand that
persuasive presentation is a prerequisite for performance.
Craft
Beautiful businesses apply consideration to every last detail,
no matter how small; beauty does not happen without
devotion.
Prosperity
Beautiful businesses have a meaningful concept of value
creation; they make positive contributions to their owners,
employees, customers, suppliers, society and the
environment.
16
17. 17
INTEGRITY
CURIOSITY
CRAFT
PROSPERITY
Caringaboutpeople
Establishingalegacy
Valuing what matters
Asserting influence
Buildingaround
apurpose
Exercising
im
agination
Pleasingthrough economy
Connecting
through stories
Embracingsacrifice
Being authentic
Com
m
ittingopenly
Applying the
human hand
Developinga
signaturestyle
Creatingasenseoftheatre
Designing
withempathy
Inviting
interpretation
Demonstratingpoise
Redefining
convention
Learning
howtofail
Autoli
b’
Interface
Icebreaker
3M
Narayana
DrIrena
Eris
vente-privée
Rabobank
Hospitals
PãodeAçucar
EGG-energy
Arup
BMWi
Rapha
CondéN
ast
Oticon
Story
Threa
dless
Zetter
KTC
Opower
ELEGANCE
Encouraging
challenge
The world of Beautiful Business
18. 18
Not your standard business book
The book is designed to
be enjoyable to read on a
long-haul flight.
It’s not a ‘how to’ manual
for creating shareholder
value.
We use ideas and cultural
references from all sorts of
areas.
19. The businesses we included
We started with the
themes we had developed
and identified over 120
businesses that were a
possible match for our
hallmarks.
We canvassed the Dragon
Rouge network for
candidates, and then
reached a shortlist that
most closely reflected
our thinking.
We chose a cross-section
of businesses from around
the world we believe help
us to represent ‘Beautiful
Business’ in action.
Big and small.
A variety of industries.
Not clients.
26. We are Beautiful
Introducing Business is BeautifulINTEGRITY
CURIOSITY
CRAFT
SPERITY
Buildingaround
apurpose
Exercising
imagination
Pleasing
through economy
gsacrifice
Beingauthentic
Committi
D
Redefining
convention
Learning
how
to
fail
Autolib’
Interfa
ce
Icebreaker
3M
yana
pitals
Opower
ELEGANCE
Encouragingchallenge
30. We are Beautiful
Introducing Business is Beautiful
INTEG
CURIOSITY
CRAFT
ITYExerci imagin
Pleasing
througheconomy
e
Designing
w
ith
em
pathy
Inviting
interpretation
Demonstrating
poise
Redefining
convention
Learning
how
to
fail
erfa
ce
Story
Threadless
Zetter
KTC
Opower
ELEGANCE
Encouragingchallenge
31. Pleasing through economy | Designing with empathy | Demonstrating poise | Inviting interpretation
34. We are Beautiful
Introducing Business is Beautiful
INTE
CURIO
CRAFT
OSPERITY
Connecting
throughstories
Applyingthe
humanhand
Developinga
signaturestyle
Creatingasenseoftheatre
Designing
withempathy
Inviting
interpretation
Demonstratingpoise
Rapha
CondéN
ast
Oticon
Story
less
ELEGANCE
35. Connecting through stories | Applying the human hand | Developing a signature style | Creating a sense of theatre
38. We are Beautiful
Introducing Business is Beautiful
INTEGRITY
CURIOSITCRAFT
PROSPERITY
Caringaboutpeople
Establishingalegacy
Valuingwhatm
atters
Assertinginfluence
Buildingaround
apurpose
Connecting
through
stories
rifice
Applyingthe
humanhand
Developinga
RabobankPãodeAçucar
EGG-energ
y
Arup
BMWi
Rapha
ELEGAN
39. Caring abour people | Establishing a legacy | Valuing what matters | Asserting influence
40.
41. We are Beautiful
Introducing Business is Beautiful
INTEGRITY
CURIOSITY
CRAFT
PROSPERITY
Caringaboutpeople
Establishingalegacy
Valuing what matters
Asserting influence
Buildingaround
apurpose
Exercising
im
agination
Pleasingthrough economy
Connecting
through stories
Embracingsacrifice
Being authentic
Com
m
ittingopenly
Applying the
human hand
Developinga
signaturestyle
Creatingasenseoftheatre
Designing
withempathy
Inviting
interpretation
Demonstratingpoise
Redefining
convention
Learning
howtofail
Autoli
b’
Interface
Icebreaker
3M
Narayana
DrIrena
Eris
vente-privée
Rabobank
Hospitals
PãodeAçucar
EGG-energy
Arup
BMWi
Rapha
CondéN
ast
Oticon
Story
Threa
dless
Zetter
KTC
Opower
ELEGANCE
Encouraging
challenge
And here is
the world of
Beautiful
Business
42. !being a beautiful business will
become a hallmark of those who will be
the most successful at standing apart in
the future.
42
And based on our conversations with businesses when writing this book:
43. Daniel Pink, New York
Times best selling
business author of Drive
and To sell is Human, has
given us an endorsement
that reflects his reading of
the book...
43
Initial feedback has been overwhelmingly positive
44. “Don’t hate a business because it’s
beautiful. Strive to be more like it, using
the guidance you’ll find in Business is
Beautiful. This lovely book is filled with
stories of companies that have been
inspired by beauty of all kinds –
aesthetic, scientific, ethical, and more.
This is a new look at the search for
excellence that I think will resonate with
many business leaders.”
44
Initial feedback has been overwhelmingly positive
45. Jonathan Porritt, Founder, Forum for the
Future has commented in an afterword
to Prosperity:
“These inspirational stories and
characters are all too obviously working
against the grain of what passes for
normal in today’s world.”
45
Initial feedback has been overwhelmingly positive
46. Zygmunt Bauman - Liquid Life
Having a perspective
Realising the hopes of the past
Equilibrium between freedom and security
Global responsibility
46
Conclusion