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Internet Marketing:



          1,000,000,000
                         Ad Impressions




Todd.Michael.Heater@gmail.com             34 630 477 397
Todd.Michael.Heater@gmail.com   34 630 477 397
What is Internet Marketing?




Todd.Michael.Heater@gmail.com    34 630 477 397
Our Building Blocks
 Less Obvious
                                  1. Google SERPs
  1. Domain name                  2. Google Network
  2. Keywords                     3. Other SERPs
  3. Your Content                 4. Google Adwords
  4. File structure / URLs        5. Google Business Listings
  5. <Title> tags                 6. Youtube
  6. ‘description’ Meta tag       7. Facebook / Twitter
  7. Alternative text in images   8. Blog
  8. Anchor text                  9. Emailer
  9. Linkage                      10. External Listings
  10.301 redirect                 11. Banners
  11. Page Load time              12. Google Analytics/Webmaster
  12. Email capture                   Tools/Trends
  13. Synergy                     13. Target Audience

Todd.Michael.Heater@gmail.com                         34 630 477 397
What are the Internet
       Marketer’s basic strategies?


                                1.Take inventory
                                2.Analyze
                                3.Create objectives



Todd.Michael.Heater@gmail.com               34 630 477 397
Keyword Search Volume

                                Case studies




Todd.Michael.Heater@gmail.com             34 630 477 397
How do you get a BILLION
            ad impressions?
SERP




Todd.Michael.Heater@gmail.com   34 630 477 397
Thanks for coming!




Todd.Michael.Heater@gmail.com        34 630 477 397

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Todd Michael Heater GCBW

  • 1. Internet Marketing: 1,000,000,000 Ad Impressions Todd.Michael.Heater@gmail.com 34 630 477 397
  • 3. What is Internet Marketing? Todd.Michael.Heater@gmail.com 34 630 477 397
  • 4. Our Building Blocks Less Obvious 1. Google SERPs 1. Domain name 2. Google Network 2. Keywords 3. Other SERPs 3. Your Content 4. Google Adwords 4. File structure / URLs 5. Google Business Listings 5. <Title> tags 6. Youtube 6. ‘description’ Meta tag 7. Facebook / Twitter 7. Alternative text in images 8. Blog 8. Anchor text 9. Emailer 9. Linkage 10. External Listings 10.301 redirect 11. Banners 11. Page Load time 12. Google Analytics/Webmaster 12. Email capture Tools/Trends 13. Synergy 13. Target Audience Todd.Michael.Heater@gmail.com 34 630 477 397
  • 5. What are the Internet Marketer’s basic strategies? 1.Take inventory 2.Analyze 3.Create objectives Todd.Michael.Heater@gmail.com 34 630 477 397
  • 6. Keyword Search Volume Case studies Todd.Michael.Heater@gmail.com 34 630 477 397
  • 7. How do you get a BILLION ad impressions? SERP Todd.Michael.Heater@gmail.com 34 630 477 397