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Chapter 2 
Today's Environment for 
Business Ethics and Related 
Social Issues
Learning Goals 
Explain the concepts of business ethics 
and social responsibility 
Describe the factors that influence 
business ethics. 
List the stages in the development of 
ethical standards and discuss how 
organizations shape ethical behavior. 
1 
Describe how businesses’ social 
responsibility is measured and 
summarize the responsibilities of 
business to the general public, 
customers, and employees. 
Explain why investors and the 
financial community are concerned 
with business ethics and social 
responsibility. 
2 
3 
4 
5
Business Ethics 
• Ethics may be defined as the set of moral principles that 
distinguish what is right from what is wrong. 
• Ethics has a twofold objective: It evaluates human practices by 
calling upon moral standards; also it may give prescriptive advice 
on how to act morally in a given situation. 
• Ethics, therefore, aims to study both moral and immoral 
behavior in order to make well-founded judgments and to arrive 
at adequate recommendations. 
• Sometimes ethics is used synonymously with morality. An 
action, which is morally right, is also called an ethical one. 
Codes of morality are called ethical codes. Business ethics can 
also be defined as business morality.
Business Ethics 
• The study of proper business policies and practices regarding 
potentially controversial issues, such as corporate governance, 
insider trading, bribery, discrimination and corporate social 
responsibility. Business ethics are often guided by law, while 
other times provide a basic framework that businesses may 
choose to follow in order to gain public acceptance. 
(Investopedia). 
• Business ethics are implemented in order to ensure that a 
certain required level of trust exists between consumers and 
various forms of market participants with businesses. 
• For example, a portfolio manager must give the same 
consideration to the portfolios of family members and small 
individual investors. Such practices ensure that the public is 
treated fairly.
AN ISLAMIC APPROACH TO BUSINESS ETHICS 
• In Islam, ethics governs all aspects of life. Islamic teachings 
strongly stress the observance of ethical and moral code in 
human behaviour. Moral principles and codes of ethics are 
repeatedly stressed throughout the Holy Qur’an. Besides, there 
are numerous teachings of the Prophet(sws) which cover the 
area of moral and ethical values and principles. Says the 
Holy Qur’an: 
• You are the best nation that has been raised up for mankind; You enjoin 
right conduct, forbid evil and believe in Allah. (3:110) 
• The Prophet (sws) also says: 
• I have been sent for the purpose of perfecting good morals. (Ibn Hambal, 
No: 8595)
ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS 
• Islam demands a certain type of behaviour from the economic 
agents – the consumers and the producers. There are a number 
of rules of ethical discipline in Islamic commercial transactions 
without which business contract would be regarded as lacking 
perfection in the light of the code of good manners, decency 
and ethical excellence. Some of these tenets are as follows: 
• Islam places great emphasis on the code of lawful and unlawful 
in business transactions. Many Qur’anic verses disapprove the 
wrongful taking of the property. Says the Holy Qur’an: 
• Do not devour one another’s property wrongfully, nor throw it before the 
judges in order to devour a portion of other’s property sinfully and 
knowingly. (2:188) 
• Do not devour another’s property wrongfully – unless it be by trade based 
on mutual consent. (4:29)
ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS 
• The Prophet (sws)endorsed the importance of legitimate ways of 
earning in the following words: 
• Asked ‘what form of gain is the best? [the Prophet] said, ‘A man’s work with 
his hands, and every legitimate sale’. (Ahmad, No: 1576) 
• From the above it is clear that a Muslim trader must be 
determined to earn only through legitimate means. 
• Things legitimate and illegitimate are clearly defined in Islam 
and, in between them, are doubtful things, which should be 
avoided. A tradition of the Prophet (sws) states: A time will come 
upon the people when one will not care as to how he gets his money 
whether legally or illegally. (Bukhari, No: 1941). The Prophet (sws) is 
also reported to have said; Allah and His Messenger made illegal the 
trade of alcoholic liquors, dead animals, pigs and idols. (Bukhari, No: 2082) 
• The Prophet (sws) also said; If Allah makes something unlawful, he 
makes its price also unlawful. (Ahmad, No: 2546)
ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS 
The Prophet (sws) has also exhorted the believers to strictly adhere 
to truthfulness in business transactions. He says: 
• The seller and the buyer have the right to keep or return the goods as long 
as they have not parted or till they part; and if both the parties spoke the 
truth and described the defects and qualities [of the goods], then they would 
be blessed in their transaction, and if they told lies or hid something, then 
the blessings of their transaction would be lost. (Bukhari, No: 1937) 
• The tradition implies that Allah blesses business dealings if both 
the buyer and the seller are true to each other. Telling lies and 
hiding facts will result in the loss of divine blessing. A tradition 
reads. 
• The Holy Prophet said: ‘Traders are wicked people’. The Companions 
asked: ‘O Messenger, has Allah not permitted business?’ The Messenger 
replied: ‘Of course He has declared trading lawful. But they (i.e. the traders) 
will swear by Allah and do evil, they will not speak but tell lies’. (Ahmad, No: 
14982)
major companies and a special oversight board to 
regulate public accounting firms that audit the 
financial records of these corporations. 
 A 2002 law that added oversight for the nation’s 
Sarbanes-Oxley Act 
 Often shaped by the organization’s ethical climate 
 Often no clear-cut choices 
 Balance between what’s right and what’s profitable 
 Social responsibility 
governing actions and decisions in the work 
environment. 
 The standards of conduct and moral values 
Business Ethics 
Concern for Ethical and 
Societal Issues
Vast majority of businesses are ethical. 
Companies themselves. 
 It benefit all Consumers, the Environment, and the 
expectations of business than it did five years 
ago, 95% CEOs replied. 
 A Survey report, Society now has greater 
before. Companies realize that they have to work 
harder to develop trust in general public. 
 Business ethics are now in the spotlight as never 
The Contemporary Ethical 
Environment
responsibility on its website. 
 See how Wal-Mart highlights corporate 
right thing. 
 Identify opportunities to create value by doing the 
 Anticipate and manage risks. 
involves giving to worthy causes. 
 Engage in traditional corporate generosity, which 
Business Approach to Ethics and 
Social Responsibility
Technology is expanding unethical behavior. 
 Internet abuse 
 Safety violations 
 Misrepresenting hours 
 Lying to employee 
 Putting own interest ahead of the organization 
expectations and behavior. 
 Individuals can make the difference in ethical 
Individuals Make a Difference
Development of Individual Ethics
On-the-Job Ethical Dilemmas 
Situation in which a 
business decision may 
be influenced for 
personal gain. 
Employee’s 
disclosure of illegal, 
immoral, or 
unethical practices 
in the organization. 
Telling the truth and 
adhering to deeply felt 
ethical principles in 
business decisions. 
Businesspeople 
expect employees to 
be loyal and truthful, 
but ethical conflicts 
may arise.
How Organizations Shape Ethical 
Conduct
Ethical Awareness 
Code of Conduct: Formal 
statement that defines how 
the organization expects 
and requires employees to 
resolve ethical questions.
Ethical Education 
Codes of conduct cannot 
detail a solution for every 
ethical situation, so 
corporations provide training 
in ethical reasoning.
Ethical Action 
Helping employees 
recognize and reason 
through ethical problems 
and turning them into ethical 
actions. 
TI Ethics Quick Test
Ethical Leadership 
Executives must demonstrate 
ethical behavior in their 
actions. 
use clear, explicit language rather 
than euphemisms for corrupt 
behavior 
encourage behavior that generates 
and fosters ethical values
Acting Responsibly to Satisfy 
Society 
Social Responsibility 
Management’s consideration of profit, consumer 
satisfaction, and societal well-being of equal value in 
evaluating the firm’s performance. 
 Contributions to the overall economy, job 
opportunities, and charitable contributions and 
service. 
 Organizations measure through social audits.
Areas of Responsibility
Responsibilities to the General 
Public 
 Public Health Issues. What to do about inherently 
dangerous products such as alcohol, tobacco, vaccines, 
and steroids. 
 Protecting the Environment. Using resources 
efficiently, minimizing pollution. 
 Green marketing 
 Sustainability 
 Developing the Quality of the Workforce. Enhancing 
quality of the overall workforce through education and 
diversity initiatives. 
 Corporate Philanthropy. Cash contributions, donations 
of equipment and products, and supporting the volunteer 
efforts of company employees.
Responsibilities to Customers 
CONSUMERISM 
 The Right to Be Safe. Safe operation of products, 
avoiding product liability. 
 The Right to Be Informed. Avoiding false or misleading 
advertising and providing effective customer service. 
 The Right to Choose. Ability of consumers to choose the 
products and services they want. 
 The Right to Be Heard. Ability of consumers to 
express legitimate complaints to the appropriate parties.
Responsibilities to Employees 
 Workplace Safety. Monitored by Occupational Safety and 
Health Administration. 
 Quality-of-Life Issues. Balancing work and family through 
flexible work schedules, subsidized child care, and regulation 
such as the Family and Medical Leave Act of 1993. 
 Ensuring Equal Opportunity on the Job. Providing equal 
opportunities to all employees without discrimination; many 
aspects regulated by the Equal Employment Opportunity 
Commission. 
 Age Discrimination. Age Discrimination in Employment Act 
of 1968 protects workers age 40 or older. 
 Sexual Harassment and Sexism. Avoiding unwelcome 
actions of a sexual nature; equal pay for equal work without 
regard to gender.
Responsibilities to Investors 
 Obligation to make profits for 
shareholders. 
 Expectation of ethical and moral 
behavior. 
 Protection of investors by the 
Securities and Exchange Commission 
and state regulations.

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Today's Environment for Business Ethics and Related Social Issues (Chapter 2)

  • 1. Chapter 2 Today's Environment for Business Ethics and Related Social Issues
  • 2. Learning Goals Explain the concepts of business ethics and social responsibility Describe the factors that influence business ethics. List the stages in the development of ethical standards and discuss how organizations shape ethical behavior. 1 Describe how businesses’ social responsibility is measured and summarize the responsibilities of business to the general public, customers, and employees. Explain why investors and the financial community are concerned with business ethics and social responsibility. 2 3 4 5
  • 3. Business Ethics • Ethics may be defined as the set of moral principles that distinguish what is right from what is wrong. • Ethics has a twofold objective: It evaluates human practices by calling upon moral standards; also it may give prescriptive advice on how to act morally in a given situation. • Ethics, therefore, aims to study both moral and immoral behavior in order to make well-founded judgments and to arrive at adequate recommendations. • Sometimes ethics is used synonymously with morality. An action, which is morally right, is also called an ethical one. Codes of morality are called ethical codes. Business ethics can also be defined as business morality.
  • 4. Business Ethics • The study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination and corporate social responsibility. Business ethics are often guided by law, while other times provide a basic framework that businesses may choose to follow in order to gain public acceptance. (Investopedia). • Business ethics are implemented in order to ensure that a certain required level of trust exists between consumers and various forms of market participants with businesses. • For example, a portfolio manager must give the same consideration to the portfolios of family members and small individual investors. Such practices ensure that the public is treated fairly.
  • 5. AN ISLAMIC APPROACH TO BUSINESS ETHICS • In Islam, ethics governs all aspects of life. Islamic teachings strongly stress the observance of ethical and moral code in human behaviour. Moral principles and codes of ethics are repeatedly stressed throughout the Holy Qur’an. Besides, there are numerous teachings of the Prophet(sws) which cover the area of moral and ethical values and principles. Says the Holy Qur’an: • You are the best nation that has been raised up for mankind; You enjoin right conduct, forbid evil and believe in Allah. (3:110) • The Prophet (sws) also says: • I have been sent for the purpose of perfecting good morals. (Ibn Hambal, No: 8595)
  • 6. ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS • Islam demands a certain type of behaviour from the economic agents – the consumers and the producers. There are a number of rules of ethical discipline in Islamic commercial transactions without which business contract would be regarded as lacking perfection in the light of the code of good manners, decency and ethical excellence. Some of these tenets are as follows: • Islam places great emphasis on the code of lawful and unlawful in business transactions. Many Qur’anic verses disapprove the wrongful taking of the property. Says the Holy Qur’an: • Do not devour one another’s property wrongfully, nor throw it before the judges in order to devour a portion of other’s property sinfully and knowingly. (2:188) • Do not devour another’s property wrongfully – unless it be by trade based on mutual consent. (4:29)
  • 7. ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS • The Prophet (sws)endorsed the importance of legitimate ways of earning in the following words: • Asked ‘what form of gain is the best? [the Prophet] said, ‘A man’s work with his hands, and every legitimate sale’. (Ahmad, No: 1576) • From the above it is clear that a Muslim trader must be determined to earn only through legitimate means. • Things legitimate and illegitimate are clearly defined in Islam and, in between them, are doubtful things, which should be avoided. A tradition of the Prophet (sws) states: A time will come upon the people when one will not care as to how he gets his money whether legally or illegally. (Bukhari, No: 1941). The Prophet (sws) is also reported to have said; Allah and His Messenger made illegal the trade of alcoholic liquors, dead animals, pigs and idols. (Bukhari, No: 2082) • The Prophet (sws) also said; If Allah makes something unlawful, he makes its price also unlawful. (Ahmad, No: 2546)
  • 8. ISLAMIC TENETS CONCERNING BUSINESS TRANSACTIONS The Prophet (sws) has also exhorted the believers to strictly adhere to truthfulness in business transactions. He says: • The seller and the buyer have the right to keep or return the goods as long as they have not parted or till they part; and if both the parties spoke the truth and described the defects and qualities [of the goods], then they would be blessed in their transaction, and if they told lies or hid something, then the blessings of their transaction would be lost. (Bukhari, No: 1937) • The tradition implies that Allah blesses business dealings if both the buyer and the seller are true to each other. Telling lies and hiding facts will result in the loss of divine blessing. A tradition reads. • The Holy Prophet said: ‘Traders are wicked people’. The Companions asked: ‘O Messenger, has Allah not permitted business?’ The Messenger replied: ‘Of course He has declared trading lawful. But they (i.e. the traders) will swear by Allah and do evil, they will not speak but tell lies’. (Ahmad, No: 14982)
  • 9. major companies and a special oversight board to regulate public accounting firms that audit the financial records of these corporations. A 2002 law that added oversight for the nation’s Sarbanes-Oxley Act Often shaped by the organization’s ethical climate Often no clear-cut choices Balance between what’s right and what’s profitable Social responsibility governing actions and decisions in the work environment. The standards of conduct and moral values Business Ethics Concern for Ethical and Societal Issues
  • 10. Vast majority of businesses are ethical. Companies themselves. It benefit all Consumers, the Environment, and the expectations of business than it did five years ago, 95% CEOs replied. A Survey report, Society now has greater before. Companies realize that they have to work harder to develop trust in general public. Business ethics are now in the spotlight as never The Contemporary Ethical Environment
  • 11. responsibility on its website. See how Wal-Mart highlights corporate right thing. Identify opportunities to create value by doing the Anticipate and manage risks. involves giving to worthy causes. Engage in traditional corporate generosity, which Business Approach to Ethics and Social Responsibility
  • 12. Technology is expanding unethical behavior. Internet abuse Safety violations Misrepresenting hours Lying to employee Putting own interest ahead of the organization expectations and behavior. Individuals can make the difference in ethical Individuals Make a Difference
  • 14. On-the-Job Ethical Dilemmas Situation in which a business decision may be influenced for personal gain. Employee’s disclosure of illegal, immoral, or unethical practices in the organization. Telling the truth and adhering to deeply felt ethical principles in business decisions. Businesspeople expect employees to be loyal and truthful, but ethical conflicts may arise.
  • 15. How Organizations Shape Ethical Conduct
  • 16. Ethical Awareness Code of Conduct: Formal statement that defines how the organization expects and requires employees to resolve ethical questions.
  • 17. Ethical Education Codes of conduct cannot detail a solution for every ethical situation, so corporations provide training in ethical reasoning.
  • 18. Ethical Action Helping employees recognize and reason through ethical problems and turning them into ethical actions. TI Ethics Quick Test
  • 19. Ethical Leadership Executives must demonstrate ethical behavior in their actions. use clear, explicit language rather than euphemisms for corrupt behavior encourage behavior that generates and fosters ethical values
  • 20. Acting Responsibly to Satisfy Society Social Responsibility Management’s consideration of profit, consumer satisfaction, and societal well-being of equal value in evaluating the firm’s performance. Contributions to the overall economy, job opportunities, and charitable contributions and service. Organizations measure through social audits.
  • 22. Responsibilities to the General Public Public Health Issues. What to do about inherently dangerous products such as alcohol, tobacco, vaccines, and steroids. Protecting the Environment. Using resources efficiently, minimizing pollution. Green marketing Sustainability Developing the Quality of the Workforce. Enhancing quality of the overall workforce through education and diversity initiatives. Corporate Philanthropy. Cash contributions, donations of equipment and products, and supporting the volunteer efforts of company employees.
  • 23. Responsibilities to Customers CONSUMERISM The Right to Be Safe. Safe operation of products, avoiding product liability. The Right to Be Informed. Avoiding false or misleading advertising and providing effective customer service. The Right to Choose. Ability of consumers to choose the products and services they want. The Right to Be Heard. Ability of consumers to express legitimate complaints to the appropriate parties.
  • 24. Responsibilities to Employees Workplace Safety. Monitored by Occupational Safety and Health Administration. Quality-of-Life Issues. Balancing work and family through flexible work schedules, subsidized child care, and regulation such as the Family and Medical Leave Act of 1993. Ensuring Equal Opportunity on the Job. Providing equal opportunities to all employees without discrimination; many aspects regulated by the Equal Employment Opportunity Commission. Age Discrimination. Age Discrimination in Employment Act of 1968 protects workers age 40 or older. Sexual Harassment and Sexism. Avoiding unwelcome actions of a sexual nature; equal pay for equal work without regard to gender.
  • 25. Responsibilities to Investors Obligation to make profits for shareholders. Expectation of ethical and moral behavior. Protection of investors by the Securities and Exchange Commission and state regulations.