The document discusses the Indian loan market and the roles of non-banking financial companies (NBFCs) and banks in providing loans. It notes that the Indian loan market is expected to grow significantly between 2011 and 2016. While banks traditionally provided most loans, NBFCs have grown to fill gaps by lending to segments that banks often neglect, such as rural and informal sector customers. However, increased competition from banks and high costs of funds present challenges for NBFCs. To thrive, NBFCs will need to focus on their strengths like specialized products and customer services while expanding into new markets.