This document discusses sustainability decisions for businesses. It notes that sustainability can provide competitive advantages like efficiency, reputation benefits, and avoiding future regulations. However, sustainability orientation does not always lead to improved firm performance and may require large trade-offs. Studies discussed found that willingness to switch to more sustainable materials depends on factors like a product or process's dependency on existing materials and environmental friendliness as a predictor of change. The document advocates making sustainability decisions by responding to and anticipating stakeholder needs and feelings, including others' perspectives, and considering one's responsibilities.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Marco Lucisano - Consumer perceptions, current trends and the role of materia...RISE Bioeconomy
Presentation by Marco Lucisano, RISE Bioeconomy, Vice President Papermaking and Packaging, at the Swedish conference "Livsmedelsförpackningar i fokus", Stockholm, April 27th, 2017.
Getting Buy-in: Marketing and Communications as a tool for Engagement and Beh...Ksenia Benifand
As organizations work to align their branding and marketing efforts with their Corporate Social Responsibility (CSR) and sustainability commitments, they are now more than ever looking to engage customers in choosing more sustainable products and services. However, although a vast majority of consumers are enthusiastic about the green movement, they lack the same enthusiasm when it comes to actually spending money and making meaningful adjustments to lifestyle choices.
This presentation explores marketing and advertising as a tool to effectively engage consumers by looking at how we make decisions and exploring our most prevailing and unique world views.
These tools can be applied to a variety of marketing and communication contexts to create messages that overcome “green fatigue”, inspire sustainable behaviour change, and enhance customer loyalty.
The American Sustainable Business Council’s mission is to empower and mobilize triple bottom line business leaders to create policy change in support of an economy that works for all. Part of that change starts with sustainable procurement policy. Join fellow ASBC members and a panel of local government experts and practitioners on this webinar to learn more about how government budgeting and procurement works and what you need to know to effectively work with and serve local governments.
Satya Rhodes-Conway is the Managing Director of the Mayors Innovation Project, a peer learning network for U.S. Mayors and their senior staff focused on advancing policy that promotes sustainability, shared economic prosperity, and resilient democratic institutions. Rhodes-Conway will dig into the nuts and bolts of budgeting and procurement.
Stacey Foreman, the Sustainable Procurement Coordinator with the City of Portland OR, will speak from her experience in the field regarding policies and procedures that cities use to set and achieve sustainable purchasing goals. Stacey Foreman manages the City of Portland’s Sustainable Procurement Program and has been incorporating environmentally preferable products and services into public contracts for over a decade. Stacey is active in a variety of regional and national efforts to build sustainable procurement resources, and sits on advisory committees for the Sustainable Purchasing Leadership Council, EPEAT and Sweatfree Purchasing Consortium. Stacey is a LEED Accredited Professional and has presented to national and international audiences on the topic of sustainability in public procurement.
Accenture helps companies unlock the business and environmental value of organizational sustainability by strengthening their sustainability DNA. Read more.
Shaping the Sustainable Organization | Accentureaccenture
Accenture helps companies unlock the business and environmental value of organizational sustainability by strengthening their sustainability DNA. Read more.
This is a compilation of 5 presentations given at the FutureM conference in Boston on October 24, 2012. The speakers were: Beth Zonis of Eco Marketing, Lisa Lillelund of Mango Networks, Laura Koss of the FTC, Amy Cannon of Beyond Benign, and Mike Enberg of e-Stewards.
Marco Lucisano - Consumer perceptions, current trends and the role of materia...RISE Bioeconomy
Presentation by Marco Lucisano, RISE Bioeconomy, Vice President Papermaking and Packaging, at the Swedish conference "Livsmedelsförpackningar i fokus", Stockholm, April 27th, 2017.
Getting Buy-in: Marketing and Communications as a tool for Engagement and Beh...Ksenia Benifand
As organizations work to align their branding and marketing efforts with their Corporate Social Responsibility (CSR) and sustainability commitments, they are now more than ever looking to engage customers in choosing more sustainable products and services. However, although a vast majority of consumers are enthusiastic about the green movement, they lack the same enthusiasm when it comes to actually spending money and making meaningful adjustments to lifestyle choices.
This presentation explores marketing and advertising as a tool to effectively engage consumers by looking at how we make decisions and exploring our most prevailing and unique world views.
These tools can be applied to a variety of marketing and communication contexts to create messages that overcome “green fatigue”, inspire sustainable behaviour change, and enhance customer loyalty.
The American Sustainable Business Council’s mission is to empower and mobilize triple bottom line business leaders to create policy change in support of an economy that works for all. Part of that change starts with sustainable procurement policy. Join fellow ASBC members and a panel of local government experts and practitioners on this webinar to learn more about how government budgeting and procurement works and what you need to know to effectively work with and serve local governments.
Satya Rhodes-Conway is the Managing Director of the Mayors Innovation Project, a peer learning network for U.S. Mayors and their senior staff focused on advancing policy that promotes sustainability, shared economic prosperity, and resilient democratic institutions. Rhodes-Conway will dig into the nuts and bolts of budgeting and procurement.
Stacey Foreman, the Sustainable Procurement Coordinator with the City of Portland OR, will speak from her experience in the field regarding policies and procedures that cities use to set and achieve sustainable purchasing goals. Stacey Foreman manages the City of Portland’s Sustainable Procurement Program and has been incorporating environmentally preferable products and services into public contracts for over a decade. Stacey is active in a variety of regional and national efforts to build sustainable procurement resources, and sits on advisory committees for the Sustainable Purchasing Leadership Council, EPEAT and Sweatfree Purchasing Consortium. Stacey is a LEED Accredited Professional and has presented to national and international audiences on the topic of sustainability in public procurement.
Accenture helps companies unlock the business and environmental value of organizational sustainability by strengthening their sustainability DNA. Read more.
Shaping the Sustainable Organization | Accentureaccenture
Accenture helps companies unlock the business and environmental value of organizational sustainability by strengthening their sustainability DNA. Read more.
Green Training in a Blue Economy: The Role of Training in Corporate Sustainab...Human Capital Media
The training function has been a key player in many of the green initiatives that have sprouted up in recent years. But with the lingering economic doldrums, many organizations are sharpening their focus on the bottom line. Will the “new normal” undercut the drive for a green future? In this session, we’ll look at a number of examples of sustainability initiatives in a variety of organizations and the role of training in supporting them. Finally, we’ll share ideas for training organizations that want to lead by example with environmentally friendly training practices.
Julie Ogilvie, Vice President, Corporate Marketing, SkillSoft
A look at how sustainability affect your business, the impact of green initiatives on your bottom line, and how promotional products fit into an overall eco-friendly strategy. Learn more about how to make a more positive impact with your promotional products at YourBrandPartner.com.
How to deliver: a dozen principles for sustainable business successMike Townsend
That companies need to become more sustainable is no longer the debate, but there is a need to understand (in easy terms) what companies could be doing - and, how this action will deliver sustainable business success, as well as helping to save the planet...
[Written almost five years ago, but still a useful set of principles to reflect on - for any organisation - feedback most welcome!]
Travis Green kicked off the PNODN year with a talk on Green OD. After a 30 minute mingle Travis had us engadge in a dialogue about the meaning of "Green" "Sustainable" and "OD" in the phase "We are committed to being a ______ organization". Members reported a perception shift when thinking about what they heard in those three statements. Then, we were off.
The group explored the jargon and came to an understanding that this concept of sustainable change is being defined. Some suggested it is part of the design work we do to define this with our cleints. One strategy that was illuminating was to start with what they already doing that is sustainable.
We talked about the challenges of Sponsorship and education about systems. We had questions about what tools to use and process consulting was a recommendation from Travis.
Members talked about notion of the "triple bottom line", and how the language of accounting and profit predominats the mental models that run organizations. The group talked about our role to bridge that language to sustainable concepts for our clients in ways that are meaningful to them.
What conversations are you having with your clients about sustainability.
At the end of the evening members were lively and continued the converstaion. In the evaluation of the event particpants reported the topic to be highly relevant to their work. The content contained new inforamtion for the majority. Everyone who completed the survey said they had met someone they would like to collaborate with. What would that look like?
In today's world, where consumers are increasingly conscious of the impact their choices have on the planet and society, brands are recognizing the importance of integrating sustainability and ethical practices into their core values. This shift is driven by a growing awareness of environmental challenges, social inequalities, and a desire to support brands that align with personal values
Similar to To pack or not to pack green: ympäristövastuullisen päätöksenteon haasteita (20)
Luken webinaarissa kerrotaan, mitkä ovat Ukrainan sodan akuutit vaikutukset Suomen ruokamarkkinoilla sekä metsäsektorilla ja miten sota vaikuttaa pitkällä aikavälillä vihreän siirtymän toteutumiseen.
Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
In this webinar we give an overview of advanced applications of the IVM system in preclinical research. IVIM technology is a provider of all-in-one intravital microscopy systems and solutions optimized for in vivo imaging of live animal models at sub-micron resolution. The system’s unique features and user-friendly software enables researchers to probe fast dynamic biological processes such as immune cell tracking, cell-cell interaction as well as vascularization and tumor metastasis with exceptional detail. This webinar will also give an overview of IVM being utilized in drug development, offering a view into the intricate interaction between drugs/nanoparticles and tissues in vivo and allows for the evaluation of therapeutic intervention in a variety of tissues and organs. This interdisciplinary collaboration continues to drive the advancements of novel therapeutic strategies.
This pdf is about the Schizophrenia.
For more details visit on YouTube; @SELF-EXPLANATORY;
https://www.youtube.com/channel/UCAiarMZDNhe1A3Rnpr_WkzA/videos
Thanks...!
Multi-source connectivity as the driver of solar wind variability in the heli...Sérgio Sacani
The ambient solar wind that flls the heliosphere originates from multiple
sources in the solar corona and is highly structured. It is often described
as high-speed, relatively homogeneous, plasma streams from coronal
holes and slow-speed, highly variable, streams whose source regions are
under debate. A key goal of ESA/NASA’s Solar Orbiter mission is to identify
solar wind sources and understand what drives the complexity seen in the
heliosphere. By combining magnetic feld modelling and spectroscopic
techniques with high-resolution observations and measurements, we show
that the solar wind variability detected in situ by Solar Orbiter in March
2022 is driven by spatio-temporal changes in the magnetic connectivity to
multiple sources in the solar atmosphere. The magnetic feld footpoints
connected to the spacecraft moved from the boundaries of a coronal hole
to one active region (12961) and then across to another region (12957). This
is refected in the in situ measurements, which show the transition from fast
to highly Alfvénic then to slow solar wind that is disrupted by the arrival of
a coronal mass ejection. Our results describe solar wind variability at 0.5 au
but are applicable to near-Earth observatories.
Slide 1: Title Slide
Extrachromosomal Inheritance
Slide 2: Introduction to Extrachromosomal Inheritance
Definition: Extrachromosomal inheritance refers to the transmission of genetic material that is not found within the nucleus.
Key Components: Involves genes located in mitochondria, chloroplasts, and plasmids.
Slide 3: Mitochondrial Inheritance
Mitochondria: Organelles responsible for energy production.
Mitochondrial DNA (mtDNA): Circular DNA molecule found in mitochondria.
Inheritance Pattern: Maternally inherited, meaning it is passed from mothers to all their offspring.
Diseases: Examples include Leber’s hereditary optic neuropathy (LHON) and mitochondrial myopathy.
Slide 4: Chloroplast Inheritance
Chloroplasts: Organelles responsible for photosynthesis in plants.
Chloroplast DNA (cpDNA): Circular DNA molecule found in chloroplasts.
Inheritance Pattern: Often maternally inherited in most plants, but can vary in some species.
Examples: Variegation in plants, where leaf color patterns are determined by chloroplast DNA.
Slide 5: Plasmid Inheritance
Plasmids: Small, circular DNA molecules found in bacteria and some eukaryotes.
Features: Can carry antibiotic resistance genes and can be transferred between cells through processes like conjugation.
Significance: Important in biotechnology for gene cloning and genetic engineering.
Slide 6: Mechanisms of Extrachromosomal Inheritance
Non-Mendelian Patterns: Do not follow Mendel’s laws of inheritance.
Cytoplasmic Segregation: During cell division, organelles like mitochondria and chloroplasts are randomly distributed to daughter cells.
Heteroplasmy: Presence of more than one type of organellar genome within a cell, leading to variation in expression.
Slide 7: Examples of Extrachromosomal Inheritance
Four O’clock Plant (Mirabilis jalapa): Shows variegated leaves due to different cpDNA in leaf cells.
Petite Mutants in Yeast: Result from mutations in mitochondrial DNA affecting respiration.
Slide 8: Importance of Extrachromosomal Inheritance
Evolution: Provides insight into the evolution of eukaryotic cells.
Medicine: Understanding mitochondrial inheritance helps in diagnosing and treating mitochondrial diseases.
Agriculture: Chloroplast inheritance can be used in plant breeding and genetic modification.
Slide 9: Recent Research and Advances
Gene Editing: Techniques like CRISPR-Cas9 are being used to edit mitochondrial and chloroplast DNA.
Therapies: Development of mitochondrial replacement therapy (MRT) for preventing mitochondrial diseases.
Slide 10: Conclusion
Summary: Extrachromosomal inheritance involves the transmission of genetic material outside the nucleus and plays a crucial role in genetics, medicine, and biotechnology.
Future Directions: Continued research and technological advancements hold promise for new treatments and applications.
Slide 11: Questions and Discussion
Invite Audience: Open the floor for any questions or further discussion on the topic.
The increased availability of biomedical data, particularly in the public domain, offers the opportunity to better understand human health and to develop effective therapeutics for a wide range of unmet medical needs. However, data scientists remain stymied by the fact that data remain hard to find and to productively reuse because data and their metadata i) are wholly inaccessible, ii) are in non-standard or incompatible representations, iii) do not conform to community standards, and iv) have unclear or highly restricted terms and conditions that preclude legitimate reuse. These limitations require a rethink on data can be made machine and AI-ready - the key motivation behind the FAIR Guiding Principles. Concurrently, while recent efforts have explored the use of deep learning to fuse disparate data into predictive models for a wide range of biomedical applications, these models often fail even when the correct answer is already known, and fail to explain individual predictions in terms that data scientists can appreciate. These limitations suggest that new methods to produce practical artificial intelligence are still needed.
In this talk, I will discuss our work in (1) building an integrative knowledge infrastructure to prepare FAIR and "AI-ready" data and services along with (2) neurosymbolic AI methods to improve the quality of predictions and to generate plausible explanations. Attention is given to standards, platforms, and methods to wrangle knowledge into simple, but effective semantic and latent representations, and to make these available into standards-compliant and discoverable interfaces that can be used in model building, validation, and explanation. Our work, and those of others in the field, creates a baseline for building trustworthy and easy to deploy AI models in biomedicine.
Bio
Dr. Michel Dumontier is the Distinguished Professor of Data Science at Maastricht University, founder and executive director of the Institute of Data Science, and co-founder of the FAIR (Findable, Accessible, Interoperable and Reusable) data principles. His research explores socio-technological approaches for responsible discovery science, which includes collaborative multi-modal knowledge graphs, privacy-preserving distributed data mining, and AI methods for drug discovery and personalized medicine. His work is supported through the Dutch National Research Agenda, the Netherlands Organisation for Scientific Research, Horizon Europe, the European Open Science Cloud, the US National Institutes of Health, and a Marie-Curie Innovative Training Network. He is the editor-in-chief for the journal Data Science and is internationally recognized for his contributions in bioinformatics, biomedical informatics, and semantic technologies including ontologies and linked data.
Cancer cell metabolism: special Reference to Lactate PathwayAADYARAJPANDEY1
Normal Cell Metabolism:
Cellular respiration describes the series of steps that cells use to break down sugar and other chemicals to get the energy we need to function.
Energy is stored in the bonds of glucose and when glucose is broken down, much of that energy is released.
Cell utilize energy in the form of ATP.
The first step of respiration is called glycolysis. In a series of steps, glycolysis breaks glucose into two smaller molecules - a chemical called pyruvate. A small amount of ATP is formed during this process.
Most healthy cells continue the breakdown in a second process, called the Kreb's cycle. The Kreb's cycle allows cells to “burn” the pyruvates made in glycolysis to get more ATP.
The last step in the breakdown of glucose is called oxidative phosphorylation (Ox-Phos).
It takes place in specialized cell structures called mitochondria. This process produces a large amount of ATP. Importantly, cells need oxygen to complete oxidative phosphorylation.
If a cell completes only glycolysis, only 2 molecules of ATP are made per glucose. However, if the cell completes the entire respiration process (glycolysis - Kreb's - oxidative phosphorylation), about 36 molecules of ATP are created, giving it much more energy to use.
IN CANCER CELL:
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
introduction to WARBERG PHENOMENA:
WARBURG EFFECT Usually, cancer cells are highly glycolytic (glucose addiction) and take up more glucose than do normal cells from outside.
Otto Heinrich Warburg (; 8 October 1883 – 1 August 1970) In 1931 was awarded the Nobel Prize in Physiology for his "discovery of the nature and mode of action of the respiratory enzyme.
WARNBURG EFFECT : cancer cells under aerobic (well-oxygenated) conditions to metabolize glucose to lactate (aerobic glycolysis) is known as the Warburg effect. Warburg made the observation that tumor slices consume glucose and secrete lactate at a higher rate than normal tissues.
Seminar of U.V. Spectroscopy by SAMIR PANDASAMIR PANDA
Spectroscopy is a branch of science dealing the study of interaction of electromagnetic radiation with matter.
Ultraviolet-visible spectroscopy refers to absorption spectroscopy or reflect spectroscopy in the UV-VIS spectral region.
Ultraviolet-visible spectroscopy is an analytical method that can measure the amount of light received by the analyte.
To pack or not to pack green: ympäristövastuullisen päätöksenteon haasteita
1. To pack green or
not to pack
green?
Sustainability decisions:
“Meeting the needs of the present
generation without compromising the
ability of future generations to meet
their needs" (Brundtland, 1987)
Pack to the Future,
PackageHeroes Stakeholder
seminar, 15.2.2022
Henri Hakala
Professor (Entrepreneurship)
LUT School of Business & Management
henri.hakala@lut.fi
2. If not for the moral responsibility and ethical
motivation.. How about?
Competitiveness:
• Efficiency and waste
reduction
• Green marketing and
reputation building
• Improved access to
specific
clients/customers
Legitimacy & Pressure
• Anticipate future regulation
• Early adopters can co-write
regulation
• Avoid penalties
• Institutional investors
• Employee attraction &
retention
3. Does doing good - also mean doing well?
Unfortunately, it is not so simple.
In our longitudinal study of 267
manufacturing firms, firm performance
was measured 2 years after ‘sustainability
orientation’.
If trade-offs required are too large - >
Mission drift or revenue drift
But generally - Sustainability indeed
“sells” and is becoming a ‘hygiene’ factor
for everything.
Kautonen, T., Schillebeeckx, S. J., Gartner, J., Hakala, H., Salmela-Aro, K., &
Snellman, K. (2020). The dark side of sustainability orientation for SME
performance. Journal of Business Venturing Insights, 14,
https://doi.org/10.1016/j.jbvi.2020.e00198
4. Money is not the
only form of
“profit”
• Profit can be thought also as:
• value for society, value for environment..
5. As previously said, it is not easy –
Yet Companies are willing to switch..
Functional parity - Apples and Pears
But how new (materials) resources are selected
and how they are matched
with the existing resources in place in the organization?
+ Environmental friendliness is highly significant predictor of change!
Asset base reflects the history of the firm – and constrains the managers
ability to change the organization
Product’s dependency on the material -
‘Production’ process dependency on the material -
Firm’s dependence on the intangible assets +
The study was about most important materials - Switching less central
materials/resources should be easier. Compare: meat vs. packaging for a
meat manufacturer.
Controlled: costs, risk of supply, stakeholder/competitive pressure
Robustness: Willingness to pay -> results are similar. Supply risk? – change
less likely.
Schillebeeckx, Simon JD, Teemu Kautonen, and Henri Hakala. "To
Buy Green or Not to Buy Green: Do Structural Dependencies Block
Ecological Responsiveness?." Journal of Management (2020):
https://doi.org/10.1177/0149206320977896
In this study, we looked at 1602
decisions by 267 manufacturing
business leaders, and their decisions to
switch to more sustainable materials.
6. How are ‘right’
sustainability decisions made?
• Respond & Anticipate
• Include & Reflect
• What things you are ‘responsible’ for
and to whom?
• Feelings are ‘way of knowing’
affected by your cognitive knowledge
(and vice versa)
• Objectively - this can be right or
wrong.
Commitment to Responsible Product Innovation Framework
An individual-level cognitive-emotional process model
Research papers in progress, in peer-review.
Feeling of
making the
right
choice
Respond: How
do I feel and
what I know
Anticipate:
How will I feel
if I act / do
this?
Reflexivity:
How might the
stakeholders
react to this
decision?
Include others:
What does this
mean to the
important
stakeholders
In another study we looked at 26 ‘Trailblazing’ entrepreneurs who are very
committed for responsible business (core of their business idea)
8. No time, not sure, unclear..
but you just must make the decision:
Meme: Can market need payback love ?
• Can you do it?
– Do what YOU can and can afford now - learn
more – become better at things..
• Need?
– Does the market ‘need’ it, benefit from it, value
it…?
• Payback?
– Is it worth it? Does this lead to good things?
Avoid harm? “Profit” you, environment or
society?
• Love?
– Do my customers, investors, stakeholders,
society, environment love this?
Want to learn more about strategy making tools?
Check out our book:
Hakala, H., & Vuorinen, T. (2020). Tools for Strategy: A Starter Kit
for Academics and Practitioners. Cambridge University Press.
Available pdf/printed at:
https://www.cambridge.org/core/elements/abs/tools-for-
strategy/C843B370B13875EC6E18684BDF6749CF
Teko
Tarve
Takaisi
nmaks
u
Tunne
9. Thank you for
your attention.
Questions?
More info? Contact:
henri.hakala@lut.fi
Editor's Notes
Overall story of the presentation:
Shakespeares Hamlet discusses how painful and miserable human life is, and how death (specifically suicide) would be preferable, would it not be for the fearful uncertainty of what comes after death
Sustainability decision are difficult and complex, and often rely on the idea that we should just do it because it is right for the planet and people .. but maybe we can find more compelling, business reasons.
Doing good, unfortunately does not automatically mean doing well.
-
Tässä tutkimme siis miten yrityksen ympäristö-orientaatio, taipumus tehdä ympäristövastuullisa tekoja vaikuttaa yrityksen kannattavuuteen.
Ja miten ‘vastuullisuus-trade-offit tähän vaikuttavat’
ympäristövastuullinen bisnes voi siis olla hyvinkin menestyksekästä, mutta sitä ei voi tehdä taloudelliset seikat unohtaen.
Looginen tulos – eikä tästä ei tämän, enempää, mutta tämä oli tehtävä, koska usein vallalla on vain suuri usko siihen että ‘hyvän tekeminen on aina hyvää bisnestä..’’
It’s not just co2.. Climate change is a big thing, but sustainability is more complex
In this study, we looked at 1602 decisions by 267 manufacturing business leaders, and their decisions to switch to more sustainable materials. The questions were about core materials.
Päärynöistä ei tietysti saa omenapiirakkaa, mutta päärynäpiirakkakin voi olla hyvää – joten ’functional parity’ tarkoittaa että ’uusi materiaali’ hoitaa hommansa tyydyttävästi.
how new resources are selected and how they are matched with the existing resources in place in the organization
Asset base reflects the history of the firm – and constrains the managers ability to change the organization
Product dependency -
if highly dependent on a specific input material – less sensitive to the positive attributes of alternative input materials
‘This has worked well for us’ - “ I do not see this important to us’
Process dependency -
disrupt the firm’s highly specialized, efficient production process
retooling, machinery, re-training,
Intangible's dependence +
intangibles have a higher level of plasticity—an ability to respond to
environmental opportunities
E.g. Reputation can be leveraged across a wide spectrum of products and services
Frims relying on intangibels more sensiteive - higher capability and stronger potential for value capture
Switching less central materials/resources should be easier (i.e. like packaging for a food manufacturers
But, costs, risk of supply, - stakeholder pressure less.
Robustness – we checked also ‘willingness to pay’ .. 10-20% more expensive
However, if scenario contains item ‘temporary supply disruptions, interactions are not significant, and willingness to switch because EF becomes considerably weaker.
Understandably.. While we might wish, hope and dream.. Economic reality is that customers have to pay for the additional cost / and if environmental friendliness makes the company uncompetitive – and bankrupt - because some competitors will benefit from lower cost at the cost of the environment
the changes will not happen.
Yet another good reason for collaborating.. Between companies, and between regulators.
Tämä on kaikki niin vaikeaa, ja tutkijat tutkii ja on eri mieltä ja epäselviä.. Mutta lopulta
Päätöksillä ja teoilla se maailma menee oikeasti eteenpäin, Hyvät päätökset perustuu faktoihin, mutta faktat muuttuu, eikä niitä nyt vaan aina ole saatavana. Jos olisi, niin algoritmit ja koneet tekisi paremmat päätökset kuin johtajat. (tästäkin muuten on tutkimusta..) ja kaikki tekisi samat päätökset… ja kukaan ei olisi erilainen, tai kilpailukykyinen..
Siksi minä olen alkanut puhua tällaisesta yksinkertaistetusta meemistä päätöksentekoon.
Teko Tee heti se, mitä voit – hanki lisää tietoa ja opettele paremmaksi kestävyysasioissa
Tarve. Mieti, onko toiminnalle kysyntää – hyötyykö siitä joku, antaako se lisäarvoa, onko markkinoilla aukko
Takaisinmaksu. Onko toiminta vaivan arvoista, kuka siitä hyötyy, aiheuttaako se haittaa
Tunne (ja tieto). Pitävätkö asiakkaat, sijoittajat, osakkeenomistajat ja yhteiskunta kyseisestä toiminnasta
Ja kun tässä oli neljä pointtia, eikä perinteiset kolme, niin Kirsi ymmärtääkseni puhuu sitten seuraavaksi vielä tunteista päätöksissä, että jäisi sekin mieleen.