Consumer goods companies are examining their environmental impacts and implementing more sustainable practices. The document discusses trends toward more sustainable products and consumer demand for brands that use sustainable practices. It also outlines best practices from companies like Coca-Cola, PepsiCo, and Starbucks in areas like water stewardship, stakeholder engagement, and investor dialogue regarding sustainability efforts. The future holds opportunities to improve sustainability through reducing packaging, recycling, and sustainable sourcing.

2. GROUP 6
SECTION D
UM15216 DVN Sirisha
UM15217 Saket Ranjan
UM15218 Pinaki Pritam
UM15219 Prateek Dash
UM15221 Preetiparna Priyadarshini

3. INTRODUCTION
Consumer Goods:
They are our daily must-haves
They are the foundation of the modern, consumer economy.
It also pumps huge amounts of money into other industries, notably advertising and
retail
Big players in the industry include Sara Lee, Unilever, Nestle etc.
Amul, Godrej Consumer Products Limited, Dabur India Ltd. are some of the largest
consumer companies from India.

4. IMPACT ON ENVIRONMENT
Primary Impact Secondary impact
researchers say consumers are
responsible for more than 60 percent
of the world’s greenhouse gas
emissions, and up to 80 percent of
global water use

5. ENVIRONMENTAL IMPACT
OF CONSUMERS
In an analysis, published in
the Journal of Industrial Ecology, the
researchers examined the
environmental impact of consumers
across 43 countries and 5 rest-of-the-
world regions

6. TRENDS IN THE INDUSTRY
Consumers Want Sustainable Products & Brands. -The majority of consumers have a
strong interest in sustainability and “green” products.
Green Is a Tiebreaker- Green products and services will continue to capture greater
and greater market share
Sustainability Is a Way to Stand Out- Brand differentiation is the big opportunity

7. BEST PRACTICES
Water stewardship: Coca-Cola
The drinks company has improved the efficiency of its water use by 20% and identified the
need for a rigorous third-party evaluation of its water management approach.
Stakeholder engagement: PepsiCo
The food and beverage company presents its sustainability strategy and goals during its
annual shareholder meeting
Investor dialogue: Starbucks
At the coffee company's 2013 shareholder meeting, CEO Howard Schultz described the
company's efforts to engage with suppliers and local communities where they operate,
accelerate investments in sustainable farming

8. REGULATORY ENVIRONMENT FOR SUSTAINABLE
DEVELOPMENT
Governments
Environmental Information systems
Environment Education and Awareness
Generation
Business Organizations and their roles in
Sustainability
 THE ENVIRONMENT
 TV ADS
 DEVELOPED VS. DEVELOPING MARKETS
Initiatives by a few major global FMCG firms
1. Reducing water use in manufacturing
2. Reducing waste from manufacturing
3. Reduce packaging
4. Recycle packaging
5. Sustainable Sourcing of raw materials
6. Sustainable Palm Oil
7. Sustainable paper & board
8. Sustainable tea
9. Sustainable fruits & vegetables

9. FUTURE OPPORTUNITIES OF IMPROVING
SUSTAINABILITY
The Nielsen Global Survey: An Overview on Customer Perception
More than 30,000 consumers polled their opinion from 60 countries. 55% of global
online consumers are willing to pay more for products and services of socially
responsible brands following sustainability approach
Paris Climate Summit on Deforestation
1. Setting a focused goal
2. Defining best practice
3. Engaging Suppliers
4. Creating new partnerships
5. Sharing best practice

10. TRENDS OF CONSUMERS IN 2020
My way – normally consumers buy locally. Products like personal energy micro-manager
reduces energy consumption and establish online partner relationship.
Sell it to me – taking the sustainable way requires hard work due to resource scarcity and
global deal on climate change. Retails putting only sustainable products on the selves thereby
reducing in-use impacts.
From Me to You – communities are again going for local food and energy production as
resources and scarce and hence costly. So resource wastage is discouraged and recycling and
re-use are the new trend.
I’m in your hands – companies are now leasing lifetime’s supply of key goods like heat,
water and nutrition. Now these companies are leasing these resources under the strict
legislation has made it easier and highly sustainable. Consumers take a “waste not want not”
attitude and expect government and business to take the lead on delivering sustainability.

11. PIONEERS OF THE NEW ERA AND CHALLENGES
Supply Chain management and Sustainable Packaging
Innovation and Product Design
Product Consumption and End-of-Life Disposal & Recycling
Government, Regulator and Stakeholder Relationships
Challenges in Implementing Sustainability
Internal challenges
1. Managing complexity
2. Competing strategic priorities
3. People and performance
External Challenges
1. Understanding consumer and customer demand
2. Engaging the investor community
3. Achieving more regulatory certainty

12. “SUSTAINABILITY IS NOT SIMPLY ONE AMONG MANY PROGRAMS, BUT RATHER
SITS AT THE HEART OF A COMPANY’S STRATEGY AND OPERATIONS: AN APPROACH
THAT COULD BE TERMED ‘EMBEDDED’ OR ‘INTEGRATED’ SUSTAINABILITY.”
THANK YOU