1. Label for Zero Hunger Program
Prepared By
Cassidy Horency, Spring Koger, and Jillian Sommer

2. Program Implementation Basics
• Label collaboration with the Sustainable Packaging Coalition
• Informative website and engaging social media presence
• School and Retail Collection Sites
• Persuasive incentives for brand owners and participating organizations

3. Labels for Education: Lessons Learned
What happened?
• Low participation rates
> Program termination
• Campbell’s will continue to support schools through other
alternatives
What can be done?
• Actively maintain social media platforms
• Better incentives for younger students
#LabelForZeroHunger

4. Label Design
• Federal Trade Commission Regulations
• Labels for Education as a model
• Development of samples & consumer feedback

5. Label Samples

6. Label Placement
• Collaborate with the Sustainable Packaging Coalition
• Add Label for Zero Hunger to all packages already
displaying the recycling instructions for Plastic
Bags/Film/Wrap
• Incentive to carry-out recycling directions

7. Post-Consumer Collection
• Weighing the plastic vs. scanning bar codes
• Trex & Novolex are possible bag recyclers
• Program would donate money based on weight of collection
• Roughly 100 billion plastic bags are consumed in the US per year
• Less than 1% are recycled each year
• If 5% are recycled
• $0.01/lbs * 60000000 lbs = $600,000
• $0.005/lbs * 60000000 lbs = $300,000
• $0.001/lbs * 60000000 lbs = $60,000

8. Post-Consumer Collection - Retailers
• Many retailers already have flexible packaging recycling bins
• Stores weigh plastic or recycler weighs plastic
• Report weight to program
• Program donates money

9. Post-Consumer Collection - Schools
• Send the schools the necessary tools to complete challenge
• Scale, bins, etc.
• PTA or staff member weighs plastic and reports to program for incentives
• Person drops bags off at a participating retailer
• Program donates money

10. Potential Partners
• Charity Organizations
• Feeding America
• United Nations
• Local Food Banks
• Community Food Bank of New Jersey
• The Food Bank for Central and Northeast Missouri
• Los Angeles Regional Food Bank

11. Potential Partners
• Schools
• Holy Spirit School
• Brands
• Campbell’s Soup Company
• Trex
• Novalex

12. Value Proposition
• Nielsen Global Survey on Corporate Social Responsibility
• 55% of global online consumers across 60 countries say they are willing to
pay more for products and services provided by companies that are
committed to positive social and environmental impact
• North America: 42%
• Packaging alone influenced sustainable purchase decisions by 32%
• 4 out of 10 respondents in North America say they have made a
sustainable purchase in the past six months.

13. Value Proposition
• Nielsen March 2014 year-over-year analysis:
• Average annual sales increase
• 2% for products with sustainability claims on the packaging
• 5% for products that promoted sustainability actions through marketing programs
• A review of 14 other brands without sustainability claims or marketing shows a
sales rise of only 1%

14. Tips for Success
• Continue to work with SPC on label that both parties agree on
• Pursue collection options with both schools and retailers
• Start by looking at schools and retailers that already have similar programs in place
• Contact potential partners once plan is more structured and in depth
• Initial interest is there!
• Stress to brand owners that Label for Zero Hunger is good for business
• Begin by approaching brand owners involved with the How 2 Recycle campaign

15. Thank you!
What are your questions?

16. References
FTC “Green Guides” https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-issues-revised-green-
guides/greenguides.pdf
Labels for Education http://www.labelsforeducation.com/
Nielsen Study http://www.nielsen.com/us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-
their-heart-is.html
Trex http://www.trex.com/recycling/recycling-programs/
Wall Street Journal http://www.wsj.com/articles/SB122238422541876879