The company is facing declining profits and a cash crunch. It must decide whether to switch from glass packaging to plastic packaging for its salad dressings. Plastic would allow lower costs through reduced weight and shipping expenses but may impact brand image and quality perceptions. The document analyzes the internal and external business environment and provides a cost-benefit analysis of switching to plastic packaging versus maintaining glass or a hybrid approach. It concludes with potential options and considerations for the company to evaluate in making its packaging decision.