Social CRM becoming a reality
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Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
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Social CRM becoming a reality
- 4. BISNODE INTERACT’S SOCIAL CRM SOLUTION
- 5. SOCIAL MEDIA & BRANDS IN EUROPE
- 6. 50% longer consumer lifetime 54% more spending 56% stronger brand connection
- 7. Social Media is the new communication speedway
- 9. Social Networks Blogs & microblogs
- 10. Social Networks Blogs & microblogs Social Bookmarking
- 11. Social Networks Blogs & microblogs Social Bookmarking Media Sharing
- 12. Social Networks Blogs & microblogs Social Bookmarking Media Sharing Online Reviews
- 13. Social Networks Blogs & microblogs Social Bookmarking Media Sharing Online Reviews User Generated Content
- 14. SOCIAL MEDIA GROWTH IN EUROPE Europe 84% 10.7 Turkey 92% 4 Poland 90% 1.8 United kingdom 87% 9.7 Finland 86% 5 Norway 65% The Netherlands 85% 11.3 Spain 84% 2.6 Sweden 83% 4.2 Italy 82% 2.5 Belgium 82% 11 France 80% Germany 79% 16.6 Austria 74% 16.3
- 15. 60%
- 16. 28% 94%
- 17. 95% 11%
- 19. 900 million pages, groups, events...
- 20. 900 million pages, groups, events... #80 connections per user
- 21. 900 million pages, groups, events... #80 connections per user #90 content creations per user/month
- 22. 900 million pages, groups, events... #80 connections per user #90 content creations per user/month > 30 billion pieces of content shared/month
- 23. 900 million pages, groups, events... #80 connections per user #90 content creations per user/month > 30 billion pieces of content shared/month 250 million external web engagements /month
- 24. 900 million pages, groups, events... #80 connections per user #90 content creations per user/month > 30 billion pieces of content shared/month 250 million external web engagements /month #10.000 new websites integrations/day
- 25. 900 million pages, groups, events... #80 connections per user #90 content creations per user/month > 30 billion pieces of content shared/month 250 million external web engagements /month #10.000 new websites integrations/day > 2.5 million websites integrated
- 27. 21 million Facebook users 33%
- 28. 16 million Facebook users 20%
- 29. 29 million Facebook users 46%
- 31. 60% is based outside the US
- 32. 60% is based outside the US 40% via a mobile device
- 33. 60% is based outside the US 40% via a mobile device Twitter usage in EMEA countries increased with 64%
- 34. 60% is based outside the US 40% via a mobile device Twitter usage in EMEA countries increased with 64% Spain : increased by 151%
- 35. 60% is based outside the US 40% via a mobile device Twitter usage in EMEA countries increased with 64% Spain : increased by 151% UK : EMEA’s biggest single Twitter market, with nearly 5 million users
- 36. Once someone has 1.000 followers, the When someone has more than 1.750 average number of Tweets per day climbs followers, the number of Tweets per day from three to six. even rises to 10.
- 37. 100% 85.3% updates their status once a day or less
- 38. 100% 50.4% hasn't updated in the last seven days
- 39. 100% 75% of all activity, users account 5%
- 40. 100% 97.4% of all activity, users account 30%
- 41. 100% 22% url to website or blog
- 42. 100% 44% provides a location
- 43. 100% 31% give bio information
- 44. + Core Buyers Ambassadors Financial value Misers Influencers - + Social value
- 47. So a person with a high brand and/or category engagement, several profiles in different social networks and a high network size is the best brand ambassador.
- 48. Analysis of available social information
- 49. All social media
- 50. Twitter
- 51. Brand mentions on Facebook
- 52. Brand mentions in forums
- 54. 25% users >1tweet 38% users with author name
- 55. 25% users >1tweet 38% users with author name 12% users with first and last name
- 56. 25% users >1tweet 38% users with author name 12% users with first and last name 40% users with full name matched with DB
- 57. 40% more following versus non- identified users
- 58. 40% more following versus non- identified users 60% more followers versus non- identified users
- 59. 40% more following versus non- identified users 60% more followers versus non- identified users 40% less meaningless chatter versus non-identified users
- 60. Mass Connectors MC 4% 80% MC Mass Mavens MM 11% 80% MM
- 61. URL’s included in Creators the twitter profile Conversationalists Twitter user names identified Critics Collectors Joiners Spectators Inactives
- 62. Website analysis
- 63. Food 3% Home 7% Website analysis Fitness 18% Beauty 44% Family 28%
- 64. Website analysis
- 65. URL’s included in Creators the twitter profile Conversationalists Twitter user names identified Post review, Find it useful, Critics Post tip, Comment on articles, Forum Coupon, Sample Collectors requests, Games Referrer from, Share Joiners to Facebook Read articles, read Spectators blogs, read post reviews, read tips Very infrequent Inactives visitor
- 66. Collecting social media information from campaigns
- 67. Collecting social media information from campaigns
- 74. CAMPAIGNS Facebook fan page engagement score Likes and shares from email campaigns Facebook network size Facebook network reach (re-sharing content) WEBSITE MONITORING Review frequency Brand mentions Votes Competitor mentions Read and shared content Category mentions Visit frequency Social media activity Visit length Network size Requested coupons Influence scores (eg Klout) Facebook shares Twitter shares
- 75. Brand involvement Creators Ambassadors : Pamper and maintain Pamper and leverage Conversationalists Critics Collectors Reach of network Joiners Ignore Spectators Nurture Inactives
- 76. THANK YOU