Tourism has become a global phenomenon due to increasing international travel and the growth of domestic tourism within large countries. International tourism is more diverse both in origins and destinations as Asia Pacific destinations increase in popularity. Domestic tourism also increases alongside international tourism, especially in large countries like China and the Philippines. The nature of global tourism is changing from mass tourism involving large groups to more niche tourism targeting specific interests, and from organized tour groups to more independent travel. Destinations are expanding from regional to long haul locations further away. Tourism packages now offer niche experiences like food and wine tours. Both long and short haul destinations are marketing to niche interests, for example ecotourism in Komodo National Park or indigenous experiences in Malaysia.

1. 3a. Global Tourism growth
Why has tourism become a global
phenomenon?

2. By the end of this lesson
You should be able to:
1. Describe
the
trends
of
international
and
domestic
tourism
2. Describe the changing nature of
global tourism

3. Definition
• International tourism
refers to tourism
outside of a tourist's
own country
• Domestic tourism refers
to tourism within a
tourist's own country
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4. International Tourism trends
• Increasingly diverse
in origins and
destinations
• Asia pacific
destinations
becoming more
popular

5. Text pg 29
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6. Domestic Tourism Trends
• Grows along with international tourism
• Especially in big countries like China and
Philippines

7. Domestic tourism in Singapore?
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8. 307 June holiday trip
Option 1
Option 2
Chan brothers travel
tour package
Backpack
Visit Eiffel Tower in Paris
Participate in Tomatina
in Spain
4 hours flights to
Hongkong
12 hours flight to Africa
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9. Changing nature of tourism
From mass
Chan brothers
tourism to niche travel tour package
tourism
From tour
groups to
independent
travellors
Visit Eiffel
Tower in Paris
Short or long
haul
destinations
4 hours flights
to Hongkong
Backpack
Participate in
Tomatina in Spain
12 hours flight
to Africa
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10. Changing Nature of Tourism
Evolution of mass tourism to niche tourism
• Mass tourism- act of visiting a destination
with large amounts of people at one time
• Dominated by Tour Operators offering low
cost, standardised package tours

11. • Niche tourism targets a specific market
segment, usually with a well-defined
product that can be tailored to meet the
interests of the tourists
Tomatina, Bunyol, Spain
Monkey Buffet, Lopburi, Thailand

12. Changing Nature of Tourism
From tour groups to independent travellers
• Tourism moving towards independent
travel (e.g. backpacking)
• Independent travel allows for more
flexibility in travel itinerary
• Tourists are not bounded by restrictions
laid out by following tour groups

13. Changing Nature of Tourism
Growth of long haul destinations
• No standard definition of what is
considered long or short haul destinations
• Some consider long haul destinations to be
more than 5 hours away by flight
• Tourists moving away from regional
destinations to those which are further
away (e.g. Singapore to Brazil/ USA)

14. Changing Nature of Tourism
Development of package holidays
Tour packages moving towards adopting
niche tourism types (e.g. food and wine
tourism)

15. Changing Nature of Tourism
Development of short haul destinations
• Short haul destinations have also tried to market
themselves to niche markets
• For Singapore, rise in ecotourism and communitybased tourism in short haul destinations
• E.g. Komodo national park, Orang Asli experience

16. Learning Points
• The trend of global tourism is positive seen
from both rising tourist arrivals and tourism
receipts
• Niche tourism types and independent
travelling have become popular
• Package tours are adopting elements of
niche tourism to attract the diverse market
• Tourism is the way to go because of the
economic benefits it brings

17. Homework text page 34
Question 1a, 1b & 4b (2m each)
Question 1a, 1b & 4b (2m each)
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