1. The document analyzes social marketing efforts of retail fashion brands in Europe using data from comScore.
2. It finds that Friends of Fans, or friends of brand page fans, represent a large potential audience for brands and that brands can significantly expand their reach through them.
3. The study also showed that Facebook advertising increased online sales for brands like ASOS, demonstrating that social marketing on Facebook can influence purchase behavior.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
This document discusses a study on how social marketing works for retail brands in Europe. Some key findings include:
1) Europeans spend a large amount of time on social networks, with engagement across all ages and genders.
2) Major European retail brands like ASOS, H&M, and Zara have large Facebook followings that they use to engage customers.
3) When customers like brand posts on Facebook, the posts can reach not just the customers but also their friends, allowing brands to amplify their message to a wider audience through the social network effect.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Consumer Behaviors And Web 2point0 Aaron AbbottAaron Abbott
The document discusses how consumer behavior and the evolution of Web 2.0 has impacted business opportunities. Specifically, it notes that Web 2.0 companies have focused on enhancing the consumer experience online. This attention to consumer experiences and behavior has allowed for innovative business models, products, and advertising methods to develop. The document also examines how research into consumer internet usage and trends can provide valuable insights into how advertising budgets should be allocated to maximize effectiveness.
Para aquellos que habléis inglés, aquí os podéis bajar el resumen del estudio del USO DE MEDIOS DIGITALES en EEUU para 2013. Sin duda, marcará tendencias para el resto de países, incluido el nuestro.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
Internet Marketing Context Aaron AbbottAaron Abbott
The document discusses opportunities for the Institute of Forensic Education (IFFE) to engage mobile users across cultures through their content about crime scene investigations. While IFFE's graphic videos would be inappropriate to share directly via mobile apps, the document proposes developing mobile games or apps to generate interest in their content and brand. It emphasizes the need to respect cultural differences in various countries and tailor marketing communications accordingly. By stimulating interest through mobile platforms, IFFE can drive users to access their full video resources on computers. As mobile access continues expanding globally, companies have more opportunities to reach diverse international audiences with culturally sensitive content.
This document discusses how CPG brands can quantify the value and impact of their social media marketing programs on Facebook. It finds that:
1) Brands can meaningfully extend their Facebook reach through amplification to friends of fans and help drive sales.
2) Exposure to earned media on Facebook can produce measurable lifts in subsequent product purchases.
3) Facebook advertising campaigns have also shown evidence of driving positive lifts in purchase behavior after exposure.
The document advocates treating paid, owned, and earned media on Facebook as an interconnected "virtuous cycle" to maximize marketing impact.
College research happens online every day for high school students of all grades as well as their parents.Your website is the source students trust most for information and where they go before they even step foot on campus or apply. According to Google, higher education marketing dollars (as a percent) spent on digital recruitment strategies lag way behind compared to the increasing student shift from traditional media consumption to digital.
In this session we explore how to drive your target prospects to your website, continue a digital relationship with them, while advancing them through the funnel towards enrollment.
This document discusses a study on how social marketing works for retail brands in Europe. Some key findings include:
1) Europeans spend a large amount of time on social networks, with engagement across all ages and genders.
2) Major European retail brands like ASOS, H&M, and Zara have large Facebook followings that they use to engage customers.
3) When customers like brand posts on Facebook, the posts can reach not just the customers but also their friends, allowing brands to amplify their message to a wider audience through the social network effect.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
Consumer Behaviors And Web 2point0 Aaron AbbottAaron Abbott
The document discusses how consumer behavior and the evolution of Web 2.0 has impacted business opportunities. Specifically, it notes that Web 2.0 companies have focused on enhancing the consumer experience online. This attention to consumer experiences and behavior has allowed for innovative business models, products, and advertising methods to develop. The document also examines how research into consumer internet usage and trends can provide valuable insights into how advertising budgets should be allocated to maximize effectiveness.
Para aquellos que habléis inglés, aquí os podéis bajar el resumen del estudio del USO DE MEDIOS DIGITALES en EEUU para 2013. Sin duda, marcará tendencias para el resto de países, incluido el nuestro.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
Internet Marketing Context Aaron AbbottAaron Abbott
The document discusses opportunities for the Institute of Forensic Education (IFFE) to engage mobile users across cultures through their content about crime scene investigations. While IFFE's graphic videos would be inappropriate to share directly via mobile apps, the document proposes developing mobile games or apps to generate interest in their content and brand. It emphasizes the need to respect cultural differences in various countries and tailor marketing communications accordingly. By stimulating interest through mobile platforms, IFFE can drive users to access their full video resources on computers. As mobile access continues expanding globally, companies have more opportunities to reach diverse international audiences with culturally sensitive content.
This document discusses how CPG brands can quantify the value and impact of their social media marketing programs on Facebook. It finds that:
1) Brands can meaningfully extend their Facebook reach through amplification to friends of fans and help drive sales.
2) Exposure to earned media on Facebook can produce measurable lifts in subsequent product purchases.
3) Facebook advertising campaigns have also shown evidence of driving positive lifts in purchase behavior after exposure.
The document advocates treating paid, owned, and earned media on Facebook as an interconnected "virtuous cycle" to maximize marketing impact.
This document summarizes a study on how major European retail brands utilize Facebook for social marketing. It finds that:
1) Europeans spend a large amount of time on social networks, including all age groups, especially women.
2) Many European retailers have large Facebook pages and see high cross-visitation between their sites and Facebook.
3) When consumers like brand posts on Facebook, it can reach their friends ("Friends of Fans"), potentially amplifying the brand's message to a much larger audience than just the fan base alone. The study examines this effect for several large European retailers.
Facebook - Fundamental Analysis, Ratio Analysis and Valuation results.Kandukuri Sai Omkar
This presentation briefly discusses the Fundamental Analysis, Ratio Analysis and Valuation results obtained. This presentation is done by Kandukuri Sai Omkar as a fulfillment of requirement as an equity research intern under Equity Research Initiative of Mentored Research
Internet Marketing Action Plan Aaron AbbottAaron Abbott
The document outlines an internet marketing action plan for CJexchange.com, which targets the criminal justice system market. It identifies 3 audience segments - criminal justice students, instructors, and professionals. The initial focus will be on students and educators. It discusses understanding the audience's needs and intentions, which center around effective learning resources. Personas are identified for each segment to guide the messaging. The marketing will utilize social media and sites students and educators currently engage with to promote CJexchange.com's online criminal justice learning and collaboration tools.
The document discusses how Facebook has become a social phenomenon and cultural force that both challenges traditional brands and organizations, as well as presents new opportunities for brands to engage consumers. It notes Facebook's incredible growth over the past few years and how it has become one of the top websites for user engagement and time spent. The document also outlines how brands are shifting their marketing strategies on Facebook to focus more on earned and owned media through content creation and social interactions with consumers.
This document analyzes Facebook's strategies and competitive threats using Porter's Five Forces model and the Resource Based View model. Under Porter's Five Forces, Facebook has low bargaining power of customers currently due to its large user base. The bargaining power of suppliers and threat of new entrants is medium. The threat of substitutes is low as Facebook has addressed potential substitutes. The threat of competitive rivalry within the industry from Google is high. Under the Resource Based View, Facebook's largest resource is its database of 845 million users. Its capabilities allow it to continuously develop new products and ways for users to connect.
Pelet et Lecat - WILL DIGITAL CONSUMPTION BASED UPON SOCIAL NETWORK SYSTEMS A...Consommation Digitale
This document discusses how digital consumption through social networks and mobile devices may help wine producers connect with Generation Y consumers. It presents research on Generation Y's use of social media and mobile technology as well as their brand loyalty and satisfaction with online wine purchases and access. The authors conducted interviews of Generation Y consumers that found most use Facebook and their phones for social media. The document suggests social networks combined with GPS on phones could help wine producers and distributors more efficiently market and deliver wines to Generation Y consumers.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
Facebook acquired WhatsApp, the mobile messaging startup, for $19 billion in cash and stock on February 19, 2014. This was Facebook's largest acquisition to date. WhatsApp had 450 million active users at the time and was growing rapidly, registering around 1 million new users per day. Facebook believed acquiring WhatsApp would help it strengthen its position in the mobile messaging market and capture the growth in mobile messaging, especially among younger users. The founders of WhatsApp, Jan Koum and Brian Acton, both had backgrounds in engineering and met while working at Yahoo. WhatsApp was their first major business venture together after leaving Yahoo.
Facebook acquired WhatsApp for $19 billion in 2014. WhatsApp is a messaging app with over 450 million monthly active users that was seen as a threat to Facebook's growth. The acquisition was aimed at helping Facebook gain new users and data from WhatsApp's large, growing, and engaged user base, especially among younger demographics and in emerging markets, to bolster Facebook's mobile strategy and monetization efforts. Keeping WhatsApp independent also helps Facebook dominate global communications beyond just social networking. The $19 billion price tag was seen as aggressive but as a strategic move to secure Facebook's mobile future.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
Vision mobile developer_economics_q3_2013_v1Sumit Roy
This document discusses the state of the mobile device market in Q3 2013. It notes that Android and iOS together represent 92% of smartphone shipments in Q1 2013. While feature phones are declining as the price of low-end Android phones drops, manufacturers are transitioning to focus on smartphones. New platforms like BlackBerry 10, Firefox OS, and Tizen are emerging in 2013 hoping to compete with Android and iOS where Windows Phone has failed. The market continues to be flooded by a wide range of Android devices at different price points, while manufacturers relying primarily on feature phones like Nokia are losing market share.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
This document summarizes YouTube and video viewing trends in Russia. It notes that Russia has the highest number of YouTube visitors, with over 21 million people visiting in December 2011. The second most popular site, Rutube, had over 28 million views that month while Smotri had over 34 million. It predicts further growth in video on demand, mobile viewing on tablets and smartphones, and use of Smart TV apps. Issues include piracy limiting legal options, a lack of data on campaign effectiveness and user behavior, and technical barriers to innovative ad formats. Industry sources call for more metrics on viewer engagement and the role of online video versus television.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel. Quick access to news content is not limited to a single source. News can be viewed using a web interface of Greatiful Reader or any of mobile devices including Android, iPhone/iPad, Blackberry, Windows Phone 7, and many others.
One of the unexceptionable advantages of Greatiful is the absence of ads in news text or near it. Greatiful users receive only the content they are interested in.
Greatiful helps to monetize your content
Are you a blogger? Or may be a media representative? Raise money on your content or the content of your web-site users. Just add your channel to Greatiful and set the price for content access (a paid monthly subscription and/or a price for a content unit).
This document summarizes a news content distribution system called Greatiful. It allows publishers to monetize their content through subscriptions and donations. Younger consumers, especially men ages 18-34, are more likely to consume digital content on mobile apps and online. While nearly half of US adults read some digital news, print remains dominant. The system provides a single access point for many content sources and aims to become a leading news platform through its business model, marketing, and sales strategies.
1) Consumers communicate both online and offline across various contexts that are important for marketers. All media can be considered social media if planned properly to target consumers during social interactions.
2) Research shows that adults often communicate with others simultaneously while consuming media. Certain demographics, like young singles, display more online social behavior while consuming media like TV.
3) Targeting young singles during weekday evenings when watching TV dramas provides opportunities to reach influential consumers during peak social media consumption.
Community Challenges for Practical Linked Open Data - Linked Pasts keynoteRobert Sanderson
A call to action to discuss and agree on practical considerations around the creation, publication and discovery of linked open data about historical activities and objects.
Text of approximately what I said: http://bit.ly/usable_lod
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
This is a presentation that I gave on developing sales channels to a group of entrepreneurs at the Technology Capital Network in July 2007 in the Boston area
This document summarizes a study on how major European retail brands utilize Facebook for social marketing. It finds that:
1) Europeans spend a large amount of time on social networks, including all age groups, especially women.
2) Many European retailers have large Facebook pages and see high cross-visitation between their sites and Facebook.
3) When consumers like brand posts on Facebook, it can reach their friends ("Friends of Fans"), potentially amplifying the brand's message to a much larger audience than just the fan base alone. The study examines this effect for several large European retailers.
Facebook - Fundamental Analysis, Ratio Analysis and Valuation results.Kandukuri Sai Omkar
This presentation briefly discusses the Fundamental Analysis, Ratio Analysis and Valuation results obtained. This presentation is done by Kandukuri Sai Omkar as a fulfillment of requirement as an equity research intern under Equity Research Initiative of Mentored Research
Internet Marketing Action Plan Aaron AbbottAaron Abbott
The document outlines an internet marketing action plan for CJexchange.com, which targets the criminal justice system market. It identifies 3 audience segments - criminal justice students, instructors, and professionals. The initial focus will be on students and educators. It discusses understanding the audience's needs and intentions, which center around effective learning resources. Personas are identified for each segment to guide the messaging. The marketing will utilize social media and sites students and educators currently engage with to promote CJexchange.com's online criminal justice learning and collaboration tools.
The document discusses how Facebook has become a social phenomenon and cultural force that both challenges traditional brands and organizations, as well as presents new opportunities for brands to engage consumers. It notes Facebook's incredible growth over the past few years and how it has become one of the top websites for user engagement and time spent. The document also outlines how brands are shifting their marketing strategies on Facebook to focus more on earned and owned media through content creation and social interactions with consumers.
This document analyzes Facebook's strategies and competitive threats using Porter's Five Forces model and the Resource Based View model. Under Porter's Five Forces, Facebook has low bargaining power of customers currently due to its large user base. The bargaining power of suppliers and threat of new entrants is medium. The threat of substitutes is low as Facebook has addressed potential substitutes. The threat of competitive rivalry within the industry from Google is high. Under the Resource Based View, Facebook's largest resource is its database of 845 million users. Its capabilities allow it to continuously develop new products and ways for users to connect.
Pelet et Lecat - WILL DIGITAL CONSUMPTION BASED UPON SOCIAL NETWORK SYSTEMS A...Consommation Digitale
This document discusses how digital consumption through social networks and mobile devices may help wine producers connect with Generation Y consumers. It presents research on Generation Y's use of social media and mobile technology as well as their brand loyalty and satisfaction with online wine purchases and access. The authors conducted interviews of Generation Y consumers that found most use Facebook and their phones for social media. The document suggests social networks combined with GPS on phones could help wine producers and distributors more efficiently market and deliver wines to Generation Y consumers.
State of the Media: The Social Media Report 2012NM Incite
The “State of the Media: The Social Media Report 2012” jointly released by Nielsen and NM Incite, breaks down new data on how social media is impacting consumer behavior, advertising, marketing, social TV, mobile, social care and more.
Citizens using Facebook Pages to raise awareness about issues they care about and enlarge their circle of supporters can follow step-by-step guide and be up and running with a smart strategy in no time. Written specifically for an Arab civil society audience, the statistics and examples refer to the Arab region only. There is also an older Arabic-language version.
Facebook acquired WhatsApp, the mobile messaging startup, for $19 billion in cash and stock on February 19, 2014. This was Facebook's largest acquisition to date. WhatsApp had 450 million active users at the time and was growing rapidly, registering around 1 million new users per day. Facebook believed acquiring WhatsApp would help it strengthen its position in the mobile messaging market and capture the growth in mobile messaging, especially among younger users. The founders of WhatsApp, Jan Koum and Brian Acton, both had backgrounds in engineering and met while working at Yahoo. WhatsApp was their first major business venture together after leaving Yahoo.
Facebook acquired WhatsApp for $19 billion in 2014. WhatsApp is a messaging app with over 450 million monthly active users that was seen as a threat to Facebook's growth. The acquisition was aimed at helping Facebook gain new users and data from WhatsApp's large, growing, and engaged user base, especially among younger demographics and in emerging markets, to bolster Facebook's mobile strategy and monetization efforts. Keeping WhatsApp independent also helps Facebook dominate global communications beyond just social networking. The $19 billion price tag was seen as aggressive but as a strategic move to secure Facebook's mobile future.
This document provides an analysis of the online social network industry through a comparison of Facebook and Tuenti. It begins with an executive summary that outlines the report will analyze the industry through an external analysis using PEST and Porter's Five Forces models, and an internal analysis of Facebook and Tuenti's value chains and resources.
The document then provides background information on Facebook, the largest global social network, and Tuenti, the largest social network in Spain. It compares their histories, users, revenues and strategies.
It conducts an external analysis of the industry through a PEST analysis that finds political pressures around privacy and security laws, economic opportunities in advertising, and social pressures of adoption. A technological factor is the creation of
Vision mobile developer_economics_q3_2013_v1Sumit Roy
This document discusses the state of the mobile device market in Q3 2013. It notes that Android and iOS together represent 92% of smartphone shipments in Q1 2013. While feature phones are declining as the price of low-end Android phones drops, manufacturers are transitioning to focus on smartphones. New platforms like BlackBerry 10, Firefox OS, and Tizen are emerging in 2013 hoping to compete with Android and iOS where Windows Phone has failed. The market continues to be flooded by a wide range of Android devices at different price points, while manufacturers relying primarily on feature phones like Nokia are losing market share.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
This document summarizes YouTube and video viewing trends in Russia. It notes that Russia has the highest number of YouTube visitors, with over 21 million people visiting in December 2011. The second most popular site, Rutube, had over 28 million views that month while Smotri had over 34 million. It predicts further growth in video on demand, mobile viewing on tablets and smartphones, and use of Smart TV apps. Issues include piracy limiting legal options, a lack of data on campaign effectiveness and user behavior, and technical barriers to innovative ad formats. Industry sources call for more metrics on viewer engagement and the role of online video versus television.
- Branded content on Facebook can reach a large audience, including a brand's fans who explicitly follow the brand plus the friends of those fans.
- When brands focus on engaging their fans, they can significantly expose their content and messaging to the friends of fans, a much larger audience that often surpasses fans alone.
- Understanding the reach and frequency that branded content achieves among different audiences, like fans versus friends of fans, provides more useful marketing insights than just the volume of brand mentions.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel. Quick access to news content is not limited to a single source. News can be viewed using a web interface of Greatiful Reader or any of mobile devices including Android, iPhone/iPad, Blackberry, Windows Phone 7, and many others.
One of the unexceptionable advantages of Greatiful is the absence of ads in news text or near it. Greatiful users receive only the content they are interested in.
Greatiful helps to monetize your content
Are you a blogger? Or may be a media representative? Raise money on your content or the content of your web-site users. Just add your channel to Greatiful and set the price for content access (a paid monthly subscription and/or a price for a content unit).
This document summarizes a news content distribution system called Greatiful. It allows publishers to monetize their content through subscriptions and donations. Younger consumers, especially men ages 18-34, are more likely to consume digital content on mobile apps and online. While nearly half of US adults read some digital news, print remains dominant. The system provides a single access point for many content sources and aims to become a leading news platform through its business model, marketing, and sales strategies.
1) Consumers communicate both online and offline across various contexts that are important for marketers. All media can be considered social media if planned properly to target consumers during social interactions.
2) Research shows that adults often communicate with others simultaneously while consuming media. Certain demographics, like young singles, display more online social behavior while consuming media like TV.
3) Targeting young singles during weekday evenings when watching TV dramas provides opportunities to reach influential consumers during peak social media consumption.
Community Challenges for Practical Linked Open Data - Linked Pasts keynoteRobert Sanderson
A call to action to discuss and agree on practical considerations around the creation, publication and discovery of linked open data about historical activities and objects.
Text of approximately what I said: http://bit.ly/usable_lod
Sales Decks for Founders - Founding Sales - December 2015 Peter Kazanjy
Presentation on "sales decks for founders" covering the best way to present your new technology product to a business-to-business buyer.
Presentation is an adaption of a chapter from Founding Sales (book on technology sales for founders and other first-time sellers): https://twitter.com/FoundingSales
Chapter excerpt here: http://firstround.com/review/building-your-best-sales-deck-starts-here/
This is a presentation that I gave on developing sales channels to a group of entrepreneurs at the Technology Capital Network in July 2007 in the Boston area
You can learn everything you want about presentations from 74 star decks that we've chosen. Find advice from Garr Reynolds, Emiland de Cubber, Empowered Presentations, Alexei Kapterev and other experts on Slideshare!
The document criticizes the overuse and misuse of PowerPoint presentations. It notes that PowerPoint was created in 1990 but presenters are still improperly using it 22 years later by overstuffing slides with too much text and information instead of using it to tell stories. The document recommends using images, telling interesting stories, preparing early, getting better training, and stopping the practice of overstuffing slides to create more effective presentations.
Communication is a universal human trait, yet it is also one of the most poorly cultivated traits. The single biggest problem in communication is the illusion that it has taken place. We can cultivate great communication by understanding that it is always "high stakes" and by focusing on the audience, preparing and practicing presentations, empathizing with the audience, and continuously growing communication skills through reading, subscribing to blogs, and following experts.
This is First Round's effort to provide an in-depth snapshot of what founders across the entire tech ecosystem are thinking and doing, what they're excited about and worried about, and how they're seeing the market. We surveyed venture-backed founders from everywhere — less than 25% from the First Round community — and received over 500 responses, volunteering their experience and opinions.
10 Things To Do Before Emailing Your Sales Deck To A Potential ClientDeck Rooster
It's quite disheartening to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.
A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.
Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.
This document discusses a study on how social marketing works for retail brands in Europe. Some key findings include:
1) Europeans spend a large amount of time on social networks, with engagement across all ages and genders.
2) Major European retail brands like ASOS, H&M, and Zara have large Facebook followings that they use to engage customers.
3) When customers like brand posts on Facebook, the posts can reach not just the customers but also their friends, allowing brands to amplify their message to a wider audience through the social network effect.
Social media provides opportunities for brands to interact directly with consumers. Brands can use social media to build relationships with customers, promote their message to those who will share it, and learn more about consumer preferences. While many media consumption habits are shifting online and to mobile devices, social media usage is growing rapidly, especially among younger demographics. For brands, developing a presence on social media allows reaching customers where they are already engaged and facilitating conversations to help build loyalty and understanding.
Comprehensive social media strategy by john bellJohn Bell
We spend millions defining and communicating the brand via marketing and communications channels. We need to take a fresh look at how the brand can behave in
social media. A crisp definition of our social brand will guide us from mere tactics to more impactful strategy. It will focus the efforts around best
practices from ethics to results and help our brands reap the benefits of social media faster and with a more enduring effect.
The document discusses social networking advertising opportunities. It defines social networking as online communities that connect individuals. The two leading social networks are Facebook and MySpace. Social networking participation has grown significantly and now includes over half of online Americans. The document outlines various social networking advertising options such as traditional ads, sponsored content, branded profiles, widgets, and apps. It also discusses the differences between advertising directly on social media platforms versus through app networks.
EEC 2013: Segmentation Strategies Across ChannelsLiveIntent
We are currently undergoing a radical shift in the delivery of information. As the recipients of today strive for more and more information, they demand to have it THEIR way, as in THEIR media. They require branded content and context; they seek to define the delivery media of their choice; and they want both privacy protection and the benefits of data driven marketing. Learn how to strategically use segmentation strategies to engage and empower your subscribers across channels.
This document provides an abstract for a master's thesis titled "Facebook and the Cinema" which assesses the impact of Facebook fan pages on user attitudes and behaviors toward movies. The research aims to understand how fan pages influence consumption and how companies can drive legal consumption. A survey was administered to 200 students and findings showed fan page value and risk predict behavioral intentions, while solutions were proposed to increase value and reduce risk perceptions. The research models user attitudes based on the technology acceptance model and theory of planned behavior.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) How social behaviors and trends differ significantly across European borders, making a centralized strategy difficult.
2) Common challenges businesses face in implementing pan-European digital strategies, such as differences in culture, resources, and speed of adoption across markets.
3) How businesses have moved from an "inside-out" approach, with efforts bubbling up from individual markets, to various centralized governance models to better coordinate digital activities across borders.
4) Examples of companies that have developed hub-and-spoke and centralized governance models to manage thousands of projects, websites, and languages for their digital presence
The document summarizes a study on the social media habits of Fortune 500 companies. Some of the key findings include:
1) Most Fortune 500 companies are present on major social media channels like Facebook, YouTube and Twitter but engagement levels are generally low.
2) Facebook fan pages drive the largest social audiences but many channels have been inactive for over 6 months.
3) Fortune 500 companies need to improve their social media strategies by more actively engaging customers, integrating social media across their online and offline presences, and responding directly to customer feedback and questions.
SUMMIT Ad Report 2019 -- Digital De-clutteringAdobe
This year Adobe Digital Insights took a deeper dive into consumer behavior around advertising, What channels provide more relevant experiences? How consumers are utilizing new channels like "digital audio" in their lives, and if brands can market effectively through it. How channel performance differs based on demographics, and how brands are becoming more knowledgeable of their customers though the use of 1st party data.
The document discusses the challenges of digital governance across Europe and how businesses have responded. It addresses:
1) The differing social media behaviors and trends across European countries that create challenges for centralized strategies.
2) How businesses have moved from an "inside-out" to an "outside-in" approach, identifying key stakeholders and developing governance models.
3) The development of a governance model, including determining responsibilities, decision makers, and contribution processes.
The document provides an overview of digital influence and marketing trends in 2013 based on surveys of over 6,000 influencers, 1,200 consumers, and 150 brand marketers. Some key findings include:
- Brands spend the majority (75%) of their digital budgets on display, search, and video advertising, with only 10% going to social media including influencer outreach. Within social media budgets, over half goes to Facebook.
- While brands don't allocate much budget to blogs and influencers, consumers view them as highly influential sources of information and for shaping purchase decisions.
- Influencers are most active on their own blogs, where they have been publishing for many years, typically operating 1-5
The Digital Influence Report replaces our historical State of the Blogosphere and expands the
concept of all things social.
Data sources: 6,000 influencers, 1,200 consumers and 150 top brand marketers.
- Brands are increasing their social media spending but it still only accounts for 10% of digital budgets. Most goes to Facebook, YouTube, and Twitter while blogs receive a smaller portion.
- Blogs are highly influential for consumers and rank as one of the most trusted sources, yet brands don't align spending fully with consumer influence.
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2. The Power of Like
Europe
How Social Marketing Works for Retail Brands
July 2012
3. Background
• The Power of Like Europe is a collaboration between comScore
and Facebook
• It is largely based on data from comScore’s Social Essentials™
and Action Lift™ products
• The study analyses the social marketing efforts of retail fashion
brands across the three largest advertising markets in Europe;
• The UK – ASOS, Topshop
• France – La Redoute, Zara
• Germany – H&M, Zara
4. Summary of findings
1. Europe is one of the largest & most engaged markets for social
networking
2. 32% of Facebook user time is spent on the Homepage, so
continuous posting of relevant content is key
3. Friends of Fans offer a unique opportunity to expand a brand’s
reach and create a new audience with which to engage
4. Friends of Fans often differ from Fans in their profile, but like Fans
they show a propensity to visit and buy from brand websites
5. Facebook paid impressions drive purchasing – ASOS saw a
130% uplift in online sales among those exposed to the campaign
5. Top highlights
Facebook drives purchase
ASOS Fans and Friends of Fans are 10%
more likely to buy on ASOS.com
Facebook paid impressions drive purchasing –
ASOS saw a 130% uplift in online sales among
those exposed to the Facebook campaign
NB: online sales uplift relative to a control group who were not exposed and demonstrated a similar affinity to ASOS.
Purchase behaviour identified through the ASOS.com “Thank You” page displayed post-purchase
Source: comScore Action Lift, April 2012
6. Quotes on the Power of Like Europe
“While every campaign is unique and may vary in its ultimate effectiveness,
this research demonstrates how Facebook marketing can be effective in
reaching consumers and influencing their actual purchasing behaviour”
Mike Shaw, Director of Marketing Solutions, comScore
“ASOS has been at the forefront of Facebook marketing for many years,
and in order to continue increasing investment it is crucial to have access
to reliable ROI measurement. The recent research by comScore shows
that ASOS experienced a substantial uplift in site visits and online
purchasing as a result of our paid advertising on Facebook”
Fiona Marshall, Head of Marketing Womenswear, ASOS
8. The Power of Like
Europe
How Social Marketing Works for Retail Brands
July 2012
9. Background
• The Power of Like Europe is a collaboration between comScore
and Facebook
• It is largely based on data from the Social Essentials™ and
Action Lift™ products, which are measurement services based
on comScore’s proprietary 2 million person global panel of
internet users from a home or work computer
• The study analyses the social marketing efforts of retail fashion
brands across the three largest advertising markets in Europe;
• The UK – ASOS, Topshop
• France – La Redoute, Zara
• Germany – H&M, Zara
11. Reach – retailers can reach a significant audience
Friends of Fans represent a substantial potential audience for retail brands
Looking at the top 1000 brand pages, for every Fan there are an additional 81
Friends of Fans that can be reached
22.2m
Friends of
Fans
Retail brands can significantly expand the reach of branded content on
Facebook
In Germany, the reach of the Zara site rose from 1 percent among the total internet
population to over 12 percent among exposed Fans.
12. Resonance – your message is more likely to
resonate
Increased website visits amongst Friends of Fans
This suggests pre-existing receptivity for brand messaging, product information and
promotions within this group
Ability to market to consumers who exhibit lighter visitation patterns
at impressive scale
The Friends of Fan networks of the retail brands in this study (e.g: ASOS, TopShop,
Zara, H&M, La Redoute) represent audience sizes in the millions
ASOS site visitors who are a Fan or Friend of Fan were over 10 percent more likely to
make a purchase on the ASOS site, compared to site visitors that were not within
ASOS's Friend of Fan network
13. Reaction – your message will impact purchase
behaviour
Campaigns on Facebook offer a way to drive online purchases.
In a recent ASOS campaign, paid advertising generated a 130% uplift in sales on the
ASOS website in the four weeks following ad exposure.
This is relative to those consumers who were not exposed and importantly
demonstrated a similar affinity to ASOS as the test group (e.g. site visitation and
purchase) in the four weeks prior to the advertising campaign.
14. Europeans are highly social
% Share of Social Networking Visitors and Minutes By Region
Test North America Asia Pacific Latin America Middle-East & Africa
9% 11%
10% Europe is not only one of
15%
the largest markets for
social networking, but it is
34% 18%
also more engaged, with a
larger proportion of total
19%
minutes than any other
17% region
38%
38%
29%
29%
Share of Visitors Share of Minutes
Source: comScore Media Metrix, May 2012
15. High cross-visitation between Facebook and Retail
Facebook.com and Apparel Site Cross-Visitation, Unique Visitors
(Millions)
Facebook users are 20%
more likely to visit an
Apparel site than the
Apparel: Facebook: average online
121.1 Million
Apparel 266.4 Million user, making it crucial for
Visitors Sites Visitors brand marketers to
understand Facebook’s
potential for
reaching, engaging and
converting potential
customers
Shared Audience:
98.1 Million Visitors
Source: comScore Media Metrix, Europe, May 2012
16. Newsfeed is key in driving consumer engagement
Share of Time Spent on Facebook.com by Content Section
29%
32% With nearly a third of time
on Facebook spent on the
Homepage/Newsfeed
Homepage/Newsfeed, it
Profiles is extremely important for
Photos brands to invest energy in
Apps/Tools
creating a dialogue with
All Other
their fanbase through the
5% continuous posting of
relevant content
16% 17%
Source: comScore Media Builder, UK/FR/DE, Dec 2011
17. Friends of Fans offer a substantial potential
audience
28.5m 22.2m 23.5m
Friends of Friends of Friends of
Fans Fans Fans ASOS has the ability to
disseminate marketing
messages to nearly 44
Friends of Fans for every
1 ASOS Fan within the
UK. This multiplier grows
to 81 Friends of Fans
when examining the top
1,000 Brand pages
18. And a way to expand a brand’s reach
Total Internet Reach (%) of Social Media Impressions on Facebook
2.8% Fans Friends of Fans
2.3%
2.2%
2.1% All five brands analysed
1.8% across the UK, France
1.6%
1.5%
1.4%
and Germany
1.2% demonstrated that the
1.0%
reach of Friends of Fans
0.7%
exposed to social media
0.4%
impressions exceeded
that of Fans alone
ASOS Topshop La Redoute Zara H&M Zara
Source: comScore Social Essentials, UK/FR/DE, Dec 2011
19. Friends of Fans often differ in demographic profile...
Demographic Profile of La Redoute Exposed Users vs. Site Visitors vs. Total Internet in France
7%
15%
24% 27%
18%
La Redoute Fans are
13%
Persons 55+ younger than the general
16%
18%
15% online population, and
Persons 45-54
24% Friends of Fans are even
18%
21%
Persons 35-44 more so. It may benefit
21% Persons 25-34 brands like La Redoute to
17%
19%
Persons 15-24
take this into account
when devising strategies
17% Persons 6-14
34% to drive customers into
16%
27% the physical or online
14%
10%
10%
stores
3%
3% 2%
2% 5%
5%
Total Internet La Redoute Site La Redoute Fans La Redoute Friends of
Visitors Fans
Source: comScore Social Essentials, France, Dec 2011
20. …and in their interests
La Redoute Brand-Exposed Fans: Content Category Visitation by Time Spent Index
Auctions
The online behaviour of
Automotive
Fans often differs
Entertainment substantially to that of the
average internet user.
Games This knowledge better
Real Estate
informs marketing
strategies such as
Retail developing social
apps, tailoring media
Sports
plans or identifying
Technology potential partners to suit
the identified behaviour of
Travel
the Facebook Fan
50 100 150 200 250 300 Network
Source: comScore Social Essentials, France, Dec 2011
21. Fans and FoFs show affinity for retail brand
websites
Site Visitation Among Brand-Exposed Audiences
Total Internet Fans Friends of Fans
9.5%
ASOS 34.1%
25.6%
4.4% For the retailers
Topshop 24.2% studied, both Fans and
16.8%
Friends of Fans were
La Redoute
19.5% disproportionately more
48.2%
34.5% likely to visit the brand
1.6% websites – where
Zara 7.8%
6.2%
purchases occur –
6.1% compared to the average
H&M 28.6% internet user
17.6%
1.0%
Zara 12.6%
5.5%
Source: comScore Social Essentials, Dec 2011
22. Friends and FoFs are more likely to purchase online
Likelihood to Purchase on ASOS.com - Social vs. Non-Social Visitors
ASOS Site Visitors, Social ASOS Site Visitors who
are a Fan or Friend of Fan
are much more likely to
make a purchase on the
ASOS site compared to
those with no social link
ASOS Site Visitors, Non-Social
90 95 100 105 110
Index of “Thank You Page” Site Visitation (Total Internet=100)
Source: comScore Social Essentials, UK, Dec 2011
23. Paid Facebook impressions drive purchasing
Purchase on ASOS.com Following Exposure to Facebook Paid Impressions
1.7%
Control Group Test Group
1.5%
% Reach of ASOS “Thank You” Page
Facebook paid advertising
1.0% generated a 130% uplift in
purchase behaviour on
0.7% 0.7% the ASOS site, relative to
those who were not
0.4% exposed but who
0.3%
0.2% +130% uplift demonstrated a similar
affinity to ASOS
Week 1 after exposure Weeks 1-2 after exposure Weeks 1-3 after exposure Weeks 1-4 after exposure
Source: comScore Action Lift, April 2012
Editor's Notes
The Power of Like Europe is a collaboration between comScore and FacebookIt is largely based on data from comScore’s Social Essentials™ and Action Lift™ products The study analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe;The UK – ASOS, TopshopFrance – La Redoute, ZaraGermany – H&M, Zara
Europe is one of the largest & most engaged markets for social networking32% of Facebook user time is spent on the Homepage, so continuous posting of relevant content is keyFriends of Fans offer a unique opportunity to expand a brand’s reach and create a new audience with which to engageFriends of Fans often differ from Fans in their profile, but like Fans they show a propensity to visit and buy from brand websitesFacebook paid impressions drive purchasing – ASOS saw a 130% uplift in online sales among those exposed to the campaign
The Power of Like Europe is a collaboration between comScore and FacebookIt is largely based on data from Action Lift™ products The study analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe;The UK – ASOS, TopshopFrance – La Redoute, ZaraGermany – H&M, Zara