Research in a data-rich world, or faster, cheaper and closer-to- the-moment research Sam Curtis, Global Data Lead, TNS Global Евгений Попов, Директор направления заказных маркетинговых исследова
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
Измерения аудитории интернета в России и в мире: результаты, тенденции, персп...Инга Кныш
RealityMine uses mobile and digital data from around the world to quantify consumer behavior and identify key moments. They capture data from top mobile apps and websites in countries like Turkey, Australia, France, and Russia. RealityMine provides technology solutions and services globally at scale with constant innovation to meet client needs. They have the world's leading tools to passively gather rich data about consumer lives.
Измерения аудитории интернета в России и в мире: результаты, тенденции, персп...Инга Кныш
Kantar's mobile metering unit provides centralized support for researchers and clients through vendor management, internal support, and processing mobile data into enhanced, research-ready formats. Case studies demonstrate how mobile behavioral data combined with surveys provides insights into digital ethnography and shopping behaviors. The global capability aims to advance mobile research methodologies for understanding the mobile landscape.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
Webinar - How Mobile Innovation Is Changing the Face of Data IntelligenceQuestionPro
Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
Flurry Analytics - Mobile Monetization - ASW BerlinFlurry, Inc.
This document discusses monetizing mobile apps through ads. It notes that the mobile app ecosystem is large and growing, with billions generated from in-app purchases and mobile ads. Native ads and video ads are shown to perform best for mobile apps. The document provides recommendations on when and how to integrate ads, such as considering user experience and retention, experimenting with ad placement and formats, segmenting audiences, and focusing on ad metrics while maintaining a good user experience.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
The main numbers, statistics and trend analysis of Runet (russian segment of the Internet), which describe its fundamental features, concerning Digital Marketing field.
Измерения аудитории интернета в России и в мире: результаты, тенденции, персп...Инга Кныш
RealityMine uses mobile and digital data from around the world to quantify consumer behavior and identify key moments. They capture data from top mobile apps and websites in countries like Turkey, Australia, France, and Russia. RealityMine provides technology solutions and services globally at scale with constant innovation to meet client needs. They have the world's leading tools to passively gather rich data about consumer lives.
Измерения аудитории интернета в России и в мире: результаты, тенденции, персп...Инга Кныш
Kantar's mobile metering unit provides centralized support for researchers and clients through vendor management, internal support, and processing mobile data into enhanced, research-ready formats. Case studies demonstrate how mobile behavioral data combined with surveys provides insights into digital ethnography and shopping behaviors. The global capability aims to advance mobile research methodologies for understanding the mobile landscape.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
Webinar - How Mobile Innovation Is Changing the Face of Data IntelligenceQuestionPro
Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
Flurry Analytics - Mobile Monetization - ASW BerlinFlurry, Inc.
This document discusses monetizing mobile apps through ads. It notes that the mobile app ecosystem is large and growing, with billions generated from in-app purchases and mobile ads. Native ads and video ads are shown to perform best for mobile apps. The document provides recommendations on when and how to integrate ads, such as considering user experience and retention, experimenting with ad placement and formats, segmenting audiences, and focusing on ad metrics while maintaining a good user experience.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Head of Flurry Simon Khalaf breaks down 2014 app usage in his annual State of AppNation presentation. Learn why messaging will become the operating platform on mobile, why teens' behavior signals the beginning of the end of PC, and how retail in our pocket is changing everything!
The main numbers, statistics and trend analysis of Runet (russian segment of the Internet), which describe its fundamental features, concerning Digital Marketing field.
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
New Zealanders now spend over 2 hours per day on average online. Smartphone ownership is high at 64% of the population, and 42% of homes have a tablet. Online shopping has grown significantly, with 54% of the population now shopping online. Digital advertising spending in New Zealand increased 33% in 2013, and digital media is forecast to significantly outgrow other media channels over the next 5 years. Major brands have large engaged online audiences, with every New Zealander on Facebook following an FMCG brand on average.
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
Australia and New Zealand 2015 Social Media Report Marketa
This document discusses the benefits of social media marketing for businesses. It finds that up to 86% of marketers acknowledge the importance of social media for business exposure. Spending just 6 hours per week on social media marketing can increase exposure for 95% of businesses. Increased time spent on social media is correlated with increased sales and return on investment. The most commonly used and fastest growing social media platforms for marketing are Facebook, YouTube, Twitter, LinkedIn and Instagram. Original content is favored by consumers and search engines like Google. Younger audiences are moving away from Facebook to platforms like Instagram and Pinterest.
1. The document summarizes 10 marketing technology trends predicted for 2016 based on a survey of 204 marketers.
2. Competition for data analysts and scientists will increase as marketers struggle to manage growing data from multiple tech platforms.
3. Marketers will seek to consolidate their tech platforms to reduce resource demands as the shortage of analysts puts pressure to streamline partners.
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
Yahoo Mobile Developer Conference: State of MobileFlurry, Inc.
Flurry CEO Simon Khalaf's 2015 State of Mobile presentation from the Yahoo Mobile Developer Conference. The latest stats from Flurry Analytics, including the growth of the $3.3 TRILLION mobile economy!
Flurry was released in 2008 as a cross-platform mobile analytics company. It raised $15 million in series C funding in December 2010. Flurry reaches the milestone of tracking analytics for a billion monthly active devices in April 2013.
Flurry State of App Nation: Asia Edition, June 2015Flurry, Inc.
The document summarizes mobile app usage trends in Asia based on data from Flurry Analytics. Some key points:
- Asia has over 190,000 apps, 36,000 companies, and 610 million active devices.
- Shopping, lifestyle, and productivity apps are experiencing the fastest growth in Asia, increasing usage by 77% on average over the last year.
- Phablets (large smartphones) are the fastest growing device type in Asia, accounting for 60% of sessions in the region compared to 45% globally, and driving more engagement and a shift to productivity apps.
The document provides an overview of digital trends in Vietnam in 2020, including key metrics on internet, mobile, and social media usage. It notes that some data may not be directly comparable to previous reports due to changes in data sources or methodologies. Links are provided to access further detailed reports on global and country-level digital data.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
The document discusses emerging trends in mobile marketing and technology for 2015, including hyper-targeting of ads based on precise location data, the growth of apps that mimic popular services like Tinder and Uber, increased digital payments replacing cash, the mainstreaming of augmented and virtual reality, advances in wearable technology, and expanded commercial uses of drones. Marketers will have more user data than ever to hyper-target ads to local audiences based on location and behavior.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Mobile usage has grown significantly since 2011, with mobile sessions reaching 2 billion per day and over 720,000 new apps being added to app stores per month. People on average now spend over 3 hours and 40 minutes per day on their mobile devices, with time spent on messaging and social increasing by 50% and entertainment increasing by 240% from the second quarter of 2014 to the second quarter of 2015. In-app purchases and mobile ads now generate more global mobile revenue than mobile search ads. Content discovery has become integrated with social experiences, and communities now serve as distribution channels for content.
The document discusses the importance of digital marketing for fashion brands. It summarizes trends in areas like mobile, social media, and search engine optimization. Brands are advised to focus on the basics like quality content across all platforms and devices to stay relevant in today's digital landscape. Mobile and social media are growing areas that brands must embrace. The presentation also provides specific analytics on top fashion brands' performance and opportunities for improvement.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Analysis of Nigerian Telecommunications on new media - 30th march 2016PHILIP ODIAKOSE
In recent years, Public Relations and Media Measurement experts have noticed a shift from the exploitation of traditional print media to new age digital media.
P+ measurement services decided to undertake an analysis of how Nigerian Telecommunications companies, have been able to realign their readership from ink to social media.
We took a close look at their followership on social media which is beyond reasonable doubt, a realistic means to analyse their news circulation and message penetration as opposed to inconsistent print circulation figures.
2 popov tns_marketing research in a data-rich worldolga_gr
1) Market research is evolving from traditional long surveys to incorporate mobile and social data.
2) Mobile and social technologies allow for more engaging, timely research through shorter surveys on mobile devices and integration of social media data.
3) Case studies showed how mobile research led to higher response rates and better insights, while social media analysis provided additional context for understanding brand conversations and campaign effectiveness.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
The document discusses how new technologies like mobile, social media, and data integration are driving changes in research methods. It argues that these technologies enable more accurate, granular, and predictive research by getting closer to consumers in the moment. Mobile surveys can be faster and more automated. Integrating various data sources allows for more targeted marketing and measurement of ROI. The vision is for a more flexible and iterative research approach combining predictive modeling with modular surveys and social/search data to better understand consumers and measure brands.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
New Zealanders now spend over 2 hours per day on average online. Smartphone ownership is high at 64% of the population, and 42% of homes have a tablet. Online shopping has grown significantly, with 54% of the population now shopping online. Digital advertising spending in New Zealand increased 33% in 2013, and digital media is forecast to significantly outgrow other media channels over the next 5 years. Major brands have large engaged online audiences, with every New Zealander on Facebook following an FMCG brand on average.
Getting Started With Mobile Analytics: iOS Connect Santa Clara Meetup | Flurr...Flurry, Inc.
How to get started with Mobile Analytics:
- How to determine KPIs
- Who are my users
- Which campaigns are working?
- User behavior & lifecycle tracking
- Getting Started with Flurry Analytics
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
Australia and New Zealand 2015 Social Media Report Marketa
This document discusses the benefits of social media marketing for businesses. It finds that up to 86% of marketers acknowledge the importance of social media for business exposure. Spending just 6 hours per week on social media marketing can increase exposure for 95% of businesses. Increased time spent on social media is correlated with increased sales and return on investment. The most commonly used and fastest growing social media platforms for marketing are Facebook, YouTube, Twitter, LinkedIn and Instagram. Original content is favored by consumers and search engines like Google. Younger audiences are moving away from Facebook to platforms like Instagram and Pinterest.
1. The document summarizes 10 marketing technology trends predicted for 2016 based on a survey of 204 marketers.
2. Competition for data analysts and scientists will increase as marketers struggle to manage growing data from multiple tech platforms.
3. Marketers will seek to consolidate their tech platforms to reduce resource demands as the shortage of analysts puts pressure to streamline partners.
This document summarizes the key findings of a survey of North American B2C content marketers. It finds that only 23% are successful at tracking ROI, and 51% cite measuring effectiveness as a challenge. Having a documented strategy helps increase effectiveness. While 69% are creating more content than a year ago, only 27% have a documented strategy, and 50% have a verbal strategy. B2C marketers struggle most with measurement but want to learn more about creating engaging content and measuring ROI.
Yahoo Mobile Developer Conference: State of MobileFlurry, Inc.
Flurry CEO Simon Khalaf's 2015 State of Mobile presentation from the Yahoo Mobile Developer Conference. The latest stats from Flurry Analytics, including the growth of the $3.3 TRILLION mobile economy!
Flurry was released in 2008 as a cross-platform mobile analytics company. It raised $15 million in series C funding in December 2010. Flurry reaches the milestone of tracking analytics for a billion monthly active devices in April 2013.
Flurry State of App Nation: Asia Edition, June 2015Flurry, Inc.
The document summarizes mobile app usage trends in Asia based on data from Flurry Analytics. Some key points:
- Asia has over 190,000 apps, 36,000 companies, and 610 million active devices.
- Shopping, lifestyle, and productivity apps are experiencing the fastest growth in Asia, increasing usage by 77% on average over the last year.
- Phablets (large smartphones) are the fastest growing device type in Asia, accounting for 60% of sessions in the region compared to 45% globally, and driving more engagement and a shift to productivity apps.
The document provides an overview of digital trends in Vietnam in 2020, including key metrics on internet, mobile, and social media usage. It notes that some data may not be directly comparable to previous reports due to changes in data sources or methodologies. Links are provided to access further detailed reports on global and country-level digital data.
Luis Guzmán, Head of Web Marketing at Glovo, presenting at Mobile Spree Berlin 2019 - What's the role of the web in a user acquisition campaign for mobile-first products. How companies in different verticals take advantage of both platforms to acquire users. The dynamics of where the user is acquired and where it converted. How to measure cross-platform activities. Behavioral differences between platforms according to the stage of the user.
The document discusses emerging trends in mobile marketing and technology for 2015, including hyper-targeting of ads based on precise location data, the growth of apps that mimic popular services like Tinder and Uber, increased digital payments replacing cash, the mainstreaming of augmented and virtual reality, advances in wearable technology, and expanded commercial uses of drones. Marketers will have more user data than ever to hyper-target ads to local audiences based on location and behavior.
Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years OnFlurry, Inc.
Mobile usage has grown significantly since 2011, with mobile sessions reaching 2 billion per day and over 720,000 new apps being added to app stores per month. People on average now spend over 3 hours and 40 minutes per day on their mobile devices, with time spent on messaging and social increasing by 50% and entertainment increasing by 240% from the second quarter of 2014 to the second quarter of 2015. In-app purchases and mobile ads now generate more global mobile revenue than mobile search ads. Content discovery has become integrated with social experiences, and communities now serve as distribution channels for content.
The document discusses the importance of digital marketing for fashion brands. It summarizes trends in areas like mobile, social media, and search engine optimization. Brands are advised to focus on the basics like quality content across all platforms and devices to stay relevant in today's digital landscape. Mobile and social media are growing areas that brands must embrace. The presentation also provides specific analytics on top fashion brands' performance and opportunities for improvement.
Mobile Spree Berlin 2018: Jerome Perani, VP of Growth & Partnerships, L'Express
A keynote focusing on how to improve engagement by 45% through the use of push notifications, technical excellence, and reasonable ad experience.
Analysis of Nigerian Telecommunications on new media - 30th march 2016PHILIP ODIAKOSE
In recent years, Public Relations and Media Measurement experts have noticed a shift from the exploitation of traditional print media to new age digital media.
P+ measurement services decided to undertake an analysis of how Nigerian Telecommunications companies, have been able to realign their readership from ink to social media.
We took a close look at their followership on social media which is beyond reasonable doubt, a realistic means to analyse their news circulation and message penetration as opposed to inconsistent print circulation figures.
Analysis of Nigerian Telecommunications on new media - 30th march 2016
Similar to Research in a data-rich world, or faster, cheaper and closer-to- the-moment research Sam Curtis, Global Data Lead, TNS Global Евгений Попов, Директор направления заказных маркетинговых исследова
2 popov tns_marketing research in a data-rich worldolga_gr
1) Market research is evolving from traditional long surveys to incorporate mobile and social data.
2) Mobile and social technologies allow for more engaging, timely research through shorter surveys on mobile devices and integration of social media data.
3) Case studies showed how mobile research led to higher response rates and better insights, while social media analysis provided additional context for understanding brand conversations and campaign effectiveness.
Social Media has a strong influence on consumer behaviour and brand commitment. It is part of a new “word of mouth” culture where recommendations are not only given and received amongst family and friends - but amongst a much wider audience. New business models such as group buying, move far beyond a recommendation to an immediate call to action from friends.
Consumers are now used to read other peoples’ comments and that influence their purchase decisions. There are also many consumers who write comments and want to influence companies in doing so. The consumer wants to be heard and enter into a dialog with companies as opposed to the former one-way communication. These trends show the importance of social media conversation and suggests that social media will gain even more importance in the future than it already does. TNS supports Clients in finiding new insights for Growth
The document discusses how new technologies like mobile, social media, and data integration are driving changes in research methods. It argues that these technologies enable more accurate, granular, and predictive research by getting closer to consumers in the moment. Mobile surveys can be faster and more automated. Integrating various data sources allows for more targeted marketing and measurement of ROI. The vision is for a more flexible and iterative research approach combining predictive modeling with modular surveys and social/search data to better understand consumers and measure brands.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
Our Changing Relationship with Brands - The Inversion of InfluenceEdelman
This document discusses the inversion of influence where consumers now have more power than brands. It outlines three key digital trends that put consumers at the center: 1) Video is dominating online consumption. 2) Influencers are effective content creators for brands. 3) Social listening provides intelligence for brands but few are truly listening. It advocates for taking an intelligence-led approach to content marketing focused on the target audience to create resonant messages and ensure delivery through the right channels.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
The Disruptive Truth: New Shopping Behaviors and AttitudesResearch Now
Mobile shopping behaviors have become more complex as shoppers use mobile devices throughout their purchasing process. Research Now Mobile advocates using both mobile behavioral data and surveys to better understand the new path to purchase. They offer a range of data streams including social listening data, mobile data, and online data that can feed into analytical models and provide insights. Research Now Mobile also demonstrated that mobile surveys can provide results comparable to online studies in terms of validity and reliability. Their holistic approach aims to provide empirical insights into issues along the path to purchase that can help measure the impact of mobile apps and media placements.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
The document discusses how market research organizations can strengthen their role and value in a changing data landscape by integrating multiple data sources like surveys and social media to provide a more holistic understanding of consumers. It provides examples of how understanding consumer behavior in a connected world and leveraging expertise in data curation and analysis can help businesses make better decisions. The document also outlines tactics for market research organizations to move from simply measuring data to helping clients take more action based on insights.
Decision Fuel is a leading mobile research company that uses a custom technology platform to design and deliver short surveys to mobile devices to gather consumer insights. They have over 15 million survey responses from 26 countries. Their platform allows clients to create surveys, target respondents, and receive analytics and insights within 24 hours. Case studies demonstrate how they have provided actionable insights to help clients understand consumer behavior, optimize products and marketing, and make business decisions across industries in Asia and globally.
Thrive Analytics is a leading digital marketing research and customer engagement advisory firm with domestic and international capabilities. They provide consumer research, data analysis, advisory services, customer segmentation models, and loyalty programs. Their tools and technologies include online panels, data visualization, and a 360 degree connected experience. They have helped both media/agency companies and brands with digital advertising strategies. Their research shows most businesses now rely primarily on digital media like websites, search, social media, and mobile for marketing. Video is also becoming more accessible and effective for driving online actions and sales.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
Mobile marketing is an important opportunity for digital marketers. Social media has become more important as many consumers start their purchase journey on search engines or social platforms rather than company websites. Effective social media requires regular engaging content and two-way interaction to build communities and drive higher brand metrics and purchase intent. Mobile is also a huge opportunity, as most internet access in South Africa is via mobile devices. Even basic SMS marketing can be highly effective at driving awareness, favorability, and purchase intent. Marketers should focus on creating optimized mobile websites and apps to meet consumer expectations.
A Study On Impact Of Digital Marketing In Customer Purchase Decision In TrichyLuz Martinez
This document summarizes a study on the impact of digital marketing on customer purchase decisions in Trichy, India. The study surveyed 50 respondents to examine their awareness of digital marketing and how digital channels influence purchasing behavior. The findings revealed that customers are aware of digital marketing and prefer to purchase electronic and shopping goods through digital channels. However, the study was limited to a particular geographical area. As the world moves towards a digital era, digital channels play a vital role in increasing sales for any company.
This document discusses the use of research in marketing communication planning. It describes different types of strategic research including market research, consumer research, brand communication research, and IMC research. Both qualitative and quantitative research methods are covered in detail, including surveys, in-depth interviews, focus groups, observation, and experimental research. The document also explains how various types of research like market information, consumer insight research, brand information, and media research are used in developing advertising and communication plans.
Making data actionable: A look at the power of people-driven data in activati...Ray Poynter
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket. But can we say the same for market research? As researchers, providing access to data from new sources like customer data platforms, could be considered the equivalent of sticking a kid in a candy store. Exciting yes, but completely overwhelming for some. Technological development in our industry is often focused on how a business can create the latest program or app to benefit their business. However, the very fact that this technological development is becoming a technological dependence for consumers means market research is already benefiting. Or rather, it should be. The innovation has occurred, now we need to tap into this wealth of data.This paper will look at how and what can be appended to existing research projects. It will share tangible examples of ways researchers, marketers, and advertisers alike can tap into the already innovative consumer and leverage the ocean of data they are generating – all while maximizing the investment being made in their survey research. Most importantly, it will leave the audience with better understanding of how to activate research-derived segments through programmatic advertising and how clients can derive incremental value from the investment they’re already making in survey-based research.
Similar to Research in a data-rich world, or faster, cheaper and closer-to- the-moment research Sam Curtis, Global Data Lead, TNS Global Евгений Попов, Директор направления заказных маркетинговых исследова (20)
The document discusses SKO's efforts to integrate online video and TV ratings in the Netherlands. It describes a two-step process:
1) A census measurement of all online video streams and commercials across devices using tags. This provides exact viewership data.
2) An online panel to estimate reach and demographic profiles and link online and TV viewing behavior at both household and individual levels.
The goal is to provide a holistic view of the Dutch online video audience across platforms through a hybrid model combining census and panel data.
Портфель решений TNS в области Innovation & Product DevelopmentИнга Кныш
1) Measuring consumer success requires accounting for the context in which choices are made, as environmental factors can influence perceptions and judgments.
2) Traditional survey approaches that do not consider context may not accurately predict real-world performance in the market.
3) TNS has developed new approaches like ValueManager, i-Witness, and Situational Benchmarking to measure success within specific usage contexts and scenarios, providing more predictive insights.
Использование методики TNS Value Manager для построения оптимальных ценовых с...Инга Кныш
This document describes a new method from TNS for predicting consumer choice and optimal pricing strategies. The key points are:
1) TNS has developed a behavioral framework that puts buying decisions into context by considering consumers' habits, price knowledge, brand perceptions, and other individual context data.
2) This framework is used in an intelligent interviewing technique that designs choice scenarios tailored to each respondent based on their past responses. This provides better data from shorter, simpler interviews.
3) Market simulations run using the new behavioral choice model more accurately predict how consumers will respond to price changes compared to conventional choice models. The new method reduces deviation from actual market shares by 22%.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research Sam Curtis, Global Data Lead, TNS Global Евгений Попов, Директор направления заказных маркетинговых исследова