It's a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach in different markets. We present the essential playbook for would-be Heroes.
Er zijn veel populaire merken, maar er zijn er maar een paar die echt een magnetische, onweerstaanbare aantrekkingskracht uitoefenen. Nieuw onderzoek van TNS onthult hoe elk merk onweerstaanbaar kan zijn – en waarom dat belangrijk is.
IMPACT VAN SOCIAL MEDIA OP HET NIEUWS #SMING15 (infographic)ING Nederland
Dit zijn de uitkomsten van een internationaal onderzoek naar de impact van social media op de werkzaamheden van PR-professionals & journalisten en de wijze waarop social media het nieuws en de nieuwsverspreiding beïnvloed.
Equus Essay. 영국희곡, 에쿠스 영문 에세이, Essay on EQUUS 레포트Tamara Jackson
Equus Essay - Frank and Dora's Relationship | PDF. Martin Dysart Character Analysis in Equus | LitCharts. Equus essays - oedipusessays.web.fc2.com. EQUUS [ESSAY EXAM] by The Angry Teacher Store | TPT. Equus Exploration Notes - A-Level Drama - Marked by Teachers.com. Equus Notes Summary Example - PHDessay.com. Equine essay topic 9 | VETS2012 - Equine Anatomy - USYD | Thinkswap. Equus Essay.docx - 99019393 AP Literature and Composition 31 October .... Equus by alexandra.bradley. Excerpt from The Horse and His Boy Study Guide - 7sistershomeschool.com. The Equus Bible. 영국희곡, 에쿠스 영문 에세이, Essay on EQUUS 레포트. How Peter Shafer uses 'Equus' to portray religion - A-Level Drama .... Discuss the significance of jingles in "Equus". - International .... Equus: a Psychological Interpretation Based on Myth - Page 31 - UNT ....
Er zijn veel populaire merken, maar er zijn er maar een paar die echt een magnetische, onweerstaanbare aantrekkingskracht uitoefenen. Nieuw onderzoek van TNS onthult hoe elk merk onweerstaanbaar kan zijn – en waarom dat belangrijk is.
IMPACT VAN SOCIAL MEDIA OP HET NIEUWS #SMING15 (infographic)ING Nederland
Dit zijn de uitkomsten van een internationaal onderzoek naar de impact van social media op de werkzaamheden van PR-professionals & journalisten en de wijze waarop social media het nieuws en de nieuwsverspreiding beïnvloed.
Equus Essay. 영국희곡, 에쿠스 영문 에세이, Essay on EQUUS 레포트Tamara Jackson
Equus Essay - Frank and Dora's Relationship | PDF. Martin Dysart Character Analysis in Equus | LitCharts. Equus essays - oedipusessays.web.fc2.com. EQUUS [ESSAY EXAM] by The Angry Teacher Store | TPT. Equus Exploration Notes - A-Level Drama - Marked by Teachers.com. Equus Notes Summary Example - PHDessay.com. Equine essay topic 9 | VETS2012 - Equine Anatomy - USYD | Thinkswap. Equus Essay.docx - 99019393 AP Literature and Composition 31 October .... Equus by alexandra.bradley. Excerpt from The Horse and His Boy Study Guide - 7sistershomeschool.com. The Equus Bible. 영국희곡, 에쿠스 영문 에세이, Essay on EQUUS 레포트. How Peter Shafer uses 'Equus' to portray religion - A-Level Drama .... Discuss the significance of jingles in "Equus". - International .... Equus: a Psychological Interpretation Based on Myth - Page 31 - UNT ....
Theme of Status in Daisy Miller - PHDessay.com. Daisy Miller: An Affluent Girl from New York Essay Example | Topics and .... Read «Gender roles Daisy Miller and Maggie: A Girl of the Streets .... Daisy Miller: the subject of a research, and a narrative objective .... Daisy Miller Essay Questions Interactive for 10th - Higher Ed | Lesson ....
Reference Essay - 9+ Examples, Format, Pdf | Examples. Reference lists - APA Referencing - Education & Counselling students .... Reference page in essay writing - writefiction581.web.fc2.com. Beautiful Essay Reference ~ Thatsnotus. Reference In An Essay. How to write references in essay. 003 Reference Essays References Writing Help ~ Thatsnotus. Formatting Guidelines - Thesis and Dissertation Guide - UNC-Chapel Hill .... Lesson 17: References. References of my essay. 4 Ways to Reference Essays - wikiHow. How To Use References In Your Essays Example (600 Words) - PHDessay.com. 015 How To Reference An Article In Essay Example Citations20 ~ Thatsnotus. 3 Ways to Reference Essays - wikiHow. How To Cite References In Essay Apa | PDF. Creating Essay References | Help with Essay References. Essay Reference Page - MLA: Essay. 020 Essay Example Reference ~ Thatsnotus. Stupendous How To Reference An Article In Essay ~ Thatsnotus.
Examples Of Descriptive Essays. Writing An Descriptive Essays - How to Write ...Jennifer Castro
FREE 9+ Descriptive Essay Examples in PDF | Examples. FREE 6+ Descriptive Essay Samples in PDF. Descriptive Essay Structure Pdf | Sitedoct.org. Descriptive Essay Sample About A Place Pdf | Master Template. Descriptive essay writing examples for college students. Descriptive essay.
Examples of Descriptive Writing Using the 5 Senses - Vibrant Teaching. The Five Senses Examples. The Five Senses Essay Example | Topics and Well Written Essays - 250 words. Descriptive Essay About A Place Using The Five Sens — Using the senses .... The Five Senses Woodward English. 5 senses - 513 Words - NerdySeal. Our Five Senses - PHDessay.com. How To Write Descriptive Essay Using Five Senses. 5 senses essay. Terry's Teaching Tidbits: Writing with the 5 Senses. Writing Lesson: Focusing on the Five Senses Level 5 | Teachers .... 5 Senses Essay. Descriptive Writing -- Using Your Five Senses. The 5 senses.
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 100 Persuasive Essay Topics. Persuasive Writing Topics For 4Th Graders. Samples Of Persuasive Essays For College. Good persuasive essay topics for middle school. Persuasive, as well as .... Writing persuasive essays - College Homework Help and Online Tutoring.. Outline For Persuasive Essay Template | PDF. 31 Persuasive Essay Topics • JournalBuddies.com. 013 Good Persuasive Essay Topics Example ~ Thatsnotus. Persuasive Essay Writing prompts and Template for Free. Persuasive Writing Examples - Year 4-6 - Primary Resource. Pin on Persuasive Essay. Persuasive Writing For 2nd Graders. How to Write a Persuasive Essay - A Complete Guide. Persuasive Essay Writing Topics. Persuasive Essay Template. Persuasive Writing Topics For 5Th Grade Examples Of Persuasive Essay Topics
How to Write a Good Book Review: A Basic Guide for Students. Example Of Book Review Essay – Telegraph. example book review essay. Example Book Review Essay - Make LSC part of your story.. Book review format (1) | Book review template, Writing a book review .... how to write a book review or article critique. "Healing the Soul Wound" by E.Duran: Book Review - 1192 Words | Book .... Example Book Review Essay — How to Write Critical Reviews. How to write a good essay paper on a book - Full Guide on Writing a .... 004 Example Of Book Review Essay Sample College Paper ~ Thatsnotus. Book Reviews | Proceedings - February 2024 Vol. 150/2/1,452. a page from the book, which is written in black and white. 015 Sample Of Book Review 393030 Essay ~ Thatsnotus. 009 How To Write Book Review Essay Example Ideas Collection Sample .... Book Review Examples For Kids : Introducing Opinion Writing in the .... 012 Essay Example Book Review Ideas Of Sample Writing Services American .... 004 How To Write Book Review Essay Example ~ Thatsnotus. Writing a book review example - South Florida Painless Breast Implants .... 010 The Book Essay Example Best Ideas Of Master Thesis On Performance .... [Download] Princeton Review ACT Premium Prep, 2020: 8 Practice Tests .... Book Review Essay | International Journal of Legal Information .... 008 Sample22 Book Review Essay ~ Thatsnotus. (PDF) BOOK REVIEW ESSAYS. Book Review Essay Writing Help and Examples - deforestationvideos.web .... 026 Review Essay Example Writing Critique Of Journal Article Apa .... How to Write a Book Review: Step-by-Step Guidelines - EduBirdie.com. Raising Questions with Lamiell about Future Research Directions of .... Amazing Perfect Essay Example Thatsnotus | PDF Book Review Essays
Motherhood in The Bean Trees Free Essay Example. The Bean Trees Essay - Schrems 1 Mary Schrems Mrs Peterson AP Language .... Mrs. Robison's Blog: The Beans Trees Essay. 12+ The Bean Trees Pdf - MaihnazCalla. Bean trees essay theme - cardiacthesis.x.fc2.com. Custom Essay | amazonia.fiocruz.br. The Bean Trees: Study Guide Worksheet for 5th - 8th Grade | Lesson Planet. The Bean Trees.
10 Page Essay Outline. Example of A Thesis Statement for Research Paper Rese...Erica Mondesir
9 Essay outline templates - Word Excel PDF Formats. Writing An Outline For An Essay. 37 Outstanding Essay Outline Templates Argumentative, Narrative .... How to Write an Argumentative Essay Step By Step - Gudwriter. Example of an outline of an essay. Example of an outline of an essay .... Essay outline template, Essay outline, Essay outline sample. 010 Essay Outline Template Example Fill In The Thatsnotus. Writing an essay outline: Best prompts for beginners written by .... Outlining an essay with example. How to Write an Essay Outline with .... 40 Powerful Essay Outline Template RedlineSP. Example of A Thesis Statement for Research Paper Research paper .... Essay Outline Template Printable Awesome Free Printable Outline for the .... Outline Template - 197 Samples, Examples, and Formats - Dotxes. 30 Essay Outline Templates - Free Samples, Examples and Formats. 40 Powerful Essay Outline Template - RedlineSP. 18 Best Images of Sample Outline Worksheet - Example Essay Outline .... How to write an effective outline for academic essays Wizeprep Blog. informative essay outline sample. 25 Essay Outline Templates - PDF, DOC Free amp; Premium Templates .... 025 Essayxample Paragraph Outline Template Printables Corner Middle .... Essay outline. How to Write an Essay Outline EasyBib. Definition essay: English essay outline example. Free Printable Essay Outline Template - Printable Templates. Proper essay outline format - reportz767.web.fc2.com. Outline for essay writing - College Homework Help and Online Tutoring. 10 Page Essay Outline 10 Page Essay Outline. Example of A Thesis Statement for Research Paper Research paper ...
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
Theme of Status in Daisy Miller - PHDessay.com. Daisy Miller: An Affluent Girl from New York Essay Example | Topics and .... Read «Gender roles Daisy Miller and Maggie: A Girl of the Streets .... Daisy Miller: the subject of a research, and a narrative objective .... Daisy Miller Essay Questions Interactive for 10th - Higher Ed | Lesson ....
Reference Essay - 9+ Examples, Format, Pdf | Examples. Reference lists - APA Referencing - Education & Counselling students .... Reference page in essay writing - writefiction581.web.fc2.com. Beautiful Essay Reference ~ Thatsnotus. Reference In An Essay. How to write references in essay. 003 Reference Essays References Writing Help ~ Thatsnotus. Formatting Guidelines - Thesis and Dissertation Guide - UNC-Chapel Hill .... Lesson 17: References. References of my essay. 4 Ways to Reference Essays - wikiHow. How To Use References In Your Essays Example (600 Words) - PHDessay.com. 015 How To Reference An Article In Essay Example Citations20 ~ Thatsnotus. 3 Ways to Reference Essays - wikiHow. How To Cite References In Essay Apa | PDF. Creating Essay References | Help with Essay References. Essay Reference Page - MLA: Essay. 020 Essay Example Reference ~ Thatsnotus. Stupendous How To Reference An Article In Essay ~ Thatsnotus.
Examples Of Descriptive Essays. Writing An Descriptive Essays - How to Write ...Jennifer Castro
FREE 9+ Descriptive Essay Examples in PDF | Examples. FREE 6+ Descriptive Essay Samples in PDF. Descriptive Essay Structure Pdf | Sitedoct.org. Descriptive Essay Sample About A Place Pdf | Master Template. Descriptive essay writing examples for college students. Descriptive essay.
Examples of Descriptive Writing Using the 5 Senses - Vibrant Teaching. The Five Senses Examples. The Five Senses Essay Example | Topics and Well Written Essays - 250 words. Descriptive Essay About A Place Using The Five Sens — Using the senses .... The Five Senses Woodward English. 5 senses - 513 Words - NerdySeal. Our Five Senses - PHDessay.com. How To Write Descriptive Essay Using Five Senses. 5 senses essay. Terry's Teaching Tidbits: Writing with the 5 Senses. Writing Lesson: Focusing on the Five Senses Level 5 | Teachers .... 5 Senses Essay. Descriptive Writing -- Using Your Five Senses. The 5 senses.
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab. 100 Persuasive Essay Topics. Persuasive Writing Topics For 4Th Graders. Samples Of Persuasive Essays For College. Good persuasive essay topics for middle school. Persuasive, as well as .... Writing persuasive essays - College Homework Help and Online Tutoring.. Outline For Persuasive Essay Template | PDF. 31 Persuasive Essay Topics • JournalBuddies.com. 013 Good Persuasive Essay Topics Example ~ Thatsnotus. Persuasive Essay Writing prompts and Template for Free. Persuasive Writing Examples - Year 4-6 - Primary Resource. Pin on Persuasive Essay. Persuasive Writing For 2nd Graders. How to Write a Persuasive Essay - A Complete Guide. Persuasive Essay Writing Topics. Persuasive Essay Template. Persuasive Writing Topics For 5Th Grade Examples Of Persuasive Essay Topics
How to Write a Good Book Review: A Basic Guide for Students. Example Of Book Review Essay – Telegraph. example book review essay. Example Book Review Essay - Make LSC part of your story.. Book review format (1) | Book review template, Writing a book review .... how to write a book review or article critique. "Healing the Soul Wound" by E.Duran: Book Review - 1192 Words | Book .... Example Book Review Essay — How to Write Critical Reviews. How to write a good essay paper on a book - Full Guide on Writing a .... 004 Example Of Book Review Essay Sample College Paper ~ Thatsnotus. Book Reviews | Proceedings - February 2024 Vol. 150/2/1,452. a page from the book, which is written in black and white. 015 Sample Of Book Review 393030 Essay ~ Thatsnotus. 009 How To Write Book Review Essay Example Ideas Collection Sample .... Book Review Examples For Kids : Introducing Opinion Writing in the .... 012 Essay Example Book Review Ideas Of Sample Writing Services American .... 004 How To Write Book Review Essay Example ~ Thatsnotus. Writing a book review example - South Florida Painless Breast Implants .... 010 The Book Essay Example Best Ideas Of Master Thesis On Performance .... [Download] Princeton Review ACT Premium Prep, 2020: 8 Practice Tests .... Book Review Essay | International Journal of Legal Information .... 008 Sample22 Book Review Essay ~ Thatsnotus. (PDF) BOOK REVIEW ESSAYS. Book Review Essay Writing Help and Examples - deforestationvideos.web .... 026 Review Essay Example Writing Critique Of Journal Article Apa .... How to Write a Book Review: Step-by-Step Guidelines - EduBirdie.com. Raising Questions with Lamiell about Future Research Directions of .... Amazing Perfect Essay Example Thatsnotus | PDF Book Review Essays
Motherhood in The Bean Trees Free Essay Example. The Bean Trees Essay - Schrems 1 Mary Schrems Mrs Peterson AP Language .... Mrs. Robison's Blog: The Beans Trees Essay. 12+ The Bean Trees Pdf - MaihnazCalla. Bean trees essay theme - cardiacthesis.x.fc2.com. Custom Essay | amazonia.fiocruz.br. The Bean Trees: Study Guide Worksheet for 5th - 8th Grade | Lesson Planet. The Bean Trees.
10 Page Essay Outline. Example of A Thesis Statement for Research Paper Rese...Erica Mondesir
9 Essay outline templates - Word Excel PDF Formats. Writing An Outline For An Essay. 37 Outstanding Essay Outline Templates Argumentative, Narrative .... How to Write an Argumentative Essay Step By Step - Gudwriter. Example of an outline of an essay. Example of an outline of an essay .... Essay outline template, Essay outline, Essay outline sample. 010 Essay Outline Template Example Fill In The Thatsnotus. Writing an essay outline: Best prompts for beginners written by .... Outlining an essay with example. How to Write an Essay Outline with .... 40 Powerful Essay Outline Template RedlineSP. Example of A Thesis Statement for Research Paper Research paper .... Essay Outline Template Printable Awesome Free Printable Outline for the .... Outline Template - 197 Samples, Examples, and Formats - Dotxes. 30 Essay Outline Templates - Free Samples, Examples and Formats. 40 Powerful Essay Outline Template - RedlineSP. 18 Best Images of Sample Outline Worksheet - Example Essay Outline .... How to write an effective outline for academic essays Wizeprep Blog. informative essay outline sample. 25 Essay Outline Templates - PDF, DOC Free amp; Premium Templates .... 025 Essayxample Paragraph Outline Template Printables Corner Middle .... Essay outline. How to Write an Essay Outline EasyBib. Definition essay: English essay outline example. Free Printable Essay Outline Template - Printable Templates. Proper essay outline format - reportz767.web.fc2.com. Outline for essay writing - College Homework Help and Online Tutoring. 10 Page Essay Outline 10 Page Essay Outline. Example of A Thesis Statement for Research Paper Research paper ...
We’re entering a new era of digital government that could transform how citizens feel about their state. Here’s what research needs to do, to make it happen.
Bridging the divide between brand and shopper marketingTNS
A new approach to mapping the shopper journey can drive more meaningful integration between brand and shopper marketing, and ensure brand equity translates into sales more effectively. We reveal the four principles that can connect your marketing strategy to what really drives buying decisions.
Getting to know the giant of Africa: opportunities for brands in NigeriaTNS
It’s the largest economy in Africa and one of the fastest-growing on earth, but how well do you really know Nigeria? Here’s our summary of the key opportunities.
Consumer confidence is rebounding in Southeast Asia’s second-largest economy. We’ve got the essential strategies for brands looking to align themselves with a positive national mood.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
The global research programmes that deliver the best value are not the most standardised - and they are not usually the most elaborate. Learn how brands have created strong, flexible protocols by focusing on shorter, smarter surveys, local engagement and active leadership at the centre.
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous.
Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. We present a framework for understanding the motivations of traditional trade’s gatekeepers – and influencing their decisions.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
A groundbreaking study by TNS proves that mobile apps are not disrupting purchases in anything like the numbers that previous research suggests. Far from being threatened by mobile, retailers are in the best position to take advantage of it.
From Disney princesses to Dove, metaphor is a powerfully emotive tool for marketers. But it’s vital for brands to understand how the meaning of their metaphors changes between cultures.
Brands and retailers alike should be demanding more from online sales. Connected Life reveals the barriers to eCommerce fulfilling its potential – and shows how marketers can overcome them.
The dark days are over: it’s time to meet the new CambodiaTNS
Nestled between Vietnam and Thailand on the Indochina Peninsula, Cambodia is often overlooked in favour of its wealthier neighbours. The country’s history has also cast a shadow over how it is perceived by the rest of the world, and with good reason. The genocide led by Pol Pot’s Khmer Rouge regime in the 1970s resulted in the deaths of an estimated 25% of the population, including many of the intellectual elite.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to grow.
In ‘Auto insights: the luxe edition’, we’ll take you on a tour of the high-end of the auto market and the changing meaning of luxury itself, including:
Good performance alone cannot crack the complex code that governs the strength of your customer relationships and the sustainability of your business. As competition intensifies, it is essential to get smarter about the experiences that matter, and deliver return on the bottom line.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Use AI to Write a High-Quality Article that Ranks
What does it take to be a hero
1. Intelligence Applied
Share this
Intelligence Applied
Content themes:
nn
Brain game
nn
Finding faster growth
nn
Connected world
nn
Research excellence
What does it take to be a Hero?
2. Share this Intelligence Applied
2
What does it take to be a Hero?
It’s one of the most recognisable of
humanity’s universal archetypes – and
occupies an emotional space that many
brands aspire to. But taking on the Hero
role requires a very different approach
depending on the market you are
operating in.
3. Share this Intelligence Applied
3
What does it take to be a Hero?
They are the universal themes that dominate human
consciousness everywhere on earth: the lens through
which we understand ourselves and the other people
that we encounter. From the Lover to the Ruler,
the Caregiver and the Sage, archetypes are hugely
important to our sense of identity and the way that
we interpret our motivations, emotions and behaviour.
Any individual is likely to identify aspects of most if
not all of them, within themselves, at some point in
their life. And as a result they are hugely important
to brands attempting to connect to audiences on a
deeper psychological level.
Archetypes are idealised concepts of behaviour and
personality that resonate across every culture on earth
because they map closely to particular emotional
need-states. Through our NeedScope psychological
framework for understanding emotion, TNS is able
to reveal the deeper emotional needs that each
archetype corresponds to – and therefore reveal
the most powerful and effective roles that they can
play for brands. However, our understanding of
the nuances of different cultural contexts provides
another form of insight that is just as important to
brands’ understanding of the archetypes they use.
Anjali Puri
Head of Centre of Excellence,
TNS Qualitative
Irene Hubertz
Global Director of Brand Strategy,
TNS
Archetypes may be universal but the way that they
are expressed and the form they take can vary
dramatically between different markets. Identifying
the characteristics of your chosen archetype in
the culture you are targeting is crucial if the brand
strategies built around them are to succeed.
Identifying the characteristics
of your chosen archetype in
the culture you are targeting
is crucial if the brand
strategies built around them
are to succeed.
4. Share this Intelligence Applied
4
What does it take to be a Hero?
In this feature, we are looking in detail at one particular
archetype that both people and brands commonly
aspire to. The Hero is an embodiment of boldness,
dynamism and independence. He or she is frequently
imagined as forthright, assertive and self-assured as
well. These are hugely attractive characteristics for many
brands to associate themselves with – and yet the Hero
archetype also holds some of the greatest challenges
for marketers seeking to forge deeper emotional
connections across a range of different markets.
This hugely charismatic archetype changes significantly,
even between countries that share similar cultural
backgrounds – or which brands might expect to
aspire to similar things. Understood at a local level, the
Hero can lead marketers towards relevant, resonant
emotional connections, but if they fail to adapt to his or
her different characteristics, brands can be left with an
identity that few recognise – or feel inspired to follow.
The Hero archetype holds some of the greatest
challenges for marketers seeking to forge
deeper emotional connections across a range of
different markets.
The Hero archetype holds some of the greatest challenges for marketers seeking
to forge deeper emotional connections across a range of different markets.
5. Share this Intelligence Applied
5
What does it take to be a Hero?
The US versus the UK: Stalwart and
straightforward or mixed-up and on a mission?
They share a language, a common cultural history
and a frequently aligned global agenda. They watch
many of the same heroes battling bad guys on the
cinema and TV screen – and so it would be natural to
expect the embodiment of the Hero archetype to run
along similar lines in the US and UK. In reality though,
there are distinct differences between the two that
are highly significant for brands attempting to appeal
across both markets.
“My heroes have always been cowboys,” as the old
Willie Nelson lyric goes – and it’s a line that holds true
where the USA’s instinctive interpretation of the Hero
archetype is concerned. The culture has distilled a
pioneer spirit of honest hard work, big dreams and
physical toughness into a Hero expression that is
stalwart and straightforward but has little room for
moral ambiguity or personal weakness.
Today’s American heroes are selfless and altruistic,
trusted protectors in a culture where trust can feel
in short supply, and personified powerfully by the
firemen dashing into burning buildings on 9/11.
In the fictional world, they often wear masks or
come equipped with secret identities that enable
them to play the everyman role whilst still wielding
comforting powers for the protection of the country.
However, when the Hero archetype is applied to
real-world characters, a tension emerges. America
has so many ‘one-shot’ heroes, because failure
either in moral standards or personal prowess rapidly
punctures the ideal. From Amelia Earhardt to Lance
Armstrong, David Petraeus to Bill Clinton, exposed
weaknesses and demise quickly follow a rapid rise
to fame and fortune.
6. Share this Intelligence Applied
6
What does it take to be a Hero?
This attitude to weakness most clearly encapsulates
the difference between the Hero archetype in the US
and UK. In the land of one-armed, one-eyed Admiral
Nelson, ageing Steven Redgrave or doubt-laden Andy
Murray, weakness and flaws aren’t a detraction from
the Hero archetype, they are essential aspects of it.
A true Hero cannot arise unless he or she has
profound weaknesses to overcome; and the force
that enables him or her to overcome them isn’t an
inherent personal quality, but an overriding sense
of mission that can lift people above themselves.
In a society famously rooted in class structure,
the Hero role can be played by anyone, from any
background, in their own distinctive and potentially
rebellious style – provided they have this sense of
mission to give them integrity. British Heroes don’t
even have to win in the end. From Sir Robert Scott
to George Mallory to Eddie ‘The Eagle’ Edwards,
failure (sometimes tragic, sometimes comic) can
immortalise a Hero more powerfully than success.
For brands, a failure to distinguish carefully between
the US and UK versions of the archetype can mean
falling short of the Hero archetype in one market, or
appearing crass, inhuman and superficial in another.
For all their apparent similarities, heroic aspiration in
these two countries runs along very different lines.
For the British, failure (sometimes tragic, sometimes
comic) can immortalise a Hero more powerfully
than success.
US firemen (top), Vivienne Westwood (bottom)
7. Share this Intelligence Applied
7
What does it take to be a Hero?
France versus Germany: Sensual rebellion or
honed bodies and minds
They share a geographic position and political
partnership at the heart of Europe, yet they also
represent the line where Latin and Germanic cultural
traditions meet, and the tension between the two
countries was the destructive driver of the first half
of the 20th century. Today, it’s essential for any brand
operating across Europe to understand the reasons for
the very different expression of the Hero archetype in
France and Germany.
The French expression of the Hero is the heir to a
loud and proud anti-establishment tradition dating
back to the French Revolution, and infuses this with
the profound sensuality that drips throughout French
cooking, fashion and luxury goods. French heroes are
compelled to rebel – and to do so in excessively and
unconventionally sensual ways. They are “enfants
terribles”, standing out from the crowd – and
standing up to those who would keep the human
spirit confined or repressed – through bad behaviour,
shocking speeches and alternative viewpoints.
Gérard Depardieu can emigrate to Russia to avoid
paying tax and remain a Hero. Serge Gainsbourg
embodied excess to the point of distaste; the
characters played by Jean-Paul Belmondo race down
a self-directed path of defiance and destruction.
These and others like them encapsulate the fusion of
the Hero with the subarchetype of the rebel in France.
Such self-destruction and excess do not feature
as characteristics of the German Hero. He or she
may challenge the establishment and even the
nature of order itself, but will do so with a sense
of conviction that others can relate to – and which
is itself inherently appealing and aspirational.
Whereas sensuality runs like a red line through the
expression of the archetype in France; it is replaced
in Germany by the drive towards perfection and
achievement. This can play out in sport and physical
activity (as with Boris Becker, Steffi Graf or Bastian
Schweinsteiger) but also within the mind, through
the challenging philosophy of a Nietzsche, Marx or
Schopenhauer, and towering cultural achievements
such as those of Beethoven. German heroes are on
a mission and they exude compelling confidence
that the mission will succeed.
8. Share this Intelligence Applied
8
What does it take to be a Hero?
It is easy for brands to be fooled by apparent
similarities in French and German Heroes. From a
distance, the Berlin mode can look a lot like the
French anti-establishment tradition; the anarchy of
Herbst like the wild antics of a Gainsbourg; films such
as Run Lola Run can seem rather similar to Godard’s
A Bout de Souffle. Yet when crafting creative routes
around the expression of the Hero, marketers must be
aware of cultural nuances that mask deeply different
traditions. What can come across as magnetic
charisma in one country is pitiful self-indulgence in
another; and the peak of achievement on one side of
the border looks like a simple willingness to conform
when viewed from its neighbour.
It is easy for brands to
be fooled by apparent
similarities in French and
German Heroes.
Jean Paul Gaultier (left), Karl Marx (right)
9. Share this Intelligence Applied
9
What does it take to be a Hero?
India versus China: Confronting the system –
or upholding the community
Analysts are fond of bunching together rapid-growth
markets in the form of handy nouns or acronyms:
BRIC, MINT or Chindia. A closer look at the expression
of the Hero archetype in India and China proves
just how dangerous this approach can be where
marketing is concerned. In fact, it’s harder to imagine
deeper and more instinctive cultural differences when
it comes to what the Hero stands for, and how he is
expected to behave.
In India, the Hero looks very similar to the sub-archetype
of the Outlaw. In a rigidly hierarchical
system where wealth and power appear out of
reach to most, it is extraordinary success against
overwhelming social odds that distinguishes a Hero
– and he or she is expected to have to fight and beat a
malfunctioning or corrupt system in order to achieve it.
Street smarts are celebrated, bending the rules winked
at as a natural response to the unfairness of life and
an affirmation that the lowly man or woman in the
street can, through assertiveness, take power from
those abusing it.
Using bribery to push through a driving license or
passport application is never treated with shock,
since it is “justified” by the barriers confronting
most Indians. They see their Outlaw-Hero instincts
projected onto the screen in the form of the
Bollywood characters played by Amitabh Bachchan
or Sanjay Dutt, who personified the Hero archetype
as the character Munnabhai, famously beating up a
doctor to ensure a patient receives medical attention.
10. Share this Intelligence Applied
10
What does it take to be a Hero?
Such open confrontation of the system is likely to be
hugely counter-productive for a brand operating in
China. Here the end never justifies the means if that
means involves undermining others or the national
community as a whole.
Perseverance and going the distance to win within
the rules are key characteristics of the Hero archetype,
and this inherent bravery and determination is most
widely celebrated when it involves bringing larger,
non-Chinese rivals down to size and winning against
the odds. In the sports arena, the Olympic hurdler Liu
Xiang took on Hero status when winning at a sport
never before considered a Chinese strength; however,
he gave up some of this hard-won respect when he
later withdrew from a competition through injury.
Many fans felt that he should have toughed it out
and continued – even with little hope of winning and
at risk to himself. In the business world, the ascent
of Ali Baba or the resurrection of once-bankrupt,
state-owned Haier embody the Hero archetype:
inherently Chinese brands that have smashed western
competitors at their own game, such as Google, have
done so through classic rags-to-riches hard work.
Chinese brands that have smashed western competitors at
their own game, such as Google, have done so through classic
rags-to-riches hard work.
11. Share this Intelligence Applied
11
What does it take to be a Hero?
Marketers cannot afford their brands to fall through
the wide divisions between the different expressions
of the archetype in these two countries: the idea
of effort overshadowing rewards is heroic in one
culture, but weak-willed in another; selfishness may
be celebrated, or may wholly undermine Hero status
depending on which market you are operating in. But
if these shifts in emphasis feel difficult to negotiate,
there are plenty of examples of brands that have been
able to do so successfully. Nike is hugely recognisable
as a Hero brand in both countries, yet its creative
themes are subtly different.
The idea of effort
overshadowing rewards is
heroic in one culture, but weak-willed
in another; selfishness
may be celebrated, or may
wholly undermine Hero status
depending on which market you
are operating in.
A Nike ad in China showed Liu Xiang smashing
through barriers representing lazy western
stereotypes about Asian people and culture: a
determined human battering ram and embodiment
of national pride.
In India, arguably the most famous Nike ad of all
shows street smart youngsters rising above the chaos
of Indian traffic when they decide to start a cricket
game on the roofs of stationary buses: a joyous
subversion of the rules that’s celebrated by the
Indian cricket team who just happen to be passing.
Alongside the Hero
The archetypes that map closely to emotional need-states
The hero The ruler The sage The caregiver The regular guy The lover
12. Share this Intelligence Applied
12
What does it take to be a Hero?
Watching for the evolution of archetypes
Because the roots of the Hero’s different cultural
expressions go back a long way, it can be tempting
to see them as rigid and unchanging. The reality is
very different. The expression of archetypes constantly
evolves, emphasising different aspects at different
times although never breaking completely from the
tradition. In China, the bad-boy blogger Han Han is the
Hero spokesperson for footwear brand, VANCL, boldly
declaring that he represents nobody but himself. In
his courage to think independently, he reflects a new
dimension of the traditional Chinese version of the
archetype – although it is noticeable that there is no
sense of defying a corrupt system, or getting one over
on others in order for Han Han to get ahead.
Other versions of the Hero have evolved too – and
they will continue to do so. British heroes have
become increasingly counter-cultural over time; the
everyman nature of American heroism was hugely
reinforced following the attacks on the Twin Towers;
whilst German culture has put far greater emphasis
on finely tuned minds questioning authority in the
second half of the 20th century.
For brands, the key to mastering such a rich and
powerful archetype lies not just in understanding
how it is expressed at one point in time; but how
that expression has evolved – and the direction it
might take in the future. Anticipating these subtle
shifts can hold the key to owning the Hero space.
The expression of
archetypes constantly
evolves, emphasising
different aspects at
different times although
never breaking completely
from the tradition.
13. Share this Intelligence Applied
13
What does it take to be a Hero?
About Intelligence Applied
Intelligence Applied is the home of the latest thinking from TNS, where we discuss the issues impacting
our clients, explore what makes people tick and spotlight how these insights can create opportunities for
business growth.
About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and
customer and employee relationships, based on long-established expertise and market-leading solutions. With
a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and
understands individual human behaviours and attitudes across every cultural, economic and political region of
the world.
Please visit www.tnsglobal.com/intelligence for more information
TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight,
information and consultancy groups.
Please visit www.tnsglobal.com for more information.
Get in touch
If you would like to talk to us about anything you have read in this report, please get in touch via
enquiries@tnsglobal.com or via Twitter @tns_global
About the author
Anjali Puri heads the Centre of
Excellence for TNS Qualitative, where
she is responsible for leading new
thinking, developing our qualitative
offer and providing clients with cross-cultural insight.
Irene Hubertz is Global Director of
Brand Strategy, and plays a key role
in developing and applying TNS’s
NeedScope framework to analyse
brands and support clients in managing and
developing brands.
To find out more about developing brand
strategies in different markets, contact Anjali or
Irene at Anjali.Puri@tnsglobal.com or
Irene.Hubertz@tnsglobal.com
The language of emotion >
You may be interested in...