Sorority Row HMWK
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Sorority Row was released in 2009 with an opening weekend box office of $5 million. Produced by House Row Productions, Karz Entertainment and Summit Entertainment with a budget of $16 million, it has earned over $27 million total. Summit Entertainment is known for producing films like Step Up 3D, Twilight, and The Hurt Locker and is a subsidiary of Lions Gate Entertainment. The marketing campaign for Sorority Row utilized Facebook advertising and TV spots, gaining over 132,000 Facebook likes.
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3) A lack of emotional intelligence can be related to career derailment for managers. Developing emotional skills may help prevent derailment issues.
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The Dark Knight Marketing And Distribution2 Feb 09
The document discusses the viral marketing campaign used to promote the 2008 film The Dark Knight. It describes how the campaign combined online and real-world elements to resemble an alternate reality game (ARG). Techniques included scavenger hunts, websites letting fans participate in the fictional world, and "astroturfing" to make the campaign appear grassroots-driven. The viral campaign was a key factor in the film's box office success.
Dark knight case study
The Dark Knight was distributed globally by Warner Bros. Pictures in theaters in 2008. It had an enormous marketing campaign including viral marketing and promotional partnerships. The film was a major commercial success, becoming one of the highest grossing films ever and receiving widespread critical acclaim particularly for Heath Ledger's performance as the Joker.
Case study on summit entertainment
Summit Entertainment is an American film studio and subsidiary of Lions Gate Entertainment headquartered in California. It was founded in 1991 to handle film sales internationally and later expanded into film production and distribution. Some of Summit's early hits included the American Pie films. In 2006 it became an independent studio with access to over $1 billion in financing. The Twilight film series was Summit's most successful franchise, with the latter films in the series grossing over $700 million each worldwide.
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This document discusses different promotional packages and strategies for films. It provides examples of promotional campaigns for The Dark Knight, Spider-Man: Homecoming, Good Time, and Lady Bird. The Dark Knight's extensive 15-month campaign included hidden prizes around Gotham City and projecting the Batman logo on buildings to generate hype. Spider-Man: Homecoming spent $140 million on promotions, partnering with brands and releasing trailers and interviews. Good Time and Lady Bird had limited budgets, promoting through film festivals, reviews, and interviews on shows like Jimmy Kimmel to create buzz around their small independent films.
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The dark knight rises and the woman in black case study
The Dark Knight Rises was distributed by Warner Bros. Pictures with a budget of $250-300 million. It was directed by Christopher Nolan and starred Christian Bale and Tom Hardy. Promotion included a viral marketing campaign and trailers with other films. It was released in theaters internationally in July 2012 and on DVD/Blu-Ray in December 2012, being consumed through legal purchases or potentially illegally online. Merchandise included toys, clothing, and sponsoring race cars to generate additional revenue.
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The Dark Knight was produced by Warner Brothers and Legendary Pictures with a budget of $185 million. Christopher Nolan returned as director, working with writers Jonathan and Christopher Nolan. Filming took place in several locations from March to July 2007. Warner Brothers implemented an elaborate viral marketing campaign utilizing websites and real-world activities to generate hype and interest among fans leading up to the film's release.
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Carrie Case Study.
The 2013 film Carrie was a $30 million remake of the 1976 horror classic based on the Stephen King novel. It was produced and distributed internationally by Sony Pictures and featured an innovative viral marketing campaign. Despite mixed reviews, the film grossed over $80 million worldwide, with a successful opening weekend in part due to the star power of Julianne Moore and Chloë Grace Moretz.
Viral Advertising of Movies
Movies have affected by the VIRAL fever!!!!!
Movies have started to do Viral Marketing & Advertising to pull in more audience to the movie halls.
Lets take a glance.
Evaluation question 3
Paramount Pictures would be a suitable institution to distribute the film because it has a long history of producing successful crime and thriller films. Paramount has distributed acclaimed movies in these genres like The Godfather, which became the highest grossing film of 1972. More recent films distributed by Paramount including crime or thriller elements are Abandon, Paycheck, Double Jeopardy, Domestic Disturbance, Collateral, and Jack Reacher. Paramount also has advanced digital distribution technologies, being the first major studio to distribute a film entirely digitally with The Wolf of Wall Street.
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Vertigo is a British film production company that focuses on entertaining audiences, unlike many other British companies that focus on stories about poverty and drugs. Street Dance 3D was Vertigo's most successful film, becoming the number one film in the UK box office by targeting fans of Britain's Got Talent contestants and the Step Up films. Warner Bros. is a major American film studio worth over $11 billion that owns popular TV channels and has produced hugely successful franchises like Harry Potter and Batman.
Bourne Supremacy Presentation
The presentation analyzes the advertising campaign for the 2004 film "The Bourne Supremacy." The aim of the campaign was to maximize box office sales and gross more than the previous film in the series. The target audience was strong male viewers aged 16-34 who enjoyed action, crime, and thriller stories. The campaign included TV ads on sports and movie channels, as well as an interactive website with movie footage and a competition. The campaign was successful, as "The Bourne Supremacy" became the number one film its opening weekend and grossed over $288 million worldwide, more than the previous film.
Bourne supremacy
The presentation analyzes the advertising campaign for the 2004 film "The Bourne Supremacy." The aim of the campaign was to maximize box office sales and gross more than the previous film in the series. The target audience was strong male viewers aged 16-34 who enjoyed action, crime, and thriller stories. The campaign included TV ads on sports and movie channels, as well as an interactive website with movie footage and a competition. The campaign was successful, as "The Bourne Supremacy" became the number one film its opening weekend and grossed over $288 million worldwide, more than the previous film.
Bourne supremacy presentation
The presentation analyzes the advertising campaign for the 2004 film "The Bourne Supremacy." The aim of the campaign was to maximize box office sales and gross more than the previous film in the series. The target audience was strong male viewers aged 16-34 who enjoyed action, crime, and thriller stories. The campaign included TV ads on sports and movie channels, as well as an interactive website with movie footage and a competition. The campaign was successful, as "The Bourne Supremacy" became the number one film its opening weekend and grossed over $288 million worldwide, more than the previous film.
Film campaigns
A film campaign is the practice of promoting a film through various marketing techniques to maximize revenue. Campaign budgets often equal half to three times the production budget. Common techniques include trailers in cinemas and online, posters, interviews, viral videos, merchandise, and building word-of-mouth on social media. The Dark Knight film campaign used a fake newspaper, viral websites with puzzles, merchandise with Burger King, a dark-themed premiere in honor of Heath Ledger, and teaser trailers to generate hype for over a year before release.
The Dark Knight – Marketing Campaign
The viral marketing campaign for The Dark Knight included creating fake newspapers and websites to promote the film and its characters like the Joker, sending fans on scavenger hunts to uncover clues and content online and in cities, and partnering with Burger King for a "Dark Whopper" promotion to bring out fans' "dark side." The world premiere featured a black carpet in honor of Heath Ledger and aspects of the film on display, while the teaser trailer consisted of the breaking bat logo with the words "coming soon." Warner Bros also capitalized on the film's popularity through an extensive line of official merchandise available for online purchase.
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The Dark Knight Marketing And Distribution2 Feb 09
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The dark knight rises and the woman in black case study
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Sorority Row HMWK
- 2. Sorority Row was released on September 9, 2009 and earned $5,059,802 in it’s opening weekend. It was produced by House Row Productions, Karz Entertainment and Summit Entertainment. It had a budget of $16,000,000 and has earned over $27,000,000 at the box office.
- 3. Summit Entertainment Summit Entertainment produces films such as Step Up 3D, Twilight, Man on a Ledge, The Hurt Locker and Warm Bodies. Summit Entertainment is a subsidiary of Lions Gate Entertainment.
- 4. Marketing Campaign. Sorority Row used Facebook to advertise the release of the film and had a series of TV Spots. It has received over 132,000 likes, suggesting that it was a successful marketing move. Sorority Row is R rated in the US by MPAA, and this has been suggested as a reason for it’s success, as at the end of trailers it stated that the film was strong for “Bloody Violence, nudity and partying”, which is sounds interesting to young audiences. They also created a gruesome “Theta Pi” game on Facebook which involved throwing tire irons at people to kill them as another marketing device.