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High Five 2016 Top 25 Takeaways

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High Five is a two-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our five keynotes: Jay Baer, Denise Jacobs, Ann Handley, Scott Monty, and Lenny Terenzi.

Published in: Marketing
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High Five 2016 Top 25 Takeaways

  1. 1. THE TOP 25 TAKEAWAYS BY STAN PHELPS
  2. 2. “Marketing without design is lifeless, and design without marketing is mute.” - VON R. GLITSCHKA
  3. 3. WELCOME The Conference Where Marketing and Creative Meet HIGH FIVE FOUNDER: EVAN CARROLL
  4. 4. REGISTRATION
  5. 5. BADGES
  6. 6. CHECK-IN
  7. 7. DOORS OPENING SOON
  8. 8. WALKING IN
  9. 9. GETTING SEATED 15 minutes till the open
  10. 10. OPENING VIDEO Click here to see the video
  11. 11. EMCEE SETS THE STAGE EMCEE: DONOVAN CORNEETZ
  12. 12. CONFERENCE KICKS OFF EVENT DIRECTOR: KARL SAKAS
  13. 13. DANNY ROSIN BRAND FUEL INTRODUCING OUR FIRST KEYNOTE
  14. 14. Ann Handley
  15. 15. TAKEAWAY #1 Tell a bigger story with a bolder, braver voice
  16. 16. TAKEAWAY #2 Culture x Story x Empathy = Tone of Voice
  17. 17. TAKEAWAY #3
  18. 18. TAKEAWAY #4 Think about marketing as training
  19. 19. TAKEAWAY #5 Attract the like-minded… repel the timid
  20. 20. MARCEY RADER TED SEWARD DENISE JACOBS ANN HANDLEY
  21. 21. Denise Jacobs TAKEAWAY #6 The only way to do great work is to love the work you do
  22. 22. TAKEAWAY #7 Playing it too safe keeps you in a box
  23. 23. TAKEAWAY #8 Build tiny habits. Small changes that can lead to a goal.
  24. 24. TAKEAWAY #9 Be your brilliance
  25. 25. TAKEAWAY #10 Nurture your creative spark
  26. 26. THE WORLD’S ONLY SWAG LOTTERY MACHINE
  27. 27. TAKEAWAY #11 If you want to persuade me… You must think my thoughts, feel my feelings & speak my words Scott Monty
  28. 28. TAKEAWAY #12 We need to make our customers feel like a king or a queen for a day
  29. 29. TAKEAWAY #13 People trust other people like them
  30. 30. CARYN STERLING @DRAWINGINSIGHT
  31. 31. CASTING SHADOWS
  32. 32. TAKEAWAY #14 What makes us weak also makes us strong… Find ways to amplify weakness Dave Rendall
  33. 33. TAKEAWAY #15 Don’t conform. What makes us weird also makes us wonderful
  34. 34. Chris Moody TAKEAWAY #16 Stop chasing the next big thing. Do your job better.
  35. 35. TAKEAWAY #17 Avoid extinction. Don’t be one trick marketing dinosaur
  36. 36. TAKEAWAY #18 The greatest thing about being scared is that it gives you a chance to be brave Lenny Terenzi
  37. 37. TAKEAWAY #19 It gives room for new life and love
  38. 38. TAKEAWAY #20 If you are scared of it, it’s what you have to do
  39. 39. Make a habit of taking everything you know, everything you’ve learned and all your crazy ideas of what’s coming in the future and share them liberally TAKEAWAY #21 Phil Buckley
  40. 40. Jay Baer CHRIS MARIN MICROSOFT
  41. 41. TAKEAWAY #22 Great customer experience happens when expectations are exceeded
  42. 42. TAKEAWAY #23 Act fast and reply only twice
  43. 43. TAKEAWAY #24 Negative feedback is the petri dish of content marketing
  44. 44. TAKEAWAY #25 Up your fan factor. Be fans of your fans Meredith Oliver
  45. 45. OLD FRIENDS NEW FRIENDS
  46. 46. NETWORKING 2017 HIGH FIVE EVENT DIRECTOR: LEAH DORSEY
  47. 47. ICE CREAM SOCIAL
  48. 48. VOLUNTEERS
  49. 49. LEAD GEN
  50. 50. LIGHTNING TALKS DANA HUGHENS WILL HARDISON EMCEE: RYAN BOYLES ANN MARIE TAEPKE MARY TOMLINSONANNE MOSS ROGERS KRISTINA JARAMILLO TOM TRIUMPH IRIS MASLOW
  51. 51. OPENING NIGHT PARTY
  52. 52. RETURN OF THE CHORK
  53. 53. SPONSORS
  54. 54. CREATIVE EXHIBITS
  55. 55. WORKSHOPS
  56. 56. DINE AROUNDS
  57. 57. PRODUCT SHOWCASE
  58. 58. CREATIVE EXHIBITS
  59. 59. NETWORKING
  60. 60. CREATIVE SHOWCASE
  61. 61. ACCESS TO KEYNOTES
  62. 62. CLOSING THOUGHTS
  63. 63. LAGNIAPPE
  64. 64. SAVE THE DATE: MARCH 1-2, 2017 HIGHFIVECONFERENCE.COM
  65. 65. I T WA S A N H O N O R TO S E R V E A S PA RT O F A CO R E T E A M O F D E D I C AT E D VO LU N T E E R S F R O M T H E T R I A N G L E A M A . O U R T E A M B R O U G H T T H E T H I R D A N N UA L CO N F E R E N C E TO L I F E . T H I S G R O U P WA S S T R O N G L I K E N E W R O P E W I T H T H E R I G H T K I N D O F C R A Z I N E S S . B I G T H A N K S EVAN STAN ANNIE CASEY KELLY TRACY DANNY ASHLEY KATIE ANGIE KARL LEAH DONOVAN LIZ JOSH TIM IMAGES PROVIDED BY HIGH FIVE SPONSOR DAVID WILLIAMS OF DWPPC HTTP://WWW.DWPPC.COM/ HIGH FIVE IS A CONFERENCE RUN BY THE TRIANGLE CHAPTER OF THE AMERICAN MARKETING ASSOCIATION HTTP://TRIANGLEAMA.ORG
  66. 66. HIGH FIVE HOST SPONSOR
  67. 67. stan@purplegoldfish.com +1.919.360.4702 MEET STAN He is a TEDx speaker, Forbes contributor, and IBM Futurist focused on the future of customer experience, employee engagement, technology, and purpose.
  68. 68. Click to book Stan for a keynote or a workshop stan@purplegoldfish.com +1.919.360.4702

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