Kate Buck Jr presents on using Pinterest for business purposes. Pinterest is the 3rd most popular social network in the US, known as a virtual scrapbook and social bookmarking site. It allows users to curate and share content by "pinning" images, videos and other media to boards. Brands can use Pinterest to drive traffic, find new customers and boost their business by creating unique profile boards that engage users. The presentation covers best practices for setting up a Pinterest account and boards, ways to pin and share content, and how Pinterest compares to Facebook for marketing purposes.

1. Digital
Marketer
-­‐
DigitalMarketer.com

2. Presented
By
Kate
Buck
Jr.
Social
Media
Manager
Founder:
Let’s
Get
Social
Follow
Kate
on
Twi@er
@katebuckjr
Digital
Marketer
-­‐
DigitalMarketer.com

3. What
Is
Pinterest?
! Virtual
Scrapbook
! Content
curaGon
site
! Bookmarking
site
! Social
networking
site
! All
in
one!
Digital
Marketer
-­‐
DigitalMarketer.com

4. Why
should
I
care
about
Pinterest?
! #3
most
popular
social
network
in
the
US
–
behind
only
Facebook
(#1)
and
Twi@er
(#2)
! Pinterest
refers
(according
to
Shareaholic)
more
traffic
than
LinkedIn
+
YouTube
+
Google+
=
COMBINED
Digital
Marketer
-­‐
DigitalMarketer.com

5. Digital
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DigitalMarketer.com

6. Why
should
I
care
about
Pinterest?
Current
Site
Stats:
Digital
Marketer
-­‐
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7. Note:
Pinterest
is
sGll
an
invite
only
site,
so
you
will
need
to
request
an
invite
here:
PinterestInvitePlease@gmail.com
Digital
Marketer
-­‐
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8. Our
Goal
For
You:
To
create
a
unique
Pinterest
profile
that
helps
you
find
new
customers,
drive
traffic
&
boost
your
biz!
Digital
Marketer
-­‐
DigitalMarketer.com

9. Best
Prac<ces:
Pinterest
What
Is
Pinterest?
• Sedng
up
your
Pinterest
account
• Tools
to
make
managing
your
account
easy
• Using
Pinterest
for
Business
The
Visual
Revolu5on
of
the
Social
Web
Facebook
and
Pinterest:
Love
or
Hate
Rela5onship?
• Key
differences
between
markeGng
on
Pinterest
vs.
Facebook
Q&A
Digital
Marketer
-­‐
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10. Pinterest:
SeAng
Up
Your
Profile
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11. Pinterest:
Your
Profile
Page
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12. Pinterest:
Home
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13. Pinterest:
Single
Pin
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14. Pinterest:
Ways
to
Pin
! Upload
from
your
computer
! Bookmarklet
in
your
browser
! Mobile
App
! From
any
URL
on
the
web
Digital
Marketer
-­‐
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15. Pinterest:
Ways
to
Share
! Re-­‐Pin
a
pin
to
one
of
your
boards
! Over
80%
of
all
pins
are
re-­‐pins!
! Share
on
Facebook
or
Twi@er
! 98%
of
all
pins
have
been
shared
on
Facebook
! Send
via
Email
! Embed
the
pin
on
your
site
! How
to
know
if
you’ve
been
pinned:
hMp://pinterest.com/source/YourWebsite.com/
Digital
Marketer
-­‐
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16. Pinterest:
Following
! Like
Twi@er,
you
can
follow
anyone
! Not
“friends”
relaGonship
–
so
they
don’t
have
to
follow
you
back
! You
can
follow
parGcular
boards
a
user
has
created,
you
don’t
have
to
follow
all
of
their
boards
! You’ll
noGce
a
discrepancy
between
boards
follows
and
people
follows
on
both
your
account
and
others
Digital
Marketer
-­‐
DigitalMarketer.com

17. Pinterest:
What
are
people
sharing?
! Pictures
! Style
! Bookmarks
! Clothes
! Recipes
! Shoes
! MoGvaGonal
quotes
! Accessories
! Home
décor
ideas
! Humor
! Places
to
visit
! InspiraGon
! Wedding
inspiraGon
! Causes
! Crap
projects
! Links
to
their
! Books
social
sites
! Magazine
Covers
! Porqolios
! Movies
! Screen
caps
of
! Gips
tesGmonials
&
! Infographics
social
proof
! Apps
&
Home
Screens
! VIDEO
Digital
Marketer
-­‐
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18. Pinterest:
What
are
people
sharing?
Digital
Marketer
-­‐
DigitalMarketer.com

19. Pinterest:
Brands
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-­‐
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20. Pinterest:
Brands
–
Who?
! Online
Retailers
! Bloggers
! Offline
Retailers
! Digital
Agencies
! News
outlets
! Tourism
&
Des<na<ons
! Sports
teams
! Universi<es
! Airlines
! Electronics
! Clothing
brands
manufacturer
! Hotels
! SoXware
developers
! Car
manufacturers
! Television
Networks
! Cosme<cs
companies
! Interior
Designers
! Wedding
planners
! Related
product
providers
! Restaurants
! Non-­‐Profits
Digital
Marketer
-­‐
DigitalMarketer.com

21. Pinterest:
And
Facebook
Facebook
Sedngs
Auto
publish
your
Pinterest
content
to
Timeline
Digital
Marketer
-­‐
DigitalMarketer.com

22. Pinterest:
Add
a
Tab
to
Your
Fan
Page
! See
your
Facebook
Page
content
in
Pinterest
format
h@p://apps.facebook.com/pinvolve
! Add
your
Pinterest
account
to
your
Fan
Page
h@p://woobox.com/pinterest
h@p://tabfusion.com/
Digital
Marketer
-­‐
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23. Pinterest:
Video
! Pin
video
from
YouTube
&
Vimeo
! Video
is
filtered
to
it’s
own
page
for
easy
viewing:
h@p://pinterest.com/videos/
! Videos
play
on
Pinterest
&
link
back
to
the
video
source
! Chill.com
–
Pinterest
for
video
Digital
Marketer
-­‐
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24. Pinterest:
Contests
! PersonalizaGon
! MulGple
chances
to
win
! Fun
&
interacGve
! Easy
Steps
&
clear
InstrucGons
Basic
contests:
! Encourage
users
to
pin
content
from
your
site
! Encourage
users
to
repin
a
pin
CreaGve
Examples:
! Kotex
–
Sent
custom
goody
bags
to
50
influenGal
pinners
h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw
! BMI’s
lo@ery
h@p://storify.com/therabbitagency/the-­‐bmi-­‐pinterest-­‐lo@ery
! Peugeot
Puzzle
compeGGon
h@p://econsultancy.com/us/blog/9342-­‐peugeot-­‐uses-­‐pinterest-­‐to-­‐launch-­‐puzzle-­‐compeGGon
Digital
Marketer
-­‐
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25. Pinterest:
Tools
Dashboards
&
AnalyGcs
h@p://pinterest.com/source/yoursite.com/
Google
AnalyGcs
19
Tools
for
Pinterest
Pros
h@p://socialmediatoday.com/node/483747
Digital
Marketer
-­‐
DigitalMarketer.com

26. Pinterest:
On
your
site
! Make
an
effort
to
add
visually
engaging
content
to
your
site
&
posts
! Photos
! Video
! Infographics
! InstrucGonal
! Ensure
that
your
content
is
opGmized
&
“pinnable”
! All
images
used
on
your
site
are
linked
to
your
site
! Have
a
keyword
rich
Gtle
! Keywords
in
alternaGve
text
! Add
a
“Follow
Me
on
Pinterest”
Icon
to
your
other
social
icons
! h@p://pinterest.com/about/goodies/
! Add
a
“Pin
It”
bu@on
to
your
Pages
&
Posts
! Digg
Digg
for
Wordpress
! Add
a
Call-­‐to-­‐AcGon
in
your
posts
and
YouTube
videos
to
“Pin
this!”
Digital
Marketer
-­‐
DigitalMarketer.com

27. Pinterest:
Why
does
it
maMer?
! The
social
web
is
becoming
increasingly
visual.
THINK
ABOUT
IT:
Digital
Marketer
-­‐
DigitalMarketer.com

28. Pinterest:
the
Visual
Revolu<on
! It’s
not
just
photo
–
it’s
video,
too!
! Be
Prepared
! Strong
visual
imagery
&
storytelling
! Graphic
presence
on
web
&
social
sites
! Image
Strategy:
Plan
of
a@ack
on
all
the
different
plaqorms
! Who
on
your
team
is
visually
inclined?
! Things
to
consider:
! Logo,
Corporate
idenGty
! Typography
! Icons
! Photography
! Storytelling
! Strategy
! Engagement
-­‐>
Site
Visitor
-­‐>
Prospect
-­‐>
Customer
Digital
Marketer
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29. Pinterest:
Resources,
oh
my!
! Pinterest
account
dedicated
to
nothing
other
than
Pinterest!
h@p://pinterest.com/pinterestbiz/
! 43
ways
to
build
your
Pinterest
presence
h@p://www.socialable.co.uk/pinterest-­‐43-­‐ways-­‐to-­‐build-­‐your-­‐presence/
! 103
Resources
for
becoming
a
Pinterest
expert
h@ps://provenstratgz.wordpress.com/2012/03/13/103-­‐resources-­‐for-­‐becoming-­‐a-­‐pinterest-­‐expert-­‐social-­‐media/
! Brands
on
Pinterest
h@p://pinterest.com/kellylieberman/brands-­‐on-­‐pinterest/
! Pinterest
knockoffs
h@p://agbeat.com/real-­‐estate-­‐technology-­‐new-­‐media/33-­‐pinterest-­‐
knockoffs-­‐some-­‐will-­‐thrive-­‐pinspire-­‐will-­‐fail/
Digital
Marketer
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30. Pinterest:
Q&A
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Marketer
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31. Presented
By
Kate
Buck
Jr.
Social
Media
Manager
Founder:
Let’s
Get
Social
Follow
Kate
on
Twi@er
@katebuckjr
Digital
Marketer
-­‐
DigitalMarketer.com