This document discusses title and font ideas for film advertisements. It notes that most film titles use bold, capitalized fonts in a contrasting color, usually red, to stand out. However, some films use lowercase lettering and simpler fonts to provide insight into the story, like the handwritten style of "The Ring" suggesting a child's involvement. The document also presents some original title ideas for a missing persons story, showing the words "Missing," "Lost," and "Gone" in different fonts and cases to test which style and color would work best. A questionnaire for the target audience is planned to help decide the final title.

1. Title and font ideas

2. Here is collection of film titles taken
from each movie’s advertising
poster.
The majority use a bold font
with the whole title in capitals. The
text colour contrasts against the
background colour so it sounds out
more and in most of the examples is
red.
Having said this a few have used
lowercase lettering and a simple
font (for example the ring) to give
the audience more insight as to
what to expect e.g. the basic
handwritten style font used
could suggest that a child is involved
in the story.
In terms of the choice of wording for
the titles the majority give a slight
idea of what the story could be about.
Existing Examples

3. Our original thoughts on what to call our film were Missing, Lost or Gone. It is quite obvious why we
chose these titles as the story evolves around some students disappearing. Below are the examples of
the ‘working’ titles with different fonts and with/ without uppercase. Over the next couple of slides, you
can see how we have played with the colour to see which would work best. However, we will be
conducting a questionnaire, to give to our target audience, to see which one they prefer the most.

4. Missing
MISSING
Lost
LOST
Gone
GONE